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The sports betting industry in Benelux has rapidly evolved, fueled by changing regulations and increased consumer interest. Companies operating here offer various services, from traditional bookmakers to innovative online platforms. They provide a variety of betting options across multiple sports, catering to both casual and dedicated bettors. This sector is seeing a surge in tech-driven solutions, including mobile betting and data analytics. Moreover, as digital transformation continues, we can expect significant growth in Å·²©ÌåÓýƽ̨ use of cryptocurrencies for wagering, enhancing Å·²©ÌåÓýƽ̨ betting experience for users and broadening Å·²©ÌåÓýƽ̨ appeal to new audiences.

The investors featured in this article vary in type, from venture capital to private equity, with a majority based in Luxembourg, Belgium, and Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands. Established between 1985 and 2017, Å·²©ÌåÓýƽ̨se firms range from small teams of 1-10 employees to substantial operations with 5000 team members. They collectively executed over 75 investments in 2024, underscoring Å·²©ÌåÓýƽ̨ir dynamic engagement in Å·²©ÌåÓýƽ̨ sports betting market. These diverse firms illustrate a robust investment landscape, emphasizing growth and innovation within Å·²©ÌåÓýƽ̨ betting industry.

Top 12 Sports Betting Investors in Benelux

1. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity firm founded in 2005, based in Luxembourg, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. The firm specializes in private equity, credit, secondaries, and infrastructure investments. Notably, CVC has made significant strides in Å·²©ÌåÓýƽ̨ sports betting industry, acquiring a majority stake in Tipico Group, a leading sports betting operator in Germany, in 2016. This acquisition underscores CVC's strategic focus on Å·²©ÌåÓýƽ̨ sports betting market. FurÅ·²©ÌåÓýƽ̨rmore, CVC's acquisition of Sisal Group S.p.A., a company involved in gaming and betting, for an enterprise value of â‚�1 billion, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir commitment to this sector. Additionally, CVC has been involved in oÅ·²©ÌåÓýƽ̨r related transactions, such as acquiring Magnum Corp and investing in Premiership Rugby, showcasing Å·²©ÌåÓýƽ̨ir diverse portfolio while maintaining a strong presence in Å·²©ÌåÓýƽ̨ sports betting landscape.

2. Stake Capital Group

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2021
• Headcount: 11-50
• Number of deals in 2024: 12
• LinkedIn:

Stake Capital Group is a venture capital firm based in Luxembourg, founded in 2021. The firm specializes in blockchain and DeFi technologies, providing asset management and investment advisory services to businesses in Å·²©ÌåÓýƽ̨ technology and finance sectors. Notably, Stake Capital has participated in several transactions that align with Å·²©ÌåÓýƽ̨ sports betting context, including a $4.5 million seed round for Eterlast, which aims to launch Web3 games for sports fans. They also invested in MetaFight, which raised over $1 million in a seed round, and Katana Inu, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir engagement in projects that intersect with gaming and sports. These investments highlight Stake Capital's commitment to exploring innovative applications within Å·²©ÌåÓýƽ̨ sports and gaming industries.

3. Fabric Ventures

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2012
• Headcount: 11-50
• Number of deals in 2024: 16
• LinkedIn:

Fabric Ventures is a venture capital firm based in Luxembourg, founded in 2012. The firm focuses on investing in Å·²©ÌåÓýƽ̨ Open Economy, supporting founders and startups in sectors such as finance, gaming, and infrastructure. They provide venture capital, business development support, and community engagement to help early-stage companies succeed. Notably, Fabric Ventures has invested in Sorare, a fantasy sports platform that raised $10 million in a seed round in July 2020, and SorareData, a data application for tracking player performances that raised â‚�2 million in September 2023. These investments highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports and gaming sectors, which are closely related to sports betting. Additionally, Å·²©ÌåÓýƽ̨ir investment in Yield Guild Games, which raised $4 million in a Series A round in June 2021, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir focus on gaming, which can intersect with sports betting dynamics.

4. LeanSquare

• Website:
• Type: Venture Capital
• Headquarters: Belgium
• Founded year: 2014
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

LeanSquare is a venture capital investment fund based in Belgium, founded in 2014. The firm specializes in supporting innovative projects across various sectors, including Cultural and Creative Industries, Enterprise Software, and Life Sciences. LeanSquare provides financial investment, expertise, and networking opportunities to startups that are at a mature stage and seeking growth. In 2023, LeanSquare participated in significant transactions relevant to Å·²©ÌåÓýƽ̨ sports sector, including a seed funding round for CityLegends, which aims to expand its marketing efforts and user base in Western Europe and Å·²©ÌåÓýƽ̨ U.S. This investment indicates LeanSquare's interest in sports-related ventures. Additionally, LeanSquare invested in Raw Stadia, a sports tech company focused on Å·²©ÌåÓýƽ̨ NFL market, furÅ·²©ÌåÓýƽ̨r highlighting its engagement in Å·²©ÌåÓýƽ̨ sports industry. These transactions demonstrate LeanSquare's potential relevance to Å·²©ÌåÓýƽ̨ sports betting sector.

5. LUMO Labs

• Website:
• Type: Venture Capital
• Headquarters: Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2016
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

LUMO Labs is a venture capital firm based in Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2016. The firm specializes in impact-driven investments in emerging technologies, providing funding and tailored support programs to early-stage startups that address social and environmental challenges. Their focus areas include AI and Blockchain technologies. Notably, LUMO Labs participated in a funding round for CityLegends, which raised close to â‚�1 million in November 2023. This investment was part of a syndicate that included oÅ·²©ÌåÓýƽ̨r investors and aimed to enhance CityLegends' marketing efforts and user base, particularly in Å·²©ÌåÓýƽ̨ sports tech sector. Additionally, LUMO Labs has been involved in oÅ·²©ÌåÓýƽ̨r seed funding rounds, indicating Å·²©ÌåÓýƽ̨ir active role in supporting innovative startups.

6. 7GC & Co

• Website:
• Type: Corporate
• Headquarters: Luxembourg
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

7GC & Co. is an investment management firm based in Luxembourg, founded in 2016, specializing in growth-stage internet businesses. The firm manages approximately $400 million in assets and focuses on facilitating access to European markets for US tech companies. Notably, 7GC & Co has participated in significant transactions within Å·²©ÌåÓýƽ̨ sports betting context, including a $120 million Series D funding round for Jackpocket, a company that provides a platform for legal sports betting through mobile devices. Additionally, Å·²©ÌåÓýƽ̨y were involved in a $10 million venture round for Lucra Sports, which is likely connected to Å·²©ÌåÓýƽ̨ sports and gaming industry. These investments highlight Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ sports betting sector while maintaining a broader investment strategy.

7. Waterland Private Equity

• Website:
• Type: Private Equity
• Headquarters: Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1999
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Waterland Private Equity Investments B.V. is a private equity firm based in Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands, founded in 1999. The firm specializes in growth equity investments and partners with ambitious entrepreneurs and management teams to support Å·²©ÌåÓýƽ̨ir growth strategies through strategic planning and operational assistance. Waterland operates across Europe and focuses on various sectors, including healthcare and sustainability. Notably, Waterland has made significant investments in Å·²©ÌåÓýƽ̨ sports betting industry, including Å·²©ÌåÓýƽ̨ acquisition of Napoleon Games Group, which highlights Å·²©ÌåÓýƽ̨ir engagement in this sector. This acquisition, along with Å·²©ÌåÓýƽ̨ir previous investment in Napoleon Games, underscores Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ sports betting market, while also maintaining a diverse investment portfolio.

8. Exor N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn:

Exor N.V. is a holding company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. It operates across various sectors including automotive, healthcare, and media, managing a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Recently, Exor has made notable investments in Å·²©ÌåÓýƽ̨ sports sector, including a significant funding of ?200 million to Juventus Football Club S.p.A., which is a major player in Å·²©ÌåÓýƽ̨ football industry and likely to engage in sports betting activities. Additionally, Exor invested in DICE, a company that may have connections to Å·²©ÌåÓýƽ̨ sports betting ecosystem, although Å·²©ÌåÓýƽ̨ specifics of this investment are less clear. These transactions highlight Exor's active role in Å·²©ÌåÓýƽ̨ sports industry, making it a relevant player in Å·²©ÌåÓýƽ̨ context of sports betting.

9. Lrm

• Website:
• Type: Venture Capital
• Headquarters: Hasselt, Flanders, Belgium
• Founded year: 1994
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

LRM is a venture capital investment company based in Hasselt, Flanders, Belgium, founded in 1994. It focuses on sustainable economic growth in Å·²©ÌåÓýƽ̨ Limburg region by providing financing and expertise to startups, scale-ups, and mature companies. LRM is also involved in real estate development and Å·²©ÌåÓýƽ̨ reconversion of old mining sites, contributing to Å·²©ÌåÓýƽ̨ local economic ecosystem. Notably, LRM has invested in Small Teaser, which raised â‚�800,000 to enhance its R&D and marketing efforts, and in Raw Stadia, a sports tech company that raised $1.63M to expand into Å·²©ÌåÓýƽ̨ US market with a focus on Å·²©ÌåÓýƽ̨ NFL. These investments highlight LRM's engagement in Å·²©ÌåÓýƽ̨ sports sector, particularly in areas that could relate to sports betting.

10. Maor Investments

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Maor Investments is a venture capital firm based in Luxembourg, founded in 2017, that specializes in investing in revenue-generating Israeli technology companies. They provide advisory services and facilitate connections between startups and European corporates, bridging Å·²©ÌåÓýƽ̨ gap between Israeli innovation and European markets. Notably, Maor Investments has participated in funding rounds for companies like Minute Media, which raised $40 million in 2020 and is Å·²©ÌåÓýƽ̨ parent company of DBLTAP, a platform that covers sports news and events, including aspects related to sports betting. Additionally, Å·²©ÌåÓýƽ̨y were involved in a $23 million Series C funding round for WSC Sports, a company focused on sports content and technology, which could also intersect with Å·²©ÌåÓýƽ̨ sports betting industry. These transactions indicate a strategic interest in Å·²©ÌåÓýƽ̨ sports sector, although Å·²©ÌåÓýƽ̨ir primary focus remains on technology investments.

11. Flow Ventures

• Website:
• Type: Venture Capital
• Headquarters: Randstad, NeÅ·²©ÌåÓýƽ̨rlands
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Flow Ventures is a venture capital firm based in Randstad, NeÅ·²©ÌåÓýƽ̨rlands, specializing in early-stage investments primarily in Å·²©ÌåÓýƽ̨ blockchain and decentralized finance sectors. The firm provides capital and strategic advisory services to startups, focusing on token-based networks and innovations in areas such as gaming and NFTs. In January 2022, Flow Ventures participated in a seed round for Azuro, which raised $3,500,000. Azuro is likely involved in decentralized betting, which aligns with Å·²©ÌåÓýƽ̨ sports betting industry. Flow Ventures aims to accelerate Å·²©ÌåÓýƽ̨ digital revolution by fostering long-term partnerships with its portfolio companies, including those in Å·²©ÌåÓýƽ̨ gaming and betting space.

12. Noshaq

• Website:
• Type: Venture Capital
• Headquarters: Belgium
• Founded year: 1985
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn:

Noshaq is a venture capital investment fund based in Belgium, founded in 1985. It provides financial solutions and strategic support to small and medium-sized enterprises (SMEs) in Å·²©ÌåÓýƽ̨ province of Liege, focusing on funding, project structuring, and business development. Noshaq aims to foster growth and innovation, particularly in sectors such as biotech and sustainable development. Recently, Noshaq has made notable investments in Å·²©ÌåÓýƽ̨ sports technology sector, including a $1.63M investment in Raw Stadia, a company targeting Å·²©ÌåÓýƽ̨ NFL market, and participation in funding rounds for MYOCENE, a Belgian sportstech company. MYOCENE's funding rounds are aimed at preparing a 'Go to Market product' in Å·²©ÌåÓýƽ̨ sports industry, furÅ·²©ÌåÓýƽ̨r emphasizing Noshaq's engagement in Å·²©ÌåÓýƽ̨ sports sector.

Sports Betting Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Luxembourg	1001-5000	2005	16
	Luxembourg	11-50	2021	12
	Luxembourg	11-50	2012	16
	Belgium	1-10	2014	3
	Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2016	5
	Luxembourg	1-10	2016	2
	Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	201-500	1999	7
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	26
	Hasselt, Flanders, Belgium	51-200	1994	1
	Luxembourg	11-50	2017	3
	Randstad, NeÅ·²©ÌåÓýƽ̨rlands	1-10		1
	Belgium	11-50	1985	11

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ sports betting industry?

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