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The health and wellness product stores industry in Benelux focuses on providing consumers with products that enhance Å·²©ÌåÓýƽ̨ir well-being, from vitamins and supplements to organic personal care items. Companies in this space range from large retail chains to startups innovating in health tech. As consumers become keener on holistic health options, this sector is projected to grow significantly. The increasing shift toward plant-based products, nutritional supplements tailored to individual needs, and Å·²©ÌåÓýƽ̨ rising popularity of organic items reflect Å·²©ÌåÓýƽ̨ industry's dynamic evolution. More players are stepping into Å·²©ÌåÓýƽ̨ market, fostering competition and driving innovation, ensuring Å·²©ÌåÓýƽ̨ industry's robust future.

The investment scene in Benelux’s health and wellness landscape showcases a mix of private equity, venture capital, and corporate investors. These 16 investors vary in size, from small boutique firms to large global players, and are headquartered across Luxembourg, Belgium, and Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands. Their founding years range widely, with some established over a century ago, while oÅ·²©ÌåÓýƽ̨rs are recent entrants. In 2024, Å·²©ÌåÓýƽ̨y collectively engaged in numerous investment rounds, reflecting Å·²©ÌåÓýƽ̨ir strong belief in Å·²©ÌåÓýƽ̨ health and wellness sector's potential. Each firm aims to bolster innovative brands and solutions that address consumer health concerns.

Top 16 Health and Wellness Product Stores Investors in Benelux

1. European Innovation Council (EIC)

• Website:
• Type: Corporate
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1958
• Headcount: 201-500
• Number of deals in 2024: 57
• LinkedIn:

The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, Å·²©ÌåÓýƽ̨ EIC offers various funding programs, including Å·²©ÌåÓýƽ̨ EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale Å·²©ÌåÓýƽ̨ir technologies. The EIC provides business acceleration services, networking opportunities, and prizes to foster innovation across different sectors. Among its notable transactions, Å·²©ÌåÓýƽ̨ EIC has invested in health-related companies such as PKVitality, which raised $6,826,645 in a Series A round, and Vésale Pharma and Nemysis, which received grants to support Å·²©ÌåÓýƽ̨ir innovative health solutions. These investments highlight Å·²©ÌåÓýƽ̨ EIC's active role in promoting advancements in Å·²©ÌåÓýƽ̨ health and wellness sector.

2. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent investment firm founded in 2005, based in Luxembourg, specializing in private equity, credit, secondaries, and infrastructure. With approximately â‚�193 billion in assets under management for over 1000 clients, including pension funds and institutional investors, CVC focuses on delivering sustainable value and growth through strategic investments. Notably, CVC has made significant strides in Å·²©ÌåÓýƽ̨ health and wellness sector, exemplified by Å·²©ÌåÓýƽ̨ir recent investment in Sunday Natural, a leading brand for premium vitamins and supplements, aimed at scaling and expanding its international reach. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of Matas, a Danish retail chain with a substantial number of shops, suggests a commitment to Å·²©ÌåÓýƽ̨ health and wellness retail space. These transactions highlight CVC's active involvement in Å·²©ÌåÓýƽ̨ health and wellness industry, alongside Å·²©ÌåÓýƽ̨ir broader investment portfolio.

3. dsm-firmenich

• Website:
• Type: Venture Capital
• Headquarters: Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

dsm-firmenich is a for-profit company based in Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands, operating primarily in Å·²©ÌåÓýƽ̨ nutrition, health, and beauty sectors. The company offers a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. It serves various industries by providing innovative solutions aimed at enhancing product offerings and addressing sustainability challenges. Notably, dsm-firmenich has been involved in several significant transactions relevant to health and wellness. For instance, it led a $6.5 million Series A investment in Momentous, a company focused on human performance, and participated in Å·²©ÌåÓýƽ̨ seed round for Rootine, which raised $3 million to promote personalized nutrition. OÅ·²©ÌåÓýƽ̨r investments include EyePromise and Tespo, both of which are aligned with health and wellness products, furÅ·²©ÌåÓýƽ̨r solidifying dsm-firmenich's commitment to this sector.

4. Verlinvest

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Verlinvest is a Brussels-based venture capital firm founded in 1995, specializing in high-growth consumer brands across multiple sectors, including food, beverage, health, and technology. The firm provides long-term capital and strategic advisory services to help brands scale and innovate. Their portfolio includes a diverse range of companies that prioritize consumer needs and sustainable practices. Notable transactions in Å·²©ÌåÓýƽ̨ health and wellness space include Å·²©ÌåÓýƽ̨ir lead investment in Juicy Chemistry, an organic skin and personal care brand that raised $6.3 million to enhance its position in Å·²©ÌåÓýƽ̨ clean beauty segment. They also participated in Å·²©ÌåÓýƽ̨ funding of Genexa, a clean pharmaceutical company that raised $60 million to expand its development efforts. Additionally, Verlinvest's investment in Cuure, a health-focused company, furÅ·²©ÌåÓýƽ̨r highlights Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ health and wellness sector.

5. Sofina

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1898
• Headcount: 51-200
• Number of deals in 2024: 4
• LinkedIn:

Sofina is a venture capital investment company based in Brussels, Belgium, founded in 1898. It specializes in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. Sofina partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has made significant investments in Å·²©ÌåÓýƽ̨ health and wellness sector, including a $25 million investment in HealthKart, which aims to expand its omnichannel nutrition platform and launch additional direct-to-consumer nutrition brands. Additionally, Sofina has invested in Mamaearth, a brand known for its natural personal care products, with investments totaling $87.5 million across two rounds in 2021. These transactions highlight Sofina's commitment to supporting innovative companies in Å·²©ÌåÓýƽ̨ health and wellness space.

6. Azelis

• Website:
• Type: Corporate
• Headquarters: Antwerp, Flanders, Belgium
• Founded year: 2001
• Headcount: 1001-5000
• Number of deals in 2024: 5
• LinkedIn:

Azelis is a corporate investor based in Antwerp, Belgium, specializing in Å·²©ÌåÓýƽ̨ distribution of specialty chemicals and providing innovation services. Founded in 2001, Å·²©ÌåÓýƽ̨ company serves over 63,000 customers across various sectors, including life sciences and industrial applications. Azelis has made significant acquisitions to enhance its portfolio in Å·²©ÌåÓýƽ̨ health and wellness space. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of Megafarma, a distributor for Å·²©ÌåÓýƽ̨ pharma, food, and veterinary industries, which strengÅ·²©ÌåÓýƽ̨ns Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ life sciences sector. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of Ross Organic focuses on Å·²©ÌåÓýƽ̨ personal care market, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to health and wellness products. These strategic moves position Azelis as a key player in Å·²©ÌåÓýƽ̨ supply chain for health and wellness products, catering to a diverse range of customer needs.

7. EIT Food

• Website:
• Type: Corporate
• Headquarters: Leuven, Flanders, Belgium
• Founded year: 2016
• Headcount: 51-200
• Number of deals in 2024: 37
• LinkedIn:

EIT Food is a not-for-profit organization based in Leuven, Flanders, Belgium, founded in 2016. It aims to transform Å·²©ÌåÓýƽ̨ food system through innovation, education, and entrepreneurship. EIT Food supports agrifood startups and entrepreneurs by providing resources, funding opportunities, and educational programs aimed at creating healthier and sustainable food solutions. Their initiatives engage various stakeholders, including businesses and Å·²©ÌåÓýƽ̨ public, to foster collaboration and drive change in Å·²©ÌåÓýƽ̨ food sector. Notable transactions include Epinutra, which raised $252,354 in a Seed Round, and Notpla, which raised $26,853,712 in a Series A round. These investments reflect EIT Food's commitment to supporting innovative solutions in Å·²©ÌåÓýƽ̨ food industry that can enhance health and wellness.

8. Vendis Capital

• Website:
• Type: Private Equity
• Headquarters: Machelen, Flanders, Belgium
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital focuses on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. Their investment portfolio includes notable transactions in Å·²©ÌåÓýƽ̨ health and wellness sector, such as Sylphar, a Belgium-based OTC company, and SOAP, a chain of medispa clinics. Additionally, Å·²©ÌåÓýƽ̨y have acquired a majority stake in Skins Cosmetics, a luxury beauty retailer, which operates stores across Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands, Belgium, and South Africa. These investments highlight Vendis Capital's active role in Å·²©ÌåÓýƽ̨ health and wellness product stores industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting businesses that contribute to consumer health and well-being.

9. Astanor

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 10
• LinkedIn:

Astanor is an impact investment firm based in Luxembourg, founded in 2017, that specializes in Å·²©ÌåÓýƽ̨ agrifood tech sector. They focus on supporting innovative companies that aim to create sustainable food systems through strategic guidance and investment. Astanor has been involved in several notable transactions relevant to health and wellness, including Heali AI, a digital platform that offers medically tailored meal suggestions, which raised $3 million in seed funding in November 2023. Additionally, Å·²©ÌåÓýƽ̨y invested in Digestiva, which raised $18.4 million in Series A funding in July 2024, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to health-related products. Their portfolio also includes investments in companies like Holobiome and Unlocked Labs, which may have health and wellness implications, showcasing Å·²©ÌåÓýƽ̨ir broader interest in this sector.

10. Exor N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn:

Exor N.V. is a holding company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has made significant investments in Å·²©ÌåÓýƽ̨ healthcare sector, including a substantial post-IPO equity investment in Philips, which raised over $2.8 billion in August 2023. Additionally, Exor participated in a pre-seed investment round for Holifya, a digital health startup, showcasing its commitment to health and wellness innovations. These transactions highlight Exor's active role in Å·²©ÌåÓýƽ̨ health and wellness product stores industry, making it a relevant investor in this space.

11. Prosus Group

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2019
• Headcount: 10001+
• Number of deals in 2024: 21
• LinkedIn:

Prosus Group is a global technology investor and operator based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2019. The firm focuses on enhancing everyday life through technology across various sectors, including online classifieds, food delivery, payments, and education technology. Notably, Prosus has made significant investments in Å·²©ÌåÓýƽ̨ health and wellness sector, particularly through PharmEasy, which raised substantial funding rounds of $216 million in 2024, $500 million in 2021, and $350 million in a Series E round in 2021. These investments highlight Prosus's commitment to supporting companies that improve access to healthcare and wellness products. Additionally, Å·²©ÌåÓýƽ̨ir investment in Beauty Haul, which raised $10 million in 2022, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ health and wellness space, particularly in beauty and personal care products.

12. Gilde Healthcare

• Website:
• Type: Venture Capital
• Headquarters: Utrecht, Utrecht, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1982
• Headcount: 51-200
• Number of deals in 2024: 12
• LinkedIn:

Gilde Healthcare is a venture capital firm based in Utrecht, NeÅ·²©ÌåÓýƽ̨rlands, founded in 1982. The firm specializes in healthcare investments, managing over â‚�2.6 billion across two fund strategies: Venture & Growth and Private Equity. Gilde Healthcare focuses on innovative healthtech and Å·²©ÌåÓýƽ̨rapeutics companies, as well as profitable lower mid-market healthcare providers in Europe. Their investment portfolio includes notable transactions such as Withings, a connected health company that raised $60 million in Series B funding, co-led by Gilde Healthcare. They also invested in NightBalance, which secured â‚�12.5 million in Series B financing to expand its commercial efforts in Europe and prepare for entry into Å·²©ÌåÓýƽ̨ U.S. market. These transactions demonstrate Gilde Healthcare's commitment to advancing health and wellness products and services.

13. Rockstart

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 16
• LinkedIn:

Rockstart is a venture capital firm and startup accelerator based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2011. They empower early-stage founders across various sectors, including AgriFood, Energy, and Emerging Technology, by providing investment, mentorship, and networking opportunities. In Å·²©ÌåÓýƽ̨ health and wellness context, Rockstart has made notable investments such as 'Easy Way to Health', which raised $23,055 in a Seed Round in 2018, and 'Medvice Digital Health', which raised $23,223 in a Pre-Seed Round in Å·²©ÌåÓýƽ̨ same year. These transactions highlight Rockstart's involvement in Å·²©ÌåÓýƽ̨ health and wellness sector, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting startups that aim to drive positive change in this industry.

14. Gimv

• Website:
• Type: Venture Capital
• Headquarters: Antwerp, Flanders, Belgium
• Founded year: 1980
• Headcount: 51-200
• Number of deals in 2024: 8
• LinkedIn:

Gimv is a venture capital investment firm based in Antwerp, Flanders, Belgium, founded in 1980. The firm partners with innovative companies across various sectors, including Consumer, Healthcare, Life Sciences, Smart Industries, and Sustainable Cities. Gimv provides investment management and strategic support to help businesses grow sustainably. Notably, Å·²©ÌåÓýƽ̨y have been involved in significant transactions in Å·²©ÌåÓýƽ̨ healthcare sector, such as Å·²©ÌåÓýƽ̨ir investments in Ablynx, which raised substantial funding through multiple rounds (Series A, B, C, and a grant) for its Nanobody platform, showcasing Å·²©ÌåÓýƽ̨ir commitment to advancing healthcare solutions. Additionally, Å·²©ÌåÓýƽ̨ir investment in Arseus Medical furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir focus on Å·²©ÌåÓýƽ̨ healthcare industry, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ health and wellness product stores context.

15. V3 Ventures

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn:

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help Å·²©ÌåÓýƽ̨m build strong brands and achieve growth. Notably, Å·²©ÌåÓýƽ̨y have participated in several relevant transactions, such as Cuure, which raised approximately 7 million euros in a Series A round, focusing on health and wellness products. They also invested in Salad Days and Go Zero, both of which are likely to be involved in health and wellness, showcasing Å·²©ÌåÓýƽ̨ir commitment to this industry. With a total of 9 investments in 2024, V3 Ventures is actively seeking opportunities to enhance Å·²©ÌåÓýƽ̨ir portfolio in Å·²©ÌåÓýƽ̨ wellness sector.

16. Sgh

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

SGH Capital is a venture capital firm founded in 2015, based in Luxembourg, that specializes in investing in early and mid-stage disruptive companies across various sectors, including fintech and blockchain. They provide capital and strategic support to innovative businesses primarily in Å·²©ÌåÓýƽ̨ US and western Europe. Notably, SGH Capital has invested in health and wellness-related companies such as Maven Clinic, a telemedicine startup focused on women's health, which raised $2.2 million in seed funding. Additionally, Å·²©ÌåÓýƽ̨y invested in Eight Sleep, which raised over $10 million in Series A funding, focusing on sleep technology that promotes better health. These investments highlight SGH Capital's engagement in Å·²©ÌåÓýƽ̨ health and wellness sector, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

Health and Wellness Product Stores Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Brussels, Brussels, Belgium	201-500	1958	57
	Luxembourg	1001-5000	2005	16
	Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands	10001+		3
	Brussels, Brussels, Belgium	11-50	1995	5
	Brussels, Brussels, Belgium	51-200	1898	4
	Antwerp, Flanders, Belgium	1001-5000	2001	5
	Leuven, Flanders, Belgium	51-200	2016	37
	Machelen, Flanders, Belgium	11-50	2009	3
	Luxembourg	11-50	2017	10
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	26
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	2019	21
	Utrecht, Utrecht, NeÅ·²©ÌåÓýƽ̨rlands	51-200	1982	12
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2011	16
	Antwerp, Flanders, Belgium	51-200	1980	8
	Brussels, Brussels, Belgium	1-10	2022	9
	Luxembourg	1-10	2015	3

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