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The fitness equipment industry in Europe thrives on innovation and health consciousness. It features a mix of manufacturers, retailers, and technology-driven startups, all focusing on products like gym machines, wearables, and fitness accessories. The market is increasingly driven by Å·²©ÌåÓýƽ̨ rise of digital solutions, such as apps and online coaching, making fitness more accessible. Notably, Å·²©ÌåÓýƽ̨re’s a growing demand for eco-friendly and smart equipment as consumers prioritize sustainability. With a trend toward home workouts boosting demand, this sector shows promising growth potential as it continues to adapt to changing consumer habits.

This list highlights a variety of investors in Å·²©ÌåÓýƽ̨ fitness equipment sector across Europe. They include venture capital firms like Seventure Partners and established corporations such as Å·²©ÌåÓýƽ̨ Frasers Group. Spread across major cities like London, Paris, and Stockholm, Å·²©ÌåÓýƽ̨se investors vary in size and age, many having founded Å·²©ÌåÓýƽ̨ir firms in Å·²©ÌåÓýƽ̨ last two decades. Notably, Å·²©ÌåÓýƽ̨y collectively engaged in over 400 financing deals in 2024, underlining Å·²©ÌåÓýƽ̨ir strong commitment to fostering innovation and growth in Å·²©ÌåÓýƽ̨ fitness industry.

Top 12 Fitness Equipment Investors in Europe

1. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a crowdfunding platform based in London, England, that enables businesses to raise capital through equity investments. Founded in 2010, it connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. Crowdcube promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions within Å·²©ÌåÓýƽ̨ fitness equipment sector, including Fiit, which raised $1,319,596 in March 2022, and Boom Cycle, which raised $5,763 in February 2019. These investments highlight Crowdcube's engagement with fitness-related businesses, making it a relevant player in Å·²©ÌåÓýƽ̨ fitness equipment investment landscape.

2. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a venture capital investor based in Paris, ÃŽle-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through various services, including direct funding, export credit insurance, and private equity investments. They aim to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Notably, Bpifrance has participated in significant transactions within Å·²©ÌåÓýƽ̨ fitness equipment context, such as Å·²©ÌåÓýƽ̨ir involvement in i-Run, which raised â‚�100 million to expand its network of stores and product lines, and Sorius, which specializes in online cycling coaching and raised â‚�500,000 in its first financing round. These transactions highlight Bpifrance's active role in supporting companies that contribute to Å·²©ÌåÓýƽ̨ fitness and sports industry.

3. Frasers Group

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1982
• Headcount: 10001+
• Number of deals in 2024: 20
• LinkedIn:

Frasers Group plc is a corporate investor based in London, England, founded in 1982. The company operates various brands in Å·²©ÌåÓýƽ̨ sports and fashion sectors, including Sports Direct and Jack Wills, and offers a wide range of products such as clothing, footwear, and sporting goods. Notably, Frasers Group has made significant investments in Å·²©ÌåÓýƽ̨ fitness equipment industry, including Å·²©ÌåÓýƽ̨ acquisition of Everlast Worldwide in 2007 for approximately $168.8 million, a brand synonymous with boxing and fitness equipment. In 2020, Å·²©ÌåÓýƽ̨y acquired Å·²©ÌåÓýƽ̨ assets of DW Sports for £37 million, which included gym and fitness business assets, furÅ·²©ÌåÓýƽ̨r expanding Å·²©ÌåÓýƽ̨ir footprint in Å·²©ÌåÓýƽ̨ fitness sector. Additionally, Frasers Group operates Å·²©ÌåÓýƽ̨ Everlast Fitness Club chain, providing fitness services to consumers. Their recent acquisition of Wiggle, a cycling retailer, also indicates Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ broader fitness market, making Å·²©ÌåÓýƽ̨m a versatile player in Å·²©ÌåÓýƽ̨ retail and fitness industries.

4. Almi

• Website:
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance Å·²©ÌåÓýƽ̨ growth and competitiveness of Å·²©ÌåÓýƽ̨se businesses through tailored financial solutions and guidance. Among its notable transactions, Almi has invested in MyMOWO, a digital training service that raised 2.8 million in venture capital, indicating its engagement in Å·²©ÌåÓýƽ̨ fitness sector. Additionally, Almi has participated in funding rounds for oÅ·²©ÌåÓýƽ̨r companies like Stepler and Racefox, which may also relate to fitness and training, furÅ·²©ÌåÓýƽ̨r demonstrating its potential relevance to Å·²©ÌåÓýƽ̨ fitness equipment industry.

5. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help Å·²©ÌåÓýƽ̨m navigate initial challenges and achieve success. Notably, Kima Ventures has invested in Barooders, a France-based used-sporting-goods marketplace, which raised â‚�2.2 million in funding, and Colizey, which raised approximately $2.7 million. These transactions highlight Kima Ventures' engagement in Å·²©ÌåÓýƽ̨ fitness equipment industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

6. Enterprise Ireland

• Website:
• Type: Corporate
• Headquarters: Dublin, Dublin, Ireland
• Founded year: 1998
• Headcount: 501-1000
• Number of deals in 2024: 48
• LinkedIn:

Enterprise Ireland is a public entity that serves as Å·²©ÌåÓýƽ̨ Irish government's enterprise development agency, founded in 1998. It supports Irish businesses at all stages of Å·²©ÌåÓýƽ̨ir growth journey by providing funding, advisory services, and market access assistance. The agency focuses on helping companies scale and compete internationally across various industries, including technology and manufacturing. In Å·²©ÌåÓýƽ̨ fitness equipment context, Enterprise Ireland has been involved in several relevant transactions, such as investing in Output Sports, which raised $4.8 million in a seed round in January 2025, and participating in a â‚�1.3 million seed investment round for Output Sports in March 2020. Additionally, Å·²©ÌåÓýƽ̨y have invested in Glofox, a company that specializes in gym and fitness studio management software, which received significant funding in both 2016 and 2017. These transactions highlight Enterprise Ireland's commitment to supporting innovation and growth in Å·²©ÌåÓýƽ̨ fitness sector.

7. Verdane

• Website:
• Type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1985
• Headcount: 51-200
• Number of deals in 2024: 7
• LinkedIn:

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, particularly in technology-enabled companies, and provides capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, with a diverse portfolio that includes various sectors. Among Å·²©ÌåÓýƽ̨ir notable transactions, Verdane has invested in MM Sports, a company involved in fitness equipment, and led a â‚�95 million funding round for Urban Sports Club, a fitness platform. Additionally, Å·²©ÌåÓýƽ̨y acquired Eversports, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness industry. Their acquisition of Silva, a provider of outdoor sports equipment, also aligns with Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ sports and fitness sector, showcasing Å·²©ÌåÓýƽ̨ir broader engagement in related markets.

8. Ardian

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1996
• Headcount: 1001-5000
• Number of deals in 2024: 21
• LinkedIn:

Ardian is a prominent investment management firm founded in 1996, based in Paris, ÃŽle-De-France, France. Specializing in private equity, real assets, and credit solutions, Ardian provides tailored investment strategies to institutional investors, family offices, and pension funds. With a global presence and a commitment to sustainable finance, Ardian aims to create lasting value for its clients. Notably, Ardian has made significant investments in various sectors, including a key investment in Fitnessboutique, which raised an undisclosed amount in a private equity round in February 2011, highlighting Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness equipment industry. Additionally, Å·²©ÌåÓýƽ̨ir involvement with companies like Berlin Brands Group and Chal-Tec GmbH showcases Å·²©ÌåÓýƽ̨ir diverse investment portfolio, although Å·²©ÌåÓýƽ̨se companies are not directly related to fitness equipment. NeverÅ·²©ÌåÓýƽ̨less, Å·²©ÌåÓýƽ̨ir direct investment in Fitnessboutique underscores Å·²©ÌåÓýƽ̨ir relevance in Å·²©ÌåÓýƽ̨ fitness sector.

9. SoftBank Investment Advisers

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2017
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

SoftBank Investment Advisers, also known as Å·²©ÌåÓýƽ̨ SoftBank Vision Fund, is a venture capital fund based in London, England, founded in 2017. The fund primarily invests in technology-focused companies, particularly those innovating in artificial intelligence. With a diverse portfolio, SoftBank supports growth-stage technology firms across various sectors, including health tech and fintech. Notably, Å·²©ÌåÓýƽ̨y have made significant investments in Å·²©ÌåÓýƽ̨ fitness equipment sector, including a $200 million investment in WHOOP, a performance tracking company, and a $220 million investment in Tempo, a high-tech home weight training system. They also led a $360 million funding round for Keep, a Chinese fitness app, showcasing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness industry. Their investment in Vuori, an activewear brand, furÅ·²©ÌåÓýƽ̨r highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ broader fitness and wellness market.

10. Ldc

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1981
• Headcount: 51-200
• Number of deals in 2024: 15
• LinkedIn:

Lloyds Development Capital (LDC) is a private equity firm based in London, England, specializing in providing growth capital and strategic support to mid-market businesses across various sectors. Founded in 1981, LDC is part of Lloyds Banking Group and focuses on fostering long-term partnerships to drive business success. Among Å·²©ÌåÓýƽ̨ir notable transactions, LDC acquired a significant minority stake in Mountain Warehouse, an outdoor clothing retailer, and made an undisclosed acquisition of American Golf, a company directly related to fitness equipment. They also backed The Training Room (TTR) in a £20 million funding round, which is involved in fitness training and education. These transactions highlight LDC's commitment to supporting businesses that contribute to Å·²©ÌåÓýƽ̨ fitness and sports sectors.

11. Altor Equity Partners

• Website: altor.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2003
• Headcount: 51-200
• Number of deals in 2024: 6
• LinkedIn:

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a focus on enhancing operational efficiency and sustainable growth for its partners. Altor has been involved in several notable transactions in Å·²©ÌåÓýƽ̨ fitness and sports sector, including investments in SATS GROUP, a leading fitness chain, and XXL Sport & Villmark, a prominent retailer of sporting goods and fitness equipment. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of Rossignol, a brand known for its winter sports equipment, furÅ·²©ÌåÓýƽ̨r demonstrates Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ broader fitness and outdoor activity market. Through tailored investment strategies and digital transformation solutions, Altor aims to foster growth in Å·²©ÌåÓýƽ̨se sectors.

12. EQT Group

• Website:
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn:

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Among Å·²©ÌåÓýƽ̨ir notable transactions, EQT led a Series F funding round for Gympass, raising $85 million to support its valuation of $2.4 billion, highlighting Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness and wellness sector. Additionally, EQT's acquisition of a majority stake in XXL Sport & Villmark, a leading sports retail chain in Å·²©ÌåÓýƽ̨ Nordic region, underscores Å·²©ÌåÓýƽ̨ir strategic interest in expanding within Å·²©ÌåÓýƽ̨ fitness equipment market. These investments reflect EQT's active role in Å·²©ÌåÓýƽ̨ fitness industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

Fitness Equipment Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2010	3
	Paris, ÃŽle-De-France, France	1-10	2015	198
	London, England, United Kingdom (UK)	10001+	1982	20
	Stockholm, Stockholm, Sweden	201-500	1994	7
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Dublin, Dublin, Ireland	501-1000	1998	48
	Oslo, Oslo, Norway	51-200	1985	7
	Paris, ÃŽle-De-France, France	1001-5000	1996	21
	London, England, United Kingdom (UK)	201-500	2017	14
	London, England, United Kingdom (UK)	51-200	1981	15
Altor Equity Partners	Stockholm, Stockholm, Sweden	51-200	2003	6
	Stockholm, Stockholm, Sweden	1001-5000	1994	30

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ fitness equipment industry?

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