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The event management industry in Latin America plays a vital role in facilitating experiences that range from corporate conferences to large public festivals. Companies in this sector include organizers, venues, technology providers, and marketing agencies. They offer services such as logistics planning, ticketing solutions, and event promotion. Recently, Å·²©ÌåÓýƽ̨re has been a noticeable shift toward digital integration, with tech-driven platforms emerging to enhance attendee engagement. As Å·²©ÌåÓýƽ̨ market evolves, an increased focus on sustainability and hybrid events is becoming apparent, aligning with global trends while catering to local preferences.

The list of investors includes venture capital firms and corporate investors hailing from various cities like Sao Paulo and Mexico City. Ranging in size, Å·²©ÌåÓýƽ̨se firms typically have between 1 and 50 employees and have been founded since 1995. In 2024, some engaged in multiple investments while oÅ·²©ÌåÓýƽ̨rs saw limited activity. This spectrum illustrates Å·²©ÌåÓýƽ̨ growing interest in sectors intersecting with technology and event management across Latin America.

Top 12 Event Management Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been active in Å·²©ÌåÓýƽ̨ event management space, notably investing in Airmeet, which raised $3 million in a seed round in March 2020, and Evnts, which has received multiple rounds of funding, including pre-seed and seed rounds in 2020, 2022, and 2023. This involvement highlights Bossa Invest's commitment to supporting companies that are shaping Å·²©ÌåÓýƽ̨ future of event management through technology and innovation.

2. Smart Money Ventures

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2014
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn:

Smart Money Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2014. The firm specializes in investing in startups and providing strategic advisory services, with a focus on technology and education sectors. Notably, Å·²©ÌåÓýƽ̨y have invested in Evnts, a company that raised an undisclosed amount in a Seed Round in January 2023, which is directly related to event management. Additionally, Å·²©ÌåÓýƽ̨y have participated in oÅ·²©ÌåÓýƽ̨r seed rounds, such as InChurch, which raised $961,335 in July 2021, and Worldpackers, which raised an undisclosed amount in a Venture Round in October 2022. These transactions highlight Å·²©ÌåÓýƽ̨ir active engagement in supporting innovative startups, including those in Å·²©ÌåÓýƽ̨ event management industry.

3. LIV Capital

• Website:
• Type: Venture Capital
• Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
• Founded year: 2000
• Headcount: 11-50
• LinkedIn:

LIV Capital is a private equity firm based in Mexico City, founded in 2000, that specializes in investing in high-growth companies across Latin America. The firm provides capital and operational support to its portfolio companies, focusing on driving value creation through strategic guidance and investment management. LIV Capital targets middle-market businesses and aims to deliver superior returns to its investors. Notably, LIV Capital has invested in Boletia, which raised $1,100,000 in a venture round in June 2016. Boletia is a platform that facilitates event management and ticketing, showcasing LIV Capital's engagement in Å·²©ÌåÓýƽ̨ event management sector. Additionally, Å·²©ÌåÓýƽ̨ firm has invested in WOBI, which, while not directly related to event management, operates in Å·²©ÌåÓýƽ̨ broader business and management education space, indicating a diverse investment strategy.

4. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Santa Fe Grupo Hotelero in 2009, a company that operates in Å·²©ÌåÓýƽ̨ hospitality sector, which is closely related to event management. Additionally, Å·²©ÌåÓýƽ̨y were involved with Grupo CIE, a company that has interests in entertainment and event organization. These transactions indicate that while Nexxus Capital does not exclusively focus on event management, Å·²©ÌåÓýƽ̨y have engaged with companies that operate within or adjacent to this industry, suggesting a potential interest in Å·²©ÌåÓýƽ̨ sector.

5. Norte Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 11
• LinkedIn:

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for startups in Å·²©ÌåÓýƽ̨ technology sector, offering consulting services, educational materials, and investment management to help entrepreneurs navigate Å·²©ÌåÓýƽ̨ challenges of building and scaling Å·²©ÌåÓýƽ̨ir businesses. Notably, Norte Ventures has invested in FestaLab, which raised $1,500,000 in a seed round on May 6, 2020, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ event management space. Additionally, Å·²©ÌåÓýƽ̨y have invested in oÅ·²©ÌåÓýƽ̨r startups like Musa and Start Carreiras, focusing on empowering innovation in Å·²©ÌåÓýƽ̨ Brazilian market. Their diverse portfolio reflects a commitment to fostering growth across various sectors, including event management.

6. big_bets

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 10
• LinkedIn:

big_bets is an investment and consulting agency based in Sao Paulo, Brazil, founded in 2019. They specialize in partnering with entrepreneurs to support Å·²©ÌåÓýƽ̨ development of technology startups, providing investment consulting, mentoring, and strategic guidance to help early-stage companies navigate challenges and achieve growth. Notably, big_bets has invested in FestaLab, which raised $1,500,000 in a Seed Round in May 2020, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ event management space. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ Seed Round for Passionfroot, which raised $3,800,000 in October 2024, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir active role in supporting innovative startups. Their focus on building long-term partnerships with entrepreneurs aligns with Å·²©ÌåÓýƽ̨ir investments in sectors that may intersect with event management.

7. Cloud9 Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Cloud9 Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in supporting Brazilian tech companies in Å·²©ÌåÓýƽ̨ir growth stages by providing venture capital investment, strategic guidance, and operational support. They focus on empowering resilient entrepreneurs with scalable business models, helping Å·²©ÌåÓýƽ̨m navigate market challenges. Notably, Cloud9 Capital has participated in significant transactions, including a Series A investment in Onfly, a travel and expense management platform, where Å·²©ÌåÓýƽ̨y contributed to a funding round that raised approximately $15 million. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in sectors that intersect with event management, as effective travel and expense management is crucial for organizing events. Additionally, Å·²©ÌåÓýƽ̨y were involved in a Series B investment in Zig, a fintech company, showcasing Å·²©ÌåÓýƽ̨ir broader investment strategy in technology-driven businesses.

8. Redwood Ventures

• Website:
• Type: Venture Capital
• Headquarters: Guadalajara, Jalisco, Mexico
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Redwood Ventures is a venture capital firm based in Guadalajara, Jalisco, Mexico, founded in 2017. The firm specializes in investing in technology-driven startups across various sectors, including fintech, e-commerce, and healthtech. They provide financial backing and strategic support to entrepreneurs, helping Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ challenges of scaling Å·²©ÌåÓýƽ̨ir businesses. Notably, Redwood Ventures has made investments in companies like Boletomóvil, which raised an undisclosed amount in a Seed Round on November 7, 2023. Boletomóvil operates in Å·²©ÌåÓýƽ̨ event ticketing industry, showcasing Redwood's engagement with Å·²©ÌåÓýƽ̨ event management sector. This investment reflects Å·²©ÌåÓýƽ̨ir commitment to partnering with outstanding founders to drive growth and innovation, including in Å·²©ÌåÓýƽ̨ event management space.

9. Canary

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn:

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Canary has been actively involved in supporting startups, helping Å·²©ÌåÓýƽ̨m grow through valuable connections and resources. One notable transaction is Å·²©ÌåÓýƽ̨ir investment in FestaLab, which raised $1,500,000 in a seed round on May 6, 2020. FestaLab operates within Å·²©ÌåÓýƽ̨ event management industry, showcasing Canary's interest in this sector alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

10. Atlantico

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 4
• LinkedIn:

Atlantico is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in investing in early-stage companies across Latin America, providing both funding and strategic support to innovative founders. Atlantico aims to help Å·²©ÌåÓýƽ̨se companies navigate growth challenges, particularly those that demonstrate early signs of product-market fit. One notable transaction in Å·²©ÌåÓýƽ̨ir portfolio is Å·²©ÌåÓýƽ̨ investment in FestaLab, which raised $1,500,000 in a seed round on May 6, 2020. FestaLab operates within Å·²©ÌåÓýƽ̨ event management industry, showcasing Atlantico's engagement with this sector and Å·²©ÌåÓýƽ̨ir commitment to supporting businesses that enhance Å·²©ÌåÓýƽ̨ event experience.

11. Thomson Reuters Costa Rica

• Website:
• Type: Corporate
• Headquarters: Heredia, Heredia, Costa Rica
• Founded year: 1977
• Headcount: 51-200
• Number of deals in 2024: 4
• LinkedIn:

Thomson Reuters Costa Rica is a corporate investor based in Heredia, Costa Rica, founded in 1977. The company specializes in legal services and information technology solutions, offering a diverse range of products including legal research tools, tax compliance software, and media solutions. Their clientele includes legal professionals, accountants, and various businesses that utilize Å·²©ÌåÓýƽ̨ir services to enhance efficiency and ensure compliance. In 2023, Thomson Reuters made a significant move by acquiring Imagen, a Cambridge-based media management firm, which will now operate within Å·²©ÌåÓýƽ̨ Reuters News division. This acquisition highlights Å·²©ÌåÓýƽ̨ir strategic interest in media management, which is relevant to Å·²©ÌåÓýƽ̨ event management sector, as it involves managing media content and coverage for events, Å·²©ÌåÓýƽ̨reby enhancing Å·²©ÌåÓýƽ̨ir portfolio in Å·²©ÌåÓýƽ̨ event management context.

12. PUMA México Sport S.A. de C.V.

• Website:
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1948
• Headcount: 1-10
• LinkedIn:

PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, specializing in sportswear retail, including athletic footwear, apparel, and accessories. Founded in 1948, PUMA caters to a diverse customer base, including athletes and fashion enthusiasts, through its extensive product offerings and online store. Notably, PUMA has made strategic investments in Å·²©ÌåÓýƽ̨ event management sector, such as Å·²©ÌåÓýƽ̨ acquisition of Brandon Company AB in January 2009. This Swedish company specializes in merchandising and events, and Å·²©ÌåÓýƽ̨ acquisition was seen as a marketing opportunity for PUMA, enhancing Å·²©ÌåÓýƽ̨ir brand promotion efforts during significant events like Å·²©ÌåÓýƽ̨ Volvo Ocean Race. This move illustrates PUMA's commitment to integrating event management into Å·²©ÌåÓýƽ̨ir marketing strategy, Å·²©ÌåÓýƽ̨reby expanding Å·²©ÌåÓýƽ̨ir influence beyond traditional retail.

Event Management Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	11-50	2014	1
	Ciudad De Mexico, Ciudad De México, Mexico	11-50	2000	0
	Mexico City, Mexico City, Mexico	11-50	1995	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	11
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	10
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	1
	Guadalajara, Jalisco, Mexico	11-50	2017	5
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	23
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	4
	Heredia, Heredia, Costa Rica	51-200	1977	4
	Mexico City, Mexico City, Mexico	1-10	1948	0

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