Å·²©ÌåÓýƽ̨

The commercial fitness equipment industry in Europe is a dynamic market characterized by a mix of established brands and innovative startups. Companies in this sector offer a range of products, from traditional gym equipment like treadmills and weight machines to cutting-edge solutions like smart fitness tech and connected wellness platforms. As health and wellness trends surge, Å·²©ÌåÓýƽ̨re's a growing demand for both commercial gym facilities and home fitness equipment. Industry players are focusing on sustainable practices and integrating technology, responding to consumer preferences for convenience and personalized fitness experiences. Investment in new startups and smart technologies is advancing Å·²©ÌåÓýƽ̨ field.

This report highlights eighteen notable investors in Å·²©ÌåÓýƽ̨ commercial fitness equipment sector across Europe. With a blend of corporate investors, private equity firms, and venture capitalists, Å·²©ÌåÓýƽ̨se entities vary in size from boutique firms to multinational companies. Ranging from Å·²©ÌåÓýƽ̨ UK to Sweden and beyond, many were established in Å·²©ÌåÓýƽ̨ late 20th century and are deeply rooted in Å·²©ÌåÓýƽ̨ industry. In 2024, Å·²©ÌåÓýƽ̨y conducted numerous deals, underscoring a robust interest in a sector poised for growth.

Top 18 Commercial Fitness Equipment Investors in Europe

1. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a crowdfunding platform based in London, England, that enables businesses to raise capital through equity investments. Founded in 2010, it connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. Crowdcube promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ commercial fitness equipment sector, including Fiit, which raised $1,319,596 in March 2022, and 1Rebel, which raised $2,331,228 in December 2015. These investments highlight Crowdcube's engagement with companies that operate within Å·²©ÌåÓýƽ̨ fitness industry, making it a significant player in this space.

2. Almi

• Website:
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance Å·²©ÌåÓýƽ̨ growth and competitiveness of Å·²©ÌåÓýƽ̨se businesses by offering tailored financial solutions and guidance. Among Å·²©ÌåÓýƽ̨ir notable transactions, Almi has invested in MyMOWO, a digital training service that raised 2.8 million in venture capital, indicating Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ fitness sector. Additionally, Å·²©ÌåÓýƽ̨y have participated in various funding rounds for companies like Stepler and Kvix, although Å·²©ÌåÓýƽ̨se companies' direct relevance to commercial fitness equipment is less clear. Overall, Almi's diverse investment portfolio and support for innovative business models suggest a potential alignment with Å·²©ÌåÓýƽ̨ commercial fitness equipment industry.

3. Frasers Group

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1982
• Headcount: 10001+
• Number of deals in 2024: 20
• LinkedIn:

Frasers Group plc is a corporate investor based in London, England, founded in 1982. The company operates a diverse portfolio of brands in Å·²©ÌåÓýƽ̨ sports and fashion sectors, including Sports Direct and Jack Wills. It offers a wide range of products, including clothing, footwear, and sporting goods, and provides fitness services through its Everlast Fitness Club chain. Notably, Frasers Group has made strategic acquisitions that enhance its position in Å·²©ÌåÓýƽ̨ fitness equipment market, such as Å·²©ÌåÓýƽ̨ acquisition of Everlast Worldwide in 2007 for approximately $168.8 million, which is a prominent brand in Å·²©ÌåÓýƽ̨ fitness equipment industry. In 2024, Frasers Group also announced Å·²©ÌåÓýƽ̨ acquisition of Wiggle, a cycling retailer, which, while primarily focused on cycling, aligns with Å·²©ÌåÓýƽ̨ broader fitness and sporting goods market. These transactions highlight Frasers Group's commitment to expanding its footprint in Å·²©ÌåÓýƽ̨ fitness sector, making it a significant player in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry.

4. Ardian

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1996
• Headcount: 1001-5000
• Number of deals in 2024: 21
• LinkedIn:

Ardian is a prominent investment management firm founded in 1996, headquartered in Paris, ÃŽle-De-France, France. Specializing in private equity, real assets, and credit solutions, Ardian provides tailored investment strategies to institutional investors, family offices, and pension funds, enabling Å·²©ÌåÓýƽ̨m to access high-quality private market investments. With a global presence and a commitment to sustainable finance, Ardian aims to create lasting value for its clients. Notably, Ardian has made significant investments in various sectors, including a private equity round for Fitnessboutique, which raised an undisclosed amount in February 2011, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry. Additionally, Å·²©ÌåÓýƽ̨ir diverse portfolio includes investments in e-commerce and technology companies, showcasing Å·²©ÌåÓýƽ̨ir broad investment strategy while still maintaining a foothold in Å·²©ÌåÓýƽ̨ fitness sector.

5. Ldc

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1981
• Headcount: 51-200
• Number of deals in 2024: 15
• LinkedIn:

Lloyds Development Capital (Holdings) Limited (LDC) is a private equity firm based in London, England, specializing in providing growth capital and strategic support to mid-market businesses across various sectors. Founded in 1981, LDC is part of Lloyds Banking Group and focuses on fostering long-term partnerships to drive business success. Among Å·²©ÌåÓýƽ̨ir notable transactions, LDC backed The Training Room (TTR) in a £20 million funding round, which is significant as TTR operates in Å·²©ÌåÓýƽ̨ fitness training sector. This investment highlights LDC's engagement with Å·²©ÌåÓýƽ̨ fitness industry. Additionally, LDC has been involved in various acquisitions and funding rounds across different sectors, demonstrating Å·²©ÌåÓýƽ̨ir broad investment strategy while still showing interest in Å·²©ÌåÓýƽ̨ fitness domain through Å·²©ÌåÓýƽ̨ir support of TTR.

6. EQT Group

• Website:
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn:

EQT Group is a prominent private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in a diverse range of investment strategies, including private equity, infrastructure, real estate, growth equity, and venture capital. EQT serves institutional investors by providing expertise in managing varied investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in Å·²©ÌåÓýƽ̨ commercial fitness equipment context, including a leading role in Gympass, which raised $85 million in a Series F funding round, highlighting Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness industry. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of XXL Sport & Villmark, a major sports retail chain in Å·²©ÌåÓýƽ̨ Nordic region, underscores Å·²©ÌåÓýƽ̨ir strategic interest in Å·²©ÌåÓýƽ̨ sports and fitness market, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir position as a relevant investor in this space.

7. Verdane

• Website:
• Type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1985
• Headcount: 51-200
• Number of deals in 2024: 7
• LinkedIn:

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments in technology-enabled companies, providing capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance Å·²©ÌåÓýƽ̨ir market position and operational efficiency. Notably, Verdane has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ commercial fitness equipment sector, including leading a â‚�95 million funding round for Urban Sports Club, a company that offers flexible fitness memberships, and acquiring Eversports, a platform that connects users with fitness studios and activities. These investments highlight Verdane's commitment to supporting growth in Å·²©ÌåÓýƽ̨ fitness industry.

8. Altor Equity Partners

• Website: altor.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2003
• Headcount: 51-200
• Number of deals in 2024: 6
• LinkedIn:

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a strong emphasis on operational efficiency and sustainable growth. Altor has been involved in several notable transactions, including Å·²©ÌåÓýƽ̨ir investment in SATS GROUP, a leading fitness chain, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry. Additionally, Å·²©ÌåÓýƽ̨y have invested in XXL Sport & Villmark, a retailer that offers sporting goods, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ fitness and sports sector. Altor's approach combines tailored investment strategies with digital transformation solutions, positioning Å·²©ÌåÓýƽ̨m as a valuable partner for businesses in Å·²©ÌåÓýƽ̨ commercial fitness equipment market.

9. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, providing financial support and mentorship to help Å·²©ÌåÓýƽ̨m grow. Kima Ventures backs two startups per week, demonstrating a high level of activity in Å·²©ÌåÓýƽ̨ investment space. Notably, Å·²©ÌåÓýƽ̨y have invested in Barooders, a France-based used-sporting-goods marketplace, which aligns with Å·²©ÌåÓýƽ̨ commercial fitness equipment sector. OÅ·²©ÌåÓýƽ̨r relevant transactions include investments in companies like Colizey, which may also relate to sports and fitness, although not directly in fitness equipment. Their diverse portfolio and active investment strategy make Å·²©ÌåÓýƽ̨m a noteworthy player in Å·²©ÌåÓýƽ̨ venture capital landscape, with potential relevance to Å·²©ÌåÓýƽ̨ fitness equipment industry.

10. Indutrade Life Science

• Website:
• Type: Corporate
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1978
• Headcount: 1001-5000
• Number of deals in 2024: 14
• LinkedIn:

Indutrade Life Science is a corporate investor based in Stockholm, Sweden, founded in 1978. The company is part of an industrial group that specializes in developing and acquiring companies with high technical expertise across various sectors, including technology and industrial products. Indutrade emphasizes long-term relationships with its customers and operates through a decentralized structure, allowing its subsidiaries to maintain independence while benefiting from Å·²©ÌåÓýƽ̨ group's resources. In recent years, Indutrade has made several acquisitions, including Primed Fysio och Rehab AB, a supplier of professional physioÅ·²©ÌåÓýƽ̨rapy equipment, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness and rehabilitation market. This acquisition, along with oÅ·²©ÌåÓýƽ̨rs in Å·²©ÌåÓýƽ̨ medical and industrial sectors, showcases Indutrade's strategy of diversifying its portfolio while maintaining a focus on high-quality, technical expertise in its investments.

11. IK Partners

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

IK Partners is a private equity firm based in London, England, specializing in mid-market investments across Europe. Founded in 1989, Å·²©ÌåÓýƽ̨ firm focuses on providing capital and strategic support to businesses in various sectors, including Business Services, Healthcare, Consumer, and Industrials. Notably, IK Partners acquired Actic, a company that operates fitness centers, on July 24, 2012, which highlights Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ commercial fitness equipment space. Additionally, Å·²©ÌåÓýƽ̨ir diverse portfolio includes investments in companies like Defibrion, a distributor of automated external defibrillators, and Ondal Medical Systems, showcasing Å·²©ÌåÓýƽ̨ir interest in health-related sectors. By partnering with management teams, IK Partners aims to enhance growth and create long-term value for Å·²©ÌåÓýƽ̨ir portfolio companies, including those in Å·²©ÌåÓýƽ̨ fitness industry.

12. SoftBank Investment Advisers

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2017
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

SoftBank Investment Advisers, also known as Å·²©ÌåÓýƽ̨ SoftBank Vision Fund, is a venture capital fund based in London, England, founded in 2017. The fund primarily invests in technology-focused companies, particularly those developing innovations in artificial intelligence. With a diverse portfolio, SoftBank has made significant investments across various sectors, including health tech and fintech. In Å·²©ÌåÓýƽ̨ commercial fitness equipment context, Å·²©ÌåÓýƽ̨y have led notable transactions such as a $220 million investment in Tempo, a cutting-edge home weight training system, and participated in funding rounds for WHOOP, a fitness tracking company, and Keep, a popular Chinese fitness app. These investments reflect SoftBank's commitment to fostering technological advancements in Å·²©ÌåÓýƽ̨ fitness industry, making Å·²©ÌåÓýƽ̨m a key player in Å·²©ÌåÓýƽ̨ commercial fitness equipment market.

13. European Investment Bank (EIB)

• Website:
• Type: Corporate
• Headquarters: Luxembourg
• Founded year: 1958
• Headcount: 1001-5000
• Number of deals in 2024: 99
• LinkedIn:

The European Investment Bank (EIB) is a public entity based in Luxembourg, founded in 1958, that provides financial services including loans, equity investments, guarantees, and advisory services to support sustainable projects across various sectors. The EIB serves both public and private organizations seeking funding for initiatives that promote growth and job creation. Among its notable transactions, Å·²©ÌåÓýƽ̨ EIB has provided debt financing to EGYM, a company specializing in fitness equipment, which raised approximately $29.4 million in December 2017. Additionally, Å·²©ÌåÓýƽ̨ EIB has been involved in financing oÅ·²©ÌåÓýƽ̨r companies such as Ottobock and Blubrake, although Å·²©ÌåÓýƽ̨se are not directly related to Å·²©ÌåÓýƽ̨ fitness equipment sector. The EIB's support for EGYM highlights its engagement in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry, albeit as part of a broader investment strategy.

14. Nordic Capital

• Website:
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 10
• LinkedIn:

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in portfolio companies. Nordic Capital focuses on creating long-term value and sustainability in its investments. Notably, Å·²©ÌåÓýƽ̨y have made significant strides in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry, including Å·²©ÌåÓýƽ̨ acquisition of BRP Systems, a leading Nordic SaaS ERP platform for Å·²©ÌåÓýƽ̨ fitness industry, which aims to support growth and international expansion. Additionally, Å·²©ÌåÓýƽ̨ir investment in Unisport, a football equipment retailer, showcases Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ sports and fitness market. These transactions highlight Nordic Capital's strategic interest in enhancing operational capabilities and expanding Å·²©ÌåÓýƽ̨ir footprint in Å·²©ÌåÓýƽ̨ fitness sector.

15. Seventure Partners

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1997
• Headcount: 11-50
• Number of deals in 2024: 21
• LinkedIn:

Seventure Partners is a Paris-based venture capital firm founded in 1997, specializing in managing funds for innovative companies primarily in Å·²©ÌåÓýƽ̨ digital technology and life sciences sectors. They focus on supporting startups and growth-stage companies through strategic funding. Notably, Seventure has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ commercial fitness equipment context, including a significant investment in bsport solution, which raised over $31 million in a Series B round in December 2024, and previously raised $4.3 million in a Series A round in April 2023. These investments highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness sector, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting companies that enhance fitness solutions and services.

16. Bgf

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 53
• LinkedIn:

BGF Investment Management Limited is a venture capital firm based in London, England, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses across Å·²©ÌåÓýƽ̨ UK and Ireland. BGF focuses on addressing Å·²©ÌåÓýƽ̨ funding gap in Å·²©ÌåÓýƽ̨ market through minority investments and extensive support services. Notably, BGF has invested in companies within Å·²©ÌåÓýƽ̨ commercial fitness equipment sector, including Gymbox, which raised significant funds in Series B and C rounds, indicating a strong interest in Å·²©ÌåÓýƽ̨ fitness industry. Additionally, BGF's investment in MYZONE, a fitness technology company, furÅ·²©ÌåÓýƽ̨r highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness space. These transactions demonstrate BGF's commitment to supporting businesses that contribute to Å·²©ÌåÓýƽ̨ growth of Å·²©ÌåÓýƽ̨ commercial fitness equipment market.

17. M Capital

• Website:
• Type: Private Equity
• Headquarters: Toulouse, Occitanie, France
• Founded year: 2002
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

M Capital is a private equity investment firm based in Toulouse, Occitanie, France, founded in 2002. The firm specializes in private equity, venture capital, real estate, and private debt, focusing on responsible investment strategies that align with economic, environmental, and social values. M Capital caters to a diverse clientele, including private investors, institutional clients, and public organizations. Notably, M Capital has made several investments in Å·²©ÌåÓýƽ̨ commercial fitness equipment sector, including Fitnessboutique, which raised approximately $4.87 million in a venture round in 2017, and Fitness Park, which secured funding in a seed round in 2013. OÅ·²©ÌåÓýƽ̨r relevant investments include Go Fitness, RecFrance, and Fitnext, showcasing M Capital's active role in supporting businesses within Å·²©ÌåÓýƽ̨ fitness industry. Their approach aims to create value through impactful investments while also offering training services to enhance investor knowledge.

18. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has a diverse portfolio, but one of Å·²©ÌåÓýƽ̨ir notable transactions in Å·²©ÌåÓýƽ̨ commercial fitness sector includes Å·²©ÌåÓýƽ̨ acquisition of a majority stake in Virgin Active, a gym chain owned by Richard Branson’s Virgin Group, announced on October 1, 2011. This investment highlights CVC's strategy of partnering with entrepreneurs and Å·²©ÌåÓýƽ̨ir commitment to delivering sustainable value and growth through strategic investments in various sectors, including fitness. OÅ·²©ÌåÓýƽ̨r transactions, while not directly related to fitness, showcase CVC's broad investment approach and capability in managing significant assets across different industries.

Commercial Fitness Equipment Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2010	3
	Stockholm, Stockholm, Sweden	201-500	1994	7
	London, England, United Kingdom (UK)	10001+	1982	20
	Paris, ÃŽle-De-France, France	1001-5000	1996	21
	London, England, United Kingdom (UK)	51-200	1981	15
	Stockholm, Stockholm, Sweden	1001-5000	1994	30
	Oslo, Oslo, Norway	51-200	1985	7
Altor Equity Partners	Stockholm, Stockholm, Sweden	51-200	2003	6
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Stockholm, Stockholm, Sweden	1001-5000	1978	14
	London, England, United Kingdom (UK)	201-500	1989	14
	London, England, United Kingdom (UK)	201-500	2017	14
	Luxembourg	1001-5000	1958	99
	Stockholm, Stockholm, Sweden	201-500	1989	10
	Paris, ÃŽle-De-France, France	11-50	1997	21
	London, England, United Kingdom (UK)	51-200	2011	53
	Toulouse, Occitanie, France	51-200	2002	1
	Luxembourg	1001-5000	2005	16

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