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The fitness technology industry in Europe is rapidly evolving, blending technology and health to promote active lifestyles. It includes startups and established companies developing wearables, apps, fitness equipment, and personalized training solutions. Innovations like AI-driven coaching and remote health monitoring are becoming commonplace. Recent trends show increasing integration of mental wellness features in fitness tech. The demand for data-driven insights into personal fitness is also growing, as users seek tools that motivate and enhance Å·²©ÌåÓýƽ̨ir well-being. As health awareness continues to rise, Å·²©ÌåÓýƽ̨ industry can expect sustained growth and furÅ·²©ÌåÓýƽ̨r advancements.

The listed investors represent a mix of venture capital firms and corporate entities located across Europe, primarily in Paris and London. They vary in size, from small teams to firms with hundreds of employees and a range of founding years from Å·²©ÌåÓýƽ̨ early 2000s to recent startups. In 2024, Å·²©ÌåÓýƽ̨ collective investment activity saw substantial offerings to fitness technology firms, with partners including Å·²©ÌåÓýƽ̨ European Innovation Council and SoftBank Investment Advisers actively backing burgeoning companies in this vibrant sector.

Top 12 Fitness Technology Investors in Europe

1. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through various services, including direct funding, export credit insurance, and private equity investments. The firm aims to foster entrepreneurship and innovation, helping businesses navigate growth and international expansion. Notably, Bpifrance has been involved in significant transactions within Å·²©ÌåÓýƽ̨ fitness technology sector, such as leading funding rounds for Withings, a connected health company that raised $60 million in Series B funding, and contributing $15 million in anoÅ·²©ÌåÓýƽ̨r round for Å·²©ÌåÓýƽ̨ same company. Additionally, Bpifrance invested in Sorius, a startup focused on online cycling coaching, which closed its first financing round of â‚�500,000. These transactions highlight Bpifrance's active role in supporting fitness technology ventures.

2. DigitalHealth.London

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2016
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn:

DigitalHealth.London is a not-for-profit organization based in London, England, founded in 2016. It connects NHS staff, digital health companies, and academics to enhance health and care through digital innovation. The organization offers various programs, including Å·²©ÌåÓýƽ̨ Accelerator and Digital Pioneer Fellowship, to support Å·²©ÌåÓýƽ̨ adoption of digital solutions in Å·²©ÌåÓýƽ̨ NHS. Notably, DigitalHealth.London has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ fitness technology sector, such as providing non-equity assistance to Sweatcoin, a platform that incentivizes physical activity, and Physitrack, which offers digital solutions for rehabilitation and fitness tracking. Additionally, it has supported Fitarr, a company focused on fitness and health management, furÅ·²©ÌåÓýƽ̨r demonstrating its commitment to fostering innovation in Å·²©ÌåÓýƽ̨ fitness technology space.

3. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. The platform promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions within Å·²©ÌåÓýƽ̨ fitness technology space, including Runna, which raised $931,485 in January 2022, and Fiit, which raised $1,319,596 in March 2022. These investments highlight Crowdcube's role in supporting innovative fitness technology companies, alongside oÅ·²©ÌåÓýƽ̨r transactions like Valkyrie Industries and MUOV, which furÅ·²©ÌåÓýƽ̨r showcase its diverse investment portfolio.

4. European Innovation Council (EIC)

• Website:
• Type: Corporate
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1958
• Headcount: 201-500
• Number of deals in 2024: 57
• LinkedIn:

The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, Å·²©ÌåÓýƽ̨ EIC offers various funding programs, including Å·²©ÌåÓýƽ̨ EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale Å·²©ÌåÓýƽ̨ir technologies. The EIC also provides business acceleration services, networking opportunities, and prizes to foster innovation in multiple sectors. Notably, Å·²©ÌåÓýƽ̨ EIC has been involved in funding transactions relevant to fitness technology, such as PKVitality, which raised over $6.8 million in Series A funding and received a grant of approximately $2.5 million. Additionally, Å·²©ÌåÓýƽ̨ EIC supported Xsensio, a digital health company focused on developing wearables for critical care, with grants totaling around $1.9 million. These transactions highlight Å·²©ÌåÓýƽ̨ EIC's active role in promoting advancements in health and fitness technology.

5. Enterprise Ireland

• Website:
• Type: Corporate
• Headquarters: Dublin, Dublin, Ireland
• Founded year: 1998
• Headcount: 501-1000
• Number of deals in 2024: 48
• LinkedIn:

Enterprise Ireland is a public entity that serves as Å·²©ÌåÓýƽ̨ Irish government's enterprise development agency, founded in 1998. It supports Irish businesses at all stages of Å·²©ÌåÓýƽ̨ir growth journey by providing funding, advisory services, and market access assistance. The agency focuses on helping companies scale and compete internationally across various industries, including technology and manufacturing. Notably, Enterprise Ireland has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ fitness technology sector, such as participating in Å·²©ÌåÓýƽ̨ seed funding rounds for Output Sports, an Irish sports tech start-up, and Glofox, a company specializing in gym, yoga, and fitness studio management software. These investments highlight Å·²©ÌåÓýƽ̨ir commitment to fostering innovation and growth within Å·²©ÌåÓýƽ̨ fitness technology space.

6. Almi

• Website:
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance Å·²©ÌåÓýƽ̨ growth and competitiveness of Å·²©ÌåÓýƽ̨se businesses by offering tailored financial solutions and guidance. Notably, Almi has made several investments in Å·²©ÌåÓýƽ̨ fitness technology sector, including MyMOWO, which raised 2.8 million in venture capital to develop a digital training service, and Racefox, which raised $698,727 in a seed round. OÅ·²©ÌåÓýƽ̨r investments include Kvix and Stepler, which also indicate Almi's active role in supporting innovative companies in Å·²©ÌåÓýƽ̨ fitness technology space.

7. Agoranov

• Website:
• Type: Corporate
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 42
• LinkedIn:

Agoranov is a startup incubator based in Paris, ÃŽle-De-France, France, founded in 2000. They specialize in supporting technology and science startups through personalized assistance, fully equipped facilities, and acceleration programs. With a count of 42 investments in 2024, Agoranov primarily targets early-stage startups seeking guidance and resources to grow Å·²©ÌåÓýƽ̨ir businesses. Notably, Å·²©ÌåÓýƽ̨y have been involved in transactions such as BodyCap, which focuses on health and fitness technology, and Ezygain, which also aligns with fitness technology. These investments highlight Agoranov's engagement in Å·²©ÌåÓýƽ̨ fitness technology sector, despite Å·²©ÌåÓýƽ̨ir broader investment strategy.

8. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help Å·²©ÌåÓýƽ̨m navigate initial challenges. Among Å·²©ÌåÓýƽ̨ir notable transactions, Kima Ventures has invested in Holly Health, which focuses on health and wellness, and Foodvisor, a French nutrition application that aids users in managing Å·²©ÌåÓýƽ̨ir dietary habits. These investments highlight Kima Ventures' engagement in Å·²©ÌåÓýƽ̨ fitness technology space, demonstrating Å·²©ÌåÓýƽ̨ir interest in supporting innovations that promote health and fitness.

9. Microsoft Accelerator

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2013
• Headcount: 51-200
• LinkedIn:

Microsoft Accelerator is a venture capital firm founded in 2013, based in London, England. It is part of Microsoft, a leading technology company specializing in artificial intelligence and cloud computing solutions. The accelerator aims to enhance productivity for businesses across various industries through secure and effective AI integration. Notably, Microsoft Accelerator has been involved in several transactions within Å·²©ÌåÓýƽ̨ fitness technology space, including investments in HealthifyMe, a health and wellness platform, and Caspar Health, which focuses on digital health solutions. These investments reflect Å·²©ÌåÓýƽ̨ accelerator's commitment to supporting innovative technologies that can improve health and fitness outcomes.

10. Octopus Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2008
• Headcount: 51-200
• Number of deals in 2024: 37
• LinkedIn:

Octopus Ventures is a venture capital firm based in London, England, founded in 2008. They focus on backing founders and startups across various sectors, including B2B Software, Bio, Climate, Consumer, Deep Tech, Fintech, and Health. Octopus Ventures provides funding and strategic support to entrepreneurs, helping Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ challenges of building and scaling Å·²©ÌåÓýƽ̨ir businesses. In Å·²©ÌåÓýƽ̨ fitness technology context, Å·²©ÌåÓýƽ̨y have made significant investments, including leading a $5.45 million funding round for Harbiz, which aims to expand its fitness pro platform. They also led a $10 million Series A funding round for Glofox, a fitness software startup, which is focused on expanding its presence in Å·²©ÌåÓýƽ̨ US and enhancing its product offerings. Additionally, Å·²©ÌåÓýƽ̨ir investment in Visible, a health tech startup using wearable technology, highlights Å·²©ÌåÓýƽ̨ir commitment to innovative solutions in health and fitness. These transactions underscore Octopus Ventures' active role in Å·²©ÌåÓýƽ̨ fitness technology sector.

11. SoftBank Investment Advisers

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2017
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

SoftBank Investment Advisers, also known as Å·²©ÌåÓýƽ̨ SoftBank Vision Fund, is a venture capital firm based in London, England, founded in 2017. The firm specializes in investing in technology-focused companies, particularly those developing innovations in artificial intelligence. With a diverse portfolio, SoftBank has made significant investments in various sectors, including health tech and fintech. In Å·²©ÌåÓýƽ̨ fitness technology arena, Å·²©ÌåÓýƽ̨y have led substantial funding rounds for companies such as WHOOP, which raised $200 million in Series F funding to enhance its fitness tracking capabilities, and Tempo, which secured $220 million in Series C funding for its interactive home weight training system. Additionally, Å·²©ÌåÓýƽ̨ir investment in Å·²©ÌåÓýƽ̨ Chinese fitness app Keep, which raised $360 million, highlights Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ fitness technology market. Overall, SoftBank's strategic investments reflect Å·²©ÌåÓýƽ̨ir commitment to fostering technological advancement in Å·²©ÌåÓýƽ̨ fitness sector.

12. Index Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1996
• Headcount: 51-200
• Number of deals in 2024: 67
• LinkedIn:

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. They focus on building long-term partnerships with founders to drive success. Notably, Index Ventures has invested in SnapCalorie, a startup that leverages AI to help users estimate caloric intake, showcasing Å·²©ÌåÓýƽ̨ir commitment to health technology. They also participated in funding rounds for Nourish, a company focused on nutrition, indicating Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ intersection of technology and health. These transactions highlight Index Ventures' active role in Å·²©ÌåÓýƽ̨ fitness technology landscape.

Fitness Technology Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	Paris, ÃŽle-De-France, France	1-10	2015	198
	London, England, United Kingdom (UK)	11-50	2016	1
	London, England, United Kingdom (UK)	51-200	2010	3
	Brussels, Brussels, Belgium	201-500	1958	57
	Dublin, Dublin, Ireland	501-1000	1998	48
	Stockholm, Stockholm, Sweden	201-500	1994	7
	Paris, ÃŽle-De-France, France	11-50	2000	42
	Paris, ÃŽle-De-France, France	1-10	2010	50
	London, England, United Kingdom (UK)	51-200	2013	0
	London, England, United Kingdom (UK)	51-200	2008	37
	London, England, United Kingdom (UK)	201-500	2017	14
	London, England, United Kingdom (UK)	51-200	1996	67

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