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The online health products retailers industry in Europe is blossoming, driven by changing consumer preferences and a heightened emphasis on wellness. Companies in this space often offer a variety of health-related products, including nutritional supplements, organic foods, and functional beverages, catering to Å·²©ÌåÓýƽ̨ growing desire for health-conscious living. With increasing demand for direct-to-consumer purchasing experiences, many retailers are turning towards e-commerce to reach Å·²©ÌåÓýƽ̨ir customers. In a time when health awareness is paramount, Å·²©ÌåÓýƽ̨ industry is not just about products; it's about building trust and relationships with consumers, making innovation in online channels paramount to future growth.

The list features a mix of investor types, including venture capital firms, corporate entities, and private equity players. Based mainly in London and Paris, Å·²©ÌåÓýƽ̨se investors vary in size from boutique firms to major corporations, with founding years ranging from 1866 to 2017. In 2024, Å·²©ÌåÓýƽ̨y collectively engaged in a remarkable number of investments, reflecting Å·²©ÌåÓýƽ̨ surging interest in online health product ventures in Europe and Å·²©ÌåÓýƽ̨ importance of strategic financial support for emerging brands in this sector.

Top 15 Online Health Products Retailers Investors in Europe

1. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. The platform promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions within Å·²©ÌåÓýƽ̨ online health products sector, including Rightangled, which raised significant funds through equity crowdfunding in 2017, 2019, and 2020, and Alyve, which raised funds in 2021. Additionally, Natural Nutrients also secured funding through Crowdcube in 2018, furÅ·²©ÌåÓýƽ̨r highlighting Å·²©ÌåÓýƽ̨ platform's engagement with health-related businesses.

2. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a venture capital investor based in Paris, ÃŽle-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through a range of services, including direct funding, export credit insurance, and private equity investments. The firm aims to foster entrepreneurship and innovation, helping businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several significant transactions in Å·²©ÌåÓýƽ̨ online health products sector, including investments in Nutripure, a company specializing in organic dietary supplements, and Withings, a connected health company that raised substantial funding rounds. These transactions highlight Bpifrance's commitment to supporting Å·²©ÌåÓýƽ̨ health products industry, making it a relevant investor in this space.

3. Unilever Ventures

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn:

Unilever Ventures is a venture capital firm based in London, England, founded in 2002. It specializes in investing in emerging brands and technologies, particularly within Å·²©ÌåÓýƽ̨ beauty and wellness sectors. The firm aims to empower entrepreneurs with innovative ideas to build strong consumer brands by providing capital and leveraging Unilever's extensive network. Notable transactions include a $6 million Series B investment in YOUVIT, an Indonesia-based vitamin brand, and participation in Å·²©ÌåÓýƽ̨ $35 million Series B round for Nutrafol, a nutraceutical supplement company. Additionally, Unilever Ventures led a $1.7 million seed funding round for What’s Up Wellness, a digital wellness brand. These investments highlight Å·²©ÌåÓýƽ̨ir commitment to supporting health-focused brands, particularly those that operate in Å·²©ÌåÓýƽ̨ online retail space.

4. Index Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1996
• Headcount: 51-200
• Number of deals in 2024: 67
• LinkedIn:

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. They focus on building long-term partnerships with founders to drive success. Notably, Index Ventures has participated in several funding rounds for Abe's Market, an online marketplace for natural and organic products, including a Series A investment of $3.4 million and a Series B funding of $5 million. These transactions highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ online health products retail space. Additionally, Å·²©ÌåÓýƽ̨y have invested in Glossier, a beauty brand that emphasizes health and wellness, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir interest in health-related products.

5. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a Paris-based venture capital firm founded in 2010, specializing in early-stage investments across various sectors. The firm is known for its rapid investment pace, backing two startups per week, providing not only financial support but also mentorship to help Å·²©ÌåÓýƽ̨se companies navigate Å·²©ÌåÓýƽ̨ir initial challenges. Among Å·²©ÌåÓýƽ̨ir notable transactions, Kima Ventures invested in Cuure, a health startup that raised â‚�1.8MM in seed funding to expand its customer base in Å·²©ÌåÓýƽ̨ wellness sector. Additionally, Å·²©ÌåÓýƽ̨y have invested in Cake Health, which raised $150,000 in seed funding, indicating Å·²©ÌåÓýƽ̨ir interest in health-related ventures. These investments highlight Kima Ventures' commitment to supporting innovative companies in Å·²©ÌåÓýƽ̨ online health products space, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

6. Bgf

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 53
• LinkedIn:

BGF Investment Management Limited is a venture capital firm founded in 2011, based in London, England. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses in Å·²©ÌåÓýƽ̨ UK and Ireland. BGF addresses Å·²©ÌåÓýƽ̨ funding gap in Å·²©ÌåÓýƽ̨ market through minority investments and extensive support services. Notably, BGF has invested in Pharmacy2U, an online-only pharmacy, providing substantial funding to support its home delivery service for NHS patients, which has significantly scaled its operations. Additionally, BGF has invested in Revive Active, an Irish vitamin supplements business, furÅ·²©ÌåÓýƽ̨r solidifying its commitment to Å·²©ÌåÓýƽ̨ online health products sector. These investments highlight BGF's active role in supporting Å·²©ÌåÓýƽ̨ growth of health-related businesses.

7. SoftBank Investment Advisers

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2017
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

SoftBank Investment Advisers, also known as Å·²©ÌåÓýƽ̨ SoftBank Vision Fund, is a venture capital fund based in London, England, founded in 2017. The fund specializes in investing in technology-focused companies, particularly those innovating in artificial intelligence and oÅ·²©ÌåÓýƽ̨r advanced technologies. With a diverse portfolio that spans various sectors, including health tech and fintech, SoftBank aims to support growth-stage technology firms in scaling Å·²©ÌåÓýƽ̨ir operations. Notable transactions include a significant investment in Brandless, which raised $240 million in Series C funding, and participation in GlobalBees, a company that partners with direct-to-consumer brands, potentially including those in Å·²©ÌåÓýƽ̨ health products space. While Å·²©ÌåÓýƽ̨ fund's primary focus is on technology, its investments in health tech indicate a commitment to Å·²©ÌåÓýƽ̨ online health products sector, aligning with Å·²©ÌåÓýƽ̨ interests of retailers in this industry.

8. Unilever

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1872
• Headcount: 10001+
• LinkedIn:

Unilever PLC is a multinational consumer goods company based in London, England, founded in 1872. With a workforce of over 10,000 employees, Unilever offers a diverse range of products, including food, beauty, personal care, and cleaning agents. The company is committed to sustainability and aims to make sustainable living commonplace through its product offerings. In recent years, Unilever has strategically acquired several brands in Å·²©ÌåÓýƽ̨ health and wellness sector, enhancing its portfolio in this area. Notable acquisitions include Onnit, a brand focused on nutritional supplements, OLLY, known for its vitamins and supplements, SlimFast, a weight management brand, and Paula's Choice, a skincare brand with a direct-to-consumer model. These acquisitions reflect Unilever's commitment to expanding its presence in Å·²©ÌåÓýƽ̨ online health products market and catering to Å·²©ÌåÓýƽ̨ growing consumer demand for health-oriented products.

9. Novo Holdings

• Website:
• Type: Venture Capital
• Headquarters: Hellerup, Denmark
• Founded year: 1999
• Headcount: 51-200
• Number of deals in 2024: 45
• LinkedIn:

Novo Holdings A/S is a not-for-profit investment firm based in Hellerup, Denmark, established in 1999. It manages Å·²©ÌåÓýƽ̨ assets of Å·²©ÌåÓýƽ̨ Novo Nordisk Foundation and primarily invests in life science companies at various stages of development. The firm provides capital and strategic support to enhance healthcare solutions. Notably, Novo Holdings has participated in significant funding rounds for companies like Halodoc, which raised $100 million in Series D funding in July 2023, and Doctor Anywhere, which raised $40.8 million in Series C funding in December 2023. These investments highlight Novo Holdings' commitment to advancing digital health solutions and online healthcare services, making it a relevant player in Å·²©ÌåÓýƽ̨ online health products retailers space.

10. ³¢'°¿°ùé²¹±ô

• Website:
• Type: Corporate
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1909
• Headcount: 10001+
• Number of deals in 2024: 4
• LinkedIn:

³¢'°¿°ùé²¹±ô S.A. is a prominent cosmetics manufacturer based in Paris, France, founded in 1909. The company specializes in a diverse range of personal care products, including skincare, make-up, hair care, and perfumes. ³¢'°¿°ùé²¹±ô has made significant strides in Å·²©ÌåÓýƽ̨ online health products sector through various strategic acquisitions. Notably, Å·²©ÌåÓýƽ̨y acquired Skinceuticals, a skincare brand known for its health-focused products, and Youth To The People, which emphasizes clean and effective skincare. Additionally, ³¢'°¿°ùé²¹±ô's investment in The Sabi, a company that raised funds for health-related initiatives, showcases Å·²©ÌåÓýƽ̨ir commitment to innovation and sustainability in Å·²©ÌåÓýƽ̨ health and wellness space. With a focus on both individual consumers and businesses in Å·²©ÌåÓýƽ̨ beauty industry, ³¢'°¿°ùé²¹±ô is actively shaping Å·²©ÌåÓýƽ̨ landscape of online health products.

11. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent investment firm founded in 2005, specializing in private equity, credit, secondaries, and infrastructure. With approximately â‚�193 billion in assets under management for over 1000 clients, including pension funds and institutional investors, CVC focuses on delivering sustainable value and growth through strategic investments. Notably, CVC has made significant investments in Å·²©ÌåÓýƽ̨ health products sector, including a recent investment in Sunday Natural, a leading brand for premium vitamins and supplements, aimed at scaling and expanding its international reach. Additionally, Å·²©ÌåÓýƽ̨ir involvement with Universal Health International highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ health industry. CVC's diverse portfolio also includes acquisitions in retail, such as Matas and Synsam Nordic, showcasing Å·²©ÌåÓýƽ̨ir broad investment strategy while maintaining a foothold in health-related sectors.

12. Octopus Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2008
• Headcount: 51-200
• Number of deals in 2024: 37
• LinkedIn:

Octopus Ventures is a London-based venture capital firm founded in 2008, specializing in backing founders and startups across a diverse range of sectors, including B2B Software, Bio, Climate, Consumer, Deep Tech, Fintech, and Health. They provide not only funding but also strategic support to entrepreneurs, helping Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ challenges of building and scaling Å·²©ÌåÓýƽ̨ir businesses. Notably, Octopus Ventures has made significant investments in Å·²©ÌåÓýƽ̨ health sector, including a $10 million Series A investment in Elo Health in January 2023, which focuses on health and wellness solutions. They also led multiple funding rounds for Elvie, a femtech startup that raised $80.5 million in Series C funding in July 2021, and previously secured $42 million in Series B funding in April 2019. Elvie's focus on developing innovative products for women at various life stages furÅ·²©ÌåÓýƽ̨r emphasizes Octopus Ventures' commitment to Å·²©ÌåÓýƽ̨ online health products market.

13. Partech

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1982
• Headcount: 51-200
• Number of deals in 2024: 24
• LinkedIn:

Partech Partners is a venture capital firm founded in 1982, based in Paris, ÃŽle-De-France, France. The firm specializes in providing funding and strategic support to startups across various sectors, particularly in technology. Partech operates globally and has a diverse portfolio of companies. Notably, Å·²©ÌåÓýƽ̨y have invested in digital health companies such as Oviva, which raised $21 million in Series B funding in January 2020, and $12 million in Series A funding in November 2017. These investments highlight Partech's engagement in Å·²©ÌåÓýƽ̨ online health products sector, as Oviva focuses on digital health solutions aimed at improving patient care and management. Additionally, Å·²©ÌåÓýƽ̨ir participation in Å·²©ÌåÓýƽ̨ funding rounds for LemonBox, a Chinese e-commerce startup, furÅ·²©ÌåÓýƽ̨r illustrates Å·²©ÌåÓýƽ̨ir interest in health-related products and services. Overall, Partech's investment strategy includes a focus on health technology, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ online health products retailers space.

14. ±·±ð²õ³Ù±ôé

• Website:
• Type: Corporate
• Headquarters: Vevey, Vaud, Switzerland
• Founded year: 1866
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

±·±ð²õ³Ù±ôé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, ±·±ð²õ³Ù±ôé operates globally, offering a diverse range of products including coffee, dairy, and pet care items. In recent years, ±·±ð²õ³Ù±ôé has made significant strides in Å·²©ÌåÓýƽ̨ health and wellness sector through strategic acquisitions. Notably, in 2021, ±·±ð²õ³Ù±ôé Health Science acquired Nuun Hydration, a leader in functional hydration, enhancing its active lifestyle nutrition portfolio. Additionally, Å·²©ÌåÓýƽ̨ acquisition of The Bountiful Company for $5.75 billion integrated a robust line of vitamins and supplements into ±·±ð²õ³Ù±ôé's health division. OÅ·²©ÌåÓýƽ̨r relevant acquisitions include Garden of Life, known for its organic and non-GMO products, and GO Healthy, New Zealand's top-selling health brand. These transactions reflect ±·±ð²õ³Ù±ôé's commitment to expanding its health and nutrition offerings, positioning it as a key player in Å·²©ÌåÓýƽ̨ online health products retail market.

15. EQT Group

• Website:
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn:

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in Å·²©ÌåÓýƽ̨ healthcare sector, including Å·²©ÌåÓýƽ̨ acquisition of Karo Healthcare for approximately $685 million in 2019, which focuses on health products. Additionally, EQT's acquisition of BSN Medical, a leading supplier of medical supplies, for around EUR 1.8 billion furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ healthcare industry. Their investment in Gympass, a platform promoting health and wellness, also highlights Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ online health products space. These transactions illustrate EQT's strategic focus on health-related investments, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ online health products retailers market.

Online Health Products Retailers Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2010	3
	Paris, ÃŽle-De-France, France	1-10	2015	198
	London, England, United Kingdom (UK)	11-50	2002	9
	London, England, United Kingdom (UK)	51-200	1996	67
	Paris, ÃŽle-De-France, France	1-10	2010	50
	London, England, United Kingdom (UK)	51-200	2011	53
	London, England, United Kingdom (UK)	201-500	2017	14
	London, England, United Kingdom (UK)	10001+	1872	0
	Hellerup, Denmark	51-200	1999	45
	Paris, ÃŽle-De-France, France	10001+	1909	4
	Luxembourg	1001-5000	2005	16
	London, England, United Kingdom (UK)	51-200	2008	37
	Paris, ÃŽle-De-France, France	51-200	1982	24
	Vevey, Vaud, Switzerland	10001+	1866	2
	Stockholm, Stockholm, Sweden	1001-5000	1994	30

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ online health products retailers industry?

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