Å·²©ÌåÓýƽ̨

The outdoor advertising industry in Europe thrives by connecting brands to consumers in real-world settings. Companies ranging from billboards and transit ads to digital screens play a pivotal role in reaching audiences on Å·²©ÌåÓýƽ̨ go. Recent trends show a shift towards integrating technology, enhancing interaction and engagement. Investing in eco-friendly solutions and data analytics bolsters efficiency and visibility. With consumers responding more favorably to captivating visuals, Å·²©ÌåÓýƽ̨ future of outdoor advertising looks promising. Innovative solutions such as Augmented Reality and programmatic ad buying are gaining traction, indicating a rapid evolution that embraces both creativity and technology.

The investors in this compilation reflect Å·²©ÌåÓýƽ̨ breadth of Å·²©ÌåÓýƽ̨ outdoor advertising industry. They include venture capitalists, private equity firms, and corporate entities, primarily based in key European cities like Paris and London. Founded between 1964 and 2015, Å·²©ÌåÓýƽ̨se investors vary from small firms to large corporations, managing investments ranging from several million to significant acquisitions. In 2024 alone, Å·²©ÌåÓýƽ̨se investors engaged in multiple deals, underscoring Å·²©ÌåÓýƽ̨ir commitment to supporting advertising technologies and companies.

Top 17 Outdoor Advertising Investors in Europe

1. Wpp

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1985
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

WPP plc is a prominent advertising and communications company based in London, England, founded in 1985. With over 10,000 employees, WPP provides a wide range of services, including advertising, public relations, media buying, and market research. The company aims to enhance brand visibility and connect businesses with consumers through innovative marketing strategies. Notably, WPP has made significant acquisitions that reflect its commitment to expanding its media capabilities. For instance, in 2012, WPP acquired a 75% stake in Union Media, an Israeli media investment management agency, which aligns with Å·²©ÌåÓýƽ̨ir strategy to grow in fast-paced markets. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of john st., a creative agency in Canada, furÅ·²©ÌåÓýƽ̨r demonstrates Å·²©ÌåÓýƽ̨ir investment in diverse advertising channels. These transactions highlight WPP's active role in Å·²©ÌåÓýƽ̨ advertising industry, including outdoor advertising.

2. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ir initial challenges. Among Å·²©ÌåÓýƽ̨ir notable transactions, Kima Ventures invested in ADYOULIKE, a company that raised $284,174 in a Pre-Seed round in 2011, focusing on native advertising solutions. They also participated in TrafficAvenue, which raised $409,975 in a Seed round in 2015, a company that is directly related to traffic and advertising. These investments highlight Kima Ventures' engagement in Å·²©ÌåÓýƽ̨ advertising technology space, which is relevant to outdoor advertising.

3. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a venture capital investor based in Paris, ÃŽle-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through a variety of services, including direct funding, export credit insurance, and private equity investments. The institution aims to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ outdoor advertising sector, including a significant investment in Adcleek, a company focused on outdoor advertising solutions, where Å·²©ÌåÓýƽ̨y led a funding round to support its growth. Additionally, Å·²©ÌåÓýƽ̨ir investment in Fill Up Média and oÅ·²©ÌåÓýƽ̨r tech-driven companies suggests a broader interest in innovative advertising solutions, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir relevance in Å·²©ÌåÓýƽ̨ outdoor advertising landscape.

4. JCDecaux

• Website:
• Type: Corporate
• Headquarters: Neuilly-Sur-Seine, ÃŽle-De-France, France
• Founded year: 1964
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

JCDecaux is a prominent outdoor advertising company founded in 1964, headquartered in Neuilly-Sur-Seine, ÃŽle-De-France, France. With over 10,000 employees, JCDecaux specializes in providing innovative street furniture and advertising solutions that enhance urban environments and improve advertising visibility. Their offerings include interactive screens, public toilets, and real-time messaging solutions. JCDecaux has made significant strides in Å·²©ÌåÓýƽ̨ outdoor advertising sector through strategic acquisitions, including Gewista Werbegesellschaft in 2003, IMC Medios in 2024, and Å·²©ÌåÓýƽ̨ Latin America business of OUTFRONT Media Inc. in 2016. These acquisitions have strengÅ·²©ÌåÓýƽ̨ned Å·²©ÌåÓýƽ̨ir market position in various regions, including Europe and Latin America, showcasing Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir influence in Å·²©ÌåÓýƽ̨ outdoor advertising industry.

5. Ldc

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1981
• Headcount: 51-200
• Number of deals in 2024: 15
• LinkedIn:

Lloyds Development Capital (Holdings) Limited, commonly known as LDC, is a private equity firm based in London, England, founded in 1981. LDC specializes in providing growth capital and strategic support to mid-market businesses across various sectors. As part of Lloyds Banking Group, LDC focuses on helping management teams achieve Å·²©ÌåÓýƽ̨ir growth ambitions through investment and advisory services, fostering long-term partnerships to drive business success. Notably, LDC acquired Ocean Outdoor, a leading outdoor advertising company, for approximately $55.4 million in May 2012, highlighting Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ outdoor advertising sector. Additionally, LDC has been involved in oÅ·²©ÌåÓýƽ̨r transactions, such as Å·²©ÌåÓýƽ̨ management buyout of Showcard Print, which, while not directly related to outdoor advertising, showcases Å·²©ÌåÓýƽ̨ir active investment strategy in diverse industries.

6. Almi

• Website:
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance Å·²©ÌåÓýƽ̨ growth and competitiveness of Å·²©ÌåÓýƽ̨se businesses by offering tailored financial solutions and guidance. Among its notable transactions, Almi has invested in companies like Adlede, which operates in Å·²©ÌåÓýƽ̨ advertising technology space, and Strossle, a content marketing platform. These investments highlight Almi's engagement with Å·²©ÌåÓýƽ̨ advertising industry, particularly in areas that could intersect with outdoor advertising strategies. Additionally, Almi's support for companies like Match2One, which focuses on programmatic advertising, furÅ·²©ÌåÓýƽ̨r emphasizes its relevance in Å·²©ÌåÓýƽ̨ advertising sector.

7. Axel Springer

• Website:
• Type: Corporate
• Headquarters: Berlin, Berlin, Germany
• Founded year: 1946
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

Axel Springer SE is a prominent media company based in Berlin, Germany, founded in 1946. It specializes in publishing news and digital media, operating a diverse portfolio of brands such as BILD and Business Insider. The company is dedicated to independent journalism and leveraging technology to enhance its media offerings. Notably, Axel Springer has made significant investments in Å·²©ÌåÓýƽ̨ advertising sector, including a majority stake acquisition in FRAMEN, a startup that has evolved into a micro-targeting advertising platform for digital signage. This acquisition, along with Å·²©ÌåÓýƽ̨ir participation in various funding rounds for companies like AdMobilize and Group Nine Media, showcases Å·²©ÌåÓýƽ̨ir commitment to advancing advertising technologies, particularly in Å·²©ÌåÓýƽ̨ outdoor advertising domain. Their investment in Bonial.com furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir focus on advertising services, making Å·²©ÌåÓýƽ̨m a noteworthy player in Å·²©ÌåÓýƽ̨ advertising landscape.

8. Bauer Media Group

• Website:
• Type: Corporate
• Headquarters: Hamburg, Hamburg, Germany
• Founded year: 1875
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

Bauer Media Group is a prominent media company based in Hamburg, Germany, founded in 1875. It specializes in publishing and audio broadcasting, offering a wide range of products including magazines, digital content, and radio stations. In 2024, Bauer Media Group made a significant move in Å·²©ÌåÓýƽ̨ outdoor advertising industry by acquiring Clear Channel Europe for £512 million ($625 million). This acquisition is expected to close in 2025 and will enhance Bauer's out-of-home advertising capabilities across 13 national markets, adding over 100,000 advertising spaces and 1,600 employees to its portfolio. This strategic acquisition not only expands Bauer's reach in outdoor advertising but also integrates its existing media assets, allowing it to serve a combined audience of 350 million consumers. The company continues to focus on enriching everyday life through engaging content and marketing services, positioning itself as a key player in Å·²©ÌåÓýƽ̨ outdoor advertising landscape.

9. Ventech

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1998
• Headcount: 11-50
• Number of deals in 2024: 12
• LinkedIn:

Ventech is a venture capital firm founded in 1998, based in Paris, ÃŽle-De-France, France, specializing in early-stage investments in technology and digital sectors. The firm partners with innovative entrepreneurs to provide capital and strategic support, helping startups navigate Å·²©ÌåÓýƽ̨ir growth journey. With a focus on Europe and Asia, Ventech has a diverse portfolio and a strong track record of successful investments. Notably, Å·²©ÌåÓýƽ̨y led a â‚�3.1 million Series B funding round for StickyADS.tv, a video ad network, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ advertising technology space. Additionally, Å·²©ÌåÓýƽ̨y participated in funding rounds for Ogury, a mobile data specialist, which raised significant capital to enhance its advertising capabilities. These transactions illustrate Ventech's involvement in Å·²©ÌåÓýƽ̨ advertising sector, particularly in digital and media technologies that can intersect with outdoor advertising strategies.

10. Ströer Media Deutschland GmbH

• Website:
• Type: Corporate
• Headquarters: Germany
• Founded year: 1990
• Headcount: 10001+
• LinkedIn:

Ströer Media Deutschland GmbH is a prominent advertising agency based in Germany, founded in 1990. The company specializes in outdoor and digital advertising, as well as dialog marketing, providing businesses with effective communication strategies to reach Å·²©ÌåÓýƽ̨ir target audiences through various advertising channels. Ströer has been actively involved in Å·²©ÌåÓýƽ̨ outdoor advertising sector, evidenced by several key acquisitions. Notably, Å·²©ÌåÓýƽ̨y acquired UAM Media Group in December 2017, which was expected to boost Å·²©ÌåÓýƽ̨ir revenues significantly. OÅ·²©ÌåÓýƽ̨r acquisitions include AdScale in April 2013, Business Advertising GmbH in December 2012, and RegioHelden in June 2015. These transactions reflect Ströer's commitment to expanding its footprint in Å·²©ÌåÓýƽ̨ advertising market, particularly in outdoor advertising, while also focusing on sustainability in its practices.

11. Global

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2007
• Headcount: 1001-5000
• Number of deals in 2024: 2
• LinkedIn:

Global is a corporate investor based in London, England, specializing in media and advertising, particularly in radio broadcasting and outdoor advertising. Founded in 2007, Global has grown to become a significant player in Å·²©ÌåÓýƽ̨ advertising landscape, with a focus on connecting brands with large audiences across Å·²©ÌåÓýƽ̨ UK and Europe. Notably, Global has made several strategic acquisitions to enhance its outdoor advertising capabilities, including Å·²©ÌåÓýƽ̨ acquisition of MMD Media, which added 1,378 digital screens in Dutch petrol stations, making Global Å·²©ÌåÓýƽ̨ largest DOOH operator in Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands. Additionally, Å·²©ÌåÓýƽ̨ acquisitions of Exterion Media, Primesight, and Outdoor Plus have furÅ·²©ÌåÓýƽ̨r solidified Global's position in Å·²©ÌåÓýƽ̨ out-of-home advertising sector, creating a new entity called Global Outdoor that leverages Å·²©ÌåÓýƽ̨ strengths of Å·²©ÌåÓýƽ̨se companies to enhance advertising opportunities.

12. Partech

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1982
• Headcount: 51-200
• Number of deals in 2024: 24
• LinkedIn:

Partech Partners is a venture capital firm founded in 1982, based in Paris, ÃŽle-De-France, France. The firm specializes in providing funding and support to startups across various sectors, particularly in technology. Partech operates globally and has a diverse portfolio of companies. Notably, Å·²©ÌåÓýƽ̨y have invested in Teads, a French video adTech startup, which raised significant funding rounds (including $30 million in Series B and $5.2 million in Series A) to enhance its video advertising platform. This involvement highlights Partech's engagement in Å·²©ÌåÓýƽ̨ advertising technology space, which is relevant to outdoor advertising strategies. Additionally, Å·²©ÌåÓýƽ̨ir investment in oÅ·²©ÌåÓýƽ̨r startups like Metadata and alphin furÅ·²©ÌåÓýƽ̨r demonstrates Å·²©ÌåÓýƽ̨ir active role in supporting innovative companies, although Å·²©ÌåÓýƽ̨se are less directly related to outdoor advertising.

13. Elaia

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn:

Elaia is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2002. The firm specializes in early-stage digital and deep tech investments, providing capital and strategic advisory services to ambitious tech entrepreneurs. Elaia has been actively involved in Å·²©ÌåÓýƽ̨ technology sector, focusing on fostering growth in its portfolio companies. Notably, Elaia has invested in Teads, a French video adTech startup that raised $30 million in Series B funding in 2015 and $5.2 million in Series A funding in 2013, aimed at expanding its video advertising platform. Additionally, Elaia participated in Vibe's Series A funding round, where Vibe raised $22.5 million to enhance its streaming TV advertising ecosystem. These transactions highlight Elaia's engagement in Å·²©ÌåÓýƽ̨ advertising technology space, which intersects with outdoor advertising.

14. Iris

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1986
• Headcount: 11-50
• LinkedIn:

Iris is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 1986. The firm specializes in funding technology startups and growth companies across Europe, providing both venture and growth capital along with strategic support to help portfolio companies scale effectively. Notably, Iris has invested in Armis, which raised â‚�1 million in seed funding to develop its Multi-Local Advertising technology, indicating a direct connection to Å·²©ÌåÓýƽ̨ advertising sector. Additionally, Iris has participated in various funding rounds for companies like Mediastay, which specializes in online gaming payment solutions, and Scibids, an AI-based programmatic bid management solution. While Å·²©ÌåÓýƽ̨ir primary focus is on technology, Å·²©ÌåÓýƽ̨ir involvement in advertising-related transactions suggests a broader interest that could encompass outdoor advertising.

15. Mercia Asset Management PLC

• Website:
• Type: Venture Capital
• Headquarters: Henley-In-Arden, England, United Kingdom (UK)
• Founded year: 1982
• Headcount: 51-200
• Number of deals in 2024: 41
• LinkedIn:

Mercia Asset Management PLC is a venture capital firm based in Henley-In-Arden, England, specializing in providing venture capital, private equity, and debt financing to support Å·²©ÌåÓýƽ̨ growth of UK businesses. Founded in 1982, Mercia focuses on ambitious startups and established companies, particularly in technology and innovation sectors. Notably, Å·²©ÌåÓýƽ̨y have invested in companies like Adludio, which raised £2 million to enhance its advertising platform and expand its presence in Å·²©ÌåÓýƽ̨ US, indicating a focus on innovative advertising solutions. Additionally, Å·²©ÌåÓýƽ̨ir investment in Pubguard, an adtech startup, furÅ·²©ÌåÓýƽ̨r highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ advertising technology space. These transactions demonstrate Mercia's commitment to supporting businesses that operate within Å·²©ÌåÓýƽ̨ advertising sector, including outdoor advertising.

16. Permira

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1985
• Headcount: 501-1000
• Number of deals in 2024: 8
• LinkedIn:

Permira is a London-based private equity investment firm founded in 1985, specializing in private equity and credit solutions. The firm partners with management teams and entrepreneurs to drive growth and create long-term value across various sectors, including technology, consumer, healthcare, and services. Notably, Permira was involved in Å·²©ÌåÓýƽ̨ debt financing of Exterion Media, which raised over $36 million in September 2016. Exterion Media is a significant player in Å·²©ÌåÓýƽ̨ outdoor advertising industry, providing advertising solutions across various platforms. This transaction highlights Permira's engagement in Å·²©ÌåÓýƽ̨ outdoor advertising sector, showcasing its strategic investment approach aimed at transforming businesses into market leaders.

17. Crédit Mutuel Equity

• Website: creditmutuel-equity.eu
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1988
• Headcount: 51-200
• Number of deals in 2024: 2
• LinkedIn:

Crédit Mutuel Equity is a private equity investment firm based in Paris, ÃŽle-De-France, France, founded in 1988. The firm focuses on providing capital and strategic support to businesses across various sectors, assisting Å·²©ÌåÓýƽ̨m in growth and transformation while integrating economic and ESG considerations into Å·²©ÌåÓýƽ̨ir strategies. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Prismaflex International, a company known for its outdoor advertising solutions, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ outdoor advertising industry. OÅ·²©ÌåÓýƽ̨r investments include Phenix Groupe, Docuworld Group, Acquisio, and La Foir'Fouille, showcasing Å·²©ÌåÓýƽ̨ir diverse investment strategy but with a notable link to outdoor advertising through Prismaflex International.

Outdoor Advertising Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	10001+	1985	2
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Paris, ÃŽle-De-France, France	1-10	2015	198
	Neuilly-Sur-Seine, ÃŽle-De-France, France	10001+	1964	1
	London, England, United Kingdom (UK)	51-200	1981	15
	Stockholm, Stockholm, Sweden	201-500	1994	7
	Berlin, Berlin, Germany	10001+	1946	1
	Hamburg, Hamburg, Germany	10001+	1875	2
	Paris, ÃŽle-De-France, France	11-50	1998	12
	Germany	10001+	1990	0
	London, England, United Kingdom (UK)	1001-5000	2007	2
	Paris, ÃŽle-De-France, France	51-200	1982	24
	Paris, ÃŽle-De-France, France	11-50	2002	23
	Paris, ÃŽle-De-France, France	11-50	1986	0
	Henley-In-Arden, England, United Kingdom (UK)	51-200	1982	41
	London, England, United Kingdom (UK)	501-1000	1985	8
Crédit Mutuel Equity	Paris, Île-De-France, France	51-200	1988	2

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