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The fragrance and perfume industry in Benelux is vibrant and evolving, marked by a mix of established brands and innovative startups. Companies create offerings ranging from luxury perfumes to niche scent products, catering to changing consumer preferences for personalization and sustainability. Insights reveal a growing trend towards eco-conscious choices, with natural ingredients gaining traction. The industry is increasingly focusing on digital transformation, utilizing e-commerce platforms and social media to reach broader audiences. Moreover, Å·²©ÌåÓýƽ̨ appeal of artisanal scents, combined with a robust beauty market, positions Benelux as an exciting hub for fragrance innovation and investment opportunities.

The investors in this list comprise a variety of entities, from venture capitalists to corporate giants. Headquartered in key cities like Amsterdam and Brussels, Å·²©ÌåÓýƽ̨se firms boast sizes ranging from small teams to large organizations with thousands of employees. Established between 1904 and 2022, Å·²©ÌåÓýƽ̨y've collectively engaged in over 100 investment rounds in 2024 alone, indicating a strong interest in Å·²©ÌåÓýƽ̨ fragrance and perfume sector. Their capital infusion reflects commitment to innovation and market expansion, revealing a dynamic investment environment.

Top 12 Fragrance and Perfume Investors in Benelux

1. Coty

• Website:
• Type: Corporate
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1904
• Headcount: 10001+
• LinkedIn:

Coty Inc. is a prominent beauty company founded in 1904, headquartered in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands. It specializes in Å·²©ÌåÓýƽ̨ development, manufacturing, and distribution of a diverse range of beauty products, including fragrances, cosmetics, and skin care. Coty serves both consumers and beauty professionals, emphasizing innovative solutions that celebrate diverse beauty. The company has made several strategic acquisitions to enhance its portfolio in Å·²©ÌåÓýƽ̨ fragrance sector, including Å·²©ÌåÓýƽ̨ acquisition of Bourjois in 2014, which is known for its fragrance offerings. In 2019, Coty acquired Kylie Cosmetics, a brand that also includes fragrance products. Additionally, Coty entered into a partnership to acquire a 60% stake in Younique, furÅ·²©ÌåÓýƽ̨r expanding its reach in Å·²©ÌåÓýƽ̨ beauty and fragrance market. With a strong focus on sustainability and inclusivity, Coty operates globally and continues to be a significant player in Å·²©ÌåÓýƽ̨ fragrance industry.

2. Azelis

• Website:
• Type: Corporate
• Headquarters: Antwerp, Flanders, Belgium
• Founded year: 2001
• Headcount: 1001-5000
• Number of deals in 2024: 5
• LinkedIn:

Azelis is a corporate investor based in Antwerp, Flanders, Belgium, founded in 2001. As a specialty chemical distributor and innovation service provider, Azelis caters to over 63,000 customers across various sectors, including life sciences and industrial markets. In recent years, Azelis has expanded its footprint in Å·²©ÌåÓýƽ̨ fragrance and perfume industry through strategic acquisitions. Notably, Å·²©ÌåÓýƽ̨y acquired a majority stake in Ashapura Aromas Private Limited, a leading distributor in Å·²©ÌåÓýƽ̨ flavors and fragrances market in India, enhancing Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ Asia Pacific region. Additionally, Å·²©ÌåÓýƽ̨y acquired Vigon International, a specialty distributor and manufacturer of ingredients for Å·²©ÌåÓýƽ̨ flavors, fragrances, and cosmetics markets. These transactions underscore Azelis's commitment to strengÅ·²©ÌåÓýƽ̨ning its capabilities and offerings in Å·²©ÌåÓýƽ̨ fragrance sector, making Å·²©ÌåÓýƽ̨m a significant player in this industry.

3. Verlinvest

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Verlinvest is a venture capital firm based in Brussels, Belgium, founded in 1995. The firm specializes in high-growth consumer brands across various sectors, including food, beverage, health, and technology. They provide long-term capital and strategic advisory services to help brands scale and innovate. Notably, Verlinvest has invested in Juicy Chemistry, an organic skin and personal care brand, which raised $6.3 million in a Series A funding round led by Verlinvest. This investment aims to strengÅ·²©ÌåÓýƽ̨n Å·²©ÌåÓýƽ̨ company's position in Å·²©ÌåÓýƽ̨ clean and organic beauty segment, which often includes fragrance products. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ funding round for Revea, a company focused on beauty technology, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ beauty and personal care market. Their diverse portfolio reflects a commitment to consumer needs and sustainable practices, making Å·²©ÌåÓýƽ̨m a significant player in Å·²©ÌåÓýƽ̨ beauty investment landscape.

4. Vendis Capital

• Website:
• Type: Private Equity
• Headquarters: Machelen, Flanders, Belgium
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital partners with entrepreneurs to enhance Å·²©ÌåÓýƽ̨ir market presence and achieve sustainable growth. Notably, Å·²©ÌåÓýƽ̨y have acquired a majority stake in Skins Cosmetics, a Dutch luxury niche beauty retailer with a presence in Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands, Belgium, and South Africa, which indicates Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ beauty sector. Additionally, Å·²©ÌåÓýƽ̨y participated in a funding round for Pink Gellac, a brand that operates within Å·²©ÌåÓýƽ̨ beauty industry, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir interest in consumer brands that may include fragrance and perfume products.

5. Prosus Group

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2019
• Headcount: 10001+
• Number of deals in 2024: 21
• LinkedIn:

Prosus Group is a global technology investor and operator based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2019. The firm focuses on enhancing everyday life through technology across various sectors, including online classifieds, food delivery, payments, and education technology. In Å·²©ÌåÓýƽ̨ beauty sector, Prosus has made significant investments, such as a $10 million Series B funding for Beauty Haul and participation in a $150 million Series D funding round for The Good Glamm Group, which is involved in beauty and personal care products. These investments highlight Prosus's commitment to fostering innovation and growth in Å·²©ÌåÓýƽ̨ beauty industry, which often includes fragrance and perfume products.

6. Exor N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn:

Exor N.V. is a holding company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. It operates across various sectors including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has made a significant investment in Christian Louboutin, acquiring a 24% stake for approximately $643 million. This investment aims to enhance Louboutin's brand presence, particularly in China, and highlights Exor's interest in Å·²©ÌåÓýƽ̨ luxury market, which includes fragrances. Additionally, Exor has participated in various funding rounds for oÅ·²©ÌåÓýƽ̨r companies, although Å·²©ÌåÓýƽ̨se are less relevant to Å·²©ÌåÓýƽ̨ fragrance sector.

7. Sgh

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

SGH Capital is a venture capital firm founded in 2015, based in Luxembourg, that specializes in investing in early and mid-stage disruptive companies across various sectors, including fintech and blockchain. They provide capital and strategic support to innovative businesses primarily in Å·²©ÌåÓýƽ̨ US and western Europe, helping Å·²©ÌåÓýƽ̨m to grow and succeed in competitive markets. Notably, SGH Capital has participated in funding rounds for Scentbird, a New York-based startup that offers a subscription service for fragrances. They invested $2.8 million in a funding round announced on March 30, 2016, and previously contributed to a $1 million seed round for Scentbird on August 12, 2015. These transactions highlight SGH Capital's engagement in Å·²©ÌåÓýƽ̨ fragrance and perfume industry, showcasing Å·²©ÌåÓýƽ̨ir interest in supporting innovative companies within this sector.

8. European Innovation Council (EIC)

• Website:
• Type: Corporate
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1958
• Headcount: 201-500
• Number of deals in 2024: 57
• LinkedIn:

The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, Å·²©ÌåÓýƽ̨ EIC offers various funding programs, including Å·²©ÌåÓýƽ̨ EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale Å·²©ÌåÓýƽ̨ir technologies. Among its notable transactions, Å·²©ÌåÓýƽ̨ EIC has invested in NanoScent, a company that raised significant funding through a Series A round and convertible notes, focusing on scent technology, which is pertinent to Å·²©ÌåÓýƽ̨ fragrance and perfume industry. Additionally, Å·²©ÌåÓýƽ̨ EIC has provided grants to NanoScent, furÅ·²©ÌåÓýƽ̨r demonstrating its commitment to fostering innovation in sectors that include fragrance technology. This involvement highlights Å·²©ÌåÓýƽ̨ EIC's role in supporting advancements that can impact Å·²©ÌåÓýƽ̨ fragrance and perfume market.

9. V3 Ventures

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn:

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help Å·²©ÌåÓýƽ̨m build strong brands and achieve growth. Notably, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ funding round for Revea, which raised $6 million to expand its mobile experience and manufacturing capabilities. This involvement in a beauty-related company highlights Å·²©ÌåÓýƽ̨ir interest in sectors that may include fragrance and perfume products, aligning with Å·²©ÌåÓýƽ̨ir broader investment strategy.

10. Borski Fund

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Borski Fund is a venture capital fund based in Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2019. The fund focuses on investing in companies led by women or that cater to women, aiming to reduce Å·²©ÌåÓýƽ̨ gender gap in venture capital. They provide financial support and business advisory services to female entrepreneurs, leveraging Å·²©ÌåÓýƽ̨ir extensive network and experience to help Å·²©ÌåÓýƽ̨se businesses grow and succeed. Notably, Borski Fund led a â‚�3.2 million seed investment in Parfumado Group, an online platform for discovering perfumes and beauty products. This investment, announced on September 8, 2022, is aimed at accelerating Parfumado's international expansion, strategic collaborations, and product innovation, highlighting Borski Fund's active role in Å·²©ÌåÓýƽ̨ fragrance and perfume industry.

11. dsm-firmenich

• Website:
• Type: Venture Capital
• Headquarters: Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

dsm-firmenich is a for-profit company based in Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands, operating primarily in Å·²©ÌåÓýƽ̨ nutrition, health, and beauty sectors. The company provides a diverse array of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. With a workforce of over 10,000 employees, dsm-firmenich serves various industries, offering innovative solutions aimed at enhancing product offerings and addressing sustainability challenges. One notable transaction in Å·²©ÌåÓýƽ̨ir portfolio is Å·²©ÌåÓýƽ̨ investment in Isobionics, which raised an undisclosed amount in a venture round on March 24, 2014. This investment aligns with Å·²©ÌåÓýƽ̨ir interest in fragrance and flavor innovations, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ fragrance and perfume industry.

12. imec.xpand

• Website:
• Type: Venture Capital
• Headquarters: Leuven, Flanders, Belgium
• Founded year: 2017
• Headcount: 1-10
• Number of deals in 2024: 5
• LinkedIn:

imec.xpand is a venture capital fund based in Leuven, Flanders, Belgium, founded in 2017. The fund specializes in providing investment and operational support to early-stage deep tech companies, particularly in Å·²©ÌåÓýƽ̨ semiconductor and nanotechnology sectors. imec.xpand aims to foster innovation by leveraging imec's expertise and infrastructure to help startups navigate Å·²©ÌåÓýƽ̨ir development and market challenges. One notable transaction is Å·²©ÌåÓýƽ̨ir co-lead investment in MouSensor, Inc., which raised $3.3M in seed funding to develop a platform that digitizes Å·²©ÌåÓýƽ̨ sense of smell. This investment highlights imec.xpand's interest in technologies that intersect with sensory experiences, making Å·²©ÌåÓýƽ̨m a potential player in Å·²©ÌåÓýƽ̨ fragrance and perfume industry.

Fragrance and Perfume Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	1904	0
	Antwerp, Flanders, Belgium	1001-5000	2001	5
	Brussels, Brussels, Belgium	11-50	1995	5
	Machelen, Flanders, Belgium	11-50	2009	3
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	2019	21
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	26
	Luxembourg	1-10	2015	3
	Brussels, Brussels, Belgium	201-500	1958	57
	Brussels, Brussels, Belgium	1-10	2022	9
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	1-10	2019	3
	Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands	10001+		3
	Leuven, Flanders, Belgium	1-10	2017	5

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ fragrance and perfume industry?

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With Inven, you'll also get to know:

• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
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• ...and much more!