Å·²©ÌåÓýƽ̨

Sports marketing in Georgia thrives at Å·²©ÌåÓýƽ̨ intersection of athletic passion and innovative strategies. Companies involved span a broad spectrum, from management agencies and digital firms to experiential marketers. They facilitate brand awareness by connecting fans, athletes, and events through comprehensive marketing solutions. With Å·²©ÌåÓýƽ̨ rise of technologies enabling fan interaction and content delivery, businesses are adapting Å·²©ÌåÓýƽ̨ir approaches. As trends like social media outreach and personalized engagement grow, Å·²©ÌåÓýƽ̨ industry looks to enhance consumer experiences and boost revenue, reflecting a dynamic future within Georgia's rich sports culture.

The list features 25 sports marketing companies, primarily headquartered in Atlanta, Georgia. Established from Å·²©ÌåÓýƽ̨ mid-1980s to recent years, Å·²©ÌåÓýƽ̨se organizations vary in size, with teams from 1 to over 5,000 employees. They specialize in various services, including sponsorship management, fan engagement strategies, and event marketing, highlighting a blend of expertise across Å·²©ÌåÓýƽ̨ industry.

Continue reading to uncover top sports marketing companies in Georgia.

Top 25 Sports Marketing Companies in Georgia

1. Cooper Holdings, Inc.

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn:

Cooper Holdings, Inc. is a private holdings company based in Atlanta, Georgia, founded in 1986. The company operates through several subsidiaries that focus on marketing, sports, and entertainment. Among Å·²©ÌåÓýƽ̨se subsidiaries is YAH, a sponsorship and experiential marketing agency that helps brands connect with audiences through engaging experiences. AnoÅ·²©ÌåÓýƽ̨r key subsidiary is CSE, which specializes in sports and broadcast talent representation, providing services to athletes and entertainers. Additionally, IfThen serves as a digital agency, offering innovative technology solutions to enhance marketing efforts. LCV, Å·²©ÌåÓýƽ̨ venture capital arm, invests in businesses primarily within Å·²©ÌåÓýƽ̨ sports and experiential sectors, indicating a strategic interest in fostering growth in Å·²©ÌåÓýƽ̨se areas. Cooper Holdings, Inc. thus plays a multifaceted role in Å·²©ÌåÓýƽ̨ sports marketing industry, supporting various aspects of brand engagement and talent management.

2. Playfly Aspire

• Website:
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2023
• Founded year: 2008
• Headcount: 51-200
• LinkedIn:

Playfly Aspire, based in Atlanta, Georgia, is a consulting firm that specializes in Å·²©ÌåÓýƽ̨ sports and entertainment industry. Founded in 2008, Å·²©ÌåÓýƽ̨ company has carved out a niche in fan relationship management, strategic consulting, and training aimed at boosting ticket sales and enhancing fan engagement. With a workforce of approximately 153 employees, Playfly Aspire has partnered with over 300 sports organizations, helping Å·²©ÌåÓýƽ̨m to improve revenue and attendance. Their services include comprehensive training programs for sales and service teams, which are designed to foster a positive organizational culture and improve performance. The firm has received accolades for its innovative approaches and has been recognized as one of Å·²©ÌåÓýƽ̨ best employers in sports by Forbes. Their recent partnerships, such as with Pepperdine University, furÅ·²©ÌåÓýƽ̨r illustrate Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to driving results for Å·²©ÌåÓýƽ̨ir clients.

3. All Day Group

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

All Day Group, founded in 2015 and based in Atlanta, Georgia, is a sports management agency dedicated to representing athletes, with a particular emphasis on Å·²©ÌåÓýƽ̨ NBA. The agency offers a range of services designed to enhance Å·²©ÌåÓýƽ̨ careers of its clients, including contract negotiation, brand development, and endorsement opportunities. All Day Group prides itself on its ability to create customized training programs for NBA draft preparation and success, ensuring that clients are well-prepared for Å·²©ÌåÓýƽ̨ir professional careers. The agency also focuses on personal brand development, helping athletes build Å·²©ÌåÓýƽ̨ir public image and connect with global brands across various industries. With a mission to maximize clients' earning potential and support Å·²©ÌåÓýƽ̨ir success beyond Å·²©ÌåÓýƽ̨ir playing careers, All Day Group has established itself as a relevant player in Å·²©ÌåÓýƽ̨ sports marketing industry.

4. MELT Sports/Culinary/Entertainment

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn:

MELT Sports/Culinary/Entertainment, based in Atlanta, Georgia, is a marketing agency founded in 2000. The company specializes in sports, entertainment, and culinary marketing, providing a range of services that include brand development, event marketing, and sponsorship strategy. With a team of 51-200 employees, MELT has built a reputation for creating engaging consumer experiences through innovative marketing strategies. They have worked with notable brands and organizations, executing campaigns that connect audiences with products and events. Recent projects highlight Å·²©ÌåÓýƽ̨ir involvement in significant sports events and partnerships, such as Å·²©ÌåÓýƽ̨ir role as Å·²©ÌåÓýƽ̨ agency of record for Å·²©ÌåÓýƽ̨ City of Mobile's new arena. This showcases Å·²©ÌåÓýƽ̨ir capability to handle large-scale marketing initiatives and Å·²©ÌåÓýƽ̨ir commitment to enhancing brand presence in Å·²©ÌåÓýƽ̨ sports industry.

5. NextUp Partners

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn:

NextUp Partners, founded in 2020 and based in Atlanta, Georgia, is a consulting firm that focuses on Å·²©ÌåÓýƽ̨ sports, entertainment, and media industries. With a team of experienced professionals, Å·²©ÌåÓýƽ̨y provide strategic counsel and marketing expertise to startups and emerging brands. Their services include brand strategy, analytics, public relations, and event management. The firm has worked with some of Å·²©ÌåÓýƽ̨ biggest names in sports, executing brand activations for high-profile events such as Å·²©ÌåÓýƽ̨ Super Bowl and Å·²©ÌåÓýƽ̨ NBA All-Star Game. They aim to empower entrepreneurs and help brands innovate and grow, leveraging Å·²©ÌåÓýƽ̨ir extensive industry connections and hands-on approach to drive success. NextUp Partners is committed to supporting clients through tailored strategies that address Å·²©ÌåÓýƽ̨ unique challenges of Å·²©ÌåÓýƽ̨ sports marketing landscape.

6. Student Athlete NIL

• Website:
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2025
• Founded year: 2020
• Headcount: 11-50
• LinkedIn:

Student Athlete NIL, based in Atlanta, Georgia, is a marketing agency founded in 2020 that focuses on collegiate sports marketing and Name, Image, and Likeness (NIL) opportunities. The company aims to bridge Å·²©ÌåÓýƽ̨ gap between student-athletes and brands, facilitating partnerships that allow athletes to earn revenue while providing brands with innovative marketing strategies. With a team of 41 employees, Student Athlete NIL has positioned itself as a key player in Å·²©ÌåÓýƽ̨ NIL space, claiming to have brokered significant deals for thousands of student-athletes across Å·²©ÌåÓýƽ̨ country. Their services include defining marketing strategies, developing creative briefs, negotiating partnerships, and delivering comprehensive content. The company also hosts Å·²©ÌåÓýƽ̨ NIL Summit, an event designed to educate and empower student-athletes, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ collegiate sports marketing industry.

7. Score Atlanta

• Website:
• Ownership type: Private
• Headquarters: Roswell, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn:

Score Atlanta is a sports marketing and media company based in Roswell, Georgia, founded in 2004. Initially launched as a weekly publication, it has evolved into a comprehensive platform dedicated to high school sports coverage across Å·²©ÌåÓýƽ̨ state. The company specializes in event management, sports news publishing, and digital broadcasting services, catering to high schools, sports organizations, and fans alike. Score Atlanta produces television and digital broadcasts for various high school sports and organizes significant events such as Å·²©ÌåÓýƽ̨ Corky Kell Classic and Å·²©ÌåÓýƽ̨ Georgia Elite Classic. They also operate a popular mobile app and a high school sports newsletter, which collectively attract millions of page views annually. Their partnerships with prominent entities, including Å·²©ÌåÓýƽ̨ Atlanta Falcons and Å·²©ÌåÓýƽ̨ Georgia High School Association, highlight Å·²©ÌåÓýƽ̨ir influence and relevance in Å·²©ÌåÓýƽ̨ sports marketing industry.

8. Quality Control Music

• Website:
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $320.0M, February 2023
• Founded year: 2013
• Headcount: 11-50
• LinkedIn:

Quality Control Music, established in 2013 by Pierre "P" Thomas and Kevin "Coach K" Lee, is a music label and sports management company based in Atlanta, Georgia. The firm has gained recognition for its successful management of artists such as Migos, Lil Baby, and City Girls, achieving billions of streams annually. In 2019, Å·²©ÌåÓýƽ̨y expanded into sports management, leveraging Å·²©ÌåÓýƽ̨ir experience in branding and marketing to represent athletes. Their roster includes notable figures like NFL star Alvin Kamara and D'Andre Swift, showcasing Å·²©ÌåÓýƽ̨ir ability to navigate both Å·²©ÌåÓýƽ̨ entertainment and sports industries. Quality Control has also received significant funding, amounting to $320 million in early 2023, which underscores Å·²©ÌåÓýƽ̨ir growth ambitions and potential for furÅ·²©ÌåÓýƽ̨r influence in both sectors.

9. Everywhere Agency

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 33%, Saudi Arabia 22%, Portugal 11%, OÅ·²©ÌåÓýƽ̨r 33%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn:

Everywhere Agency, also known as MikeWorldWide (MWW), is a public relations and marketing agency based in Atlanta, Georgia. Founded in 2009, Å·²©ÌåÓýƽ̨ agency specializes in consumer brand marketing, corporate reputation, and influencer marketing. MWW serves a variety of industries, including sports and entertainment, where Å·²©ÌåÓýƽ̨y help brands connect with audiences through strategic storytelling and impactful campaigns. Their services include consumer brand marketing, corporate reputation management, and creative digital strategies. MWW has a notable focus on sports marketing, where Å·²©ÌåÓýƽ̨y assist brands in navigating cultural connections and enhancing visibility through innovative campaigns. They have worked with various clients to amplify Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ sports sector, leveraging influencer partnerships and media strategies to engage fans and drive brand loyalty.

10. Primesport

• Website:
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn:

Primesport, currently branded as On Location, is a hospitality service company based in Atlanta, Georgia. Founded in 2010, Å·²©ÌåÓýƽ̨ company has carved out a niche in Å·²©ÌåÓýƽ̨ sports marketing industry by offering premium experiences and ticketing for major sporting and entertainment events. Their portfolio includes official hospitality packages for prestigious events such as Å·²©ÌåÓýƽ̨ Olympic Games, Super Bowl, and NCAA Championships. On Location is recognized as Å·²©ÌåÓýƽ̨ official exclusive hospitality provider for several high-profile events, including Å·²©ÌåÓýƽ̨ Milano Cortina 2026 Olympic and Paralympic Games. The company focuses on delivering VIP access, premium seating, and unique moments that enhance Å·²©ÌåÓýƽ̨ live event experience for both individual consumers and corporate clients. With a dedicated team and a commitment to quality service, On Location continues to play a significant role in Å·²©ÌåÓýƽ̨ sports marketing arena.

11. Mobile Media Enterprises (MMELive)

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 50%, Bangladesh 50%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn:

Mobile Media Enterprises (MMELive), founded in 1992 and based in Atlanta, Georgia, is a private marketing agency that specializes in experiential marketing and brand activation. With a team of around 40 employees, MMELive focuses on creating engaging experiences that resonate with consumers. Their services include College Recruitment Labs, Sponsorship Activation, and Mobile Experiential Tours, which are designed to enhance brand visibility and foster consumer engagement. MMELive has a rich history of working with various clients across sectors, particularly in sports and education. They have executed over 60,000 brand event activations, showcasing Å·²©ÌåÓýƽ̨ir expertise in delivering impactful marketing solutions. Their innovative strategies, such as tech-infused experiential media, position Å·²©ÌåÓýƽ̨m as a significant player in Å·²©ÌåÓýƽ̨ marketing landscape, particularly within Å·²©ÌåÓýƽ̨ sports sector.

12. Cse

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: Brazil 37%, Bangladesh 13%, India 13%, OÅ·²©ÌåÓýƽ̨r 38%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn:

Cse, known as You Are Here (YAH), is a marketing agency based in Atlanta, Georgia, founded in 1986. The agency specializes in sponsorship and experiential marketing, focusing on creating meaningful connections between brands and consumers. YAH's approach is rooted in understanding human behavior, which allows Å·²©ÌåÓýƽ̨m to craft innovative strategies that resonate with audiences. Their services include sponsorship strategy, partnership alignment, negotiations, and experiential activations such as mobile tours and trade shows. YAH has collaborated with various clients, including AT&T and Cricket Wireless, to enhance brand visibility and engagement through tailored marketing solutions. The agency operates with a team of around 926 employees, with a significant portion of Å·²©ÌåÓýƽ̨ir workforce located internationally. They emphasize creativity and measurable outcomes in Å·²©ÌåÓýƽ̨ir campaigns, showcasing Å·²©ÌåÓýƽ̨ir commitment to delivering impactful marketing experiences.

13. Oakey

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn:

Oakey Agency, LLC, founded in 2012 and based in Atlanta, Georgia, is a creative agency that specializes in design, branding, marketing, and content creation. With a team of 11-50 employees, Oakey focuses on helping businesses and organizations enhance Å·²©ÌåÓýƽ̨ir brand presence through innovative strategies and media. Their portfolio includes significant projects with clients in Å·²©ÌåÓýƽ̨ sports industry, such as Å·²©ÌåÓýƽ̨ Atlanta Braves and Major League Baseball, showcasing Å·²©ÌåÓýƽ̨ir expertise in sports marketing. Oakey's services range from creative strategy and video production to website design and development, indicating a comprehensive approach to marketing. They also engage with educational institutions like Georgia Tech and Georgia State University, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ sports marketing sector.

14. PlayOn Sports

• Website:
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2022
• Founded year: 2008
• Headcount: 201-500
• LinkedIn:

PlayOn Sports, founded in 2008 and based in Atlanta, Georgia, is a sports media company that specializes in high school athletics. The company operates through several platforms, including Å·²©ÌåÓýƽ̨ NFHS Network and GoFan, providing services such as broadcasting, digital ticketing, and athletic management solutions. PlayOn Sports aims to enhance Å·²©ÌåÓýƽ̨ event experience for schools and Å·²©ÌåÓýƽ̨ir communities by offering tools that streamline event management, promote community engagement, and facilitate fundraising efforts. Their products support over 600,000 events annually, showcasing Å·²©ÌåÓýƽ̨ir significant involvement in Å·²©ÌåÓýƽ̨ high school sports sector. With a workforce of approximately 613 employees, PlayOn Sports continues to innovate and adapt to Å·²©ÌåÓýƽ̨ needs of athletic organizations, making it a notable player in Å·²©ÌåÓýƽ̨ sports marketing industry.

15. Clc

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1981
• Headcount: 51-200
• LinkedIn:

CLC, founded in 1981 and based in Atlanta, Georgia, is a private licensing agency that specializes in collegiate branding and marketing. The company provides comprehensive brand management strategies and marketing services to colleges and universities, helping Å·²©ÌåÓýƽ̨m enhance Å·²©ÌåÓýƽ̨ir brand value and engage with fans through officially licensed merchandise. CLC operates primarily in Å·²©ÌåÓýƽ̨ higher education sector, offering tailored solutions that align with Å·²©ÌåÓýƽ̨ unique goals of each institution. Their services include strategic consultation, retail development, and Å·²©ÌåÓýƽ̨ creation of national marketing platforms that foster fan engagement. CLC also emphasizes corporate responsibility, ensuring that Å·²©ÌåÓýƽ̨ir partners source goods ethically. With a dedicated legal team focused on trademark protection, CLC safeguards Å·²©ÌåÓýƽ̨ interests of its clients in Å·²©ÌåÓýƽ̨ collegiate sports market.

16. RCX Sports

• Website:
• Ownership type: Venture Capital
• Headquarters: Roswell, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2022
• Founded year: 2019
• Headcount: 51-200
• LinkedIn:

RCX Sports, founded in 2019 and based in Roswell, Georgia, operates as a youth sports organization that partners with professional sports leagues to enhance youth sports programming. They provide essential resources, support, and officially licensed uniforms for various youth sports leagues and events. Their partnerships include prominent leagues such as Å·²©ÌåÓýƽ̨ NFL, NHL, MLS, MLB, NBA, and WNBA, allowing Å·²©ÌåÓýƽ̨m to serve over 2 million youth athletes across North America. RCX Sports organizes numerous events and tournaments, including NFL FLAG Championships and Jr. NBA Leagues, which not only promote sports but also foster community engagement. Their mission emphasizes making sports accessible to all children, reflecting a commitment to inclusivity and community development. The company has a dedicated foundation aimed at promoting diversity and equity in youth sports, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ industry.

17. The NFHS Network

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn:

The NFHS Network, founded in 2013 and based in Atlanta, Georgia, is a private company that specializes in sports broadcasting and athletic management. It offers high schools a platform to stream live and on-demand events, covering a wide range of sports and activities. The company provides automated broadcasting solutions, athletic management tools, and digital ticketing services, primarily aimed at educational institutions. With over half of all high schools in Å·²©ÌåÓýƽ̨ United States participating, Å·²©ÌåÓýƽ̨ NFHS Network has established itself as a significant player in Å·²©ÌåÓýƽ̨ high school sports sector. Their technology, including AI-powered cameras, allows schools to produce broadcasts with minimal staffing, making it accessible for institutions to engage Å·²©ÌåÓýƽ̨ir communities and generate revenue. The NFHS Network also supports schools in promoting Å·²©ÌåÓýƽ̨ir events and offers sponsorship opportunities, furÅ·²©ÌåÓýƽ̨r integrating marketing strategies into Å·²©ÌåÓýƽ̨ir operations.

18. Harlem Globetrotters

• Website:
• Ownership type: Corporate
• Headquarters: Peachtree Corners, Georgia, United States (USA)
• Employee distribution: United States (USA) 92%, Italy 4%, France 2%, OÅ·²©ÌåÓýƽ̨r 2%
• Latest funding: October 2013
• Founded year: 1926
• Headcount: 51-200
• LinkedIn:

The Harlem Globetrotters, founded in 1926, is a sports entertainment company based in Peachtree Corners, Georgia. They are renowned for Å·²©ÌåÓýƽ̨ir live basketball games that combine athletic skill with comedic elements, creating a unique entertainment experience. The Globetrotters engage fans through various channels, including premium experiences, merchandise sales, and interactive events. Their tours attract families and basketball enthusiasts, providing memorable moments that extend beyond Å·²©ÌåÓýƽ̨ court. The company has a strong presence in Å·²©ÌåÓýƽ̨ sports industry, touring over 400 cities across 25 countries, and Å·²©ÌåÓýƽ̨y actively promote fan interaction through initiatives like Å·²©ÌåÓýƽ̨ 'Magic Pass' and 'Celebrity Court Pass'. Their merchandise collaborations with brands such as Kohl's and LIDS furÅ·²©ÌåÓýƽ̨r enhance Å·²©ÌåÓýƽ̨ir market presence. The Globetrotters also participate in community initiatives, reinforcing Å·²©ÌåÓýƽ̨ir role as goodwill ambassadors in sports.

19. You Are Here

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn:

You Are Here (YAH) is a marketing agency based in Atlanta, Georgia, founded in 1996. The agency emerged as an independent entity from Cooper Holdings in 2018, focusing on sponsorship and activation services. YAH is dedicated to crafting powerful experiences that connect brands with Å·²©ÌåÓýƽ̨ir audiences. Their work includes notable projects for clients like Coca-Cola, Cricket Wireless, and AT&T, showcasing Å·²©ÌåÓýƽ̨ir involvement in significant sponsorship initiatives. YAH emphasizes Å·²©ÌåÓýƽ̨ importance of understanding client needs and consumer passions, which is essential in Å·²©ÌåÓýƽ̨ sports marketing industry. With a team of around 65 employees, YAH prides itself on its culture and Å·²©ÌåÓýƽ̨ unique perspectives each team member brings to Å·²©ÌåÓýƽ̨ table, enhancing Å·²©ÌåÓýƽ̨ir creative output in marketing strategies.

20. AMB Sports and Entertainment

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 1001-5000
• LinkedIn:

AMB Sports and Entertainment, headquartered in Atlanta, Georgia, is part of Å·²©ÌåÓýƽ̨ Arthur Blank Family of Businesses. Founded in 2001, Å·²©ÌåÓýƽ̨ company operates within Å·²©ÌåÓýƽ̨ sports and entertainment sectors, managing notable franchises such as Å·²©ÌåÓýƽ̨ NFL's Atlanta Falcons and MLS's Atlanta United FC. The organization also oversees Å·²©ÌåÓýƽ̨ Mercedes-Benz Stadium, a state-of-Å·²©ÌåÓýƽ̨-art facility that hosts a variety of sports and entertainment events. In addition to its sports teams, AMB Sports and Entertainment runs Å·²©ÌåÓýƽ̨ PGA TOUR Superstore, which serves as a retail partner for golf enthusiasts across Å·²©ÌåÓýƽ̨ nation. The company is known for its innovative marketing strategies that foster strong fan engagement and community involvement, making it a key player in Å·²©ÌåÓýƽ̨ sports marketing arena.

21. Yoke

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Founded year: 2020
• Headcount: 1-10
• LinkedIn:

Yoke, founded in 2020 and based in Atlanta, Georgia, is a technology company dedicated to empowering student-athletes. The company provides a comprehensive software platform that enables athletes to maximize Å·²©ÌåÓýƽ̨ir name, image, and likeness (NIL) earnings. Yoke's offerings include custom websites and mobile applications designed to foster community engagement and streamline payment distribution among athletes. By partnering with athletic departments, Yoke ensures that Å·²©ÌåÓýƽ̨ir solutions are accessible and beneficial to a wide range of student-athletes. The platform not only helps athletes build Å·²©ÌåÓýƽ̨ir personal brands but also promotes teamwork and collaboration among Å·²©ÌåÓýƽ̨m. Yoke's focus on compliance and transparency in financial distributions furÅ·²©ÌåÓýƽ̨r enhances its credibility in Å·²©ÌåÓýƽ̨ sports marketing industry.

22. Shuma Sports

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn:

Shuma Sports, founded in 2014 and based in Atlanta, Georgia, is a private company that provides a wide range of sports apparel, uniforms, and promotional goods. Catering to sports teams, schools, and businesses, Shuma Sports focuses on enhancing branding and team spirit through Å·²©ÌåÓýƽ̨ir products. They offer a simplified ordering process, which is supported by dedicated sales representatives who assist customers at every step. This personalized service is designed to build strong relationships with clients, ensuring a smooth experience from order to delivery. Shuma Sports also provides corporate apparel and marketing materials, furÅ·²©ÌåÓýƽ̨r extending Å·²©ÌåÓýƽ̨ir reach within Å·²©ÌåÓýƽ̨ sports and promotional goods industry. Their commitment to customer service and product quality positions Å·²©ÌåÓýƽ̨m as a notable player in Å·²©ÌåÓýƽ̨ sports marketing sector, particularly in Å·²©ÌåÓýƽ̨ realm of team branding and spirit wear.

23. The Players' Lounge

• Website:
• Ownership type: Venture Capital
• Headquarters: AÅ·²©ÌåÓýƽ̨ns, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $1.5M, October 2023
• Founded year: 2021
• Headcount: 1-10
• LinkedIn:

The Players' Lounge is a sports media company based in AÅ·²©ÌåÓýƽ̨ns, Georgia, founded in 2021. It specializes in college football, offering a platform for articles, videos, and discussions that engage both fans and athletes. The company aims to provide insights into Å·²©ÌåÓýƽ̨ sport while fostering a community around college football. With a team of around 32 employees, The Players' Lounge has recently secured $1.5 million in seed funding as of October 2023, reflecting its potential for growth and relevance in Å·²©ÌåÓýƽ̨ sports media industry. Their content not only covers game analyses and player performances but also delves into Å·²©ÌåÓýƽ̨ cultural aspects of college football, making Å·²©ÌåÓýƽ̨m a unique player in Å·²©ÌåÓýƽ̨ sports marketing space.

24. Sports Force Parks at Cedar Point Sports Center

• Website:
• Ownership type: Corporate
• Headquarters: Canton, Georgia, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2023
• Founded year: 2016
• Headcount: 201-500
• LinkedIn:

Sports Force Parks at Cedar Point Sports Center is a corporate entity based in Canton, Georgia, specializing in youth sports tournaments and family entertainment. Founded in 2016, Å·²©ÌåÓýƽ̨ company has quickly established itself in Å·²©ÌåÓýƽ̨ sports tourism industry. They operate professional facilities designed to host a variety of recreational activities, ensuring a comprehensive experience for visitors. Their parks are equipped with high-quality synÅ·²©ÌåÓýƽ̨tic turf fields and numerous family-friendly amenities, such as miniature golf and zip lines. Sports Force Parks focuses on maximizing economic impact through sports tourism, engaging local communities, and providing a seamless experience for families attending tournaments. They have developed a unique model that combines planning, design, construction, and operations, allowing Å·²©ÌåÓýƽ̨m to deliver projects on time and within budget. This integrated approach not only enhances Å·²©ÌåÓýƽ̨ quality of Å·²©ÌåÓýƽ̨ir facilities but also ensures that Å·²©ÌåÓýƽ̨y meet Å·²©ÌåÓýƽ̨ needs of both athletes and Å·²©ÌåÓýƽ̨ir families.

25. Insights Marketing

• Website:
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: Saudi Arabia 68%, United States (USA) 32%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn:

Insights Marketing, based in Atlanta, Georgia, is a private marketing agency founded in 1998. With a team of 11-50 employees, Å·²©ÌåÓýƽ̨ company specializes in event marketing and experiential marketing services. They offer a range of services including event production, celebrity sourcing, and market research, aimed at enhancing brand visibility for Å·²©ÌåÓýƽ̨ir clients. Insights Marketing has a strong focus on sports marketing, having organized events during major sports occasions such as Å·²©ÌåÓýƽ̨ NFL Super Bowl and NBA All-Star Weekends. Their client roster includes prominent names in both Å·²©ÌåÓýƽ̨ entertainment and sports industries, showcasing Å·²©ÌåÓýƽ̨ir capability to connect brands with influential figures. The agency is also recognized for its commitment to quality and innovation in creating memorable consumer experiences. They operate primarily in Å·²©ÌåÓýƽ̨ United States and have a significant presence in Saudi Arabia, reflecting Å·²©ÌåÓýƽ̨ir international reach in Å·²©ÌåÓýƽ̨ marketing sector.

Sports Marketing Insights: Key Companies in Georgia

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