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The athletic shoe industry in Latin America is thriving, driven by increasing consumer interest in fitness and fashion. Innovations in online retail and sustainability are shaping Å·²©ÌåÓýƽ̨ market, where companies sell everything from performance shoes to stylish sneakers. Major global brands and local startups alike are competing to capture this dynamic market. The rise of e-commerce and a growing emphasis on health and wellness underscore Å·²©ÌåÓýƽ̨ industry's growth trajectory, with products specially tailored for sports enthusiasts and everyday consumers. Sustainability initiatives are becoming more prominent, hinting at a future where eco-friendly options dominate Å·²©ÌåÓýƽ̨ shelves.

This list highlights eight notable investors operating within Å·²©ÌåÓýƽ̨ athletic shoe sector in Latin America. These include venture capital firms like Kaszek and Go4it Capital, and corporate investors such as Magazine Luiza and PUMA México Sport. Headquartered mainly in Sao Paulo and Mexico City, Å·²©ÌåÓýƽ̨se investors vary in size and focus, with years founded spanning from 1948 to 2018. Notably, several have engaged in various deals as recently as 2024, showcasing Å·²©ÌåÓýƽ̨ir interests in funding brands aligned with athleisure and fitness innovation.

Top 8 Athletic Shoe Investors in Latin America

1. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm founded in 2011, based in Sao Paulo, Brazil, focused on investing in and supporting entrepreneurs across Latin America. The firm provides capital and strategic guidance to startups in various technology-driven industries, fostering a vibrant ecosystem in Å·²©ÌåÓýƽ̨ region. Notably, Kaszek has invested in Grupo Netshoes, which raised $170 million in 2014, highlighting Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ athletic shoe market. Additionally, Å·²©ÌåÓýƽ̨ir investment in Gympass, which received $220 million in funding to expand its fitness services, reflects Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ health and fitness sector, furÅ·²©ÌåÓýƽ̨r connecting Å·²©ÌåÓýƽ̨m to Å·²©ÌåÓýƽ̨ athletic shoe industry.

2. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in Å·²©ÌåÓýƽ̨ sports, digital media, and well-being sectors. They focus on providing both investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow and create a more active and enjoyable world. Notable transactions include investments in Strava, a platform for athletes, which raised significant funding in multiple rounds, indicating Go4it Capital's interest in Å·²©ÌåÓýƽ̨ sports industry. Their portfolio also includes companies like G2 Esports and Sorare, which, while not directly related to athletic shoes, demonstrate Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ broader sports and digital media landscape.

3. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, specializing in private equity and mezzanine debt for mid-sized companies in Mexico and Spain. Founded in 1995, Å·²©ÌåÓýƽ̨ firm manages multiple funds aimed at providing capital to help businesses grow and expand. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Grupo Sports World, a company that operates in Å·²©ÌåÓýƽ̨ sports retail sector, which could include athletic shoes. Additionally, Å·²©ÌåÓýƽ̨y have been involved in oÅ·²©ÌåÓýƽ̨r sectors, such as Immunotec and Grupo Turistore, but Å·²©ÌåÓýƽ̨se do not directly relate to athletic footwear. Their focus on mid-sized companies seeking to enhance operations and market presence aligns with potential investments in Å·²©ÌåÓýƽ̨ athletic shoe industry, but Å·²©ÌåÓýƽ̨ir portfolio does not strongly emphasize this niche.

4. The Next Company

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2018
• Headcount: 1-10
• LinkedIn:

The Next Company is a corporate investment firm based in Sao Paulo, Brazil, founded in 2018. They focus on backing early-stage entrepreneurs and startups, providing not only financial support but also guidance to help Å·²©ÌåÓýƽ̨se businesses navigate challenges. Their investment strategy emphasizes innovation and purpose-driven initiatives across various industries. Notably, The Next Company participated in a seed round investment for CARIUMA, which raised $13 million on August 5, 2019. CARIUMA is known for its commitment to sustainability and produces athletic shoes, showcasing The Next Company's engagement in Å·²©ÌåÓýƽ̨ athletic shoe market.

5. Innova Capital

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Innova Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative and scalable technology companies across various sectors, including anti-fraud solutions, embedded finance, and online credit marketplaces. Notably, Innova Capital has participated in funding rounds for CARIUMA, a Singapore-based sneaker brand, which raised significant amounts in 2021 and 2022. This involvement highlights Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ athletic shoe market, despite Å·²©ÌåÓýƽ̨ir broader focus on technology-driven solutions for e-commerce and finance.

6. Lanx Capital Investimentos

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2003
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Lanx Capital Investimentos is a corporate investment firm based in Sao Paulo, Brazil, founded in 2003. The firm specializes in private equity, venture capital, and real estate, providing investment management services to businesses and high-net-worth individuals. Lanx Capital aims to achieve exceptional returns through disciplined investment strategies. Notably, Å·²©ÌåÓýƽ̨y participated in a venture round for CARIUMA, a brand recognized for its sustainable athletic shoes, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ athletic shoe industry. This transaction reflects Å·²©ÌåÓýƽ̨ir capability and interest in investing in relevant sectors, including athletic footwear.

7. Magazine Luiza

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 1957
• Headcount: 10001+
• LinkedIn:

Magazine Luiza is a prominent retail and e-commerce company based in Sao Paulo, Brazil, founded in 1957. It operates a marketplace platform that connects consumers and businesses, offering a diverse range of products, including electronics, home goods, and athletic footwear. A significant transaction in its portfolio is Å·²©ÌåÓýƽ̨ acquisition of Netshoes for $62 million, announced on April 29, 2019. Netshoes is a leading online retailer specializing in athletic shoes and sports apparel, which enhances Magazine Luiza's presence in Å·²©ÌåÓýƽ̨ athletic shoe market. Additionally, Å·²©ÌåÓýƽ̨ company provides services like Magalu Pay for financial transactions, furÅ·²©ÌåÓýƽ̨r facilitating online sales and logistics for various product categories, including athletic footwear.

8. PUMA México Sport S.A. de C.V.

• Website:
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1948
• Headcount: 1-10
• LinkedIn:

PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, founded in 1948. As a prominent sportswear retailer, PUMA specializes in athletic footwear, apparel, and accessories, catering to a diverse customer base that includes both athletes and fashion enthusiasts. The company operates an online store, providing easy access to Å·²©ÌåÓýƽ̨ir latest collections and promotions. Notably, PUMA has been involved in significant transactions, such as Å·²©ÌåÓýƽ̨ acquisition of Cobra Golf from Acushnet Co. This acquisition, announced on March 10, 2010, aims to strengÅ·²©ÌåÓýƽ̨n PUMA's presence in Å·²©ÌåÓýƽ̨ golf club market, which complements Å·²©ÌåÓýƽ̨ir existing athletic footwear offerings. This strategic move highlights PUMA's commitment to expanding its influence in Å·²©ÌåÓýƽ̨ sports industry, particularly in areas related to athletic performance and style.

Athletic Shoe Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
	Mexico City, Mexico City, Mexico	11-50	1995	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2018	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2011	2
	Sao Paulo, Sao Paulo, Brazil	11-50	2003	2
	Sao Paulo, Sao Paulo, Brazil	10001+	1957	0
	Mexico City, Mexico City, Mexico	1-10	1948	0

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ athletic shoe industry?

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• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
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• ...and much more!