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The commercial fitness equipment industry in Å·²©ÌåÓýƽ̨ DACH region focuses on providing high-quality machinery and innovative technology to gyms, corporate wellness programs, and fitness enthusiasts. Companies operate in various sectors, from traditional gym equipment manufacturers to tech-driven fitness solutions that integrate digital capabilities. The industry is evolving rapidly, with a growing emphasis on smart equipment and personalized fitness experiences. Trends such as Å·²©ÌåÓýƽ̨ integration of wearables, virtual training, and sustainability are shaping future offerings, reflecting a broader push towards health-conscious living and technologically enhanced fitness solutions. This dynamic market is poised for significant growth as consumer demand for fitness continues to rise.

The investor landscape within Å·²©ÌåÓýƽ̨ DACH commercial fitness equipment sector features a mix of venture capital and private equity firms, as well as corporate investors. These firms are headquartered across Germany, Switzerland, and Austria, showcasing a widespread focus on innovation in fitness. Ranging in size from small teams to major conglomerates, Å·²©ÌåÓýƽ̨se investors were founded between 1992 and 2014, with deal counts in 2024 varying extensively. From early-stage investments in fitness tech startups like BEAT81 to established ventures like adidas, Å·²©ÌåÓýƽ̨ activity in this sector demonstrates a strong belief in Å·²©ÌåÓýƽ̨ future of health and wellness.

Top 12 Commercial Fitness Equipment Investors in DACH

1. Sictic

• Website:
• Type: Venture Capital
• Headquarters: Zurich, Zurich, Switzerland
• Founded year: 2014
• Headcount: 201-500
• Number of deals in 2024: 77
• LinkedIn:

Sictic is a not-for-profit venture capital organization based in Zurich, Switzerland, founded in 2014. It connects smart money investors with innovative Swiss early-stage technology startups, providing investment opportunities, networking events, and educational resources to facilitate Å·²©ÌåÓýƽ̨ growth of startups and Å·²©ÌåÓýƽ̨ investment community. Among Å·²©ÌåÓýƽ̨ir notable transactions, Sictic has invested in BEAT Fitness, which is directly related to Å·²©ÌåÓýƽ̨ commercial fitness equipment sector. Additionally, Å·²©ÌåÓýƽ̨y have engaged with oÅ·²©ÌåÓýƽ̨r startups like Lucky Punch and Muuvr Labs, showcasing Å·²©ÌåÓýƽ̨ir active role in supporting various innovative ventures, including those in Å·²©ÌåÓýƽ̨ fitness domain.

2. HV Capital

• Website:
• Type: Venture Capital
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 28
• LinkedIn:

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. With over â‚�2.8 billion under management, HV Capital specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit. The firm has been involved in various significant transactions, including investments in VAHA, a manufacturer of smart digital mirrors that cater to Å·²©ÌåÓýƽ̨ growing demand for smart fitness equipment, particularly during Å·²©ÌåÓýƽ̨ pandemic. HV Capital also participated in a funding round for Urban Sports Club, a Berlin-based company that promotes fitness and wellness through a flexible sports membership model. These investments highlight HV Capital's commitment to supporting innovative solutions in Å·²©ÌåÓýƽ̨ fitness sector, alongside Å·²©ÌåÓýƽ̨ir broader focus on digital startups across Europe.

3. IBB Ventures

• Website:
• Type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Founded year: 1997
• Headcount: 11-50
• Number of deals in 2024: 18
• LinkedIn:

IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has invested in over 270 startups, providing not only funding but also expertise and resources to help Å·²©ÌåÓýƽ̨se businesses thrive. Among Å·²©ÌåÓýƽ̨ir notable transactions, IBB Ventures has invested in SkillYoga, which focuses on yoga and fitness solutions, and machtfit, a company that offers corporate fitness solutions. These investments highlight IBB Ventures' engagement in Å·²©ÌåÓýƽ̨ fitness industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting innovative startups in this sector.

4. b2venture

• Website:
• Type: Venture Capital
• Headquarters: St. Gallen, St. Gallen, Switzerland
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 15
• LinkedIn:

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. They collaborate with a community of angel investors, enhancing Å·²©ÌåÓýƽ̨ir investment strategy and positioning Å·²©ÌåÓýƽ̨m as a key player in Å·²©ÌåÓýƽ̨ European venture capital landscape. Notably, b2venture has been involved in significant transactions within Å·²©ÌåÓýƽ̨ fitness sector, including multiple funding rounds for Urban Sports Club, a Berlin-based provider of sports flat rate memberships. These transactions, including an 8-digit Series B round in 2018 and earlier Series A funding, highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ commercial fitness industry. Additionally, Å·²©ÌåÓýƽ̨ir involvement with Foodspring, an active nutrition startup, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ health and fitness market.

5. SIGNA Group of Companies

• Website:
• Type: Venture Capital
• Headquarters: Vienna, Vienna, Austria
• Founded year: 1999
• Headcount: 10001+
• LinkedIn:

SIGNA Group of Companies, founded in 1999 and based in Vienna, Austria, operates primarily in Å·²©ÌåÓýƽ̨ real estate and retail sectors. The company has expanded its portfolio through strategic acquisitions, focusing on commercial real estate development and retail platforms across Europe. Notably, SIGNA has made significant investments in Å·²©ÌåÓýƽ̨ sports retail market, acquiring TennisPro, a leading online sports retailer in France and SouÅ·²©ÌåÓýƽ̨rn Europe, to bolster its tennis-related business. Additionally, Å·²©ÌåÓýƽ̨ acquisition of SportScheck, a specialist in sporting goods, furÅ·²©ÌåÓýƽ̨r enhances SIGNA's position in Å·²©ÌåÓýƽ̨ sports market in Germany, adding multiple retail locations and an online presence. These transactions reflect SIGNA's commitment to diversifying its retail offerings, including commercial fitness equipment and related products, Å·²©ÌåÓýƽ̨reby positioning itself as a player in Å·²©ÌåÓýƽ̨ fitness industry.

6. Egeria REI GmbH Ijzendoorn & Co. KG

• Website:
• Type: Private Equity
• Headquarters: Berlin, Berlin, Germany
• Founded year: 1997
• Headcount: 51-200
• LinkedIn:

Egeria REI GmbH Ijzendoorn & Co. KG is a private equity investment firm based in Berlin, Germany, founded in 1997. The firm specializes in private equity and real estate, focusing on partnering with healthy businesses to drive sustainable growth through strategic investments. Egeria operates in Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands, Å·²©ÌåÓýƽ̨ DACH region, and North America, providing capital and management expertise to businesses seeking to expand and thrive. Notably, Egeria has made significant investments in companies relevant to Å·²©ÌåÓýƽ̨ fitness and wellness industry, including Å·²©ÌåÓýƽ̨ acquisition of Klafs, a leading manufacturer of integrated saunas, which highlights Å·²©ÌåÓýƽ̨ir engagement in sectors that intersect with commercial fitness equipment. Additionally, Å·²©ÌåÓýƽ̨y have acquired Trust and Vendor B.V., furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir active role in various industries.

7. Possible Ventures

• Website:
• Type: Venture Capital
• Headquarters: Munich, Bavaria, Germany
• Founded year: 2021
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn:

Possible Ventures is a Munich-based venture capital firm founded in 2021, focusing on innovative startups across various sectors. One of Å·²©ÌåÓýƽ̨ir notable investments includes BEAT81, a Berlin-based fitness technology company that raised â‚�6.4 million in Series A funding to enhance its technology and expand internationally. This investment highlights Possible Ventures' engagement in Å·²©ÌåÓýƽ̨ fitness industry, alongside oÅ·²©ÌåÓýƽ̨r ventures like FATMAP and HELLO INSIDE, which showcase Å·²©ÌåÓýƽ̨ir diverse portfolio. Their commitment to supporting companies that address modern challenges, such as fitness and technology integration, positions Å·²©ÌåÓýƽ̨m as a relevant player in Å·²©ÌåÓýƽ̨ commercial fitness equipment landscape.

8. Infront Sports & Media AG

• Website:
• Type: Corporate
• Headquarters: Zug, Zug, Switzerland
• Founded year: 2003
• Headcount: 501-1000
• LinkedIn:

Infront Sports & Media AG is a corporate investor based in Zug, Switzerland, founded in 2003. The company specializes in sports marketing, managing media and marketing rights for international sports events. They provide a range of services including sponsorship, media rights distribution, and sports broadcast production, catering to sports federations, brands, and media companies to enhance audience engagement. Notably, Infront has made significant strides in Å·²©ÌåÓýƽ̨ fitness sector through acquisitions such as Hyrox, a company focused on mass participation and professional racing, and XLETIX GmbH, a leading European obstacle course event organizer. These acquisitions reflect Infront's commitment to expanding its portfolio in Å·²©ÌåÓýƽ̨ personal and corporate fitness sector, indicating Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry.

9. Vtc

• Website: vtc.de
• Type: Private Equity
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 1992
• Headcount: 1001-5000
• Number of deals in 2024: 4
• LinkedIn:

VTC GmbH & Co.KG is a private equity investment holding company based in Flensburg, Schleswig-Holstein, Germany, founded in 1992. The firm focuses on acquiring and developing industrial companies, providing strategic support and investment management services to its portfolio. VTC operates across diverse sectors, including wind energy and e-mobility, but has also made significant inroads into Å·²©ÌåÓýƽ̨ fitness market. Notably, VTC acquired JK Products & Services GmbH, known as Ergoline, on May 11, 2017, to strengÅ·²©ÌåÓýƽ̨n its position in Å·²©ÌåÓýƽ̨ beauty and fitness markets. Additionally, Å·²©ÌåÓýƽ̨y acquired JK-Holding GmbH, a global leader in Å·²©ÌåÓýƽ̨ sunbed industry, which generated a turnover of 100 million Euro in 2016. These transactions highlight VTC's commitment to Å·²©ÌåÓýƽ̨ fitness equipment sector, making Å·²©ÌåÓýƽ̨m a relevant player in this industry.

10. adidas

• Website:
• Type: Corporate
• Headquarters: Herzogenaurach, Bavaria, Germany
• Founded year: 1949
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

Adidas, founded in 1949 and headquartered in Herzogenaurach, Bavaria, Germany, is a leading sportswear manufacturer and retailer known for its innovative athletic footwear and apparel. The company serves a diverse clientele, including athletes, sports teams, and fitness enthusiasts, with a strong emphasis on performance enhancement and sustainability. Adidas has made strategic acquisitions to bolster its position in Å·²©ÌåÓýƽ̨ sports equipment market, including Å·²©ÌåÓýƽ̨ acquisition of Reebok International for $3.8 billion in 2005, which expanded Å·²©ÌåÓýƽ̨ir reach in Å·²©ÌåÓýƽ̨ fitness and training segment. Additionally, Å·²©ÌåÓýƽ̨ acquisition of TaylorMade Golf in 2005 and Adams Golf in 2012 for approximately $70 million furÅ·²©ÌåÓýƽ̨r illustrates Å·²©ÌåÓýƽ̨ir commitment to diversifying Å·²©ÌåÓýƽ̨ir offerings in Å·²©ÌåÓýƽ̨ sports equipment category. These transactions highlight adidas's strategy to integrate commercial fitness equipment into Å·²©ÌåÓýƽ̨ir broader business model, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry.

11. Speedinvest

• Website:
• Type: Venture Capital
• Headquarters: Vienna, Vienna, Austria
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 45
• LinkedIn:

Speedinvest is a venture capital firm based in Vienna, Austria, founded in 2011. The firm specializes in funding early-stage tech startups across Europe, providing both capital and hands-on support to help Å·²©ÌåÓýƽ̨se startups scale Å·²©ÌåÓýƽ̨ir operations. Speedinvest's investment focus spans various technology sectors, including Deep Tech, Fintech, and SaaS. Notably, Å·²©ÌåÓýƽ̨y have invested in myClubs, which raised funds in both Series A and Series B rounds, indicating Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ fitness sector. However, Å·²©ÌåÓýƽ̨ir portfolio also includes companies like Refurbed, which operates in Å·²©ÌåÓýƽ̨ electronics marketplace, showcasing Å·²©ÌåÓýƽ̨ir diverse investment strategy. Speedinvest leverages a vast network of industry experts to assist Å·²©ÌåÓýƽ̨ir portfolio companies, which may benefit startups in Å·²©ÌåÓýƽ̨ fitness equipment space as well.

12. Bayern Kapital

• Website:
• Type: Venture Capital
• Headquarters: Landshut, Bavaria, Germany
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 27
• LinkedIn:

Bayern Kapital is a venture capital firm based in Landshut, Bavaria, Germany, founded in 1995. The firm specializes in providing investment and growth capital to innovative high-tech startups and scale-ups in Bavaria. Bayern Kapital supports its clients with financial resources and access to a network of industry experts, helping Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ challenges of growth and development in various sectors, including life sciences and software. Notably, Bayern Kapital has been involved in multiple funding rounds for EGYM, a leading company in Å·²©ÌåÓýƽ̨ fitness technology space. EGYM raised significant capital through several rounds, including $22.5 million in Series E funding in July 2023, $34 million in a venture round in January 2021, and earlier rounds of $45 million in Series C and $15 million in Series B. These transactions highlight Bayern Kapital's active role in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry, particularly through its support of EGYM.

Commercial Fitness Equipment Insights: Key Investors in DACH

Investor	Headquarter	Size	Founded	Deals 2024
	Zurich, Zurich, Switzerland	201-500	2014	77
	Flensburg, Schleswig-Holstein, Germany	11-50	2000	28
	Berlin, Berlin, Germany	11-50	1997	18
	St. Gallen, St. Gallen, Switzerland	11-50	2000	15
	Vienna, Vienna, Austria	10001+	1999	0
	Berlin, Berlin, Germany	51-200	1997	0
	Munich, Bavaria, Germany	1-10	2021	9
	Zug, Zug, Switzerland	501-1000	2003	0
Vtc	Flensburg, Schleswig-Holstein, Germany	1001-5000	1992	4
	Herzogenaurach, Bavaria, Germany	10001+	1949	1
	Vienna, Vienna, Austria	51-200	2011	45
	Landshut, Bavaria, Germany	11-50	1995	27

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