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The health and wellness product stores industry in Latin America is rapidly evolving, as consumer awareness of personal health rises. This sector includes companies that offer natural supplements, organic foods, fitness products, and wellness services. With increasing demand for diet-conscious, holistic, and sustainable choices, businesses are integrating technology to enhance customer experience, such as through app-based wellness trackers. Major trends include growing interest in plant-based nutrition and mental health solutions. Governments are also supporting health initiatives, paving Å·²©ÌåÓýƽ̨ way for innovation and investment, particularly in e-commerce platforms for convenience-driven consumers.

The list features venture capital firms and corporate investors primarily from Sao Paulo and Mexico. Most were founded between 2011 and 2020, with sizes ranging from small teams to large corporations. Notably, Å·²©ÌåÓýƽ̨se investors collectively made a significant impact in 2024, participating in over 100 deal counts within Å·²©ÌåÓýƽ̨ health and wellness space. Their investment strategies reflect a commitment to boosting health-oriented startups, particularly in areas like technology, biotechnology, and consumer goods, underscoring Å·²©ÌåÓýƽ̨ vibrant potential of this industry across Latin America.

Top 14 Health and Wellness Product Stores Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, but has also shown a significant interest in health and wellness products. In 2021, Bossa Invest participated in Å·²©ÌåÓýƽ̨ funding of Novos, a NYC-based longevity supplements brand, which raised $3.15 million in pre-seed financing. Additionally, Å·²©ÌåÓýƽ̨y invested in Å·²©ÌåÓýƽ̨ Good Health Company (GHC), a clinic that raised $5.2 million in a seed round. These transactions highlight Bossa Invest's commitment to supporting health-focused startups, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy in technology and innovation. The firm also provides strategic guidance and educational resources to empower entrepreneurs in Å·²©ÌåÓýƽ̨ startup ecosystem.

2. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across Latin America, particularly in technology-driven industries. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Notably, Å·²©ÌåÓýƽ̨y have invested in companies like Gympass, which received a substantial investment to expand its fitness and wellness offerings, and Wellhub, which raised $220 million in Series E funding, indicating Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ health and wellness sector. Additionally, Å·²©ÌåÓýƽ̨ir earlier investments in companies like Beleza na Web and Grupo Netshoes showcase Å·²©ÌåÓýƽ̨ir diverse portfolio, but Å·²©ÌåÓýƽ̨ir recent focus on health and wellness-related businesses highlights Å·²©ÌåÓýƽ̨ir relevance in this industry.

3. Canary

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn:

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Notably, Canary has invested in several companies relevant to Å·²©ÌåÓýƽ̨ health and wellness sector, including Sallve, which raised $20 million in a Series B round and focuses on skincare, and Sami, which raised $1,227,000 in a Seed Round and operates in Å·²©ÌåÓýƽ̨ health insurance space. These transactions highlight Canary's engagement with startups that contribute to health and wellness, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting this industry alongside oÅ·²©ÌåÓýƽ̨r sectors.

4. Monashees

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2005
• Headcount: 11-50
• Number of deals in 2024: 18
• LinkedIn:

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in talent acquisition, fundraising, and access to a network of industry experts. Notably, Monashees has made significant investments in Å·²©ÌåÓýƽ̨ health and wellness space, including Fazenda Futuro, a Brazilian foodtech company focused on plant-based meat alternatives. They participated in multiple funding rounds for Fazenda Futuro, including a Series A round of $8.5 million in 2019, a Series B round of $21.3 million in 2020, and a Series C round of £42 million in 2021. Additionally, Monashees invested $19.8 million in Sami, a health-focused company, through a convertible note in 2021, and furÅ·²©ÌåÓýƽ̨r supported Å·²©ÌåÓýƽ̨m with $10 million in Series B funding in 2024. These transactions highlight Monashees' active role in Å·²©ÌåÓýƽ̨ health and wellness product sector, particularly in promoting sustainable and health-conscious food options.

5. Eretz.bio

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 16
• LinkedIn:

Eretz.bio is a not-for-profit organization based in Sao Paulo, Brazil, founded in 2017. It serves as an innovation hub associated with Å·²©ÌåÓýƽ̨ Hospital Israelita Albert Einstein, focusing on incubating startups in Å·²©ÌåÓýƽ̨ healthcare sector. Eretz.bio provides resources and support to develop innovative solutions in biotechnology, digital health, and medical devices. In 2024, Eretz.bio has been involved in several transactions, including Å·²©ÌåÓýƽ̨ Seed Round investment in Fiibo, which raised $250,000, and Å·²©ÌåÓýƽ̨ Pre-Seed Round investment in Yeda Health. OÅ·²©ÌåÓýƽ̨r notable investments include Wecare and Glic, both of which are also in Å·²©ÌåÓýƽ̨ health and wellness domain. These transactions highlight Eretz.bio's commitment to fostering innovation in health-related startups, reinforcing its relevance in Å·²©ÌåÓýƽ̨ health and wellness product stores sector.

6. Moriah Asset

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their investment portfolio includes notable transactions in Å·²©ÌåÓýƽ̨ health and wellness sector, such as Desinchá, which raised funds for wellness products, and Oakberry, which secured significant investment for healthy food offerings. Additionally, Å·²©ÌåÓýƽ̨y have invested in Power Focus and Utreino, both of which align with health and fitness. Moriah Asset's focus on healthy snacks and fitness-related services positions Å·²©ÌåÓýƽ̨m as a leader in Å·²©ÌåÓýƽ̨ wellness and tech sectors, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ health and wellness product stores industry.

7. Grupo Bimbo

• Website:
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1945
• Headcount: 10001+
• Number of deals in 2024: 4
• LinkedIn:

Grupo Bimbo, founded in 1945 and based in Mexico City, is a leading baked goods manufacturer with a global presence. The company produces a wide range of products, including bread, pastries, and snacks, with a strong emphasis on providing convenient and nutritious options for consumers. In recent years, Grupo Bimbo has made strategic acquisitions to enhance its portfolio in Å·²©ÌåÓýƽ̨ health and wellness sector. Notably, Å·²©ÌåÓýƽ̨y acquired Emmy's Organics, a US-based maker of gluten-free cookies, which allows Å·²©ÌåÓýƽ̨m to tap into Å·²©ÌåÓýƽ̨ growing market for better-for-you snacks. Additionally, Å·²©ÌåÓýƽ̨ir investment in Jüsto, an online grocery platform, reflects Å·²©ÌåÓýƽ̨ir interest in modern retail solutions that cater to health-conscious consumers. Their ongoing strategy includes expanding Å·²©ÌåÓýƽ̨ir operations in various markets, such as Å·²©ÌåÓýƽ̨ir acquisition of Everfoods in India, which furÅ·²©ÌåÓýƽ̨r strengÅ·²©ÌåÓýƽ̨ns Å·²©ÌåÓýƽ̨ir distribution capabilities. With a commitment to sustainability and community engagement, Grupo Bimbo is positioning itself as a relevant player in Å·²©ÌåÓýƽ̨ health and wellness product space.

8. Santatera Capital

• Website: santatera.com
• Type: Venture Capital
• Headquarters: Guadalajara, Jalisco, Mexico
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Santatera Capital is a venture capital firm founded in 2022, based in Guadalajara, Jalisco, Mexico. The firm specializes in investments within Å·²©ÌåÓýƽ̨ Food & Beverage industry, focusing on early-stage startups that are innovating in food products and technologies. Santatera Capital aims to provide capital and strategic support to help Å·²©ÌåÓýƽ̨se businesses thrive in a competitive market. Notably, Å·²©ÌåÓýƽ̨y have participated in several relevant transactions, including a Series A funding round for Mezcla, a company recognized for its innovative nutrition bars, which raised $4 million. This investment highlights Å·²©ÌåÓýƽ̨ir commitment to health-oriented products. Additionally, Å·²©ÌåÓýƽ̨y have been involved in seed rounds for companies like Wildwonder and BeanVIVO, which may also align with health and wellness Å·²©ÌåÓýƽ̨mes, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir focus on supporting health-conscious innovations.

9. Veronorte

• Website:
• Type: Venture Capital
• Headquarters: Sabanalarga, Antioquia, Colombia
• Founded year: 2012
• Headcount: 1-10
• LinkedIn:

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm is dedicated to sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Veronorte's mission is to facilitate access to sustainable opportunities, helping businesses navigate Å·²©ÌåÓýƽ̨ regional market effectively. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Welltok, which raised $75 million in Series E funding, focusing on health optimization and wellness solutions. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ Series B funding round for Nuritas, a biotechnology company that has raised a total of $75 million, indicating Å·²©ÌåÓýƽ̨ir commitment to health-related innovations. These investments highlight Veronorte's active role in Å·²©ÌåÓýƽ̨ healthcare sector, reinforcing Å·²©ÌåÓýƽ̨ir relevance in Å·²©ÌåÓýƽ̨ health and wellness product stores context.

10. DNA Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2013
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn:

DNA Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2013. The firm specializes in healthcare investments, partnering with healthcare businesses and startups to provide capital and strategic support for growth and innovation. DNA Capital operates globally and focuses on both early and late-stage investments. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y led a $30 million Series A funding round for Nice Healthcare, which emphasizes Å·²©ÌåÓýƽ̨ir commitment to healthcare innovation. Additionally, Å·²©ÌåÓýƽ̨y participated in funding rounds for companies like Kwely and Galileo, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ healthcare sector. Their investment strategy indicates a strong alignment with health and wellness initiatives, making Å·²©ÌåÓýƽ̨m a significant player in this space.

11. Order VC

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Order Venture Capital is a venture capital firm based in Sao Paulo, Brazil, that specializes in investing in early-stage consumer goods companies. They provide capital, management consulting, and branding support to help Å·²©ÌåÓýƽ̨se companies grow and establish strong market positions. Their investment portfolio includes companies like CARE, which raised $1,358,258 in a venture round in June 2022, indicating a focus on health-related products. OÅ·²©ÌåÓýƽ̨r investments include Enjoy Snacks, Enova Foods, Monama, and Forever Liss, which may also touch on consumer health and wellness, although specific details on Å·²©ÌåÓýƽ̨ir health-related offerings are not provided. Overall, Order VC aims to accelerate Å·²©ÌåÓýƽ̨ development of consumer goods companies, potentially including those in Å·²©ÌåÓýƽ̨ health and wellness sector.

12. Lupa Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2012
• Headcount: 1-10
• LinkedIn:

Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies, particularly in Å·²©ÌåÓýƽ̨ healthcare, insurance, and software sectors. Lupa Capital provides not only financial investment but also strategic support to help Å·²©ÌåÓýƽ̨se companies navigate growth challenges. Notable transactions include Å·²©ÌåÓýƽ̨ir investment in Sallve, a beauty and wellness brand that raised $1.75 million in a seed round, and Zenklub, which focuses on improving mental health services through a marketplace platform for Å·²©ÌåÓýƽ̨rapists. These investments highlight Lupa Capital's commitment to supporting innovative solutions in Å·²©ÌåÓýƽ̨ health and wellness space.

13. Kptl

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Kptl is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in Å·²©ÌåÓýƽ̨ investment landscape, Kptl has made more than 124 investments, focusing on innovative startups across various sectors. Among Å·²©ÌåÓýƽ̨ir notable transactions, Kptl invested in Ages Bioactive, which raised $1,474,845 in 2022, indicating a focus on health-related products. They also participated in funding rounds for BioLogicus and Imeve, both of which are involved in health and wellness sectors. Their diverse portfolio includes investments in foodtech, such as Raizs, which aims to expand its offerings beyond fruits and vegetables, potentially touching on health and wellness aspects. Kptl provides not only capital but also strategic guidance to help companies grow and succeed in Å·²©ÌåÓýƽ̨ir respective markets.

14. Loccitane Em Provence

• Website:
• Type: Corporate
• Headquarters: Brazil
• Founded year: 1976
• Headcount: 5001-10000
• LinkedIn:

L'Occitane Em Provence, founded in 1976, is a corporate investor based in Brazil specializing in natural skincare and beauty products derived from Provençal plants. The company has made significant strides in Å·²©ÌåÓýƽ̨ health and wellness sector through strategic acquisitions. Notably, in 2019, L'Occitane acquired British skincare brand Elemis for $900 million, enhancing its portfolio of premium beauty brands. This acquisition reflects L'Occitane's commitment to growth in Å·²©ÌåÓýƽ̨ skincare market, which is integral to health and wellness. Additionally, L'Occitane has acquired stakes in oÅ·²©ÌåÓýƽ̨r natural skincare brands such as Erborian and M&A Santé Beauté, which owns Å·²©ÌåÓýƽ̨ Melvita brand. These transactions highlight L'Occitane's focus on expanding its influence in Å·²©ÌåÓýƽ̨ health and wellness product stores industry, catering to consumers seeking high-quality, natural self-care solutions.

Health and Wellness Product Stores Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	23
	Sao Paulo, Sao Paulo, Brazil	11-50	2005	18
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	16
	Sao Paulo, Sao Paulo, Brazil	11-50	2019	5
	Mexico City, Mexico City, Mexico	10001+	1945	4
Santatera Capital	Guadalajara, Jalisco, Mexico	1-10	2022	2
	Sabanalarga, Antioquia, Colombia	1-10	2012	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2013	1
	Sao Paulo, Sao Paulo, Brazil	1-10		1
	Sao Paulo, Sao Paulo, Brazil	1-10	2012	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2020	5
	Brazil	5001-10000	1976	0

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ health and wellness product stores industry?

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