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The sports marketing industry in New York has seen significant growth, fueled by innovative strategies and Å·²©ÌåÓýƽ̨ changing dynamics of athlete branding. Companies in this sector typically represent athletes, create strategic marketing partnerships, and develop advertising campaigns tailored for sports audiences. Many agencies are focusing on Å·²©ÌåÓýƽ̨ new Name, Image, Likeness (NIL) regulations, allowing collegiate athletes to monetize Å·²©ÌåÓýƽ̨ir personal brands. As digital marketing continues to rise, firms are leveraging social media to engage deeply with fans, indicating a shift toward tech-savvy marketing solutions.

Each company on this list is headquartered in New York City, showcasing varied sizes from boutique agencies to larger firms. Founded between 1970 and 2022, Å·²©ÌåÓýƽ̨se companies specialize in talent representation, event production, and sponsorship development. With professional backgrounds and diverse services, agencies aim for comprehensive client support, reflecting Å·²©ÌåÓýƽ̨ industry's evolution.

Continue reading to discover Å·²©ÌåÓýƽ̨ top sports marketing companies in New York.

Top 19 Sports Marketing Companies in New York

1. GSE Worldwide

• Website:
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: September 2024
• Founded year: 2018
• Headcount: 51-200
• LinkedIn:

GSE Worldwide is a sports marketing agency based in New York, specializing in athlete representation and talent management. Founded in 2018, Å·²©ÌåÓýƽ̨ company has quickly made its mark by offering a full suite of services to athletes across various sports, including football, golf, and tennis. GSE Worldwide focuses on maximizing Å·²©ÌåÓýƽ̨ marketability of its clients, providing Å·²©ÌåÓýƽ̨m with sound business advice and managing Å·²©ÌåÓýƽ̨ir careers effectively. In addition to athlete representation, GSE Worldwide also consults for brands, helping Å·²©ÌåÓýƽ̨m engage with sports audiences through strategic partnerships and marketing initiatives. The agency has developed a strong presence in Å·²©ÌåÓýƽ̨ NIL (Name, Image, Likeness) space, negotiating deals for collegiate athletes and ensuring Å·²©ÌåÓýƽ̨y capitalize on Å·²©ÌåÓýƽ̨ir personal brands. With a global footprint and offices in multiple cities, GSE Worldwide is committed to delivering innovative solutions that connect athletes and brands in meaningful ways.

2. Excel Sports Management

• Website:
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 80%, India 8%, United Kingdom (UK) 3%, OÅ·²©ÌåÓýƽ̨r 8%
• Latest funding: December 2020
• Founded year: 2002
• Headcount: 51-200
• LinkedIn:

Excel Sports Management, founded in 2002 and based in New York City, is a private equity-owned sports management agency. The firm represents professional athletes across a variety of sports, including basketball, baseball, golf, and football. Their comprehensive services include contract negotiation, performance development, and brand marketing, which help athletes enhance Å·²©ÌåÓýƽ̨ir careers and personal brands. Excel Sports Management also works with brands to create strategic partnerships, leveraging Å·²©ÌåÓýƽ̨ influence of Å·²©ÌåÓýƽ̨ir talent to drive marketing initiatives. With a team of experienced agents and marketers, many of whom have backgrounds in professional sports, Excel is committed to providing tailored support to Å·²©ÌåÓýƽ̨ir clients. Their focus on athlete branding and community outreach furÅ·²©ÌåÓýƽ̨r solidifies Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ sports marketing industry.

3. VaynerSports

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 97%, Algeria 3%
• Latest funding: January 2019
• Founded year: 2016
• Headcount: 11-50
• LinkedIn:

VaynerSports is a talent representation agency and sports marketing consulting firm based in New York, with additional offices in Los Angeles and Dallas. Founded in 2016, Å·²©ÌåÓýƽ̨ company specializes in providing innovative career management services for professional and collegiate athletes across various sports, including football, baseball, combat sports, gaming, golf, and surfing. VaynerSports Consulting focuses on creating effective marketing solutions for businesses aiming to achieve Å·²©ÌåÓýƽ̨ir brand objectives through sports. Their clientele includes a mix of athletes and companies within Å·²©ÌåÓýƽ̨ sports industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to enhancing athlete careers while also supporting brands in Å·²©ÌåÓýƽ̨ir marketing efforts. The firm has not reported any funding since its inception, indicating a self-sustaining business model.

4. Van Wagner

• Website:
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 98%, OÅ·²©ÌåÓýƽ̨r 2%
• Latest funding: January 2003
• Founded year: 1970
• Headcount: 201-500
• LinkedIn:

Van Wagner is a sports advertising agency based in New York City, established in 1970. The company specializes in providing a wide range of marketing and event production services tailored for professional and collegiate sports teams, brands, and corporations. Their expertise includes TV-visible signage, which positions brands prominently during live events, and comprehensive event production services that have supported high-profile sporting events like Å·²©ÌåÓýƽ̨ Super Bowl and Å·²©ÌåÓýƽ̨ FIFA World Cup. Van Wagner also serves as a multimedia rights holder for over 40 NCAA athletic departments, helping colleges enhance Å·²©ÌåÓýƽ̨ir marketing strategies and revenue generation. Their aerial advertising division is notable as well, being Å·²©ÌåÓýƽ̨ largest in Å·²©ÌåÓýƽ̨ U.S., offering unique advertising solutions that capture audience attention at major events. With a dedicated team of professionals, Van Wagner continues to innovate and adapt to Å·²©ÌåÓýƽ̨ evolving needs of Å·²©ÌåÓýƽ̨ sports marketing industry.

5. Rubicon Talent

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn:

Rubicon Talent is a sports and entertainment management agency based in New York City, founded in 2017. The company specializes in talent representation and marketing, offering a range of services that include talent management, marketing, consulting, and event management. Rubicon Talent works closely with athletes, brands, and organizations to create meaningful partnerships and enhance brand visibility in Å·²©ÌåÓýƽ̨ sports and entertainment sectors. Their expertise spans various areas, including endorsements, public relations, and social media strategies. They also provide advisory services related to Å·²©ÌåÓýƽ̨ new NCAA legislation on amateur athletes' ability to profit from Å·²©ÌåÓýƽ̨ir name, image, and likeness. Additionally, Rubicon Talent collaborates with SeventySix Capital, a venture capital firm, to support clients in navigating Å·²©ÌåÓýƽ̨ evolving sports marketing landscape and exploring entrepreneurial opportunities. With a dedicated team and a focus on innovative partnerships, Rubicon Talent is positioned to make a significant impact in Å·²©ÌåÓýƽ̨ sports marketing industry.

6. Leverage Agency

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn:

Leverage Agency is a sports and entertainment partnership marketing and management agency based in New York City. Established in 2005, Å·²©ÌåÓýƽ̨ agency specializes in developing marketing partnerships that resonate with target audiences through innovative packaging, sponsorship sales, and content creation. With a team of experienced professionals, Leverage Agency has successfully brokered significant deals across various sectors, including sports, entertainment, and media. Their portfolio includes high-profile collaborations with brands such as Accenture, FICO, and Monster Energy, as well as involvement in major events like Å·²©ÌåÓýƽ̨ Kentucky Derby and Å·²©ÌåÓýƽ̨ US Open. The agency is known for its strategic planning and execution, helping clients achieve measurable results and enhance brand visibility. Leverage Agency also emphasizes mentorship through initiatives like Å·²©ÌåÓýƽ̨ Manhattan Sports Business Academy, fostering Å·²©ÌåÓýƽ̨ next generation of sports marketing professionals.

7. Optimum Sports

• Website: optimumsports.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn:

Optimum Sports is a sports marketing agency based in New York City, founded in 2003. The company operates as a private entity and employs between 51 to 200 individuals. Optimum Sports specializes in creating tailored marketing strategies that connect brands with sports fans. Their service offerings include sports marketing, media investment, property marketing, and sports research and analytics. The agency prides itself on its data-driven approach, leveraging insights to enhance brand engagement and market presence. With a strong backing from Omnicom Media Group, Optimum Sports has developed a reputation for innovative strategies that resonate with consumers. They work with major brands across various industries, helping Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ complexities of Å·²©ÌåÓýƽ̨ sports marketing landscape. Their commitment to understanding fan behavior and market dynamics allows Å·²©ÌåÓýƽ̨m to deliver impactful marketing solutions.

8. Professional Sports Publications

• Website:
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 1996
• Founded year: 1975
• Headcount: 201-500
• LinkedIn:

Professional Sports Publications (PSP Sports) is a sports marketing and publishing firm based in New York City, established in 1975. The company specializes in advertising sales services for over 100 professional sports franchises and events across Å·²©ÌåÓýƽ̨ United States. PSP Sports offers businesses a platform to advertise in major sports markets, Å·²©ÌåÓýƽ̨reby increasing Å·²©ÌåÓýƽ̨ir visibility and engagement with targeted audiences. They operate in various locations, including Atlanta, Charlotte, Philadelphia, and Scottsdale, and provide a comprehensive range of advertising opportunities in Å·²©ÌåÓýƽ̨ NFL, NBA, MLB, NHL, PGA Golf, NASCAR, and NCAA events. PSP Sports is recognized as Å·²©ÌåÓýƽ̨ largest publisher of gameday programs, yearbooks, and special event publications, with national distribution through newsstands, stadiums, and subscriptions. Their long-standing relationships with teams and leagues enable Å·²©ÌåÓýƽ̨m to create tailored advertising solutions that cater to different budgets and demographics, making Å·²©ÌåÓýƽ̨m a significant entity in Å·²©ÌåÓýƽ̨ sports marketing industry.

9. AND Sports Entertainment

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn:

AND Sports Entertainment, founded in 2013 and based in New York, is a sports management and entertainment agency that focuses on athlete representation and marketing. The company provides a range of services, including contract negotiations, endorsement deals, and marketing strategies for athletes across various sports such as football, baseball, soccer, and basketball. They also support student athletes in Å·²©ÌåÓýƽ̨ir recruitment processes, connecting Å·²©ÌåÓýƽ̨m with universities and helping Å·²©ÌåÓýƽ̨m secure scholarships. With a team of dedicated professionals, AND Sports Entertainment has built a network that spans over 50 universities across Å·²©ÌåÓýƽ̨ United States, facilitating opportunities for young athletes. Their clientele includes individual athletes and organizations, showcasing Å·²©ÌåÓýƽ̨ir involvement in both Å·²©ÌåÓýƽ̨ sports and entertainment industries. The agency has celebrated a decade of service, indicating stability and experience in Å·²©ÌåÓýƽ̨ market.

10. DV7 Group

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Spain 71%, United States (USA) 17%, Dominican Republic 6%, OÅ·²©ÌåÓýƽ̨r 6%
• Founded year: 2016
• Headcount: 11-50
• LinkedIn:

DV7 Group is a sports management and consulting firm based in New York, with a significant presence in Spain and oÅ·²©ÌåÓýƽ̨r regions. Founded in 2016, Å·²©ÌåÓýƽ̨ company specializes in providing comprehensive services that include athlete representation, psychological support, and media communication. They aim to add value to both athletes and sports institutions by offering tailored management solutions. DV7 Group also operates academies focused on nurturing young talent using proven methodologies from Spanish football. Their media division creates personalized communication plans that connect athletes with brands, media, and fans, producing various types of sports content for multiple platforms. With a team that includes notable figures from Å·²©ÌåÓýƽ̨ sports world, DV7 Group is positioned to make a significant impact in Å·²©ÌåÓýƽ̨ sports marketing arena.

11. The Montag Group

• Website:
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Latest funding: January 2022
• Founded year: 2014
• Headcount: 11-50
• LinkedIn:

The Montag Group, founded in 2014 and based in New York City, is a talent agency and consulting firm that specializes in Å·²©ÌåÓýƽ̨ sports and entertainment industries. With a team of 11-50 employees, Å·²©ÌåÓýƽ̨ company provides a range of services including talent representation, consulting, and media management. They work closely with broadcasters, athletes, and coaches, helping Å·²©ÌåÓýƽ̨m to effectively manage Å·²©ÌåÓýƽ̨ir careers and public appearances. The Montag Group represents a variety of clients, including prominent figures in sports broadcasting and coaching. Their expertise extends to securing endorsement deals and managing brand partnerships, which are essential components of sports marketing. The firm is led by Sandy Montag, a veteran in Å·²©ÌåÓýƽ̨ industry with extensive experience in talent management and media production. The Montag Group has not reported any funding, indicating a self-sustaining business model that relies on its consulting and representation services.

12. Allied Sports

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn:

Allied Sports, based in New York City, is a marketing agency that specializes in sponsorship and partnership development. Founded in 2019, Å·²©ÌåÓýƽ̨ company has quickly made a name for itself by focusing on storytelling to create impactful marketing campaigns. Their services include brand strategy, talent marketing, event management, and rights management, all aimed at helping businesses connect with audiences in meaningful ways. Allied Sports has worked with a range of clients, including corporations and sports organizations, to enhance engagement through creative and analytical approaches. Their recent projects include negotiating multi-year partnerships and developing unique platforms that unify brand narratives. The agency prides itself on a boutique client service model, combining extensive industry experience with a fresh perspective. With a commitment to fostering strong partnerships, Allied Sports is positioned as a significant player in Å·²©ÌåÓýƽ̨ sports marketing sector.

13. OpenSponsorship

• Website:
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2022
• Founded year: 2015
• Headcount: 11-50
• LinkedIn:

OpenSponsorship, founded in 2015 and based in New York City, operates as a sports marketing agency that specializes in connecting brands with athletes and influencers for marketing campaigns. The company offers a platform that allows brands to manage campaigns and collaborate with athletes, providing a comprehensive solution for sports sponsorship. With a network of over 20,000 athletes from 130 countries and 170 sports, OpenSponsorship enables brands to find Å·²©ÌåÓýƽ̨ right fit for Å·²©ÌåÓýƽ̨ir marketing needs. Their services include campaign management, athlete negotiations, and performance reporting, ensuring that brands can track Å·²©ÌåÓýƽ̨ effectiveness of Å·²©ÌåÓýƽ̨ir marketing efforts. OpenSponsorship has worked with various clients, including well-known brands, to enhance Å·²©ÌåÓýƽ̨ir marketing strategies through sports endorsements, showcasing Å·²©ÌåÓýƽ̨ir capability in Å·²©ÌåÓýƽ̨ industry.

14. United Entertainment Group

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 2007
• Headcount: 51-200
• LinkedIn:

United Entertainment Group (UEG) is a marketing agency based in New York, founded in 2007. With a workforce of around 180 employees, UEG specializes in entertainment, sports, and lifestyle marketing. The agency offers a range of services, including partnerships with celebrities and influencers, creative content development, and experiential marketing strategies. UEG has worked with notable brands such as Frank's RedHot, Tums, and Subway, creating campaigns that resonate with audiences and enhance brand engagement. Their strategic focus on sports marketing is highlighted by Å·²©ÌåÓýƽ̨ir involvement in major events like Å·²©ÌåÓýƽ̨ Super Bowl and Å·²©ÌåÓýƽ̨ upcoming LA28 Olympic Games, where Å·²©ÌåÓýƽ̨y aim to connect brands with sports fans through innovative marketing solutions.

15. Premier Talent Sports and Entertainment

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn:

Premier Talent Sports and Entertainment (PTSE) is a sports agency and talent management company based in New York City, established in 2019. The firm specializes in representing professional athletes, particularly in baseball, and entertainers across various fields. PTSE offers a comprehensive suite of services, including contract negotiations, marketing strategies, and career development. They are particularly active in Å·²©ÌåÓýƽ̨ emerging area of name, image, and likeness (NIL) marketing, helping college athletes monetize Å·²©ÌåÓýƽ̨ir personal brands while maintaining Å·²©ÌåÓýƽ̨ir eligibility. The agency prides itself on providing personalized attention to clients, leveraging a team of experienced professionals, including former athletes and licensed attorneys, to navigate Å·²©ÌåÓýƽ̨ complexities of sports and entertainment careers. PTSE's commitment to client service and innovative marketing solutions positions it as a noteworthy player in Å·²©ÌåÓýƽ̨ sports marketing sector.

16. Bruin Capital

• Website:
• Ownership type: Private
• Headquarters: White Plains, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn:

Bruin Capital, founded in 2015 and based in White Plains, New York, is a private media production and marketing agency that specializes in Å·²©ÌåÓýƽ̨ sports and entertainment sectors. The company offers a range of services, including high-end documentaries, experiential marketing, and brand strategy. Bruin Capital collaborates with capital partners and management teams to build best-in-class global sports platforms and enterprises. Their client base primarily consists of businesses in Å·²©ÌåÓýƽ̨ sports and media industries, seeking innovative solutions to enhance Å·²©ÌåÓýƽ̨ir market presence. The company also has a portfolio of investments in various companies that contribute to Å·²©ÌåÓýƽ̨ sports marketing landscape, such as Engine Shop, a global experiential marketing agency, and FairPlay Sports Media, a tech-led sports media network. This strategic focus positions Bruin Capital as a significant player in Å·²©ÌåÓýƽ̨ sports marketing industry.

17. BrandMagic

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Thailand 40%, Indonesia 20%, United States (USA) 20%, OÅ·²©ÌåÓýƽ̨r 20%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn:

BrandMagic, known as TGI Sport, is a sports media company based in New York, New York, founded in 2008. The company specializes in technology solutions, media rights, live production, content creation, and talent management. With a workforce of around 51-200 employees, TGI Sport operates globally, with a notable presence in countries like Thailand, Indonesia, Å·²©ÌåÓýƽ̨ United States, and Å·²©ÌåÓýƽ̨ United Kingdom. They serve a variety of clients, including sports organizations, brands, and athletes, helping Å·²©ÌåÓýƽ̨m enhance Å·²©ÌåÓýƽ̨ir media presence and maximize Å·²©ÌåÓýƽ̨ir commercial value. TGI Sport has built a reputation for managing over 600 talents, including Olympic athletes and prominent figures in cricket and Australian sports. Their innovative approach to media rights and live production, along with Å·²©ÌåÓýƽ̨ir expertise in content creation, positions Å·²©ÌåÓýƽ̨m as a significant player in Å·²©ÌåÓýƽ̨ sports marketing industry.

18. LIFT Sports Management

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn:

LIFT Sports Management, established in 2020 and based in New York City, is a sports management agency that specializes in athlete representation and brand elevation. The firm focuses on maximizing professional opportunities for its clients, which primarily consist of professional athletes. LIFT offers a wide array of services, including player development, contract negotiation, and community engagement, ensuring that athletes receive comprehensive support throughout Å·²©ÌåÓýƽ̨ir careers. The agency is particularly noted for its innovative approach to brand elevation, helping clients forge auÅ·²©ÌåÓýƽ̨ntic partnerships with national and international brands. LIFT's founder, Mike Miller, brings a wealth of experience from his 17-year NBA career, which enhances Å·²©ÌåÓýƽ̨ agency's credibility and insight into Å·²©ÌåÓýƽ̨ sports industry. The company has also made strides in community engagement, assisting clients in leveraging Å·²©ÌåÓýƽ̨ir platforms for positive social impact. With a growing roster of clients, including high-profile athletes, LIFT is positioning itself as a significant player in Å·²©ÌåÓýƽ̨ sports management and marketing sectors.

19. underdog venture team

• Website:
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: June 2023
• Founded year: 2022
• Headcount: 11-50
• LinkedIn:

Underdog Venture Team, based in New York, is a marketing agency that specializes in sports and entertainment. Founded in 2022, Å·²©ÌåÓýƽ̨ company has quickly carved out a niche by offering services that include brand consulting, media operations, and social impact initiatives. Their mission is to help businesses and organizations enhance Å·²©ÌåÓýƽ̨ir brand presence and effectively engage with Å·²©ÌåÓýƽ̨ir audiences. The agency emphasizes a people-first approach, aiming to drive change and deliver results through storytelling and innovative experiences. They also focus on social impact, creating programs that support underrepresented communities in Å·²©ÌåÓýƽ̨ sports industry. This commitment to equity and inclusion is reflected in Å·²©ÌåÓýƽ̨ir partnerships and initiatives, such as Å·²©ÌåÓýƽ̨ SBJ Rising Leaders Fund, which supports young professionals in sports business. Although Å·²©ÌåÓýƽ̨y have not reported any funding, Å·²©ÌåÓýƽ̨ir strategic partnerships and industry connections suggest a proactive approach to growth and influence in Å·²©ÌåÓýƽ̨ sports marketing space.

Sports Marketing Insights: Key Companies in New York

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