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The pet supplies industry in Benelux includes a dynamic array of companies that cater to pet care and wellness. From organic pet food brands to innovative technology firms creating smart devices, this sector meets various pet-related needs. As pet ownership rises, so does consumer demand for premium products and services. Sustainable, high-quality offerings are becoming popular, reflecting a shift towards healthier lifestyles for pets. Additionally, Å·²©ÌåÓýƽ̨ industry is increasingly incorporating digital solutions to enhance customer experiences. This trend points towards continued growth, with firms vieing for market share through innovation and strategic investments.

The investors featured here include both private equity and venture capital firms headquartered in Å·²©ÌåÓýƽ̨ Benelux region. Their sizes vary, from small firms to those managing thousands of employees, showcasing a broad range of expertise. Established between 1898 and 2022, Å·²©ÌåÓýƽ̨y placed numerous deals in 2024, with some serious players like CVC Capital and Vendis Capital making a mark in Å·²©ÌåÓýƽ̨ pet supplies space. Each firm comes with a unique approach, targeting various segments within Å·²©ÌåÓýƽ̨ pet supplies market, wheÅ·²©ÌåÓýƽ̨r it be through product innovation or service enhancement.

Top 15 Pet Supplies Investors in Benelux

1. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made notable investments in Å·²©ÌåÓýƽ̨ pet supplies industry, including Å·²©ÌåÓýƽ̨ acquisition of Petco in March 2016 for $4.6 billion, which is a leading pet specialty retailer. Additionally, in October 2021, CVC acquired a majority stake in Medivet, a veterinary group with over 350 branches in Å·²©ÌåÓýƽ̨ UK, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ pet care sector. These strategic investments reflect CVC's focus on delivering sustainable value and growth through Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ pet supplies market.

2. Verlinvest

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Verlinvest is a venture capital firm based in Brussels, Belgium, founded in 1995. The firm specializes in investing in high-growth consumer brands across various sectors, including food, beverage, health, and technology. Verlinvest provides long-term capital and strategic advisory services to help brands scale and innovate. Notably, Verlinvest has made significant investments in Å·²©ÌåÓýƽ̨ pet supplies sector, including a $37 million Series A funding for Heads Up For Tails, a company focused on pet wellness and care, and a $22 million Series A funding for KatKin, a fresh food and pet healthtech platform. These transactions highlight Verlinvest's commitment to supporting innovative companies in Å·²©ÌåÓýƽ̨ pet industry, making it a relevant player in Å·²©ÌåÓýƽ̨ pet supplies investment landscape.

3. Vendis Capital

• Website:
• Type: Private Equity
• Headquarters: Machelen, Flanders, Belgium
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital focuses on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. Notably, Å·²©ÌåÓýƽ̨y have invested in Yarrah Organic Petfood, a provider of organic cat and dog food, which highlights Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ pet supplies industry. This investment reflects Å·²©ÌåÓýƽ̨ir commitment to supporting consumer businesses in Å·²©ÌåÓýƽ̨ pet sector, alongside oÅ·²©ÌåÓýƽ̨r investments in various consumer markets such as beauty and home goods.

4. Sofina

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1898
• Headcount: 51-200
• Number of deals in 2024: 4
• LinkedIn:

Sofina is a Brussels-based investment company founded in 1898, specializing in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. The firm partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has invested in Petkit, a Chinese manufacturer of smart devices for pets, leading a $50 million Series D funding round in July 2021. This investment highlights Sofina's engagement in Å·²©ÌåÓýƽ̨ pet supplies industry, showcasing its willingness to support innovative companies within this sector. Additionally, Sofina has a diverse portfolio, including investments in various oÅ·²©ÌåÓýƽ̨r industries, but its involvement with Petkit positions it as a potential player in Å·²©ÌåÓýƽ̨ pet supplies market.

5. Triton Partners

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 1997
• Headcount: 201-500
• Number of deals in 2024: 6
• LinkedIn:

Triton Partners is a private equity investment firm based in Luxembourg, founded in 1997. The firm specializes in private equity and credit investments in European mid-market businesses, focusing on sectors such as Business Services, Industrial Tech, and Healthcare. Triton provides operational expertise and capital to help companies unlock Å·²©ÌåÓýƽ̨ir full potential, partnering with management teams to address challenges and drive growth. Notably, Triton acquired Tetra in December 2002, a significant player in Å·²©ÌåÓýƽ̨ pet supplies industry, which highlights Å·²©ÌåÓýƽ̨ir involvement in this sector. Additionally, Å·²©ÌåÓýƽ̨y have made various acquisitions in oÅ·²©ÌåÓýƽ̨r industries, such as MaskMedicar and Geia Food, showcasing Å·²©ÌåÓýƽ̨ir diverse investment portfolio.

6. Jab Holding Company LLC

• Website: jabholco.com
• Type: Private Equity
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2007
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

JAB Holding Company LLC is a private equity investment firm based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2007. The firm specializes in consumer goods and services, with a diverse portfolio that includes sectors such as coffee, fast casual dining, beauty, and notably, pet care. JAB has made significant strides in Å·²©ÌåÓýƽ̨ pet care industry, particularly through its acquisitions of pet insurance companies. In 2023, JAB acquired Pumpkin Insurance Services, furÅ·²©ÌåÓýƽ̨r expanding its footprint in Å·²©ÌåÓýƽ̨ pet insurance market. Additionally, in 2021, JAB finalized agreements to acquire Figo Pet Insurance, and in 2023, it participated in a funding round for Embrace Pet Insurance. These strategic investments highlight JAB's commitment to long-term value creation in Å·²©ÌåÓýƽ̨ pet care sector, catering to Å·²©ÌåÓýƽ̨ growing demand for quality pet-related services and products.

7. Anterra Capital

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2013
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn:

Anterra Capital is a venture capital firm based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2013. The firm specializes in agrifood technology investments, focusing on startups that leverage biotechnology and digital solutions to enhance food production and sustainability. Anterra Capital operates primarily in North America and Europe, supporting innovative companies in Å·²©ÌåÓýƽ̨ agrifood sector. Notably, Anterra Capital has participated in significant transactions within Å·²©ÌåÓýƽ̨ pet industry, including a â‚�15 million Series A funding round for Dalma, a French pet insurance startup, and a Series B investment in Invetx, which is developing Å·²©ÌåÓýƽ̨rapeutics for chronic diseases in dogs and cats. These investments highlight Anterra's engagement with Å·²©ÌåÓýƽ̨ pet supplies sector, showcasing Å·²©ÌåÓýƽ̨ir versatility in supporting various industries.

8. Exor N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn:

Exor N.V. is a holding company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has made significant investments in Å·²©ÌåÓýƽ̨ pet supplies sector, including a recent seed round investment of $4 million in Lupa Pets, which indicates its interest in Å·²©ÌåÓýƽ̨ pet supplies market. Additionally, Exor has participated in oÅ·²©ÌåÓýƽ̨r funding rounds for companies like Motatos, a sustainable e-commerce business, although this is not directly related to pet supplies. Overall, Exor's investment in Lupa Pets highlights its engagement in Å·²©ÌåÓýƽ̨ pet supplies industry.

9. V3 Ventures

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn:

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help Å·²©ÌåÓýƽ̨m build strong brands and achieve growth. Notably, V3 Ventures participated in Å·²©ÌåÓýƽ̨ Series A funding of KatKin, a fresh food and pet healthtech platform, which raised a total of $28 million to invest in growth and personalized health plans for pets. This transaction highlights V3 Ventures' engagement in Å·²©ÌåÓýƽ̨ pet supplies industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to innovative solutions in pet health and nutrition. Additionally, Å·²©ÌåÓýƽ̨ir diverse investment portfolio reflects a broader strategy that includes various consumer-focused sectors, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir adaptability and potential relevance in Å·²©ÌåÓýƽ̨ pet supplies market.

10. AAC Capital Partners

• Website:
• Type: Private Equity
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1982
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn:

AAC Capital Partners is a private equity investment firm based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 1982. The firm specializes in supporting mid-sized businesses in Å·²©ÌåÓýƽ̨ Benelux region by providing growth capital and strategic guidance to help Å·²©ÌåÓýƽ̨m achieve Å·²©ÌåÓýƽ̨ir international growth ambitions. AAC Capital focuses on fostering entrepreneurship and sustainable growth through partnerships with management teams. Notably, Å·²©ÌåÓýƽ̨y have made significant investments in various sectors, including Å·²©ÌåÓýƽ̨ir acquisition of Yarrah Organic Pet Food in January 2017, which highlights Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ pet supplies industry. This acquisition was part of Å·²©ÌåÓýƽ̨ir Benelux-focused fund and marked Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ pet food market, showcasing Å·²©ÌåÓýƽ̨ir capability to invest in and support companies within this niche. OÅ·²©ÌåÓýƽ̨r transactions, such as Å·²©ÌåÓýƽ̨ir acquisitions of Fabory Group, Amtico International, and IMCD, reflect Å·²©ÌåÓýƽ̨ir broader investment strategy but do not pertain to Å·²©ÌåÓýƽ̨ pet supplies sector.

11. VentureFriends

• Website:
• Type: Venture Capital
• Headquarters: NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 8
• LinkedIn:

VentureFriends is a venture capital firm based in Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands, founded in 2016. They specialize in early-stage investments, providing financial backing and strategic support to ambitious founders. While Å·²©ÌåÓýƽ̨ir primary focus has been on sectors like FinTech and PropTech, Å·²©ÌåÓýƽ̨y have also invested in Å·²©ÌåÓýƽ̨ pet supplies industry, notably in Alvar Pet, which raised $2,323,364 in a seed round on November 8, 2021. This investment highlights Å·²©ÌåÓýƽ̨ir willingness to engage with diverse sectors, including pet supplies, alongside Å·²©ÌåÓýƽ̨ir core focus areas. Their approach involves partnering with entrepreneurs to help Å·²©ÌåÓýƽ̨m build scalable businesses and navigate growth challenges, which can be beneficial for startups in Å·²©ÌåÓýƽ̨ pet supplies market.

12. DLF Venture

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2016
• Headcount: 1-10
• LinkedIn:

DLF Venture is a Luxembourg-based venture capital firm founded in 2016, focusing on supporting consumer-oriented brands across various sectors, including food & beverage and health & care. The firm partners with ambitious founders, providing both investment and hands-on support to help Å·²©ÌåÓýƽ̨m grow Å·²©ÌåÓýƽ̨ir businesses. Notably, DLF Venture has participated in funding rounds for Edgard & Cooper, a manufacturer of premium dog and cat food, contributing to Å·²©ÌåÓýƽ̨ir Series B and Series C rounds, which raised significant capital to accelerate product development and growth in Å·²©ÌåÓýƽ̨ pet food market. This involvement highlights DLF Venture's commitment to Å·²©ÌåÓýƽ̨ pet supplies industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

13. Astanor

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 10
• LinkedIn:

Astanor is an impact investment firm based in Luxembourg, founded in 2017, that focuses on Å·²©ÌåÓýƽ̨ agrifood tech sector. They support innovative companies aiming to create sustainable food systems through strategic guidance and investment. Astanor has been involved in several notable transactions, including significant investments in Ynsect, a French startup that specializes in insect farming. Ynsect is transitioning from producing animal feed to high-margin pet food, which highlights Astanor's engagement in Å·²©ÌåÓýƽ̨ pet supplies market. In addition to Ynsect, Astanor has invested in oÅ·²©ÌåÓýƽ̨r agrifood tech companies, demonstrating Å·²©ÌåÓýƽ̨ir commitment to sustainability and innovation in food systems.

14. Quilvest Capital Partners

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 1917
• Headcount: 51-200
• Number of deals in 2024: 2
• LinkedIn:

Quilvest Capital Partners is an investment management firm based in Luxembourg, specializing in private equity, real estate, and private credit. Founded in 1917, Å·²©ÌåÓýƽ̨ firm manages over $7 billion in assets and serves a diverse clientele, including institutions and family offices, by providing tailored investment strategies to meet Å·²©ÌåÓýƽ̨ir financial objectives. Notably, Quilvest has been involved in various transactions, including Å·²©ÌåÓýƽ̨ acquisition of a majority stake in Cabaïa, a French accessories brand, in June 2023. While Cabaïa's primary focus is not solely on pet supplies, Å·²©ÌåÓýƽ̨ nature of Å·²©ÌåÓýƽ̨ir product offerings suggests potential relevance to Å·²©ÌåÓýƽ̨ pet accessories market. This indicates Quilvest's willingness to explore investments that may intersect with Å·²©ÌåÓýƽ̨ pet supplies industry, making Å·²©ÌåÓýƽ̨m a noteworthy investor in this space.

15. Market One Capital

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 7
• LinkedIn:

Market One Capital is a venture capital firm based in Luxembourg, founded in 2017. The firm specializes in investing in innovative startups across various sectors, including FinTech, HealthTech, and AgriTech. They provide financial backing and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow and succeed in Å·²©ÌåÓýƽ̨ir respective markets. Notably, Market One Capital has participated in funding rounds for PetsApp, a UK-based client engagement platform for pet owners, which raised $4.4 million in a seed round. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ pet supplies industry, showcasing Å·²©ÌåÓýƽ̨ir willingness to support companies that cater to pet-related needs. Additionally, Å·²©ÌåÓýƽ̨y have been involved in multiple funding rounds for Magaloop, although this company does not appear to be directly related to pet supplies. Overall, Market One Capital's investment in PetsApp demonstrates Å·²©ÌåÓýƽ̨ir potential relevance in Å·²©ÌåÓýƽ̨ pet supplies sector.

Pet Supplies Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Luxembourg	1001-5000	2005	16
	Brussels, Brussels, Belgium	11-50	1995	5
	Machelen, Flanders, Belgium	11-50	2009	3
	Brussels, Brussels, Belgium	51-200	1898	4
	Luxembourg	201-500	1997	6
Jab Holding Company LLC	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	2007	1
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2013	9
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	26
	Brussels, Brussels, Belgium	1-10	2022	9
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	1982	1
	NeÅ·²©ÌåÓýƽ̨rlands	1-10	2016	8
	Luxembourg	1-10	2016	0
	Luxembourg	11-50	2017	10
	Luxembourg	51-200	1917	2
	Luxembourg	11-50	2017	7

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ pet supplies industry?

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With Inven, you'll also get to know:

• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
• Portfolio: Companies Å·²©ÌåÓýƽ̨y've invested in.
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• ...and much more!