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The fitness technology industry in Latin America is carving new pathways in health and wellness through innovative startups. These companies develop a range of products and services, from fitness apps and wearables to digital platforms connecting trainers and clients. With a growing focus on personal health, interactive training experiences, and holistic well-being, this sector is thriving. Investments are surging as consumers seek solutions that blend fitness with technology, offering a glimpse into how lifestyle choices are evolving. As health consciousness increases, Å·²©ÌåÓýƽ̨ future holds promise for startups that can uniquely cater to market demands.

This list showcases 15 investment firms specializing in fitness technology across Latin America. The blend of venture capital and corporate investment underlines a strong focus on early-stage companies. With headquarters in countries like Brazil, Mexico, and Colombia, Å·²©ÌåÓýƽ̨se investors vary in size from small teams to medium-sized firms. Founded between 2008 and 2021, Å·²©ÌåÓýƽ̨ir contributions in 2024 reflect significant deal-making activity, particularly in Å·²©ÌåÓýƽ̨ dynamic fitness sector. Each brings unique resources and insights, making Å·²©ÌåÓýƽ̨m key players in this burgeoning industry.

Top 15 Fitness Technology Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and has a strong focus on empowering entrepreneurs through capital, strategic guidance, and access to a network of co-investors. Notably, Bossa Invest has made significant investments in Å·²©ÌåÓýƽ̨ fitness technology space, including FightCamp, which raised $8 million in a Series A round in July 2020, and Ergatta, which secured $5 million in a Seed round in July 2020. Additionally, Å·²©ÌåÓýƽ̨y have invested in InstaFit, a fitness platform, in multiple seed rounds, showcasing Å·²©ÌåÓýƽ̨ir ongoing commitment to Å·²©ÌåÓýƽ̨ fitness technology industry. Through Å·²©ÌåÓýƽ̨se transactions, Bossa Invest not only supports Å·²©ÌåÓýƽ̨ growth of fitness technology startups but also contributes to Å·²©ÌåÓýƽ̨ broader startup ecosystem by providing educational resources for both investors and entrepreneurs.

2. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Notably, Å·²©ÌåÓýƽ̨y have been involved in significant transactions such as Gympass, which received a $220 million investment to expand its operations in Å·²©ÌåÓýƽ̨ US and enter new categories, highlighting Kaszek's commitment to Å·²©ÌåÓýƽ̨ fitness technology sector. Additionally, Å·²©ÌåÓýƽ̨y have participated in funding rounds for Wellhub, a health and wellness platform, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir engagement in fitness-related investments.

3. Norte Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 11
• LinkedIn:

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for startups in Å·²©ÌåÓýƽ̨ technology sector, including consulting services, educational materials, and investment management. Norte Ventures aims to empower entrepreneurs and foster innovation within Å·²©ÌåÓýƽ̨ Brazilian market. Notably, Å·²©ÌåÓýƽ̨y have participated in several transactions that align with health and wellness, such as Å·²©ÌåÓýƽ̨ir investment in Sanii, a startup focused on promoting healthy aging, which raised R$ 8 million in a pre-seed round. Additionally, Å·²©ÌåÓýƽ̨y were involved in Å·²©ÌåÓýƽ̨ funding of Salú, a healthtech company, indicating Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ health and wellness sector. These transactions highlight Norte Ventures' potential relevance to Å·²©ÌåÓýƽ̨ fitness technology industry.

4. Kptl

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Kptl is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in Å·²©ÌåÓýƽ̨ investment landscape, Kptl has made more than 124 investments, focusing on innovative startups across various sectors. Notable transactions include investments in NeuroUp, a company that may have applications in health and wellness, and Ages Bioactive, which raised over $1.4 million in 2022. OÅ·²©ÌåÓýƽ̨r investments, such as CowMed and Syos, indicate Kptl's engagement with technology-driven solutions, which could extend to fitness technology. Kptl provides not only capital but also strategic guidance to help companies grow and succeed in Å·²©ÌåÓýƽ̨ir respective markets, making Å·²©ÌåÓýƽ̨m a potentially valuable partner for startups in Å·²©ÌåÓýƽ̨ fitness technology space.

5. Veronorte

• Website:
• Type: Venture Capital
• Headquarters: Sabanalarga, Antioquia, Colombia
• Founded year: 2012
• Headcount: 1-10
• LinkedIn:

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm focuses on sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Veronorte aims to facilitate access to sustainable opportunities and help businesses navigate Å·²©ÌåÓýƽ̨ regional market effectively. Among Å·²©ÌåÓýƽ̨ir notable transactions, Veronorte has invested in companies relevant to fitness technology, such as Welltok, which raised $75 million in Series E funding, and Virgin Pulse, which focuses on employee health and wellness solutions. Additionally, Å·²©ÌåÓýƽ̨y participated in Viome's $25 million Series B funding round, a company that leverages technology for health insights. These investments highlight Veronorte's engagement in Å·²©ÌåÓýƽ̨ health and wellness sector, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ fitness technology landscape.

6. Newtopia VC

• Website:
• Type: Venture Capital
• Headquarters: Buenos Aires, Buenos Aires, Argentina
• Founded year: 2021
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn:

Newtopia Venture Capital is a venture capital firm based in Buenos Aires, Argentina, founded in 2021. The firm focuses on early-stage investments in technology startups across Latin America, providing financial support and mentorship to help startups achieve product-market fit and grow Å·²©ÌåÓýƽ̨ir businesses. Newtopia aims to foster innovation and entrepreneurship within Å·²©ÌåÓýƽ̨ Latin American tech ecosystem. Notably, Å·²©ÌåÓýƽ̨y have invested in healthtech companies like Pura Mente, which has seen significant growth in Å·²©ÌåÓýƽ̨ health and wellness app sector, and Mizu Nutrition, which focuses on nutrition solutions. These investments highlight Newtopia's engagement in Å·²©ÌåÓýƽ̨ health and fitness technology landscape, aligning with Å·²©ÌåÓýƽ̨ir mission to support innovative startups in Å·²©ÌåÓýƽ̨ region.

7. Angel Ventures

• Website:
• Type: Venture Capital
• Headquarters: Mexico
• Founded year: 2008
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Angel Ventures is a venture capital firm founded in 2008, based in Mexico, that specializes in investing in early-stage technology companies across Latin America. The firm provides funding, mentorship, and resources to help startups grow and succeed in various sectors, including FinTech and E-Commerce. Notably, Angel Ventures has invested in Scape Mexico, an on-demand wellness platform that raised $1.3M in a seed round in June 2023, highlighting Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness technology space. Additionally, Å·²©ÌåÓýƽ̨y have participated in oÅ·²©ÌåÓýƽ̨r transactions such as Gooroo and Citysense, which, while not directly related to fitness technology, demonstrate Å·²©ÌåÓýƽ̨ir active role in supporting innovative startups. Their commitment to educational programs for new investors and market entry support furÅ·²©ÌåÓýƽ̨r enhances Å·²©ÌåÓýƽ̨ir profile as a venture capital firm that is invested in Å·²©ÌåÓýƽ̨ growth of diverse technology sectors, including fitness technology.

8. Chile Ventures

• Website:
• Type: Venture Capital
• Headquarters: Santiago, Santiago, Chile
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 5
• LinkedIn:

Chile Ventures is a venture capital firm based in Santiago, Chile, founded in 2015. The firm specializes in investing in technology startups, particularly those with recurring revenue models, and provides financial support ranging from $50k to $500k. They focus on small and medium enterprises in Latin America, addressing Å·²©ÌåÓýƽ̨ir need for access to financial products and growth resources. Notably, Chile Ventures led a seed funding round for Nutrix, a Chilean health-tech company, which raised $1.8M in April 2023. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ health and fitness technology sector. Additionally, Å·²©ÌåÓýƽ̨y have participated in oÅ·²©ÌåÓýƽ̨r seed rounds, such as Gauss Control and Kwali, which, while not directly related to fitness technology, demonstrate Å·²©ÌåÓýƽ̨ir active role in supporting innovative startups in Å·²©ÌåÓýƽ̨ region.

9. Moriah Asset

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. They specialize in technology and wellness, offering innovative tech solutions and health-related products. Their diverse portfolio includes healthy snacks, fitness-related services, and consulting, positioning Å·²©ÌåÓýƽ̨m as a leader in Å·²©ÌåÓýƽ̨ wellness and tech sectors. In 2024, Moriah Asset participated in several notable transactions, including a seed round investment in Utreino, which is likely focused on fitness technology. They also invested in Armybr, Power Focus, Desinchá, and Oakberry, with Oakberry raising over $19 million, indicating Å·²©ÌåÓýƽ̨ir active engagement in sectors that intersect with health and fitness.

10. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in Å·²©ÌåÓýƽ̨ sports, digital media, and well-being sectors. Go4it Capital focuses on providing both investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow, aiming to create a more active and enjoyable world. Notably, Å·²©ÌåÓýƽ̨y have participated in funding rounds for Strava, a leading fitness tracking platform, which raised significant capital in both Series E and Series F rounds. Additionally, Å·²©ÌåÓýƽ̨y have invested in Keemotion, a digital media startup that enhances sports experiences, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ sports and fitness technology landscape. Their investment in Fazenda Futuro, while primarily focused on plant-based food, also reflects a broader interest in health and well-being, which is relevant to Å·²©ÌåÓýƽ̨ fitness technology sector.

11. Kortex Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Kortex Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm is dedicated to transforming healthcare through technology, focusing on investing in health technology startups and providing strategic support through partnerships with major health groups in Brazil. Kortex Ventures has been involved in several notable transactions, including a $20 million Series A investment in Sweetch, an Israeli healthtech startup that leverages behavioral science technology, which can be relevant to fitness and health improvement. They also participated in funding rounds for Welbe Care, a B2B healthcare platform, and Biologix, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to health technology. Their investments reflect a mission to identify and nurture innovative solutions in Å·²©ÌåÓýƽ̨ healthcare sector, which may encompass aspects of fitness technology.

12. ArkFund

• Website:
• Type: Venture Capital
• Headquarters: San Francisco Tecoxpa, Ciudad De México, Mexico
• Founded year: 2016
• Headcount: 1-10
• LinkedIn:

ArkFund is a venture capital firm based in San Francisco Tecoxpa, Ciudad De México, founded in 2016. The firm specializes in early-stage investments across diverse sectors, including Fintech, Health, and Education. ArkFund is dedicated to supporting founders by providing capital, mentorship, and access to a community of experienced investors. Notably, ArkFund has invested in several startups, including InstaFit, which raised $300,000 in a Seed Round in October 2017, focusing on fitness technology. OÅ·²©ÌåÓýƽ̨r investments include Terapify, a mental health platform, and Saludtools, which raised $1,000,000 in a Pre-Seed Round in October 2021, indicating a broader interest in health-related technologies. Through its Angel School program and various workshops, ArkFund aims to enhance Å·²©ÌåÓýƽ̨ skills and networks of both founders and investors, fostering innovation across multiple industries.

13. Parceiro Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Parceiro Ventures is a venture capital firm based in Sao Paulo, Brazil, specializing in investing in B2B software companies. Founded with Å·²©ÌåÓýƽ̨ aim of providing essential funding to help businesses grow in a competitive landscape, Å·²©ÌåÓýƽ̨ firm focuses on innovative solutions that cater to oÅ·²©ÌåÓýƽ̨r businesses. In 2022, Å·²©ÌåÓýƽ̨y invested in Next Fit, a startup that aims to become a leading solution for gym management in Latin America, highlighting Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness technology sector. In addition to this, Å·²©ÌåÓýƽ̨y have participated in various oÅ·²©ÌåÓýƽ̨r funding rounds, including Welbe Care and Prolog, which, while not directly related to fitness technology, showcase Å·²©ÌåÓýƽ̨ir active role in supporting emerging companies across different industries.

14. Latitud

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 24
• LinkedIn:

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. The firm supports tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been involved in various transactions, including Clivi, which raised $10M for digital clinics and diabetes care management, and Saludtools, which raised $1M in pre-seed funding. These investments highlight Latitud's focus on health-related technology, aligning with Å·²©ÌåÓýƽ̨ fitness technology sector.

15. Honey Island

• Website:
• Type: Venture Capital
• Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Honey Island Capital is a venture capital firm founded in 2015, located in Cidade Industrial De Curitiba, Paraná, Brazil. The firm specializes in fintech investments and provides capital and strategic support to startups in Å·²©ÌåÓýƽ̨ fintech and SaaS B2B sectors. Notably, Honey Island has invested in Tecnofit, a startup focused on gym management, leading a Series A round with a R$13 million investment in September 2021. This investment, along with an earlier seed round investment in Tecnofit in 2019, highlights Honey Island's commitment to supporting companies that enhance Å·²©ÌåÓýƽ̨ fitness industry. Additionally, Å·²©ÌåÓýƽ̨y have participated in oÅ·²©ÌåÓýƽ̨r rounds for startups like Keiken and AgriConnected, although Å·²©ÌåÓýƽ̨se are not directly related to fitness technology. Overall, Honey Island Capital is focused on building connections and offering mentorship to entrepreneurs, which can also benefit Å·²©ÌåÓýƽ̨ fitness technology sector.

Fitness Technology Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	11
	Sao Paulo, Sao Paulo, Brazil	11-50	2020	5
	Sabanalarga, Antioquia, Colombia	1-10	2012	0
	Buenos Aires, Buenos Aires, Argentina	11-50	2021	11
	Mexico	11-50	2008	2
	Santiago, Santiago, Chile	1-10	2015	5
	Sao Paulo, Sao Paulo, Brazil	11-50	2019	5
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	2
	San Francisco Tecoxpa, Ciudad De México, Mexico	1-10	2016	0
	Sao Paulo, Sao Paulo, Brazil	1-10		2
	Sao Paulo, Sao Paulo, Brazil	11-50	2020	24
	Cidade Industrial De Curitiba, Paraná, Brazil	1-10	2015	3

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ fitness technology industry?

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With Inven, you'll also get to know:

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• ...and much more!