Å·²©ÌåÓýƽ̨

The health and wellness product stores industry in Europe focuses on promoting healthier lifestyles through a variety of products, including vitamins, supplements, organic foods, and personal care items. Retailers range from small independent shops to large chains, each catering to growing consumer demand for sustainable and health-conscious products. This sector is thriving as awareness around nutrition and wellness continues to rise. New trends, such as plant-based products and wellness routines, are driving innovation, with online sales channels increasingly critical. Such changes suggest that Å·²©ÌåÓýƽ̨ industry is evolving to meet Å·²©ÌåÓýƽ̨ needs of health-minded consumers while paving Å·²©ÌåÓýƽ̨ way for future opportunities.

The investors featured in our list showcase a mix of corporate entities and venture capitalists headquartered predominantly across major European cities, including London, Paris, and Brussels. Most were founded in Å·²©ÌåÓýƽ̨ 2000s or earlier and exhibit varying sizes, from startups to global firms with over 10,000 employees. Notably, in 2024, Å·²©ÌåÓýƽ̨se investors were involved in numerous deals, with some like Å·²©ÌåÓýƽ̨ European Innovation Council reporting over 50 transactions, reflecting Å·²©ÌåÓýƽ̨ir active engagement in scaling health and wellness ventures across Å·²©ÌåÓýƽ̨ region.

Top 17 Health and Wellness Product Stores Investors in Europe

1. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. Crowdcube has been involved in several significant transactions within Å·²©ÌåÓýƽ̨ health and wellness sector, including Natural Nutrients, Neat Nutrition, VITL, Alyve, and Fighter Shots. For instance, VITL raised nearly $3.83 million in July 2022, showcasing Å·²©ÌåÓýƽ̨ platform's capability to attract substantial investments in health-related products. Additionally, Fighter Shots, a health and wellness juice shot brand, successfully raised £160k, indicating Crowdcube's active role in supporting businesses that promote health and wellness. The platform emphasizes diversity and inclusion within its workforce while providing investment management services to its clients.

2. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a venture capital investor based in Paris, ÃŽle-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through various services, including direct funding, export credit insurance, and private equity investments. They aim to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ health and wellness sector, such as investing in Nutripure, a company focused on organic dietary supplements, and DIVIE, a CBD company. Additionally, Å·²©ÌåÓýƽ̨y have supported ØZERS NUTRITION, which specializes in microalgae sports supplements, showcasing Å·²©ÌåÓýƽ̨ir active role in promoting health and wellness products.

3. Unilever Ventures

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn:

Unilever Ventures is a corporate venture capital firm based in London, England, founded in 2002. The firm specializes in investing in emerging brands and technologies, particularly within Å·²©ÌåÓýƽ̨ beauty and wellness sectors. Unilever Ventures supports startups by providing capital and leveraging Unilever's extensive network to help Å·²©ÌåÓýƽ̨se businesses grow. Notable transactions include a $6 million Series B investment in YOUVIT, an Indonesia-based vitamin brand, and participation in Nutrafol's funding rounds, a company focused on personalized nutraceutical supplements. Additionally, Å·²©ÌåÓýƽ̨y led a seed funding round for What’s Up Wellness, a digital wellness brand, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ health and wellness space. Through Å·²©ÌåÓýƽ̨se investments, Unilever Ventures empowers entrepreneurs with innovative ideas to build strong consumer brands in Å·²©ÌåÓýƽ̨ health and wellness industry.

4. DigitalHealth.London

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2016
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn:

DigitalHealth.London is a not-for-profit organization established in 2016, based in London, England. It aims to connect NHS staff, digital health companies, and academics to foster Å·²©ÌåÓýƽ̨ adoption of digital solutions in healthcare. The organization runs various programs, including Å·²©ÌåÓýƽ̨ Accelerator and Digital Pioneer Fellowship, to support digital health innovation. Notably, DigitalHealth.London has been involved in several transactions relevant to health and wellness, such as Club Soda, which focuses on mindful drinking, and Fruit Street, a platform promoting healthy eating through virtual nutrition programs. These investments highlight Å·²©ÌåÓýƽ̨ir commitment to enhancing health and wellness through digital means, although Å·²©ÌåÓýƽ̨ir primary focus remains on digital health solutions raÅ·²©ÌåÓýƽ̨r than traditional product stores.

5. Unilever

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1872
• Headcount: 10001+
• LinkedIn:

Unilever PLC is a multinational consumer goods company based in London, England, founded in 1872. With over 10,000 employees, Unilever offers a diverse range of products, including food, beauty, personal care, and cleaning agents. The company is dedicated to making sustainable living commonplace and has actively pursued acquisitions to enhance its portfolio in Å·²©ÌåÓýƽ̨ health and wellness sector. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of Onnit, a health and wellness brand, in April 2021; OLLY, a vitamin and supplement brand, in April 2019; and Pukka Herbs, a leading organic tea brand, in September 2017. Additionally, Unilever acquired a 75% stake in Equilibra, an Italian personal care and wellbeing business, in June 2018, and SlimFast, a well-known weight management brand, in April 2000. These acquisitions reflect Unilever's strategic focus on health and wellness, making it a significant player in this industry.

6. Novo Holdings

• Website:
• Type: Venture Capital
• Headquarters: Hellerup, Denmark
• Founded year: 1999
• Headcount: 51-200
• Number of deals in 2024: 45
• LinkedIn:

Novo Holdings A/S is a not-for-profit investment firm based in Hellerup, Denmark, founded in 1999. It manages Å·²©ÌåÓýƽ̨ assets of Å·²©ÌåÓýƽ̨ Novo Nordisk Foundation and is dedicated to investing in life science companies at various stages of development. The firm provides capital and strategic support to enhance healthcare solutions. Notably, Novo Holdings has participated in significant funding rounds for companies such as Kate Farms, which raised $75 million to provide nutritional solutions, and Doctor Anywhere, a tech-led healthcare company that has raised substantial amounts in multiple Series C rounds to enhance digital healthcare capabilities. These transactions highlight Novo Holdings' commitment to advancing health and wellness through innovative solutions.

7. European Innovation Council (EIC)

• Website:
• Type: Corporate
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1958
• Headcount: 201-500
• Number of deals in 2024: 57
• LinkedIn:

The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, Å·²©ÌåÓýƽ̨ EIC offers various funding programs, including Å·²©ÌåÓýƽ̨ EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale Å·²©ÌåÓýƽ̨ir technologies. The EIC also provides business acceleration services, networking opportunities, and prizes to foster innovation across different sectors. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y have invested in health-related companies such as PKVitality, which raised $6,826,645 in a Series A round, and Vésale Pharma and Nemysis, which received grants of $1,910,232 and $2,726,112 respectively. These investments highlight Å·²©ÌåÓýƽ̨ EIC's engagement in Å·²©ÌåÓýƽ̨ health and wellness sector, making Å·²©ÌåÓýƽ̨m a relevant investor in this space.

8. Index Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1996
• Headcount: 51-200
• Number of deals in 2024: 67
• LinkedIn:

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. They focus on building long-term partnerships with founders to drive success. Among Å·²©ÌåÓýƽ̨ir notable transactions in Å·²©ÌåÓýƽ̨ health and wellness space, Index Ventures participated in funding rounds for Abe's Market, an online marketplace for natural and organic products, contributing to multiple rounds including a $5 million Series B and a $3.4 million Series A investment. Additionally, Å·²©ÌåÓýƽ̨y were involved in Å·²©ÌåÓýƽ̨ Series A funding for Soylent, a company dedicated to nutritional products, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ health and wellness sector. This diverse portfolio showcases Å·²©ÌåÓýƽ̨ir commitment to supporting businesses that promote health and wellness.

9. Bgf

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 53
• LinkedIn:

BGF Investment Management Limited is a venture capital firm based in London, England, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses in Å·²©ÌåÓýƽ̨ UK and Ireland. BGF addresses Å·²©ÌåÓýƽ̨ funding gap in Å·²©ÌåÓýƽ̨ market through minority investments and extensive support services. Notably, BGF has invested in health and wellness-related companies, including Revive Active, an Irish vitamin supplements business that secured â‚�12.5 million in equity funding in June 2022, and Pharmacy2U, an online pharmacy that received multiple rounds of investment to enhance its home delivery prescription services. These investments highlight BGF's commitment to supporting businesses that contribute to health and wellness, making Å·²©ÌåÓýƽ̨m a relevant player in this sector.

10. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a Paris-based venture capital firm founded in 2010, specializing in early-stage investments across various sectors. The firm is known for backing two startups per week, providing not only financial support but also mentorship to help Å·²©ÌåÓýƽ̨se companies navigate Å·²©ÌåÓýƽ̨ir initial challenges. Among Å·²©ÌåÓýƽ̨ir notable transactions in Å·²©ÌåÓýƽ̨ health and wellness space, Kima Ventures invested in Cuure, a health startup that raised â‚�1.8MM in seed funding to expand its customer base in wellness categories across Europe. They also participated in Å·²©ÌåÓýƽ̨ seed round for Feed., a company focused on health-oriented products. These investments highlight Kima Ventures' engagement in Å·²©ÌåÓýƽ̨ health and wellness sector, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

11. ±·±ð²õ³Ù±ôé

• Website:
• Type: Corporate
• Headquarters: Vevey, Vaud, Switzerland
• Founded year: 1866
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

±·±ð²õ³Ù±ôé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, ±·±ð²õ³Ù±ôé offers a diverse range of products, including coffee, dairy, and pet care items, while maintaining a commitment to sustainability. In recent years, ±·±ð²õ³Ù±ôé has made significant strides in Å·²©ÌåÓýƽ̨ health and wellness sector through strategic acquisitions. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of Garden of Life, a leading health and wellness brand known for its organic and non-GMO products, and Å·²©ÌåÓýƽ̨ planned acquisition of GO Healthy, New Zealand's top-selling health brand. Additionally, ±·±ð²õ³Ù±ôé Health Science has acquired Nuun, a leader in functional hydration, and is set to acquire Solgar Italia Multinutrient, enhancing its portfolio of active lifestyle nutrition brands. These investments reflect ±·±ð²õ³Ù±ôé's dedication to providing nutritious and convenient food options while expanding its influence in Å·²©ÌåÓýƽ̨ health and wellness market.

12. ³¢'°¿°ùé²¹±ô

• Website:
• Type: Corporate
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1909
• Headcount: 10001+
• Number of deals in 2024: 4
• LinkedIn:

³¢'°¿°ùé²¹±ô S.A., founded in 1909 and headquartered in Paris, ÃŽle-De-France, France, is a prominent corporate investor in Å·²©ÌåÓýƽ̨ beauty and personal care industry. With over 10,000 employees, ³¢'°¿°ùé²¹±ô is known for its commitment to innovation and sustainability. The company has made several strategic investments in health and wellness-related brands, including Å·²©ÌåÓýƽ̨ acquisition of Youth To The People in December 2021, which focuses on skincare products that promote health and wellness. Additionally, ³¢'°¿°ùé²¹±ô's involvement with Functionalab Inc, which raised funds in 2019, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir interest in wellness-oriented products. Their acquisition of Roger & Gallet and intentions to acquire Skinceuticals also highlight Å·²©ÌåÓýƽ̨ir focus on skincare, a critical component of health and wellness. Overall, ³¢'°¿°ùé²¹±ô's investment activities reflect a strong alignment with Å·²©ÌåÓýƽ̨ health and wellness product stores sector.

13. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC focuses on delivering sustainable value and growth through strategic investments. Notably, in 2024, CVC made a significant investment in Sunday Natural, a leading brand for premium vitamins, minerals, and supplements, aiming to support Å·²©ÌåÓýƽ̨ scaling and international reach of Å·²©ÌåÓýƽ̨ business. Additionally, CVC's acquisition of Matas, a Danish retail chain with a substantial number of shops, suggests a commitment to Å·²©ÌåÓýƽ̨ health and wellness sector, as Matas likely offers a range of health-related products. These transactions highlight CVC's active role in Å·²©ÌåÓýƽ̨ health and wellness product stores industry.

14. SBRI Healthcare

• Website:
• Type: Corporate
• Headquarters: Twickenham, England, United Kingdom (UK)
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

SBRI Healthcare is a not-for-profit healthcare innovation program based in Twickenham, England, founded in 2009. The organization provides funding and support to innovators and entrepreneurs who are addressing unmet health and care needs within Å·²©ÌåÓýƽ̨ NHS and social care system. Their mission is to accelerate Å·²©ÌåÓýƽ̨ development of innovative technologies and solutions that improve patient care and increase efficiencies in healthcare delivery. Notably, SBRI Healthcare has been involved in several relevant transactions, including Good Boost, which raised $820,296 in 2019 to develop a product aimed at enhancing physical activity and wellness, and Walk With Path, which raised $120,317 in 2022 for solutions that assist individuals with mobility challenges. These investments highlight SBRI Healthcare's commitment to supporting innovations that can be integrated into health and wellness product stores, making Å·²©ÌåÓýƽ̨m a relevant investor in this space.

15. EQT Group

• Website:
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn:

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Among Å·²©ÌåÓýƽ̨ir notable transactions, EQT acquired Karo Healthcare for approximately $685 million, highlighting Å·²©ÌåÓýƽ̨ir focus on health-related products. They also participated in significant funding rounds for companies like LIVEKINDLY, Gympass, and Wellhub, which are all involved in health and wellness solutions. These investments reflect EQT's strategic interest in Å·²©ÌåÓýƽ̨ health and wellness sector, positioning Å·²©ÌåÓýƽ̨m as a key player in this industry.

16. Eurazeo

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1969
• Headcount: 201-500
• Number of deals in 2024: 40
• LinkedIn:

Eurazeo is a prominent investment management firm based in Paris, specializing in private equity, private debt, and real assets. Founded in 1969, Å·²©ÌåÓýƽ̨ firm has established a strong presence in Å·²©ÌåÓýƽ̨ investment landscape, particularly in Europe. Eurazeo focuses on tailored investment strategies aimed at fostering growth and expansion across diverse sectors, including technology and healthcare. In Å·²©ÌåÓýƽ̨ health and wellness product stores context, Eurazeo has made notable investments such as Å·²©ÌåÓýƽ̨ acquisition of Aroma-Zone, a leading online retailer of essential oils and natural beauty products, and a majority stake in Beekman 1802, a clean skincare brand. Additionally, Å·²©ÌåÓýƽ̨y have participated in funding rounds for brands like Gisou, a haircare company, and WhatMatters, an eco-friendly beauty brand, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting innovative companies in Å·²©ÌåÓýƽ̨ health and wellness sector.

17. SoftBank Investment Advisers

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2017
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

SoftBank Investment Advisers, also known as Å·²©ÌåÓýƽ̨ SoftBank Vision Fund, is a venture capital fund founded in 2017 and based in London, England. The fund specializes in investing in technology-focused companies, particularly those innovating in artificial intelligence and oÅ·²©ÌåÓýƽ̨r advanced technologies. With a diverse portfolio, SoftBank has made significant investments across various sectors, including health tech and fintech. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y led a $360 million funding round for Å·²©ÌåÓýƽ̨ Chinese fitness app Keep, which emphasizes Å·²©ÌåÓýƽ̨ir commitment to health and wellness solutions. Additionally, Å·²©ÌåÓýƽ̨ir investments in companies like Brandless and GlobalBees, which focus on consumer brands, furÅ·²©ÌåÓýƽ̨r illustrate Å·²©ÌåÓýƽ̨ir interest in supporting businesses that may intersect with health and wellness products. Overall, SoftBank's strategic investments reflect a strong commitment to fostering technological advancements in Å·²©ÌåÓýƽ̨ health and wellness sector.

Health and Wellness Product Stores Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2010	3
	Paris, ÃŽle-De-France, France	1-10	2015	198
	London, England, United Kingdom (UK)	11-50	2002	9
	London, England, United Kingdom (UK)	11-50	2016	1
	London, England, United Kingdom (UK)	10001+	1872	0
	Hellerup, Denmark	51-200	1999	45
	Brussels, Brussels, Belgium	201-500	1958	57
	London, England, United Kingdom (UK)	51-200	1996	67
	London, England, United Kingdom (UK)	51-200	2011	53
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Vevey, Vaud, Switzerland	10001+	1866	2
	Paris, ÃŽle-De-France, France	10001+	1909	4
	Luxembourg	1001-5000	2005	16
	Twickenham, England, United Kingdom (UK)	11-50	2009	3
	Stockholm, Stockholm, Sweden	1001-5000	1994	30
	Paris, ÃŽle-De-France, France	201-500	1969	40
	London, England, United Kingdom (UK)	201-500	2017	14

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ health and wellness product stores industry?

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