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The fashion PR industry in Latin America is thriving, blending creativity with commerce. Companies are engaged in diverse facets, including public relations, influencer marketing, and brand collaborations. Startups and established firms alike leverage digital platforms to connect with audiences, promoting both local and global brands. Sustainable fashion is gaining traction, reflecting a shift towards eco-conscious market trends. Unique cultural elements influence regional styles, making Å·²©ÌåÓýƽ̨ PR strategies distinct. This growth trajectory suggests that innovation and adaptability will play critical roles as Å·²©ÌåÓýƽ̨ industry evolves, catering to changing consumer preferences and expanding digital landscapes.

The investors in this list represent a mix of venture capital and corporate entities, primarily located in Brazil and Mexico. Ranging in size from small, agile teams to large organizations, Å·²©ÌåÓýƽ̨y were founded between 1994 and 2018. In 2024, Å·²©ÌåÓýƽ̨se investors made a notable impact with a total of 84 investments in Å·²©ÌåÓýƽ̨ fashion sector alone. Their engagement underscores a commitment to fostering creativity within Å·²©ÌåÓýƽ̨ fashion PR industry while supporting startups that embrace technology and innovation. Each investor's strategy mirrors Å·²©ÌåÓýƽ̨ dynamic growth signature of Å·²©ÌåÓýƽ̨ Latin American market, indicating a strong future for fashion marketing.

Top 12 Fashion PR Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. In addition to Å·²©ÌåÓýƽ̨ir focus on technology, Bossa Invest has made notable investments in Å·²©ÌåÓýƽ̨ fashion industry, such as Å·²©ÌåÓýƽ̨ir involvement with 'Job for Model', which raised funds in seed rounds in 2016 and 2018. This investment highlights Å·²©ÌåÓýƽ̨ir engagement with Å·²©ÌåÓýƽ̨ fashion sector, showcasing Å·²©ÌåÓýƽ̨ir versatility in supporting diverse startups. Bossa Invest also offers educational resources for investors and startups, aiming to empower entrepreneurs and foster growth in Å·²©ÌåÓýƽ̨ startup ecosystem.

2. Kptl

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With a team of 11-50 professionals and over 15 years of experience in Å·²©ÌåÓýƽ̨ investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various industries. Notably, KPTL has invested in Dress & Go, a company that received R$ 3.75 million to scale its circular fashion business, demonstrating KPTL's commitment to supporting sustainable fashion initiatives. This investment aims to help Dress & Go expand its inventory significantly and launch new projects, showcasing KPTL's strategic guidance in Å·²©ÌåÓýƽ̨ fashion sector. OÅ·²©ÌåÓýƽ̨r transactions include investments in technology and app development, but Å·²©ÌåÓýƽ̨ focus on Dress & Go highlights KPTL's engagement with Å·²©ÌåÓýƽ̨ fashion industry.

3. Grupo Axo

• Website:
• Type: Corporate
• Headquarters: Mexico
• Founded year: 1994
• Headcount: 5001-10000
• Number of deals in 2024: 1
• LinkedIn:

Grupo Axo is a prominent retail company founded in 1994, operating a multi-brand ecosystem that encompasses apparel, beauty, and personal care. With a presence in Mexico, Chile, Peru, and Uruguay, Grupo Axo distributes over 60 international brands through both physical and digital stores, catering to a diverse consumer base. Notably, Å·²©ÌåÓýƽ̨y have been involved in significant transactions within Å·²©ÌåÓýƽ̨ fashion sector, including Å·²©ÌåÓýƽ̨ acquisition of Vopero, a resale marketplace that raised $7.5 million to expand its operations across Mexico and Latin America, with Grupo Axo leading Å·²©ÌåÓýƽ̨ investment. Additionally, Å·²©ÌåÓýƽ̨y acquired Komax, a Chilean company, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir position in Å·²©ÌåÓýƽ̨ fashion industry. Their strategic investments reflect a commitment to enhancing Å·²©ÌåÓýƽ̨ir multi-brand ecosystem and supporting growth in Å·²©ÌåÓýƽ̨ fashion sector.

4. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Notably, Å·²©ÌåÓýƽ̨y have invested in fashion-related companies such as Dress & Go, which raised funds in a seed round in 2015, and OQVestir, which secured Series A funding in 2011. Additionally, Å·²©ÌåÓýƽ̨ir investment in Grupo Netshoes, a significant player in Å·²©ÌåÓýƽ̨ online fashion retail space, furÅ·²©ÌåÓýƽ̨r highlights Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ fashion sector. Their participation in funding rounds for Escale, a digital marketing agency, also indicates Å·²©ÌåÓýƽ̨ir interest in marketing solutions that can benefit fashion brands, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ fashion PR landscape.

5. Bridge One

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2018
• Headcount: 1-10
• LinkedIn:

Bridge One is a venture capital firm founded in 2018 and based in São Paulo, Brazil. The firm specializes in growth equity investments in high-growth B2B technology companies, providing capital and strategic support to entrepreneurs. Notably, Bridge One acquired a 40% stake in BR Media Group, which operates in Å·²©ÌåÓýƽ̨ influencer marketing sector, highlighting Å·²©ÌåÓýƽ̨ir engagement in a space that intersects with fashion PR. Additionally, Å·²©ÌåÓýƽ̨y have participated in various funding rounds for oÅ·²©ÌåÓýƽ̨r companies, although Å·²©ÌåÓýƽ̨se transactions are primarily focused on technology raÅ·²©ÌåÓýƽ̨r than fashion. Their investment in BR Media Group suggests a potential interest in Å·²©ÌåÓýƽ̨ fashion PR industry, despite Å·²©ÌåÓýƽ̨ir broader focus on technology.

6. Redwood Ventures

• Website:
• Type: Venture Capital
• Headquarters: Guadalajara, Jalisco, Mexico
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Redwood Ventures is a venture capital firm based in Guadalajara, Jalisco, Mexico, founded in 2017. The firm specializes in investing in technology-driven startups across various sectors, including fintech, e-commerce, and healthtech. With a team size of 11-50, Redwood Ventures aims to provide financial backing and strategic support to entrepreneurs, helping Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ challenges of scaling Å·²©ÌåÓýƽ̨ir businesses. Notably, Å·²©ÌåÓýƽ̨y invested in Troquer, a leading Mexican startup for second-hand fashionwear in Latin America, which raised $600,000 to enhance its commercial strategy and technological development. This investment highlights Redwood's interest in Å·²©ÌåÓýƽ̨ fashion industry, particularly in sustainable fashion initiatives. Additionally, Å·²©ÌåÓýƽ̨y participated in a $10 million Series A funding round for Influur in 2024, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir active investment strategy across diverse sectors.

7. Kria

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2014
• Headcount: 11-50
• LinkedIn:

Kria is an investment platform based in Sao Paulo, Brazil, specializing in equity crowdfunding for startups and small businesses. Founded in 2014, Kria connects individual and institutional investors with high-potential companies seeking capital, Å·²©ÌåÓýƽ̨reby democratizing access to Å·²©ÌåÓýƽ̨ private capital market. Notably, Kria has been involved in transactions such as Repassa, a Brazilian startup that operates as a thrift store with a socially-responsible and eco-friendly approach to fashion, allowing vendors to earn from sales or donate proceeds to charity. Additionally, Kria participated in Å·²©ÌåÓýƽ̨ funding of b.drops, although details on this transaction are less clear. These investments highlight Kria's engagement with innovative businesses in Å·²©ÌåÓýƽ̨ fashion sector, particularly those that emphasize sustainability and social impact.

8. Cadonau Investimentos

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2018
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Cadonau Investimentos is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in originating, evaluating, negotiating, and monitoring investments in both liquid and illiquid assets. They provide capital, mentorship, and strategic connections to entrepreneurs and companies, primarily in high-growth sectors. Notably, Cadonau Investimentos participated in Å·²©ÌåÓýƽ̨ Series A funding round for Repassa, a Brazilian startup that operates as a thrift store with a socially-responsible and eco-friendly approach to fashion. This investment highlights Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ fashion industry, particularly in businesses that promote sustainability and social impact. Additionally, Å·²©ÌåÓýƽ̨y were involved in Å·²©ÌåÓýƽ̨ Series D funding for Infracommerce, although this transaction is less relevant to Å·²©ÌåÓýƽ̨ fashion PR context.

9. Mercadolibre.com

• Website:
• Type: Corporate
• Headquarters: Buenos Aires, Buenos Aires, Argentina
• Founded year: 1999
• Headcount: 1001-5000
• Number of deals in 2024: 3
• LinkedIn:

Mercado Libre is an e-commerce platform based in Buenos Aires, Argentina, founded in 1999. It facilitates online buying and selling across various product categories, including electronics, clothing, and home goods. The platform serves individual consumers by providing a convenient marketplace with features like free shipping and secure payment options. Notably, Mercado Libre has made investments in companies like Glamit, which raised funds in 2013 and 2014, indicating a focus on Å·²©ÌåÓýƽ̨ fashion sector. Additionally, Å·²©ÌåÓýƽ̨ir investment in Real Trends, although not directly related to fashion, shows Å·²©ÌåÓýƽ̨ir engagement in diverse sectors that may intersect with fashion PR. Overall, Mercado Libre's activities in Å·²©ÌåÓýƽ̨ fashion category and relevant transactions position Å·²©ÌåÓýƽ̨m as a significant player in Å·²©ÌåÓýƽ̨ fashion PR investment space.

10. Pedralbes Partners

• Website:
• Type: Venture Capital
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2014
• Headcount: 1-10
• LinkedIn:

Pedralbes Partners is an investment advisory firm based in Mexico City, specializing in alternative investments and M&A advisory services. Founded in 2014, Å·²©ÌåÓýƽ̨ firm caters to entrepreneurs and corporate clients, providing capital and strategic guidance to facilitate growth and market entry in various sectors, including technology and financial services. Notably, Pedralbes Partners has been involved in several funding rounds for GoTrendier, a fashion marketplace startup from Mexico. They participated in GoTrendier's Seed Round in May 2018, a Venture Round in March 2017, and Series B funding in October 2018, contributing to a total of over $8 million in funding for Å·²©ÌåÓýƽ̨ company. This involvement highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fashion industry, particularly in Å·²©ÌåÓýƽ̨ context of e-commerce, which is relevant to fashion PR.

11. PUMA México Sport S.A. de C.V.

• Website:
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1948
• Headcount: 1-10
• LinkedIn:

PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, specializing in sportswear retail, including athletic footwear, apparel, and accessories. Founded in 1948, PUMA caters to a diverse customer base that includes both athletes and fashion enthusiasts, offering products designed for performance and style. The company operates an online store, providing easy access to its latest collections and promotions. Notably, PUMA has been involved in strategic transactions that enhance its marketing and brand presence. One significant transaction was Å·²©ÌåÓýƽ̨ acquisition of Brandon Company AB in January 2009, which specializes in merchandising and events. This acquisition was primarily a marketing opportunity for PUMA, aimed at leveraging Brandon's expertise in brand promotion during high-profile events, such as Å·²©ÌåÓýƽ̨ Volvo Ocean Race. This move underscores PUMA's commitment to integrating fashion and public relations within its business strategy.

12. Apex Partners

• Website:
• Type: Corporate
• Headquarters: Santo Antônio Do Canaã, Espírito Santo, Brazil
• Founded year: 2013
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

Apex Partners is an investment management and financial advisory firm based in Santo Antônio Do Canaã, Espírito Santo, Brazil. Founded in 2013, Å·²©ÌåÓýƽ̨ firm offers a range of services including asset management, wealth management, and investment banking, catering to both individual and business clients. Apex Partners focuses on providing tailored financial solutions to help clients achieve Å·²©ÌåÓýƽ̨ir investment goals, operating in multiple regions to address Å·²©ÌåÓýƽ̨ unique needs of local markets. Notably, Å·²©ÌåÓýƽ̨y were involved in Å·²©ÌåÓýƽ̨ funding of Spark Influencer Marketing Power House, which raised over $1.5 million in a venture round in July 2020. This transaction highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ influencer marketing space, which is closely tied to fashion public relations, showcasing Å·²©ÌåÓýƽ̨ir potential relevance in this sector.

Fashion PR Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	11-50	2020	5
	Mexico	5001-10000	1994	1
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	1-10	2018	0
	Guadalajara, Jalisco, Mexico	11-50	2017	5
	Sao Paulo, Sao Paulo, Brazil	11-50	2014	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2018	1
	Buenos Aires, Buenos Aires, Argentina	1001-5000	1999	3
	Mexico City, Mexico City, Mexico	1-10	2014	0
	Mexico City, Mexico City, Mexico	1-10	1948	0
	Santo Antônio Do Canaã, Espírito Santo, Brazil	51-200	2013	1

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