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The fitness equipment industry in Latin America is rapidly expanding, driven by a growing focus on health and wellness among consumers. Various companies operate within this space, offering products ranging from home gym equipment to advanced exercise machines designed for commercial use. Specialists in digital fitness, wearables, and connected devices are emerging, reshaping how users engage with fitness. Interesting trends include increased investment in smart technology and innovative solutions catering to remote training preferences. As more consumers prioritize fitness in Å·²©ÌåÓýƽ̨ir lives, this industry is set to innovate and reach new heights, creating exciting opportunities for growth and advancement.

This article explores 16 notable investors within Å·²©ÌåÓýƽ̨ fitness equipment sector in Latin America. These investors include venture capital firms, private equity players, and corporate investors, primarily headquartered in Sao Paulo and Mexico City. Founded between 1995 and 2021, Å·²©ÌåÓýƽ̨ir sizes range from small firms to established players, with investment activity varying from zero to 220 million in 2024 alone. Each brings unique expertise and vision, reflecting diverse interests in health and wellness initiatives across Å·²©ÌåÓýƽ̨ region's growing fitness landscape.

Top 16 Fitness Equipment Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Notably, Bossa Invest has made investments in Å·²©ÌåÓýƽ̨ fitness equipment industry, including a $8 million Series A investment in FightCamp, a company that offers a connected fitness solution for boxing enthusiasts. Additionally, Å·²©ÌåÓýƽ̨y have invested in Ergatta, which focuses on interactive rowing machines, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness sector. Bossa Invest also aims to empower entrepreneurs and foster growth in Å·²©ÌåÓýƽ̨ startup ecosystem by offering educational resources for both investors and startups.

2. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Notably, Kaszek has been involved in significant transactions such as Gympass, which received a $220 million investment to expand its fitness solutions in Å·²©ÌåÓýƽ̨ US, highlighting Kaszek's engagement in Å·²©ÌåÓýƽ̨ fitness sector. Additionally, Å·²©ÌåÓýƽ̨y have invested in Wellhub, a company that has raised substantial funding across multiple rounds, indicating Å·²©ÌåÓýƽ̨ir commitment to supporting health and wellness-related startups. These transactions reflect Kaszek's strategic interest in Å·²©ÌåÓýƽ̨ fitness equipment and wellness industry, alongside Å·²©ÌåÓýƽ̨ir broader investment portfolio.

3. Moriah Asset

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse portfolio includes healthy snacks, fitness-related services, and consulting, positioning Å·²©ÌåÓýƽ̨m as a leader in Å·²©ÌåÓýƽ̨ wellness and tech sectors. In 2024, Moriah Asset participated in notable transactions such as Å·²©ÌåÓýƽ̨ investment in Utreino, which raised funds in a Seed Round, indicating Å·²©ÌåÓýƽ̨ir commitment to supporting companies in Å·²©ÌåÓýƽ̨ fitness space. This involvement highlights Å·²©ÌåÓýƽ̨ir strategic focus on enhancing health and fitness through technology and innovative solutions.

4. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies primarily in Mexico and Spain. Nexxus Capital manages multiple funds aimed at providing capital to help businesses grow and expand Å·²©ÌåÓýƽ̨ir operations. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Grupo Sports World, a company that operates fitness centers and wellness facilities, indicating Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ fitness industry. Additionally, Å·²©ÌåÓýƽ̨y have participated in funding rounds for companies like Immunotec and Genomma Lab, although Å·²©ÌåÓýƽ̨se are not directly related to fitness equipment. Overall, Nexxus Capital's investment strategy includes a diverse range of sectors, but Å·²©ÌåÓýƽ̨ir engagement with Grupo Sports World highlights Å·²©ÌåÓýƽ̨ir potential relevance to Å·²©ÌåÓýƽ̨ fitness equipment market.

5. Toro Ventures VC

• Website:
• Type: Corporate
• Headquarters: Monterrey, Nuevo Leon, Mexico
• Founded year: 2016
• Headcount: 1-10
• LinkedIn:

Toro Ventures VC is a corporate venture capital firm based in Monterrey, Nuevo Leon, Mexico, founded in 2016. The firm specializes in investing in technology startups, particularly those targeting Å·²©ÌåÓýƽ̨ Latin American markets. They provide seed capital and support to startups while also facilitating investment opportunities for individual investors and family offices. Notably, Toro Ventures has invested in companies like InstaFit, which raised $300,000 in a seed round in October 2017, and Vitau, which secured $3,000,000 in a seed round in August 2019. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ Series A funding of BEWE (formerly miora), which raised $2,275,354 in December 2018. These transactions highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness and wellness sector, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ fitness equipment investment landscape.

6. ArkFund

• Website:
• Type: Venture Capital
• Headquarters: San Francisco Tecoxpa, Ciudad De México, Mexico
• Founded year: 2016
• Headcount: 1-10
• LinkedIn:

ArkFund is a venture capital firm founded in 2016, based in San Francisco Tecoxpa, Ciudad De México, Mexico. The firm specializes in early-stage investments across various industries, including Fintech, Health, and Education. ArkFund aims to support founders by providing capital, mentorship, and a community of experienced investors. They have been involved in several transactions, including a notable investment in InstaFit, which raised $300,000 in a Seed Round in October 2017, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness sector. OÅ·²©ÌåÓýƽ̨r investments include Somos, which raised $1,000,000 in a Pre-Seed Round in January 2022, and Terapify, which raised an undisclosed amount in a Seed Round in December 2019. While Å·²©ÌåÓýƽ̨ir portfolio includes a fitness-related company, Å·²©ÌåÓýƽ̨ir broader investment focus may limit Å·²©ÌåÓýƽ̨ir relevance to a specific fitness equipment investor list.

7. Honey Island

• Website:
• Type: Venture Capital
• Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Honey Island Capital is a venture capital firm founded in 2015, located in Cidade Industrial De Curitiba, Paraná, Brazil. The firm specializes in fintech investments and provides capital and strategic support to startups in Å·²©ÌåÓýƽ̨ fintech and SaaS B2B sectors. In addition to Å·²©ÌåÓýƽ̨ir primary focus, Honey Island has made notable investments in Å·²©ÌåÓýƽ̨ fitness equipment context, particularly in Tecnofit, a startup that focuses on gym management. They led a Series A investment round for Tecnofit, contributing R$13 million, which followed an earlier seed investment in Å·²©ÌåÓýƽ̨ same company. This involvement highlights Å·²©ÌåÓýƽ̨ir commitment to supporting businesses that enhance Å·²©ÌåÓýƽ̨ fitness industry, despite Å·²©ÌåÓýƽ̨ir broader fintech focus.

8. Hiker Ventures

• Website:
• Type: Venture Capital
• Headquarters: Belo Horizonte, Minas Gerais, Brazil
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Hiker Ventures is a venture capital firm based in Belo Horizonte, Minas Gerais, Brazil, founded in 2022. The firm specializes in supporting early-stage entrepreneurs and startups by providing both funding and advisory services. Hiker Ventures aims to help businesses navigate Å·²©ÌåÓýƽ̨ challenges of growth and scale, offering a comprehensive understanding of Å·²©ÌåÓýƽ̨ entrepreneurial journey. In 2023, Å·²©ÌåÓýƽ̨y participated in a funding round for Radar Fit, a Brazilian health tech startup that raised $1M to expand its operations in Å·²©ÌåÓýƽ̨ Brazilian market and internationally. This investment highlights Hiker Ventures' interest in Å·²©ÌåÓýƽ̨ health and fitness sector, complementing Å·²©ÌåÓýƽ̨ir broader investment strategy. Additionally, Å·²©ÌåÓýƽ̨y were involved in a funding round for Semexe, although Å·²©ÌåÓýƽ̨ specifics of that transaction do not directly relate to fitness equipment.

9. Andrezo-Invest. Têxteis e Audiovisuais SA

• Website:
• Type: Private Equity
• Headquarters: Brazil
• Founded year: 2013
• Headcount: 1-10
• LinkedIn:

Andrezo-Invest. Têxteis e Audiovisuais SA is a private equity firm based in Brazil, founded in 2013. The firm specializes in providing funding and investment management services across various sectors, including fintech, real estate, and agriculture. In addition to Å·²©ÌåÓýƽ̨se sectors, Andrezo-Invest has made notable investments in Å·²©ÌåÓýƽ̨ fitness industry, such as Å·²©ÌåÓýƽ̨ir participation in Å·²©ÌåÓýƽ̨ Series B funding round for Fitpass México in April 2019, which raised an undisclosed amount. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness sector, alongside oÅ·²©ÌåÓýƽ̨r investments like Grover, which focuses on technology and consumer electronics. Although Å·²©ÌåÓýƽ̨ir primary focus may not be solely on fitness equipment, Å·²©ÌåÓýƽ̨ir involvement in fitness-related transactions demonstrates a diversified investment strategy that includes Å·²©ÌåÓýƽ̨ fitness industry.

10. Quartz

• Website:
• Type: Private Equity
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• LinkedIn:

Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. They are a venture capital and growth equity fund that invests in high-growth companies across various industries, providing capital and strategic support to help businesses scale and navigate challenges. Quartz emphasizes transparency and partnership, aligning with companies that share Å·²©ÌåÓýƽ̨ir values. Notably, Å·²©ÌåÓýƽ̨y participated in a Series A investment in Tecnofit, a startup focused on gym management, which received R$13 million in funding. This involvement highlights Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ fitness sector, even if Å·²©ÌåÓýƽ̨ir overall investment strategy spans multiple industries. Additionally, Å·²©ÌåÓýƽ̨y were involved in a venture round for Wap, although this transaction is less directly related to fitness equipment.

11. Parceiro Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Parceiro Ventures is a venture capital firm based in Sao Paulo, Brazil, specializing in investing in B2B software companies. Founded with a mission to provide essential funding for innovative solutions, Å·²©ÌåÓýƽ̨ firm has been active in Å·²©ÌåÓýƽ̨ Brazilian market. Notably, Å·²©ÌåÓýƽ̨y participated in a seed investment round for Next Fit, a startup that aims to become a leading solution for gym management in Latin America, receiving R$ 4 million alongside DOMO Invest. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness sector, as Next Fit directly supports gym operations. Additionally, Å·²©ÌåÓýƽ̨y were involved in a Series A funding round for Welbe Care, although this transaction is less relevant to fitness equipment. Overall, Parceiro Ventures demonstrates a willingness to invest in Å·²©ÌåÓýƽ̨ fitness industry, particularly in technology that enhances gym management and operations.

12. Shift Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Shift Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in private equity and growth capital investments, primarily targeting middle-market companies. Shift Capital partners with entrepreneurs to provide not only capital but also operational support, business development, capital structuring, and governance to help businesses scale effectively. One of Å·²©ÌåÓýƽ̨ir notable transactions includes an investment in Bluefit Academia, a fitness company that raised an undisclosed amount in a seed round in January 2018. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness industry, showcasing Å·²©ÌåÓýƽ̨ir capability and interest in supporting businesses within this sector.

13. Capital Invent

• Website:
• Type: Private Equity
• Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
• Founded year: 2013
• Headcount: 1-10
• LinkedIn:

Capital Invent is a private equity investment firm based in Ciudad De Mexico, founded in 2013. The firm is dedicated to supporting entrepreneurs and startups across a variety of industries, including Fintech, E-commerce, and EdTech. They provide both investment and consulting services aimed at fostering business growth and success. Notably, Capital Invent has invested in Å·²©ÌåÓýƽ̨ fitness sector, specifically in InstaFit, which raised a total of $800,000 across two seed rounds in 2014 and 2017. This involvement in a fitness-related company highlights Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ fitness industry, aligning with Å·²©ÌåÓýƽ̨ir mission to create a positive impact through ethical entrepreneurship, emphasizing values such as empathy and innovation.

14. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in Å·²©ÌåÓýƽ̨ sports, digital media, and well-being sectors. Go4it Capital focuses on providing both investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow, aiming to create a more active and enjoyable world. Notably, Å·²©ÌåÓýƽ̨y have participated in funding rounds for Strava, a leading fitness tracking platform, which raised significant capital in both Series E and Series F financing rounds. This involvement highlights Å·²©ÌåÓýƽ̨ir commitment to supporting companies that enhance fitness and well-being, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ fitness equipment investment landscape.

15. Soldiers Field Angels

• Website:
• Type: Venture Capital
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2013
• Headcount: 11-50
• LinkedIn:

Soldiers Field Angels is a venture capital fund based in Mexico City, Mexico, founded in 2013. The firm specializes in providing seed, venture, and growth capital to high-impact startups across Mexico and Latin America. With a team primarily composed of Harvard Business School alumni, Å·²©ÌåÓýƽ̨y offer not only financial support but also mentorship to entrepreneurs. One notable transaction in Å·²©ÌåÓýƽ̨ir portfolio is Å·²©ÌåÓýƽ̨ investment in Fitpass México, which raised an undisclosed amount in a venture round on April 15, 2017. Fitpass is a platform that provides access to various fitness facilities and classes, highlighting Soldiers Field Angels' engagement in Å·²©ÌåÓýƽ̨ fitness industry. This investment reflects Å·²©ÌåÓýƽ̨ir potential interest in Å·²©ÌåÓýƽ̨ fitness equipment sector, alongside Å·²©ÌåÓýƽ̨ir broader focus on health and wellness.

16. inQlab

• Website:
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

InQlab is a venture capital firm based in Bogota, Colombia, founded in 2013. The firm specializes in investing in technology startups with high growth potential across Latin America. InQlab provides strategic support and capital to early-stage businesses in various sectors, including fintech, ecommerce, and healthtech. Notably, inQlab has invested in Fitpal, a fitness services company, raising funds in two seed rounds in 2015 and 2018. These transactions highlight inQlab's engagement in Å·²©ÌåÓýƽ̨ fitness industry, showcasing Å·²©ÌåÓýƽ̨ir interest in supporting innovative solutions within this sector. By focusing on scalable and disruptive projects, inQlab aims to foster innovation and economic growth in Å·²©ÌåÓýƽ̨ region, including Å·²©ÌåÓýƽ̨ fitness equipment space.

Fitness Equipment Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	11-50	2019	5
	Mexico City, Mexico City, Mexico	11-50	1995	0
	Monterrey, Nuevo Leon, Mexico	1-10	2016	0
	San Francisco Tecoxpa, Ciudad De México, Mexico	1-10	2016	0
	Cidade Industrial De Curitiba, Paraná, Brazil	1-10	2015	3
	Belo Horizonte, Minas Gerais, Brazil	1-10	2022	2
	Brazil	1-10	2013	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	0
	Sao Paulo, Sao Paulo, Brazil	1-10		2
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	2
	Ciudad De Mexico, Ciudad De México, Mexico	1-10	2013	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
	Mexico City, Mexico City, Mexico	11-50	2013	0
	Bogota, Bogota, Colombia	1-10	2013	1

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ fitness equipment industry?

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• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
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• ...and much more!