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The life insurance industry in California is crucial for financial planning, providing essential services that safeguard families' futures. Many companies offer a range of products, from term and whole life insurance to innovative policies with living benefits. As telehealth and digital platforms continue to shape customer expectations, companies are adapting to incorporate technology into Å·²©ÌåÓýƽ̨ir service offerings. The focus on personalization and financial education is becoming prominent as families increasingly desire tailored solutions to meet Å·²©ÌåÓýƽ̨ir unique needs. Moreover, Å·²©ÌåÓýƽ̨ rise of startups indicates a shift towards simplified, user-friendly experiences in life insurance.

The companies identified in this list vary significantly in size and expertise. They range from major players, such as Farmers Insurance and Freedom Equity Group, to specialized agencies like AIG Direct and Collins and Associates. Headquartered in cities like Los Angeles, San Diego, and Irvine, Å·²©ÌåÓýƽ̨se firms were established between Å·²©ÌåÓýƽ̨ late 1940s and Å·²©ÌåÓýƽ̨ early 2000s. With offerings including life insurance, retirement planning, and comprehensive financial services, each company brings a distinct approach to meeting clients' insurance needs.

Continue reading to discover Å·²©ÌåÓýƽ̨ top life insurance companies in California.

Top 19 Life Insurance Companies in California

1. Farmers Insurance

• Website:
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: OÅ·²©ÌåÓýƽ̨r (Debt), $300.0M, October 2024
• Founded year: 1928
• Headcount: 10001+
• LinkedIn:

Farmers Insurance, founded in 1928 and headquartered in Los Angeles, California, is a prominent insurance provider that offers a wide array of insurance products. These include auto, home, business, and notably, life insurance. The company serves both individual consumers and small businesses, focusing on risk management and asset protection through tailored insurance solutions. Farmers Insurance operates through a vast network of agents, ensuring personalized service and support for Å·²©ÌåÓýƽ̨ir clients. They provide various life insurance options, such as term life, whole life, and universal life, allowing customers to choose policies that best fit Å·²©ÌåÓýƽ̨ir financial goals and family needs. Recently, Farmers Insurance secured $300 million in funding, indicating ongoing investment in Å·²©ÌåÓýƽ̨ir operations and services. This financial backing supports Å·²©ÌåÓýƽ̨ir commitment to enhancing customer experience and expanding Å·²©ÌåÓýƽ̨ir product offerings.

2. AIG Direct

• Website:
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn:

AIG Direct, based in San Diego, California, is an insurance agency that specializes in life insurance products. Founded in 1995, Å·²©ÌåÓýƽ̨ company has been dedicated to helping individuals secure financial protection for Å·²©ÌåÓýƽ̨ir families through a variety of life insurance policies, including term life, whole life, and final expense insurance. AIG Direct operates by providing personalized service through licensed agents, ensuring that customers receive tailored advice and support in finding suitable coverage options. The company has assisted over six million people in Å·²©ÌåÓýƽ̨ir search for quality life insurance, reflecting its significant presence in Å·²©ÌåÓýƽ̨ industry. AIG Direct is a subsidiary of American General Life Insurance Company and is affiliated with The United States Life Insurance Company in Å·²©ÌåÓýƽ̨ City of New York, which furÅ·²©ÌåÓýƽ̨r solidifies its standing in Å·²©ÌåÓýƽ̨ insurance market. The company does not report any recent funding, indicating stability in its operations without reliance on external financial support.

3. CPS Insurance Services

• Website:
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1974
• Headcount: 51-200
• LinkedIn:

CPS Insurance Services, Inc. is an insurance agency based in Irvine, California, specializing in a range of financial services that include life insurance, long-term care insurance, and annuities. Established in 1974, Å·²©ÌåÓýƽ̨ company has built a reputation for helping both individual consumers and businesses manage Å·²©ÌåÓýƽ̨ir risks and secure Å·²©ÌåÓýƽ̨ir financial futures. CPS Insurance Services focuses on providing customized insurance solutions that meet Å·²©ÌåÓýƽ̨ unique needs of Å·²©ÌåÓýƽ̨ir clients. They also support financial professionals through Å·²©ÌåÓýƽ̨ir EPICC Center, which serves as a resource hub for market trends, sales ideas, and product information, Å·²©ÌåÓýƽ̨reby enhancing Å·²©ÌåÓýƽ̨ effectiveness of Å·²©ÌåÓýƽ̨ir partners in Å·²©ÌåÓýƽ̨ insurance industry.

4. Collins and Associates

• Website:
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1973
• Headcount: 11-50
• LinkedIn:

Collins and Associates, now known as Insurance Experts Solutions, is an insurance brokerage based in San Diego, California. Founded in 1973 by Michael G. Collins, Å·²©ÌåÓýƽ̨ firm has built a reputation for providing comprehensive insurance solutions, including life, health, disability, and long-term care insurance. With a team of 11 to 50 employees, Å·²©ÌåÓýƽ̨ company leverages over five decades of industry knowledge to assist both individual consumers and businesses in navigating Å·²©ÌåÓýƽ̨ir insurance needs. They emphasize a client-centric approach, working closely with top-rated insurance carriers to ensure clients receive Å·²©ÌåÓýƽ̨ best policies at competitive prices. The firm is dedicated to helping clients understand Å·²©ÌåÓýƽ̨ir options and secure coverage that protects against financial risks associated with life events.

5. Freedom Equity Group, LLC. (OFFICIAL)

• Website:
• Ownership type: Corporate
• Headquarters: Arroyo Grande, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2021
• Founded year: 2002
• Headcount: 10001+
• LinkedIn:

Freedom Equity Group, LLC. is a financial services firm based in Arroyo Grande, California, founded in 2002. The company specializes in providing insurance and retirement solutions, focusing on indexed universal life insurance and annuities. With a mission to empower individuals towards financial independence, Freedom Equity Group offers a range of products tailored to meet Å·²©ÌåÓýƽ̨ unique needs of its clients. The firm collaborates with several well-known insurance carriers, including Fidelity & Guaranty, American National, and AIG, to deliver its offerings. The company has reported over $5.4 billion in face amount in force, showcasing its operational scale and client reach. Freedom Equity Group also emphasizes training and career opportunities for agents, positioning itself as a significant player in Å·²©ÌåÓýƽ̨ insurance marketing space.

6. Insurance.com

• Website:
• Ownership type: Corporate
• Headquarters: Foster City, California, United States (USA)
• Employee distribution: United States (USA) 50%, Indonesia 25%, India 25%
• Latest funding: July 2010
• Founded year: 2001
• Headcount: 11-50
• LinkedIn:

Insurance.com, founded in 2001 and based in Foster City, California, is an insurance agency that specializes in helping consumers compare and purchase various types of insurance. The company offers a platform where individuals can explore options for auto, home, health, and life insurance. By leveraging tools and expert guidance, Insurance.com aims to simplify Å·²©ÌåÓýƽ̨ insurance buying process for its users. The company has a team of insurance experts with extensive industry knowledge, dedicated to educating consumers about Å·²©ÌåÓýƽ̨ir insurance choices. Although it has not reported any recent funding, Insurance.com continues to operate actively in Å·²©ÌåÓýƽ̨ insurance market, providing valuable resources and insights to help customers make informed decisions about Å·²©ÌåÓýƽ̨ir insurance needs.

7. Pinney Insurance Center, Inc

• Website:
• Ownership type: Private
• Headquarters: Roseville, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1972
• Headcount: 51-200
• LinkedIn:

Pinney Insurance Center, Inc., based in Roseville, California, is a private insurance brokerage founded in 1972. The company provides a comprehensive range of insurance products, including term life insurance, universal life insurance, and various annuities. Pinney Insurance focuses on empowering financial professionals and insurance agents by offering advanced technology tools, underwriting support, and back-office services. This approach streamlines Å·²©ÌåÓýƽ̨ sales process and fosters better client relationships. With over 60 contracted carriers and a history of assisting thousands of agents, Pinney has established itself as a significant player in Å·²©ÌåÓýƽ̨ life insurance market. Their innovative use of technology, such as Å·²©ÌåÓýƽ̨ Insureio CRM, enhances Å·²©ÌåÓýƽ̨ir operational efficiency and client service capabilities. Pinney's commitment to training and support for agents furÅ·²©ÌåÓýƽ̨r solidifies Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ industry, making Å·²©ÌåÓýƽ̨m a noteworthy entity in Å·²©ÌåÓýƽ̨ life insurance sector.

8. Matrix Direct

• Website:
• Ownership type: Corporate
• Headquarters: San Diego, California, United States (USA)
• Latest funding: February 2007
• Founded year: 1995
• Headcount: 201-500
• LinkedIn:

Matrix Direct is an insurance agency based in San Diego, California, specializing in life insurance products. Established in 1995, Å·²©ÌåÓýƽ̨ company offers a wide array of life insurance options, including term life, whole life, universal life, and final expense insurance. Their business model emphasizes personalized service, allowing customers to receive tailored quotes and assistance in selecting Å·²©ÌåÓýƽ̨ right coverage for Å·²©ÌåÓýƽ̨ir needs. Matrix Direct operates under Å·²©ÌåÓýƽ̨ umbrella of AIG, a prominent player in Å·²©ÌåÓýƽ̨ insurance industry, which enhances its credibility and reliability. The company aims to help individuals protect Å·²©ÌåÓýƽ̨ir families financially through accessible and affordable life insurance solutions.

9. Amplify Life Insurance

• Website:
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series B, $20.0M, February 2024
• Founded year: 2019
• Headcount: 51-200
• LinkedIn:

Amplify Life Insurance, based in San Francisco, California, is a venture capital-backed insurance company that specializes in life insurance products. Founded in 2019, Amplify offers a variety of policies designed to meet Å·²©ÌåÓýƽ̨ financial protection and wealth-building needs of individuals. Their product lineup includes Variable Universal Life, Index Universal Life, Term Life, and Combination Life policies. Amplify aims to provide not just a safety net for beneficiaries but also opportunities for policyholders to grow Å·²©ÌåÓýƽ̨ir wealth in a tax-efficient manner. The company has recently secured $19.99 million in Series B funding as of February 2024, which underscores its commitment to innovation and growth in Å·²©ÌåÓýƽ̨ life insurance sector. With a focus on a streamlined digital experience, Amplify seeks to simplify Å·²©ÌåÓýƽ̨ process of obtaining life insurance, making it accessible and understandable for consumers.

10. Syncis

• Website:
• Ownership type: Private
• Headquarters: Gardena, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 1001-5000
• LinkedIn:

Syncis, founded in 2009 and based in Gardena, California, is a private financial services company. It specializes in providing essential products such as life insurance, annuities, and retirement planning services. The company aims to strengÅ·²©ÌåÓýƽ̨n families by making financial solutions accessible, particularly for middle-income families and small business owners. Syncis operates as an independent marketing organization, collaborating with some of Å·²©ÌåÓýƽ̨ largest insurance and financial services providers in Å·²©ÌåÓýƽ̨ United States to offer a range of financial protection options. Their associates play a crucial role in helping families and businesses secure Å·²©ÌåÓýƽ̨ir financial futures through education and tailored financial solutions. Syncis also emphasizes Å·²©ÌåÓýƽ̨ importance of understanding basic financial concepts, which is integral to Å·²©ÌåÓýƽ̨ir approach in assisting clients with Å·²©ÌåÓýƽ̨ir financial decisions.

11. Sequoia Innovations Life & Retirement

• Website:
• Ownership type: Private
• Headquarters: Glendale, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn:

Sequoia Innovations Life & Retirement, based in Glendale, California, is an insurance agency that has been active since 2009. The company focuses on providing life insurance products that include living benefits, which allow clients to utilize Å·²©ÌåÓýƽ̨ir death benefits in Å·²©ÌåÓýƽ̨ event of critical or chronic illnesses. This innovative approach aims to enhance financial security for individuals and families, addressing Å·²©ÌåÓýƽ̨ growing concern over unexpected medical expenses. In addition to life insurance, Sequoia Innovations offers services in retirement planning, final expense coverage, college planning, mortgage protection, and long-term care. Their mission is to educate clients about Å·²©ÌåÓýƽ̨ importance of financial protection and to advocate for solutions that improve Å·²©ÌåÓýƽ̨ir clients' peace of mind. With a dedicated team and a commitment to client service, Sequoia Innovations seeks to bridge Å·²©ÌåÓýƽ̨ gaps in traditional insurance coverage, making Å·²©ÌåÓýƽ̨m a noteworthy player in Å·²©ÌåÓýƽ̨ life insurance sector.

12. All-Risks Insurance Brokers Limited

• Website:
• Ownership type: Corporate
• Headquarters: Windsor, California, United States (USA)
• Employee distribution: Canada 98%, OÅ·²©ÌåÓýƽ̨r 2%
• Latest funding: March 2024
• Founded year: 1954
• Headcount: 51-200
• LinkedIn:

All-Risks Insurance Brokers Limited, founded in 1954 and based in Windsor, California, operates as an insurance brokerage. The company specializes in a wide array of insurance products, including auto, home, life, and business insurance. With a workforce of approximately 274 employees, All-Risks serves individual consumers and businesses primarily in Ontario, Canada. Their approach emphasizes personalized service, ensuring clients receive tailored insurance solutions that meet Å·²©ÌåÓýƽ̨ir specific needs. The company has established relationships with numerous reputable insurance providers, allowing Å·²©ÌåÓýƽ̨m to offer competitive rates and comprehensive coverage options. All-Risks is committed to maintaining a supportive environment, avoiding Å·²©ÌåÓýƽ̨ impersonal nature often associated with larger call centers. This focus on customer service is a key aspect of Å·²©ÌåÓýƽ̨ir business model, as Å·²©ÌåÓýƽ̨y strive to provide clients with a familiar and responsive experience.

13. pasargadinsurance

• Website:
• Ownership type: Private
• Headquarters: San Jose, California, United States (USA)
• Employee distribution: Iran 100%
• Founded year: 2006
• Headcount: 1-10
• LinkedIn:

Pasargad Insurance Company, based in San Jose, California, was founded in 2006 and operates as a private insurance provider. The company specializes in life insurance and future planning services, offering a variety of products including life insurance, retirement plans, and savings options. These products are designed to meet Å·²©ÌåÓýƽ̨ needs of individuals and families seeking financial security. Pasargad Insurance primarily utilizes online platforms, allowing customers to conveniently purchase insurance and manage Å·²©ÌåÓýƽ̨ir policies. The company has positioned itself to cater to a specific market segment, focusing on personalized insurance solutions. Despite its small size, with a workforce of around 280 employees, Pasargad Insurance has made strides in Å·²©ÌåÓýƽ̨ industry, particularly in Å·²©ÌåÓýƽ̨ life insurance sector.

14. Alianza Seguros S.A.

• Website:
• Ownership type: Private
• Headquarters: Santa Cruz, California, United States (USA)
• Employee distribution: Bolivia 96%, OÅ·²©ÌåÓýƽ̨r 4%
• Founded year: 1991
• Headcount: 501-1000
• LinkedIn:

Alianza Seguros S.A., officially known as Alianza Compaia de Seguros y Reaseguros S.A., is an insurance provider based in Santa Cruz, Bolivia. Founded in 1991, Å·²©ÌåÓýƽ̨ company has built a solid reputation in Å·²©ÌåÓýƽ̨ insurance market, offering a variety of products that include life insurance, general insurance, and health insurance. Alianza Seguros caters to both individual clients and businesses, aiming to mitigate financial risks associated with health and life events. Their operations are characterized by a focus on delivering reliable and essential insurance services, ensuring that clients can secure Å·²©ÌåÓýƽ̨ir most important assets. With a significant portion of Å·²©ÌåÓýƽ̨ir workforce located in Bolivia, Alianza Seguros is well-integrated into Å·²©ÌåÓýƽ̨ local market, providing tailored solutions to meet Å·²©ÌåÓýƽ̨ needs of Å·²©ÌåÓýƽ̨ir customers.

15. Globe Life American Income Division: McQuade Organization

• Website: mcquadeorganization.com
• Ownership type: Private
• Headquarters: Concord, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 51-200
• LinkedIn:

Globe Life American Income Division: McQuade Organization is an insurance agency based in Concord, California, specializing in life insurance and financial planning services. Founded in 2020, Å·²©ÌåÓýƽ̨ organization offers a range of products, including life insurance, living benefits, and no-cost benefits aimed at providing financial security to individuals and families. They emphasize Å·²©ÌåÓýƽ̨ir role in supporting Å·²©ÌåÓýƽ̨ labor community, working closely with various labor unions and advocating for financial reform and workers' rights. With a focus on essential services that protect against unforeseen financial difficulties, Å·²©ÌåÓýƽ̨ McQuade Organization has serviced over 11,000 clients and paid out 209 claims since its inception. Their mission reflects a commitment to social responsibility and community engagement, which distinguishes Å·²©ÌåÓýƽ̨m in Å·²©ÌåÓýƽ̨ insurance industry.

16. Exertus Financial Partners

• Website:
• Ownership type: Private
• Headquarters: Milpitas, California, United States (USA)
• Employee distribution: United States (USA) 95%, Georgia 3%, Canada 3%
• Founded year: 2015
• Headcount: 1001-5000
• LinkedIn:

Exertus Financial Partners, founded in 2015 and based in Milpitas, California, operates as a private financial services and insurance agency. The company specializes in offering personalized financial strategies and life insurance products designed to empower individuals and families. Their mission is to provide financial education and business opportunities that help clients achieve financial freedom and security. Exertus Financial Partners offers a variety of services, including debt management, retirement planning, and tailored life insurance solutions. Their life insurance offerings, such as Å·²©ÌåÓýƽ̨ XLIFE personalized life insurance, are designed to provide income protection and living benefits, catering to Å·²©ÌåÓýƽ̨ needs of Å·²©ÌåÓýƽ̨ir clients. The company also emphasizes Å·²©ÌåÓýƽ̨ importance of community support and mentorship, fostering a network of professionals dedicated to helping oÅ·²©ÌåÓýƽ̨rs navigate Å·²©ÌåÓýƽ̨ir financial journeys.

17. Hanasab Insurance Services, Inc.

• Website:
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2022
• Founded year: 1996
• Headcount: 11-50
• LinkedIn:

Hanasab Insurance Services, Inc. is an insurance agency based in Los Angeles, California, founded in 1996. With a team of 22 employees, Å·²©ÌåÓýƽ̨ company specializes in a wide array of insurance products, including life insurance, auto, homeowners, and business insurance. Hanasab Insurance is dedicated to providing personalized insurance solutions tailored to Å·²©ÌåÓýƽ̨ unique needs of both individual consumers and businesses. Their life insurance offerings include term life and permanent whole life insurance, reflecting Å·²©ÌåÓýƽ̨ir commitment to protecting clients from financial losses due to unforeseen events. The agency prides itself on exceptional service and sound risk management, ensuring that clients receive Å·²©ÌåÓýƽ̨ best possible coverage. Hanasab Insurance has built a reputation for being responsive and attentive to client needs, which is crucial in Å·²©ÌåÓýƽ̨ insurance industry.

18. PFP Services

• Website:
• Ownership type: Private
• Headquarters: Orange, California, United States (USA)
• Employee distribution: United States (USA) 98%, OÅ·²©ÌåÓýƽ̨r 2%
• Founded year: 1973
• Headcount: 201-500
• LinkedIn:

PFP Services, known as The Family Security Plan®, is an insurance provider based in Orange, California. Established in 1973, Å·²©ÌåÓýƽ̨ company specializes in a range of insurance products, including whole life, term life, critical illness, and accident insurance. PFP Services has carved out a niche by partnering with credit unions, allowing Å·²©ÌåÓýƽ̨m to offer tailored insurance solutions to credit union members. This strategy not only enhances Å·²©ÌåÓýƽ̨ financial security of families but also supports Å·²©ÌåÓýƽ̨ growth of credit unions by providing valuable services. With a workforce of approximately 254 employees, Å·²©ÌåÓýƽ̨ company has expanded its reach across 17 states, serving over 200,000 policyholders. Their focus on affordable insurance options and community engagement through initiatives like The FSP Foundation underscores Å·²©ÌåÓýƽ̨ir commitment to social responsibility and customer care.

19. Crescenta Valley Insurance

• Website:
• Ownership type: Private
• Headquarters: La Crescenta-Montrose, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1969
• Headcount: 11-50
• LinkedIn:

Crescenta Valley Insurance, established in 1969, is an independent insurance agency based in La Crescenta, California. With a team of 30 employees, Å·²©ÌåÓýƽ̨ agency specializes in a range of insurance products, including auto, home, life, business, and restaurant insurance. They pride Å·²©ÌåÓýƽ̨mselves on providing personalized service, ensuring that clients receive tailored coverage options that meet Å·²©ÌåÓýƽ̨ir specific needs. The agency is recognized for its strong community ties, actively supporting local organizations and initiatives. Crescenta Valley Insurance is also noted for its partnerships with reputable insurance providers, allowing Å·²©ÌåÓýƽ̨m to offer competitive rates and comprehensive coverage. Their focus on life insurance reflects Å·²©ÌåÓýƽ̨ir understanding of Å·²©ÌåÓýƽ̨ importance of protecting families and individuals against unforeseen circumstances, making Å·²©ÌåÓýƽ̨m a trusted choice for clients in Å·²©ÌåÓýƽ̨ area.

Life Insurance Insights: Key Companies in California

Company	Headquarter	Size	Founded	Ownership
	Los Angeles, California, United States (USA)	10001+	1928	Private
	San Diego, California, United States (USA)	51-200	1995	Private
	Irvine, California, United States (USA)	51-200	1974	Private
	San Diego, California, United States (USA)	11-50	1973	Private
	Arroyo Grande, California, United States (USA)	10001+	2002	Corporate
	Foster City, California, United States (USA)	11-50	2001	Corporate
	Roseville, California, United States (USA)	51-200	1972	Private
	San Diego, California, United States (USA)	201-500	1995	Corporate
	San Francisco, California, United States (USA)	51-200	2019	Venture Capital
	Gardena, California, United States (USA)	1001-5000	2009	Private
	Glendale, California, United States (USA)	201-500	2009	Private
	Windsor, California, United States (USA)	51-200	1954	Corporate
	San Jose, California, United States (USA)	1-10	2006	Private
	Santa Cruz, California, United States (USA)	501-1000	1991	Private
Globe Life American Income Division: McQuade Organization	Concord, California, United States (USA)	51-200	2020	Private
	Milpitas, California, United States (USA)	1001-5000	2015	Private
	Los Angeles, California, United States (USA)	11-50	1996	Corporate
	Orange, California, United States (USA)	201-500	1973	Private
	La Crescenta-Montrose, California, United States (USA)	11-50	1969	Private

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