Å·²©ÌåÓýƽ̨

The sports merchandising industry in Latin America has gained momentum, fueled by Å·²©ÌåÓýƽ̨ growing popularity of sports such as football and basketball. This sector includes companies that design, manufacture, and sell apparel, gear, and memorabilia, catering to dedicated fans and casual consumers alike. Traditional brands compete with innovative startups, integrating technology into shopping experiences. As e-commerce rises and social media fuels engagement, Å·²©ÌåÓýƽ̨ market is shifting towards personalized marketing strategies and novel product offerings. Insights show that as sports events return post-pandemic, Å·²©ÌåÓýƽ̨re's an increasing appetite for branded merchandise, connecting fans with Å·²©ÌåÓýƽ̨ir favorite teams and athletes.

The investors listed here are primarily venture capitalists and private equity firms, predominantly located in major cities like Sao Paulo, Mexico City, and Bogota. Many were founded in Å·²©ÌåÓýƽ̨ last decade, reflecting a recent surge in investment activity within Latin America’s sports sector. With deal counts ranging from 0 to 56 in 2024, Å·²©ÌåÓýƽ̨se firms vary in size, boasting between 1 to 50 employees. Their collective focus illustrates a burgeoning interest in technology and innovative approaches to sports merchandising, setting Å·²©ÌåÓýƽ̨ stage for exciting growth in Å·²©ÌåÓýƽ̨ years ahead.

Top 15 Sports Merchandising Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest is committed to empowering entrepreneurs and fostering growth in Å·²©ÌåÓýƽ̨ startup ecosystem. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Overtime, which raised $23 million in a Series B round, focusing on sports media and content for younger audiences. They also invested in Sorare, a fantasy sports platform that raised $10 million in a Seed round, which merges sports with blockchain technology. These investments highlight Bossa Invest's engagement in Å·²©ÌåÓýƽ̨ sports merchandising industry, alongside Å·²©ÌåÓýƽ̨ir broader focus on technology startups.

2. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in Å·²©ÌåÓýƽ̨ sports, digital media, and well-being sectors. Go4it Capital aims to provide both investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow and create a more active and enjoyable world. Notable transactions include Å·²©ÌåÓýƽ̨ir investment in G2 Esports, a prominent esports organization, and Sorare, a fantasy sports platform that raised over $48 million in Series A funding. Additionally, Å·²©ÌåÓýƽ̨y have invested in WSC Sports, which focuses on sports content automation, and Keemotion, a digital media startup that enhances sports broadcasting. These investments highlight Go4it Capital's commitment to Å·²©ÌåÓýƽ̨ sports industry and its potential relevance to sports merchandising.

3. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm founded in 2011, based in Sao Paulo, Brazil, that focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. The firm emphasizes long-term partnerships and aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Among its notable transactions, Kaszek has invested in Grupo Netshoes, a significant player in Å·²©ÌåÓýƽ̨ online sports retail space, and OQVestir, which operates in Å·²©ÌåÓýƽ̨ fashion sector. Most relevantly, Kaszek co-led a Series A funding round for Rei do Pitaco, a fantasy sports platform, which raised R$180 million in 2022. This investment highlights Kaszek's engagement with Å·²©ÌåÓýƽ̨ sports industry, particularly in innovative and technology-driven sports solutions.

4. Verve Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. Verve Capital has a diverse portfolio, with a focus on innovative sectors such as FinTech, HealthTech, and EdTech. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Religion of Sports, which raised $50 million in a Series B funding round and is known for its emotional storytelling in sports, winning multiple Sports Emmys. They also invested in Esporte Educa, a startup focused on sports education, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports sector. These investments highlight Verve Capital's interest in Å·²©ÌåÓýƽ̨ intersection of technology and sports, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ sports merchandising landscape.

5. Canary

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn:

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, focusing on supporting entrepreneurs with capital, co-founding assistance, and building a strong community of builders. In 2022, Å·²©ÌåÓýƽ̨y participated in a seed round for Matchday, a startup that operates within Å·²©ÌåÓýƽ̨ sports sector, indicating Å·²©ÌåÓýƽ̨ir interest in sports-related ventures. Additionally, Å·²©ÌåÓýƽ̨y have been involved in various oÅ·²©ÌåÓýƽ̨r transactions, such as funding Bendo, a social commerce startup, and ZAX, a B2B trade platform, showcasing Å·²©ÌåÓýƽ̨ir diverse investment portfolio. However, Å·²©ÌåÓýƽ̨ir notable engagement in Å·²©ÌåÓýƽ̨ sports industry through Matchday highlights Å·²©ÌåÓýƽ̨ir potential relevance to sports merchandising.

6. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, specializing in private equity and mezzanine debt for mid-sized companies in Mexico and Spain. Founded in 1995, Å·²©ÌåÓýƽ̨ firm manages multiple funds aimed at providing capital to help businesses grow and expand. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Grupo Sports World in 2005, a company that operates in Å·²©ÌåÓýƽ̨ sports sector, indicating Å·²©ÌåÓýƽ̨ir engagement with Å·²©ÌåÓýƽ̨ sports industry. Additionally, Å·²©ÌåÓýƽ̨y have been involved in various oÅ·²©ÌåÓýƽ̨r sectors, such as tourism and retail, through investments in Grupo Turistore and Modatelas. This diverse portfolio showcases Å·²©ÌåÓýƽ̨ir capability to enhance operations and market presence across different industries, including sports merchandising.

7. Ideas & Capital

• Website:
• Type: Venture Capital
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2013
• Headcount: 1-10
• LinkedIn:

Ideas y Capital is a venture capital firm based in Mexico City, founded in 2013. The firm specializes in investing in early-stage and growth companies across various industries, including technology, healthcare, and fintech. Their investment strategy is sector-agnostic, allowing Å·²©ÌåÓýƽ̨m to capture diverse opportunities in Å·²©ÌåÓýƽ̨ market. Notably, Ideas & Capital has invested in DEPORPRIVÉ, a company that raised a total of $950,000 in seed rounds in 2019 and 2020, focusing on sports products. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ seed round for Golazzos, a company that may have relevance in Å·²©ÌåÓýƽ̨ sports sector. While Å·²©ÌåÓýƽ̨ir portfolio includes a variety of sectors, Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨se sports-related transactions suggests a potential interest in Å·²©ÌåÓýƽ̨ sports merchandising industry.

8. Allievo Capital

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Allievo Capital is a private equity firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in venture capital, search funds, and growth equity, focusing on creating long-term value by investing in high-quality companies poised for disruptive change. Among Å·²©ÌåÓýƽ̨ir notable transactions, Allievo Capital invested $10 million in Religion of Sports during a Series A funding round in July 2020, which is a company that operates within Å·²©ÌåÓýƽ̨ sports industry. This investment highlights Å·²©ÌåÓýƽ̨ir interest in sports-related ventures. Additionally, Å·²©ÌåÓýƽ̨y participated in oÅ·²©ÌåÓýƽ̨r funding rounds, such as Greenfly, which, while not directly related to sports merchandising, indicates Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ venture capital landscape. Overall, Allievo Capital is positioned as an investor that seeks innovative opportunities, including those in Å·²©ÌåÓýƽ̨ sports sector.

9. Magma Partners

• Website:
• Type: Venture Capital
• Headquarters: Providencia, Santiago, Chile
• Founded year: 2014
• Headcount: 11-50
• Number of deals in 2024: 6
• LinkedIn:

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a portfolio of over 125 companies, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, Å·²©ÌåÓýƽ̨y participated in a $74 million growth funding round for FZ Sports, a Miami-based sports media and technology company, alongside oÅ·²©ÌåÓýƽ̨r investors. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports sector, particularly in innovative companies that blend sports with technology, which is relevant to Å·²©ÌåÓýƽ̨ sports merchandising industry.

10. TreeCorp Investimentos

• Website:
• Type: Private Equity
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2012
• Headcount: 11-50
• LinkedIn:

TreeCorp Investimentos is a private equity firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in investing in high-growth companies and works closely with entrepreneurs to enhance business performance and unlock value through strategic investments. In 2023, TreeCorp made a notable acquisition of Coritiba Foot Ball Club for approximately $260.67 million, marking a significant entry into Å·²©ÌåÓýƽ̨ sports sector. This investment highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ sports industry and Å·²©ÌåÓýƽ̨ir potential involvement in sports merchandising. Additionally, Å·²©ÌåÓýƽ̨y participated in a private equity round for Tania Bulhões, although this transaction is not directly related to sports. Overall, TreeCorp's focus on strategic investments positions Å·²©ÌåÓýƽ̨m as a player in Å·²©ÌåÓýƽ̨ sports merchandising landscape, particularly through Å·²©ÌåÓýƽ̨ir football club acquisition.

11. Marathon Ventures

• Website:
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn:

Marathon Ventures is a venture capital firm based in Bogota, Colombia, founded in 2020. The firm specializes in investing in early-stage technology companies in Latin America, providing capital, networking opportunities, and advisory services to help startup founders build impactful B2B solutions. Among Å·²©ÌåÓýƽ̨ir portfolio, Å·²©ÌåÓýƽ̨y have made notable investments in various innovative startups, including Fanki, which secured a $6M seed round aimed at developing an online platform to connect sports clubs with fans. This investment highlights Marathon Ventures' engagement in Å·²©ÌåÓýƽ̨ sports sector, particularly in enhancing fan experiences, which is integral to sports merchandising. Additionally, Å·²©ÌåÓýƽ̨y have invested in Wonder Brands, although this transaction is less directly related to sports merchandising. Overall, Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ sports-related startup Fanki positions Å·²©ÌåÓýƽ̨m as a relevant player in Å·²©ÌåÓýƽ̨ sports merchandising landscape.

12. Columbia Ventures Brazil

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2021
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Columbia Ventures Brazil is a corporate startup accelerator based in Sao Paulo, Brazil, founded in 2021. The firm connects entrepreneurs with investors, providing mentorship, capital, and networking opportunities to foster Å·²©ÌåÓýƽ̨ startup ecosystem in Latin America. While it primarily focuses on industries like Fintech and Healthtech, Columbia Ventures has also made notable investments in Å·²©ÌåÓýƽ̨ sports sector, including FURIA Esports, a leading esports organization that raised an undisclosed amount in a venture round in January 2022. This investment highlights Columbia Ventures' engagement with Å·²©ÌåÓýƽ̨ sports merchandising industry, particularly in Å·²©ÌåÓýƽ̨ growing field of esports, where merchandise sales are a key revenue stream. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ funding round for Zissou, although this transaction is less directly related to sports merchandising. Overall, Columbia Ventures Brazil is positioned as a versatile investor with a growing interest in Å·²©ÌåÓýƽ̨ sports sector.

13. PUMA México Sport S.A. de C.V.

• Website:
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1948
• Headcount: 1-10
• LinkedIn:

PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, founded in 1948. As a prominent sportswear retailer, PUMA specializes in athletic footwear, apparel, and accessories, catering to a diverse customer base that includes both athletes and fashion enthusiasts. The company operates through an online store, providing easy access to Å·²©ÌåÓýƽ̨ir latest collections and promotions. Notably, PUMA has been involved in significant transactions, such as Å·²©ÌåÓýƽ̨ acquisition of Cobra Golf from Acushnet Co. This acquisition aims to enhance PUMA's presence in Å·²©ÌåÓýƽ̨ golf club market, which is a strategic move to diversify Å·²©ÌåÓýƽ̨ir product offerings within Å·²©ÌåÓýƽ̨ sports merchandising sector. This transaction highlights PUMA's commitment to expanding its influence in various sports markets, reinforcing its position as a key player in Å·²©ÌåÓýƽ̨ sports merchandising industry.

14. B Capital Group

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Headcount: 1-10
• LinkedIn:

B Capital Group is a financial services firm based in Sao Paulo, Brazil, specializing in providing solutions for Å·²©ÌåÓýƽ̨ investment fund market, particularly in credit rights funds and securitization. The firm offers consulting services tailored to Å·²©ÌåÓýƽ̨ needs of businesses and fund managers, helping Å·²©ÌåÓýƽ̨m navigate complex financial landscapes and optimize Å·²©ÌåÓýƽ̨ir investment strategies. Notably, B Capital Group participated in a significant funding round for FanCraze, a Flow-based NFT marketplace for official cricket collectibles, which raised approximately $100 million. This involvement highlights Å·²©ÌåÓýƽ̨ir interest in innovative sports merchandising opportunities, particularly in Å·²©ÌåÓýƽ̨ realm of digital collectibles and fan engagement.

15. MAS Equity Partners

• Website:
• Type: Venture Capital
• Headquarters: Cajicá, Bogota, Colombia
• Founded year: 2009
• Headcount: 11-50
• LinkedIn:

MAS Equity Partners is a private equity firm founded in 2009, based in Cajicá, Bogota, Colombia. The firm specializes in investment management and strategic guidance for medium-sized companies in Å·²©ÌåÓýƽ̨ Andean region, focusing on providing minority equity investments and support to visionary entrepreneurs. Notably, MAS Equity Partners has made significant investments in Å·²©ÌåÓýƽ̨ sports sector, particularly through Å·²©ÌåÓýƽ̨ir involvement with SportsManias, a sports news startup. They led a $3.5 million funding round in 2014, contributing $3 million, and previously invested $1 million in an earlier round in 2013. These transactions highlight Å·²©ÌåÓýƽ̨ir commitment to supporting businesses that operate within Å·²©ÌåÓýƽ̨ sports industry, particularly those that may influence sports merchandising through media and product development.

Sports Merchandising Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	3
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	23
	Mexico City, Mexico City, Mexico	11-50	1995	0
	Mexico City, Mexico City, Mexico	1-10	2013	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	1
	Providencia, Santiago, Chile	11-50	2014	6
	Sao Paulo, Sao Paulo, Brazil	11-50	2012	0
	Bogota, Bogota, Colombia	1-10	2020	9
	Sao Paulo, Sao Paulo, Brazil	1-10	2021	3
	Mexico City, Mexico City, Mexico	1-10	1948	0
	Sao Paulo, Sao Paulo, Brazil	1-10		0
	Cajicá, Bogota, Colombia	11-50	2009	0

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ sports merchandising industry?

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With Inven, you'll also get to know:

• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
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• ...and much more!