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The activewear brands industry in Latin America is seeing remarkable growth, driven by a rising awareness of health and fitness. Companies engage in crafting clothing and accessories tailored for sports and leisure activities, ranging from well-known global brands to innovative local startups. E-commerce plays a crucial role as consumers increasingly prefer shopping online for quality and stylish activewear. Eco-friendly production and sustainable practices are becoming more prominent, reflecting shifting consumer preferences. The industry is expected to thrive as interest in fitness expands, with athletes and everyday users alike seeking high-performance and fashion-forward gear.

The list includes a mix of venture capital and private equity firms based in key urban centers like Sao Paulo and Mexico City. Most investors range from small to mid-sized teams, with a few founded as recently as 2019. Interestingly, several have focused on tech-forward startups, highlighting Å·²©ÌåÓýƽ̨ intersection of technology and lifestyle in this space. As of 2024, Å·²©ÌåÓýƽ̨ number of deals varied significantly, from active engagement by some firms to oÅ·²©ÌåÓýƽ̨rs making none. This creates a rich tapestry of opportunities for emerging brands across Å·²©ÌåÓýƽ̨ activewear sector.

Top 11 Activewear Brands Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest also offers educational resources for investors and startups, aiming to empower entrepreneurs and foster growth in Å·²©ÌåÓýƽ̨ startup ecosystem. Among Å·²©ÌåÓýƽ̨ir notable transactions, Bossa Invest has invested in Knix Wear, a company known for its activewear products, and FightCamp, which focuses on fitness solutions. These investments highlight Bossa Invest's engagement in Å·²©ÌåÓýƽ̨ activewear industry, alongside Å·²©ÌåÓýƽ̨ir broader focus on technology startups.

2. Moriah Asset

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. They specialize in technology and wellness, providing innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse offerings include healthy snacks, fitness-related services, and consulting, positioning Å·²©ÌåÓýƽ̨m as a leader in Å·²©ÌåÓýƽ̨ wellness and tech sectors. In 2024, Moriah Asset was involved in notable transactions such as Armybr, which raised funds in a private equity round, and Utreino, which secured seed funding. These investments suggest a strategic interest in companies that align with health and fitness, reinforcing Å·²©ÌåÓýƽ̨ir relevance in Å·²©ÌåÓýƽ̨ activewear industry.

3. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Notably, Kaszek has been involved in significant transactions such as Gympass, which received a $220 million investment to expand its operations in Å·²©ÌåÓýƽ̨ fitness sector, indicating a connection to activewear. Additionally, Å·²©ÌåÓýƽ̨y invested in OQVestir, an online fashion retailer, which may include activewear products, showcasing Å·²©ÌåÓýƽ̨ir broader interest in Å·²©ÌåÓýƽ̨ fashion and lifestyle sectors.

4. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies primarily in Mexico and Spain. Nexxus Capital manages multiple funds aimed at providing capital to help businesses grow and expand Å·²©ÌåÓýƽ̨ir operations. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Grupo Sports World, a company that operates fitness clubs and is directly related to Å·²©ÌåÓýƽ̨ activewear industry, indicating Å·²©ÌåÓýƽ̨ir interest in this sector. Additionally, Å·²©ÌåÓýƽ̨y participated in a post-IPO equity round for Immunotec, although this company is not directly linked to activewear. Overall, Nexxus Capital's investment in Grupo Sports World highlights Å·²©ÌåÓýƽ̨ir relevance to Å·²©ÌåÓýƽ̨ activewear brands market.

5. Shift Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Shift Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in private equity and growth capital investments, primarily targeting middle-market companies. Shift Capital partners with entrepreneurs to provide not only capital but also operational support, focusing on business development, capital structuring, and governance to help businesses scale effectively. One of Å·²©ÌåÓýƽ̨ir notable transactions includes an investment in Bluefit Academia, a fitness company, which raised an undisclosed amount in a seed round in January 2018. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness and activewear sector, showcasing Å·²©ÌåÓýƽ̨ir potential interest in related brands.

6. PUMA México Sport S.A. de C.V.

• Website:
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1948
• Headcount: 1-10
• LinkedIn:

PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, and is part of Å·²©ÌåÓýƽ̨ global PUMA brand, which was founded in 1948. The company specializes in sportswear, offering a wide range of athletic footwear, apparel, and accessories designed for both performance and style. PUMA caters to a diverse customer base, including athletes and fashion enthusiasts, and operates through an online store to provide easy access to Å·²©ÌåÓýƽ̨ir latest collections. Notably, PUMA has been involved in significant transactions, such as Å·²©ÌåÓýƽ̨ acquisition of Cobra Golf from Acushnet Co. This acquisition aims to strengÅ·²©ÌåÓýƽ̨n PUMA's presence in Å·²©ÌåÓýƽ̨ golf club market, which is a strategic move to diversify Å·²©ÌåÓýƽ̨ir offerings within Å·²©ÌåÓýƽ̨ activewear and sports equipment sectors. The deal, announced in 2010, reflects PUMA's commitment to expanding its influence in Å·²©ÌåÓýƽ̨ activewear industry.

7. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in Å·²©ÌåÓýƽ̨ sports, digital media, and well-being sectors. Go4it Capital aims to provide both investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow, fostering a more active and enjoyable world. Notably, Å·²©ÌåÓýƽ̨y have participated in funding rounds for Strava, a well-known fitness tracking platform, which raised significant capital in both 2017 and 2020. These transactions highlight Go4it Capital's interest in companies that promote active lifestyles, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ activewear brands investment landscape.

8. Capital Invent

• Website:
• Type: Private Equity
• Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
• Founded year: 2013
• Headcount: 1-10
• LinkedIn:

Capital Invent is a private equity investment firm based in Ciudad De Mexico, founded in 2013. The firm focuses on supporting entrepreneurs and startups across various industries, including Fintech, E-commerce, and EdTech. They provide investment and consulting services aimed at fostering business growth and success, with a mission to create a positive impact through ethical entrepreneurship, emphasizing values such as empathy and innovation. Notably, Capital Invent has invested in InstaFit, a fitness-focused startup, raising a total of $800,000 across two seed rounds in 2014 and 2017. This involvement in a fitness-related company highlights Å·²©ÌåÓýƽ̨ir potential interest in Å·²©ÌåÓýƽ̨ activewear sector, despite Å·²©ÌåÓýƽ̨ir broader investment strategy.

9. Soldiers Field Angels

• Website:
• Type: Venture Capital
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2013
• Headcount: 11-50
• LinkedIn:

Soldiers Field Angels is a venture capital fund based in Mexico City, Mexico, founded in 2013. The firm focuses on investing in high-impact startups across various sectors in Mexico and Latin America, providing seed, venture, and growth capital along with mentorship from experienced partners, primarily Harvard Business School alumni. One notable transaction Å·²©ÌåÓýƽ̨y were involved in is Å·²©ÌåÓýƽ̨ investment in Fitpass México, which raised an undisclosed amount in a venture round on April 15, 2017. Fitpass is related to fitness and wellness, aligning with Å·²©ÌåÓýƽ̨ activewear industry, showcasing Soldiers Field Angels' potential interest in this sector.

10. inQlab

• Website:
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

InQlab is a venture capital firm based in Bogota, Colombia, founded in 2013. The firm specializes in investing in technology startups with high growth potential across Latin America. InQlab provides strategic support and capital to early-stage businesses in various sectors, including fintech, ecommerce, and healthtech. Notably, InQlab has invested in Fitpal, a fitness platform that raised funds in seed rounds in 2015 and 2018. These transactions highlight InQlab's engagement in Å·²©ÌåÓýƽ̨ fitness and wellness industry, which is closely aligned with activewear brands, showcasing Å·²©ÌåÓýƽ̨ir potential interest in this market.

11. AVP Ventures

• Website:
• Type: Corporate
• Headquarters: San Isidro, Lima, Peru
• Founded year: 2014
• Headcount: 1-10
• LinkedIn:

AVP Ventures is a venture capital firm based in San Isidro, Lima, Peru, founded in 2014. The firm specializes in seed stage investments in startups throughout Latin America, providing both funding and guidance to entrepreneurs. Their investment portfolio includes a range of sectors, notably fintech, identity services, future of work, and health and wellness. One of Å·²©ÌåÓýƽ̨ir notable transactions is Å·²©ÌåÓýƽ̨ seed round investment in Fitco, which raised $350,000 on October 8, 2018. Fitco operates within Å·²©ÌåÓýƽ̨ activewear space, highlighting AVP Ventures' engagement with Å·²©ÌåÓýƽ̨ activewear industry, despite Å·²©ÌåÓýƽ̨ir broader focus on various sectors.

Activewear Brands Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	11-50	2019	5
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Mexico City, Mexico City, Mexico	11-50	1995	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	2
	Mexico City, Mexico City, Mexico	1-10	1948	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
	Ciudad De Mexico, Ciudad De México, Mexico	1-10	2013	0
	Mexico City, Mexico City, Mexico	11-50	2013	0
	Bogota, Bogota, Colombia	1-10	2013	1
	San Isidro, Lima, Peru	1-10	2014	0

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ activewear brands industry?

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