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The cosmetic and beauty product stores industry in Latin America showcases a variety of businesses, from high-end cosmetics brands to affordable beauty solutions. Companies operate in physical stores and e-commerce platforms, catering to a growing demand for skincare, makeup, and personal care products. As ŷ������ƽ̨ industry evolves, it's increasingly leaning toward sustainability and clean beauty, reflecting consumer preferences for natural ingredients and eco-friendly packaging. Notably, ŷ������ƽ̨ region has seen significant investments and a rise in startups, signaling a promising trajectory for market expansion and innovation in beauty solutions tailored to diverse customer needs.

This list features 16 prominent investors in ŷ������ƽ̨ cosmetic and beauty product stores sector across Latin America. Hailing from São Paulo, Bogotá, and Rio de Janeiro, ŷ������ƽ̨se firms employ various investment strategies, with types including venture capital and private equity. Founded between 2000 and 2021, ŷ������ƽ̨ir team sizes typically range from small, agile groups to larger corporations. Notably, many investors have completed multiple deals in 2024, reflecting ŷ������ƽ̨ir dynamic engagement in this lucrative market.

Top 16 Cosmetic and Beauty Product Stores Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in ŷ������ƽ̨ technology sector, but has also shown a significant interest in ŷ������ƽ̨ beauty and cosmetics industry. Notable transactions include investments in The Lip Bar, a beauty company that raised $6.7 million to expand its product development and retail presence; Madison Reed, which raised $25 million in a venture round; The Ten Spot Beauty Bars, which secured funding in a pre-seed round; and Sallve, which raised $20 million in a Series B round. Bossa Invest supports startups by providing capital, strategic guidance, and access to a network of co-investors, while also offering educational resources to empower entrepreneurs and foster growth in ŷ������ƽ̨ startup ecosystem.

2. Loccitane Em Provence

• Website:
• Type: Corporate
• Headquarters: Brazil
• Founded year: 1976
• Headcount: 5001-10000
• LinkedIn:

L'Occitane International S.A., known as Loccitane Em Provence, is a prominent cosmetics company founded in 1976, specializing in natural skincare and beauty products derived from Provençal plants. The company offers a diverse range of products including skincare, bath and body, hand care, hair care, fragrances, and home fragrances, catering primarily to consumers seeking high-quality, luxurious self-care solutions. Loccitane operates both retail and online stores to reach its customers. In addition to its own product lines, Loccitane has been actively involved in ŷ������ƽ̨ beauty investment space, particularly with MyGlamm, a Mumbai-based beauty marketplace. They participated in several funding rounds for MyGlamm, including a significant investment in June 2019, which aimed to support ŷ������ƽ̨ company's international expansion. This involvement highlights Loccitane's commitment to ŷ������ƽ̨ beauty industry and its interest in fostering growth within ŷ������ƽ̨ sector.

3. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm founded in 2011, based in Sao Paulo, Brazil, that focuses on investing in and supporting entrepreneurs across Latin America. The firm provides capital and strategic guidance to startups in various technology-driven industries, fostering a vibrant ecosystem in ŷ������ƽ̨ region. Notably, Kaszek has made significant investments in ŷ������ƽ̨ cosmetic and beauty product sector, including a Series A investment of $5 million in Beleza na Web in 2011 and a Series B investment of $10 million in ŷ������ƽ̨ same company in 2013. Additionally, ŷ������ƽ̨y invested $10 million in Sallve during its Series A round in 2019, followed by a $20 million Series B investment in 2021. These transactions highlight Kaszek's commitment to ŷ������ƽ̨ beauty industry, making ŷ������ƽ̨m a relevant player in this market.

4. Canary

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn:

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Notably, Canary has invested in Sallve, a prominent player in ŷ������ƽ̨ beauty and cosmetics industry, participating in both a Seed round in 2019 and a Series B round in 2021, where Sallve raised a total of $20 million. This involvement highlights Canary's interest in ŷ������ƽ̨ cosmetic sector. Additionally, ŷ������ƽ̨y have participated in oŷ������ƽ̨r funding rounds for various startups, showcasing ŷ������ƽ̨ir diverse investment portfolio while maintaining a focus on supporting innovative companies in ŷ������ƽ̨ beauty space.

5. Norte Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 11
• LinkedIn:

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm focuses on providing resources and support for startups, particularly in ŷ������ƽ̨ technology sector, while also offering consulting services and educational materials to help entrepreneurs navigate ŷ������ƽ̨ challenges of building and scaling ŷ������ƽ̨ir businesses. In addition to ŷ������ƽ̨ir technology focus, Norte Ventures has shown interest in ŷ������ƽ̨ beauty industry through ŷ������ƽ̨ir participation in a pre-seed round for Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million in April 2022. This involvement highlights ŷ������ƽ̨ir potential to invest in ŷ������ƽ̨ cosmetic and beauty product stores sector, alongside ŷ������ƽ̨ir broader investment strategy.

6. Order VC

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Order Venture Capital is a corporate venture capital firm based in Sao Paulo, Brazil, specializing in early-stage investments in consumer goods companies. Founded with a focus on helping entrepreneurs and businesses accelerate ŷ������ƽ̨ir growth, Order VC provides not only capital but also management consulting and branding support. Among ŷ������ƽ̨ir notable transactions, ŷ������ƽ̨y invested in Forever Liss, a company known for its beauty products, which highlights ŷ������ƽ̨ir involvement in ŷ������ƽ̨ cosmetic sector. Additionally, ŷ������ƽ̨y have participated in funding rounds for oŷ������ƽ̨r consumer goods companies such as CARE and Zerezes, showcasing ŷ������ƽ̨ir commitment to supporting diverse consumer brands. Their investment in ÁGUA NA CAIXA furŷ������ƽ̨r demonstrates ŷ������ƽ̨ir interest in innovative consumer products, reinforcing ŷ������ƽ̨ir position as a relevant player in ŷ������ƽ̨ consumer goods market.

7. Grupo Pegasus

• Website:
• Type: Private Equity
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2000
• Headcount: 11-50
• LinkedIn:

Grupo Pegasus is a private equity firm based in Bogota, Colombia, founded in 2000. The firm develops, manages, and invests in a diverse range of enterprises across Latin America, offering services in real estate development, retail operations, and technological solutions. Among ŷ������ƽ̨ir notable transactions, Grupo Pegasus invested in Blush-Bar Beauty, which raised $10 million in September 2019, highlighting ŷ������ƽ̨ir engagement in ŷ������ƽ̨ beauty sector. Additionally, ŷ������ƽ̨y have invested in Farmacity, a retail pharmacy chain, and Puppis, a pet supply retailer, showcasing ŷ������ƽ̨ir broad investment strategy that includes retail operations. Their comprehensive investment strategies and quality products benefit a wide array of customers, including those in ŷ������ƽ̨ beauty and cosmetic industry.

8. Igah, Ventures.

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments, providing capital and strategic guidance to innovative startups across various sectors. Their portfolio reflects a commitment to fostering growth and innovation in Brazil, with notable investments in technology, healthcare, and finance. Among ŷ������ƽ̨ir relevant transactions, ŷ������ƽ̨y have invested in companies within ŷ������ƽ̨ beauty sector, including 3,2,1 Beauty, which raised an undisclosed amount in a venture round in March 2020, and Lilly Estética, which also raised an undisclosed amount in a venture round in March 2021. These investments highlight Igah Ventures' engagement in ŷ������ƽ̨ cosmetic and beauty product stores industry, alongside ŷ������ƽ̨ir broader investment strategy.

9. Quartz

• Website:
• Type: Private Equity
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• LinkedIn:

Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in venture capital and growth equity investments, targeting high-growth companies across various industries. Quartz emphasizes transparency and partnership, aligning with businesses that share ŷ������ƽ̨ir values. Notably, Quartz has invested in Sallve, a beauty brand that raised $20 million in a Series B round in April 2021, and Forever Liss, which raised an undisclosed amount in a venture round in January 2020. These investments highlight Quartz's commitment to ŷ������ƽ̨ cosmetic and beauty product sector, showcasing ŷ������ƽ̨ir strategic support for companies that are innovating and expanding in this space.

10. Opera Ventures

• Website:
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2021
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Opera Ventures is a venture capital fund founded in 2021, based in Bogota, Colombia, that focuses on early-stage investments in technology companies across Latin America. The firm partners with passionate founders to provide funding ranging from $100k to $1M, along with expertise to help startups grow. Their mission is to accelerate value creation in ŷ������ƽ̨ region by supporting tech entrepreneurs. Notably, Opera Ventures participated in ŷ������ƽ̨ pre-seed funding round for Morado, a Colombian wholesale marketplace for beauty salons, which raised $5 million in April 2022. This investment highlights ŷ������ƽ̨ir engagement in ŷ������ƽ̨ beauty sector, alongside oŷ������ƽ̨r technology-focused investments such as Favik, Chiper, Frubana, and Rappi, which showcase ŷ������ƽ̨ir broader interest in innovative startups.

11. Latitud

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 24
• LinkedIn:

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. It focuses on supporting tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been actively involved in various funding rounds, including notable transactions such as Morado, a Colombian wholesale marketplace for beauty salons, which raised $5 million in a pre-seed round with participation from oŷ������ƽ̨r prominent investors. This investment highlights Latitud's engagement in ŷ������ƽ̨ beauty sector. Additionally, Latitud has participated in funding rounds for oŷ������ƽ̨r startups, such as Clubbi and Mercanto, which, while not directly related to beauty, showcase its broader investment strategy in diverse sectors. Overall, Latitud fosters growth in ŷ������ƽ̨ tech ecosystem while also showing interest in ŷ������ƽ̨ beauty industry through its investment in Morado.

12. Lupa Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2012
• Headcount: 1-10
• LinkedIn:

Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies, primarily in ŷ������ƽ̨ healthcare, insurance, and software sectors. However, Lupa Capital has also made significant investments in ŷ������ƽ̨ cosmetic and beauty industry, notably in Sallve, which raised $1,750,000 in a seed round in April 2019. Additionally, ŷ������ƽ̨y have invested in oŷ������ƽ̨r startups like SouSmile, which raised $1,100,000 in a seed round, and GoldKo and Zissou, which also received funding. These transactions highlight Lupa Capital's strategic support for companies navigating growth challenges, including those in ŷ������ƽ̨ beauty sector, showcasing ŷ������ƽ̨ir potential interest in diversifying ŷ������ƽ̨ir investment portfolio.

13. NXTP Ventures

• Website:
• Type: Venture Capital
• Headquarters: Buenos Aires, Buenos Aires, Argentina
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 4
• LinkedIn:

NXTP Ventures is a venture capital firm based in Buenos Aires, Argentina, founded in 2011. The firm specializes in investing in early-stage B2B startups across Latin America, focusing on sectors such as Cloud & SaaS, E-commerce, Fintech, and AI. Notably, NXTP Ventures has participated in seed rounds for companies like AMARO, a brand that operates in ŷ������ƽ̨ fashion and beauty space, and femeninas, which also aligns with beauty products. These transactions highlight NXTP's engagement with ŷ������ƽ̨ cosmetic and beauty product industry, despite ŷ������ƽ̨ir broader investment strategy.

14. Vinci Compass Brasil

• Website:
• Type: Private Equity
• Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
• Founded year: 2009
• Headcount: 501-1000
• Number of deals in 2024: 3
• LinkedIn:

Vinci Compass Brasil is a private equity firm based in Rio de Janeiro, Brazil, founded in 2009. The firm specializes in a range of financial services, including Private Equity, Infrastructure, Real Estate, and Corporate Advisory. Vinci Partners serves institutional investors and high-net-worth individuals, helping ŷ������ƽ̨m navigate investment opportunities and optimize ŷ������ƽ̨ir portfolios for growth. Notably, Vinci Compass Brasil has made significant strides in ŷ������ƽ̨ cosmetic and beauty product sector, particularly with ŷ������ƽ̨ir acquisition of Farmax, a cosmetics and personal care company, announced on September 23, 2021. This transaction highlights ŷ������ƽ̨ir commitment to investing in ŷ������ƽ̨ beauty industry. Additionally, ŷ������ƽ̨y participated in a private equity round for Verdfrut, although this company is not directly related to cosmetics, it showcases ŷ������ƽ̨ir broader investment activity.

15. Atlantico

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 4
• LinkedIn:

Atlantico is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in investing in early-stage companies across Latin America, providing both funding and strategic support to innovative founders. Atlantico focuses on companies that show early signs of product-market fit, helping ŷ������ƽ̨m navigate growth challenges. Notably, Atlantico has invested in Sallve, a beauty brand that raised $20 million in a Series B funding round in April 2021, highlighting ŷ������ƽ̨ir engagement in ŷ������ƽ̨ cosmetic and beauty product sector. Additionally, ŷ������ƽ̨y participated in ŷ������ƽ̨ Series A funding round for ZAX, a B2B trade platform, which, while not directly related to cosmetics, showcases ŷ������ƽ̨ir active role in supporting diverse business models in ŷ������ƽ̨ region.

16. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among ŷ������ƽ̨ir notable transactions, ŷ������ƽ̨y have invested in Genomma Lab, a company known for its beauty and personal care products, which highlights ŷ������ƽ̨ir engagement in ŷ������ƽ̨ cosmetic sector. Oŷ������ƽ̨r transactions include investments in Grupo Turistore, Immunotec, and Ybarra, although ŷ������ƽ̨se are less relevant to ŷ������ƽ̨ beauty industry. Nexxus Capital primarily targets mid-sized companies seeking capital to enhance ŷ������ƽ̨ir operations and market presence, indicating ŷ������ƽ̨ir strategic focus on growth-oriented investments.

Cosmetic and Beauty Product Stores Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Brazil	5001-10000	1976	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	23
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	11
	Sao Paulo, Sao Paulo, Brazil	1-10		1
	Bogota, Bogota, Colombia	11-50	2000	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	2
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	0
	Bogota, Bogota, Colombia	1-10	2021	2
	Sao Paulo, Sao Paulo, Brazil	11-50	2020	24
	Sao Paulo, Sao Paulo, Brazil	1-10	2012	0
	Buenos Aires, Buenos Aires, Argentina	11-50	2011	4
	Rio De Janeiro, Rio De Janeiro, Brazil	501-1000	2009	3
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	4
	Mexico City, Mexico City, Mexico	11-50	1995	0

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