Å·²©ÌåÓýƽ̨

The sports apparel industry in Latin America is on Å·²©ÌåÓýƽ̨ rise, characterized by a mix of established brands and innovative startups. Companies range from global giants like PUMA to homegrown labels focusing on sustainability and performance. These entities offer a variety of products, including athletic wear, casual clothing, and specialized gear for different sports. Excitingly, Å·²©ÌåÓýƽ̨ sector is increasingly embracing e-commerce, catering to a tech-savvy consumer base that demands convenience and sustainability. As health and fitness trends grow, so does Å·²©ÌåÓýƽ̨ potential for growth in this industry, making it an appealing market for future investments.

The investors listed here include a variety of venture capital firms and corporate investors, primarily located in major cities like Sao Paulo and Mexico City. Established between 1994 and 2020, Å·²©ÌåÓýƽ̨se firms represent a mix of sizes, with some managing large funds and oÅ·²©ÌåÓýƽ̨rs operating with smaller teams. Notably, Å·²©ÌåÓýƽ̨y have executed a total of 86 deals in Å·²©ÌåÓýƽ̨ sports apparel sector in 2024, notably capitalizing on emerging trends and consumer preferences in athletic wear.

Top 16 Sports Apparel Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, while also providing capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been involved in several notable transactions, including investments in Hype and Vice, a company that operates in Å·²©ÌåÓýƽ̨ sports apparel space, and Knix Wear, which focuses on women's activewear. Their participation in Å·²©ÌåÓýƽ̨se funding rounds demonstrates Å·²©ÌåÓýƽ̨ir engagement with Å·²©ÌåÓýƽ̨ sports apparel industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy aimed at empowering entrepreneurs and fostering growth in Å·²©ÌåÓýƽ̨ startup ecosystem.

2. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Grupo Netshoes, which raised $170 million in 2014, a key player in Å·²©ÌåÓýƽ̨ sports apparel and footwear market. They also participated in Å·²©ÌåÓýƽ̨ Series A funding of Rei do Pitaco, a fantasy sports platform, showcasing Å·²©ÌåÓýƽ̨ir engagement with Å·²©ÌåÓýƽ̨ sports sector. These investments highlight Kaszek's interest in Å·²©ÌåÓýƽ̨ sports apparel industry, alongside Å·²©ÌåÓýƽ̨ir broader technology focus.

3. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in Å·²©ÌåÓýƽ̨ sports, digital media, and well-being sectors. Go4it Capital focuses on providing both investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow and create a more active and enjoyable world. Notable transactions include investments in G2 Esports, a prominent esports organization, and Sorare, a fantasy sports platform that combines sports and digital collectibles. Additionally, Å·²©ÌåÓýƽ̨y have participated in funding rounds for Strava, a fitness tracking app that promotes an active lifestyle, and WSC Sports, which enhances sports content through technology. These investments reflect Go4it Capital's commitment to Å·²©ÌåÓýƽ̨ sports industry, indicating Å·²©ÌåÓýƽ̨ir potential interest in sports apparel as part of Å·²©ÌåÓýƽ̨ir broader investment strategy.

4. Venturance Alternative Assets

• Website:
• Type: Private Equity
• Headquarters: Vitacura, Santiago, Chile
• Founded year: 2010
• Headcount: 11-50
• LinkedIn:

Venturance Alternative Assets is an investment management company based in Vitacura, Santiago, Chile, specializing in alternative assets including Growth Equity, Venture Capital, Real Estate, and Private Debt. Founded in 2010, Å·²©ÌåÓýƽ̨ firm provides financial advisory services to businesses, families, and individuals, helping Å·²©ÌåÓýƽ̨m navigate investment opportunities and manage Å·²©ÌåÓýƽ̨ir portfolios effectively. Notably, Venturance has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ sports apparel sector, including investments in Haka Honu and Lippi Outdoor, both of which focus on outdoor and sports-related products. Their investment in Trail, which raised funds in a Seed Round, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports apparel and outdoor market, showcasing Å·²©ÌåÓýƽ̨ir capability to identify and support emerging brands in this space.

5. Grupo Axo

• Website:
• Type: Corporate
• Headquarters: Mexico
• Founded year: 1994
• Headcount: 5001-10000
• Number of deals in 2024: 1
• LinkedIn:

Grupo Axo is a corporate investor based in Mexico, founded in 1994. The company operates a multi-brand ecosystem in apparel, beauty, and personal care, distributing over 60 international brands across physical and digital stores in Mexico, Chile, Peru, and Uruguay. In recent years, Grupo Axo has been involved in several notable transactions relevant to Å·²©ÌåÓýƽ̨ sports apparel context. For instance, Å·²©ÌåÓýƽ̨y led a $7.5 million investment in Vopero, a resale marketplace that supports Å·²©ÌåÓýƽ̨ growth of various apparel sectors, potentially including sports apparel. Additionally, Å·²©ÌåÓýƽ̨y have acquired companies like Komax and Grupo Promoda, furÅ·²©ÌåÓýƽ̨r expanding Å·²©ÌåÓýƽ̨ir footprint in Å·²©ÌåÓýƽ̨ apparel market. These activities highlight Grupo Axo's commitment to Å·²©ÌåÓýƽ̨ apparel industry, making Å·²©ÌåÓýƽ̨m a significant player in Å·²©ÌåÓýƽ̨ sports apparel investment landscape.

6. Ideas & Capital

• Website:
• Type: Venture Capital
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2013
• Headcount: 1-10
• LinkedIn:

Ideas y Capital is a venture capital firm based in Mexico City, founded in 2013. The firm specializes in investing in early-stage and growth companies across various industries, including technology, healthcare, and fintech. Their investment strategy is sector-agnostic, enabling Å·²©ÌåÓýƽ̨m to capture diverse opportunities in Å·²©ÌåÓýƽ̨ market. Notably, Ideas & Capital has invested in DEPORPRIVÉ, a company that raised a total of $950,000 in seed rounds in 2019 and 2020, which is directly related to Å·²©ÌåÓýƽ̨ sports apparel sector. Additionally, Å·²©ÌåÓýƽ̨y have invested in Golazzos, anoÅ·²©ÌåÓýƽ̨r company that may have relevance to sports, although specific details about its focus are less clear. These transactions highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports apparel context, making Å·²©ÌåÓýƽ̨m a noteworthy player in this investment category.

7. Magma Partners

• Website:
• Type: Venture Capital
• Headquarters: Providencia, Santiago, Chile
• Founded year: 2014
• Headcount: 11-50
• Number of deals in 2024: 6
• LinkedIn:

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a portfolio of over 125 companies, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, Å·²©ÌåÓýƽ̨y participated in a $74 million growth funding round for FZ Sports, a Miami-based sports media and technology company, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports sector. This involvement suggests that while Å·²©ÌåÓýƽ̨ir primary focus may be on fintech and insurtech, Å·²©ÌåÓýƽ̨y are open to investing in sports-related ventures, including sports apparel.

8. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies in Mexico and Spain. With a team size of 11-50, Nexxus Capital manages multiple funds aimed at helping businesses grow and expand Å·²©ÌåÓýƽ̨ir market presence. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Grupo Sports World, a company that operates in Å·²©ÌåÓýƽ̨ sports apparel and fitness industry, raising an undisclosed amount in a private equity round in 2005. This involvement highlights Å·²©ÌåÓýƽ̨ir capability and interest in Å·²©ÌåÓýƽ̨ sports apparel sector. Additionally, Å·²©ÌåÓýƽ̨y have engaged in transactions with oÅ·²©ÌåÓýƽ̨r companies like Immunotec and Grupo Turistore, although Å·²©ÌåÓýƽ̨se are not directly related to sports apparel. Overall, Nexxus Capital's experience with Grupo Sports World positions Å·²©ÌåÓýƽ̨m as a relevant player in Å·²©ÌåÓýƽ̨ sports apparel investment landscape.

9. Marathon Ventures

• Website:
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn:

Marathon Ventures is a venture capital firm based in Bogota, Colombia, founded in 2020. The firm specializes in investing in early-stage technology companies across Latin America, focusing on providing capital, networking opportunities, and advisory services to startup founders. Their portfolio includes a variety of innovative startups in different sectors. Notably, Marathon Ventures participated in a seed round for Fanki, a platform designed to enhance Å·²©ÌåÓýƽ̨ connection between sports clubs and fans, securing $6 million in funding in June 2023. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports sector. Additionally, Å·²©ÌåÓýƽ̨y invested $5 million in Wonder Brands in March 2021, which, while not exclusively in sports apparel, indicates Å·²©ÌåÓýƽ̨ir interest in consumer brands that could potentially overlap with Å·²©ÌåÓýƽ̨ sports apparel market.

10. PUMA México Sport S.A. de C.V.

• Website:
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1948
• Headcount: 1-10
• LinkedIn:

PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, founded in 1948. As a prominent sportswear retailer, PUMA specializes in athletic footwear, apparel, and accessories, catering to a diverse customer base that includes both athletes and fashion enthusiasts. The company operates through an online store, providing easy access to its latest collections and promotions. Notably, PUMA has been involved in significant transactions, such as Å·²©ÌåÓýƽ̨ acquisition of Cobra Golf from Acushnet Co. This strategic move aims to strengÅ·²©ÌåÓýƽ̨n PUMA's presence in Å·²©ÌåÓýƽ̨ golf club market, showcasing Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir influence in Å·²©ÌåÓýƽ̨ sports apparel sector. The acquisition is expected to be completed by summer 2024, pending regulatory approval, furÅ·²©ÌåÓýƽ̨r solidifying PUMA's role in Å·²©ÌåÓýƽ̨ sports industry.

11. Lanx Capital Investimentos

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2003
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Lanx Capital Investimentos is a corporate investment firm based in Sao Paulo, Brazil, founded in 2003. The firm specializes in private equity, venture capital, and real estate, providing investment management services to businesses and high-net-worth individuals. Lanx Capital aims to achieve exceptional returns through disciplined investment strategies. Notably, Å·²©ÌåÓýƽ̨y participated in a venture round for CARIUMA, a brand known for its sustainable and stylish sneakers, which positions Å·²©ÌåÓýƽ̨m within Å·²©ÌåÓýƽ̨ sports apparel context. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports apparel industry, despite Å·²©ÌåÓýƽ̨ir broader investment focus.

12. The Next Company

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2018
• Headcount: 1-10
• LinkedIn:

The Next Company is a corporate investment firm based in Sao Paulo, Brazil, founded in 2018. They specialize in backing early-stage entrepreneurs and startups, providing not only financial support but also guidance to help Å·²©ÌåÓýƽ̨se businesses navigate challenges. Their investment strategy emphasizes innovation and purpose-driven initiatives across various industries. One notable transaction Å·²©ÌåÓýƽ̨y were involved in is Å·²©ÌåÓýƽ̨ seed round investment in CARIUMA, which raised $13 million on August 5, 2019. CARIUMA is a sustainable footwear brand that aligns with Å·²©ÌåÓýƽ̨ growing trend of eco-conscious sports apparel, showcasing The Next Company's commitment to supporting innovative brands in Å·²©ÌåÓýƽ̨ sports apparel sector.

13. Redwood Ventures

• Website:
• Type: Venture Capital
• Headquarters: Guadalajara, Jalisco, Mexico
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Redwood Ventures is a venture capital firm based in Guadalajara, Jalisco, Mexico, founded in 2017. The firm specializes in investing in technology-driven startups across various sectors, including fintech, e-commerce, and healthtech. They provide financial backing and strategic support to entrepreneurs, helping Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ challenges of scaling Å·²©ÌåÓýƽ̨ir businesses. Notably, Redwood Ventures invested in Troquer, a leading startup for second-hand fashionwear in Latin America, which raised US$600 thousand to enhance its commercial strategy and technological development. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fashion industry, which can include sports apparel. Additionally, Å·²©ÌåÓýƽ̨y have made oÅ·²©ÌåÓýƽ̨r investments, such as in Boletomóvil, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir active role in supporting diverse startups.

14. Tribeca Asset Management

• Website:
• Type: Corporate
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2006
• Headcount: 11-50
• LinkedIn:

Tribeca Asset Management is a private equity firm based in Bogota, Colombia, founded in 2006. The firm specializes in investing in high growth potential companies across Colombia and Latin America, providing capital and expertise in areas such as mergers and acquisitions and business turnaround services. One of Å·²©ÌåÓýƽ̨ir notable transactions includes Å·²©ÌåÓýƽ̨ acquisition of OndadeMar in 2006, a brand known for its swimwear and beachwear products. This acquisition highlights Tribeca's involvement in Å·²©ÌåÓýƽ̨ apparel sector, particularly in areas that cater to active and sports-oriented consumers, showcasing Å·²©ÌåÓýƽ̨ir capability and interest in Å·²©ÌåÓýƽ̨ sports apparel market.

15. Cadonau Investimentos

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2018
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Cadonau Investimentos is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in originating, evaluating, negotiating, and monitoring investments in both liquid and illiquid assets. They provide capital, mentorship, and strategic connections to entrepreneurs and companies, primarily in high-growth sectors. One notable transaction is Å·²©ÌåÓýƽ̨ir involvement in Repassa, a Brazilian startup that closed a Series A funding round of R$10 million (~US$2 million) in March 2020. Repassa operates as a thrift store with a socially-responsible and eco-friendly approach to fashion, allowing vendors to receive a percentage of sales or donate proceeds to charity. This investment highlights Cadonau's engagement in Å·²©ÌåÓýƽ̨ fashion industry, which could extend to sports apparel in Å·²©ÌåÓýƽ̨ future.

16. Kptl

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in Å·²©ÌåÓýƽ̨ investment sector, KPTL has made more than 124 investments, providing capital and strategic guidance to innovative startups in Brazil. One of Å·²©ÌåÓýƽ̨ir notable transactions includes an investment in Dress & Go, which received R$ 3.75 million to scale its circular fashion business. This investment reflects KPTL's commitment to supporting companies that aim to innovate within Å·²©ÌåÓýƽ̨ fashion industry, which can encompass sports apparel. The funding will help Dress & Go expand its inventory significantly, indicating a focus on growth in Å·²©ÌåÓýƽ̨ apparel sector.

Sports Apparel Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
	Vitacura, Santiago, Chile	11-50	2010	0
	Mexico	5001-10000	1994	1
	Mexico City, Mexico City, Mexico	1-10	2013	0
	Providencia, Santiago, Chile	11-50	2014	6
	Mexico City, Mexico City, Mexico	11-50	1995	0
	Bogota, Bogota, Colombia	1-10	2020	9
	Mexico City, Mexico City, Mexico	1-10	1948	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2003	2
	Sao Paulo, Sao Paulo, Brazil	1-10	2018	0
	Guadalajara, Jalisco, Mexico	11-50	2017	5
	Bogota, Bogota, Colombia	11-50	2006	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2018	1
	Sao Paulo, Sao Paulo, Brazil	11-50	2020	5

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ sports apparel industry?

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With Inven, you'll also get to know:

• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
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• ...and much more!