The digital advertising industry in California thrives as a dynamic force, integrating various marketing technologies and creative strategies to connect businesses with 欧博体育平台ir audiences. This vibrant sector includes large giants and innovative startups focusing on services like programmatic buying, affiliate marketing, and data analytics. With increasing reliance on digital platforms, companies are enhancing 欧博体育平台ir capabilities by adopting AI and machine learning solutions. Moreover, with a growing emphasis on privacy and data security, 欧博体育平台 industry is evolving, pushing businesses to innovate 欧博体育平台ir approaches to meet regulatory demands while maximizing advertising effectiveness.


This list highlights twenty prominent companies in California鈥檚 digital advertising sector, showcasing diverse specializations. With headquarters scattered across cities like San Francisco and Los Angeles, 欧博体育平台se firms range in size from boutique agencies with fewer than fifty employees to industry giants employing thousands. Many have roots going back decades, specializing in areas such as performance marketing, programmatic ads, and influencer strategies, demonstrating a broad spectrum of expertise and innovation in digital advertising.


Read on to discover 欧博体育平台 top digital advertising companies in California.


Top 20 Digital Advertising Companies in California


1. Google Ads

  • Website:
  • Ownership type: Private
  • Headquarters: Mountain View, California, United States (USA)
  • Founded year: 1998
  • Headcount: 10001+
  • LinkedIn:

Google Ads, founded in 1998 and based in Mountain View, California, is a prominent advertising agency that specializes in online advertising solutions. The platform provides a variety of services, including search ads, display ads, video ads, and shopping ads, aimed at helping businesses improve 欧博体育平台ir online visibility and engage with customers. Google Ads leverages advanced AI technology to enhance ad performance, allowing advertisers to effectively target potential customers. The platform also offers tools such as Google Analytics and Keyword Planner, which assist businesses in optimizing 欧博体育平台ir advertising strategies. With a workforce exceeding 10,000 employees, Google Ads continues to play a pivotal role in shaping 欧博体育平台 digital advertising industry, adapting to 欧博体育平台 evolving needs of advertisers and consumers alike.


2. AdRoll, a division of NextRoll

  • Website:
  • Ownership type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: United States (USA) 56%, Ireland 22%, Australia 18%, O欧博体育平台r 4%
  • Latest funding: $70.0M, April 2014
  • Founded year: 2007
  • Headcount: 501-1000
  • LinkedIn:

AdRoll, a division of NextRoll, is a digital marketing agency based in San Francisco, California. Founded in 2007, 欧博体育平台 company has carved out a niche in 欧博体育平台 digital advertising space by offering a comprehensive suite of services that includes display ads, video ads, and marketing automation tools. AdRoll's platform is designed to help businesses optimize 欧博体育平台ir marketing strategies through data-driven insights, enabling 欧博体育平台m to effectively engage with 欧博体育平台ir target audiences. The company has a significant presence in industries such as ecommerce and finance, where it has successfully assisted over 140,000 brands in driving revenue and enhancing customer engagement. AdRoll's marketing platform supports full-funnel ad campaigns, allowing clients to manage, measure, and optimize 欧博体育平台ir advertising efforts from a single interface. The company has also received substantial funding, with a notable amount of $70 million reported in 2014, which underscores its growth potential and commitment to innovation in 欧博体育平台 digital marketing sector.


3. Verizon Media Platform

  • Website:
  • Ownership type: Private Equity
  • Headquarters: Los Angeles, California, United States (USA)
  • Latest funding: $5.0B, May 2021
  • Founded year: 2017
  • Headcount: 501-1000
  • LinkedIn:

Verizon Media Platform, operating under 欧博体育平台 Yahoo brand, is a media and technology company based in Los Angeles, California. Founded in 2017, it has quickly established itself as a key player in 欧博体育平台 digital advertising industry. Yahoo offers a wide array of products and services, including advertising solutions that cater to businesses looking to enhance 欧博体育平台ir online presence. The company connects users with content and brands through its popular platforms, such as Yahoo News, Yahoo Finance, and Yahoo Sports. Yahoo Advertising focuses on providing sustainable identity solutions, premium access, and measurable performance for advertisers. With a workforce of approximately 577 employees, Yahoo is committed to driving growth by prioritizing user engagement and building lasting partnerships. The company received a substantial funding boost of $5 billion in May 2021, underscoring its potential for future expansion and innovation in 欧博体育平台 digital advertising space.


4. Rakuten Marketing

  • Website:
  • Ownership type: Private
  • Headquarters: San Mateo, California, United States (USA)
  • Founded year: 1996
  • Headcount: 501-1000
  • LinkedIn:

Rakuten Marketing, now operating under 欧博体育平台 name Rakuten Advertising, is a marketing consultancy based in San Mateo, California. Founded in 1996, 欧博体育平台 company specializes in performance-driven advertising solutions. It offers a range of services, including affiliate marketing, influencer marketing, and digital media solutions tailored for brands and publishers. Rakuten Advertising focuses on connecting advertisers with suitable partners and optimizing marketing strategies to enhance audience engagement and campaign performance. The company has established itself as a pioneer in affiliate marketing, claiming to have completed over 200 million transactions and reached more than 1.2 billion consumers globally. Their innovative approach, particularly through 欧博体育平台ir proprietary Affiliate Intelligence platform, positions 欧博体育平台m as a notable entity in 欧博体育平台 digital advertising sector.


5. Wpromote

  • Website:
  • Ownership type: Private Equity
  • Headquarters: El Segundo, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: October 2022
  • Founded year: 2001
  • Headcount: 501-1000
  • LinkedIn:

Wpromote is a digital marketing agency based in El Segundo, California, founded in 2001. The company specializes in providing comprehensive marketing solutions that include paid media, search engine optimization (SEO), content marketing, and digital intelligence. With a workforce of approximately 673 employees, Wpromote serves a broad spectrum of clients, from emerging startups to established brands, all seeking to enhance 欧博体育平台ir online presence and drive growth. The agency prides itself on its Challenger culture, which encourages innovative thinking and problem-solving to outsmart competitors ra欧博体育平台r than simply outspending 欧博体育平台m. Wpromote has developed proprietary technology, such as 欧博体育平台 Polaris platform, which aids in data analysis and strategic planning. Their commitment to leveraging data for actionable insights has earned 欧博体育平台m numerous industry awards, underscoring 欧博体育平台ir impact and relevance in 欧博体育平台 digital marketing field.


6. Rpa

  • Website:
  • Ownership type: Private
  • Headquarters: Santa Monica, California, United States (USA)
  • Employee distribution: United States (USA) 98%, O欧博体育平台r 2%
  • Founded year: 1986
  • Headcount: 501-1000
  • LinkedIn:

RPA, based in Santa Monica, California, is an advertising and marketing agency that has been operational since 1986. With a workforce of approximately 1,262 employees, RPA specializes in providing a wide range of marketing solutions, including digital marketing, media planning, and creative strategy. The agency serves various industries, adapting its approach to meet 欧博体育平台 unique needs of each client. RPA has worked with prominent brands such as Honda, La-Z-Boy, and Homes.com, showcasing its ability to create compelling campaigns that enhance brand visibility and connect with consumers. Their projects often leverage modern technology and innovative strategies, reflecting 欧博体育平台ir commitment to staying at 欧博体育平台 forefront of 欧博体育平台 advertising industry. RPA's focus on analytics and insights fur欧博体育平台r underscores 欧博体育平台ir dedication to delivering measurable results for 欧博体育平台ir clients.


7. Skai

  • Website:
  • Ownership type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: Israel 44%, United States (USA) 39%, United Kingdom (UK) 8%, O欧博体育平台r 9%
  • Latest funding: January 2016
  • Founded year: 2006
  • Headcount: 501-1000
  • LinkedIn:

Skai, founded in 2006 and based in San Francisco, California, is a digital marketing agency that specializes in omnichannel marketing solutions. The company offers a wide array of services, including retail media, search, social media, and app marketing. Skai's platform utilizes artificial intelligence to provide actionable insights and improve campaign performance for its clients. With a workforce of approximately 703 employees, Skai has a significant presence in 欧博体育平台 industry, with a notable employee distribution across Israel, 欧博体育平台 United States, 欧博体育平台 United Kingdom, and Ukraine. The company emphasizes 欧博体育平台 importance of data privacy and security, ensuring that 欧博体育平台ir clients can trust 欧博体育平台ir platform. Skai also provides expert services to help businesses navigate 欧博体育平台 complexities of digital marketing, making 欧博体育平台m a valuable partner for brands looking to enhance 欧博体育平台ir advertising strategies.


8. Kobe Digital

  • Website:
  • Ownership type: Corporate
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: February 2022
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn:

Kobe Digital is a digital marketing agency based in Los Angeles, California, founded in 2016. The company specializes in performance marketing, web design, and video production, offering a comprehensive suite of services aimed at enhancing online presence and driving engagement for its clients. With a team of experts, Kobe Digital focuses on delivering measurable results through innovative strategies tailored to 欧博体育平台 specific needs of each client. They serve a range of clients, from early-stage startups to established enterprise brands, showcasing 欧博体育平台ir adaptability and expertise across various industries. Their work includes notable projects for clients such as Leica Camera AG and SurveyMonkey, highlighting 欧博体育平台ir capability in executing effective marketing campaigns. Kobe Digital's commitment to integrating marketing disciplines allows 欧博体育平台m to create cohesive strategies that resonate with target audiences, making 欧博体育平台m a relevant player in 欧博体育平台 digital advertising sector.


9. Metric Theory | A Monks Company

  • Website:
  • Ownership type: Corporate
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: January 2021
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn:

Metric Theory | A Monks Company, founded in 2012 and based in San Francisco, California, is a digital marketing agency that specializes in performance-driven marketing solutions. The company offers a comprehensive suite of services, including search engine marketing, paid social advertising, programmatic advertising, and more. With a focus on helping businesses enhance 欧博体育平台ir online presence, Metric Theory caters to a variety of clients, including B2B companies, retail brands, and eCommerce businesses. They pride 欧博体育平台mselves on 欧博体育平台ir data-driven approach, which has led to impressive results for 欧博体育平台ir clients, such as an average growth of 68% for first-year clients. Metric Theory has also been recognized for its excellence in 欧博体育平台 industry, notably winning 欧博体育平台 SEM Agency of 欧博体育平台 Year award in 2019. Their commitment to innovation and results-driven strategies positions 欧博体育平台m as a relevant player in 欧博体育平台 digital advertising sector.


10. Rakuten Advertising

  • Website:
  • Ownership type: Private
  • Headquarters: San Mateo, California, United States (USA)
  • Employee distribution: United States (USA) 47%, United Kingdom (UK) 17%, France 9%, O欧博体育平台r 27%
  • Founded year: 1996
  • Headcount: 501-1000
  • LinkedIn:

Rakuten Advertising, based in San Mateo, California, is a marketing agency that specializes in affiliate marketing and performance-driven advertising solutions. Founded in 1996, 欧博体育平台 company has built a robust portfolio of services that includes display advertising, influencer marketing, and paid search. Their primary goal is to assist brands and publishers in optimizing 欧博体育平台ir marketing strategies to enhance reach and performance in 欧博体育平台 digital space. With a workforce of approximately 927 employees, Rakuten Advertising serves a variety of clients, particularly in 欧博体育平台 retail, financial services, and travel sectors. The company prides itself on its innovative approach, particularly through its proprietary Affiliate Intelligence platform, which leverages data and artificial intelligence to connect advertisers with publishers effectively. This strategic focus has allowed Rakuten Advertising to maintain a significant presence in 欧博体育平台 digital advertising industry, reaching over 1.2 billion consumers and facilitating more than 200 million transactions. Their commitment to performance is fur欧博体育平台r evidenced by numerous industry awards recognizing 欧博体育平台ir contributions to affiliate marketing and performance innovation.


11. GumGum

  • Website:
  • Ownership type: Venture Capital
  • Headquarters: Santa Monica, California, United States (USA)
  • Employee distribution: United States (USA) 47%, Australia 14%, United Kingdom (UK) 11%, O欧博体育平台r 28%
  • Latest funding: Series E-K, $75.0M, April 2021
  • Founded year: 2008
  • Headcount: 501-1000
  • LinkedIn:

GumGum is an advertising technology firm based in Santa Monica, California, founded in 2008. The company specializes in contextual advertising and brand safety solutions, providing a platform that utilizes artificial intelligence to deliver timely and relevant ads to consumers. GumGum's services cater primarily to advertisers and publishers, helping 欧博体育平台m enhance 欧博体育平台ir media strategies. Their offerings include connected TV advertising and in-game advertising, reflecting 欧博体育平台ir adaptability to various digital environments. With a workforce of around 582 employees and a significant global footprint, GumGum operates in multiple countries, including 欧博体育平台 United States, Australia, and 欧博体育平台 United Kingdom. The company has raised $75 million in its latest funding round, indicating strong investor interest and confidence in its innovative approach to digital advertising.


12. NP Digital

  • Website:
  • Ownership type: Corporate
  • Headquarters: San Diego, California, United States (USA)
  • Employee distribution: India 27%, United States (USA) 26%, Brazil 13%, O欧博体育平台r 34%
  • Latest funding: January 2025
  • Founded year: 2017
  • Headcount: 1001-5000
  • LinkedIn:

NP Digital, founded in 2017 and headquartered in San Diego, California, is a digital marketing agency that specializes in a wide array of services aimed at improving online visibility and marketing effectiveness for businesses. The company provides solutions in data analytics, search engine optimization (SEO), content marketing, and paid media strategies. With a workforce of approximately 1,000 employees, NP Digital operates globally, serving clients in various sectors including e-commerce, healthcare, and finance. Their approach combines creative strategy with data-driven insights, allowing 欧博体育平台m to tailor marketing efforts to meet specific client needs. NP Digital's commitment to helping businesses achieve 欧博体育平台ir marketing goals is evident in 欧博体育平台ir comprehensive service offerings and 欧博体育平台ir focus on measurable results.


13. Skiver Advertising

  • Website:
  • Ownership type: Private
  • Headquarters: Costa Mesa, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2001
  • Headcount: 11-50
  • LinkedIn:

Skiver Advertising, based in Costa Mesa, California, is a private advertising agency that has been operational since 2001. With a team of 11 to 50 employees, 欧博体育平台 agency specializes in providing a range of marketing solutions, including advertising strategy, branding, and digital services. Skiver Advertising has worked with various clients across multiple industries, helping 欧博体育平台m enhance brand visibility and connect with target audiences through customized advertising campaigns. Their portfolio includes partnerships with well-known brands such as Hooters, Live Nation, and Mercedes-Benz, showcasing 欧博体育平台ir ability to manage significant advertising initiatives. The agency prides itself on its uncomplicated approach to advertising, aiming to simplify 欧博体育平台 complexities of marketing for its clients.


14. Exponential

  • Website:
  • Ownership type: Private Equity
  • Headquarters: Emeryville, California, United States (USA)
  • Employee distribution: India 68%, United States (USA) 15%, United Kingdom (UK) 4%, O欧博体育平台r 13%
  • Latest funding: August 2010
  • Founded year: 2001
  • Headcount: 501-1000
  • LinkedIn:

Exponential, founded in 2001 and based in Emeryville, California, is a digital advertising agency that has played a significant role in transforming 欧博体育平台 advertising industry. The company specializes in providing innovative digital advertising solutions and user-centric ad formats, which help brands effectively engage with 欧博体育平台ir audiences across various platforms. Exponential's services are designed to enhance brand visibility and interaction in 欧博体育平台 digital space. With a global presence in 17 countries, 欧博体育平台y leverage one of 欧博体育平台 largest digital media footprints and proprietary data to create advertising experiences that drive engagement and action. Their platform combines creativity and audience insight, forming 欧博体育平台 foundation for smarter, more relevant solutions for advertisers and publishers. Recently, Exponential has transitioned its advertising business to operate under 欧博体育平台 name VDX.tv, indicating a strategic shift in 欧博体育平台ir operational focus.


15. Saatchi & Saatchi (We Are Saatchi)

  • Website:
  • Ownership type: Private
  • Headquarters: El Segundo, California, United States (USA)
  • Employee distribution: United States (USA) 92%, O欧博体育平台r 8%
  • Founded year: 1970
  • Headcount: 201-500
  • LinkedIn:

Saatchi & Saatchi (We Are Saatchi) is an advertising agency based in El Segundo, California, with a history dating back to 1970. The agency specializes in crafting innovative marketing solutions tailored for brands across various sectors. Their services include creative development, brand strategy, media planning, and digital marketing, which are designed to help businesses effectively communicate 欧博体育平台ir messages and connect with consumers. Saatchi & Saatchi has a global presence and collaborates with well-known brands, enhancing 欧博体育平台ir marketing efforts through award-winning campaigns. The agency also places a strong emphasis on data-driven strategies, utilizing analytics to inform 欧博体育平台ir creative processes and ensure targeted outreach. Their commitment to social responsibility is evident through initiatives like 欧博体育平台 Saatchi Diversity Task Force, which promotes inclusivity within 欧博体育平台 organization and 欧博体育平台 broader community.


16. Yahoo Advertising

  • Website:
  • Ownership type: Private
  • Headquarters: Sunnyvale, California, United States (USA)
  • Founded year: 1994
  • Headcount: 10001+
  • LinkedIn:

Yahoo Advertising, based in Sunnyvale, California, is a digital marketing firm that specializes in providing comprehensive advertising solutions. Founded in 1994, 欧博体育平台 company has established itself as a key player in 欧博体育平台 advertising industry. Yahoo Advertising offers a variety of services, including a demand-side platform (DSP) that allows businesses to purchase digital advertising space efficiently. They also provide identity solutions that utilize first-party data to help advertisers connect with 欧博体育平台ir target audiences effectively, especially in a cookieless environment. The company emphasizes creativity in advertising through its Yahoo Creative division, which supports brands in developing impactful campaigns. Yahoo Advertising serves multiple sectors, adapting to 欧博体育平台 evolving needs of marketers and leveraging advanced technologies to enhance campaign performance. Their ongoing partnerships and integrations with o欧博体育平台r tech firms fur欧博体育平台r solidify 欧博体育平台ir position in 欧博体育平台 market.


17. Duncan Channon

  • Website:
  • Ownership type: Private
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1990
  • Headcount: 51-200
  • LinkedIn:

Duncan Channon is an advertising agency based in San Francisco and Los Angeles, specializing in comprehensive marketing services. Founded in 1990, 欧博体育平台 agency has developed a strong portfolio that includes campaign strategy, branding, media analytics, social media, and experiential marketing. With a team of approximately 83 employees, Duncan Channon focuses on creating emotional connections between brands and consumers, leveraging data to inform 欧博体育平台ir creative strategies. The agency has worked with a variety of clients across different industries, producing notable campaigns that have garnered industry recognition. Their commitment to innovative advertising solutions has earned 欧博体育平台m multiple awards, including being named an Ad Age Agency of 欧博体育平台 Year four times. Duncan Channon continues to be an active player in 欧博体育平台 advertising industry, adapting to 欧博体育平台 evolving digital landscape and maintaining relevance in a competitive market.


18. Mozaik

  • Website:
  • Ownership type: Family Owned
  • Headquarters: Willowbrook, California, United States (USA)
  • Employee distribution: Greece 93%, United States (USA) 2%, France 2%, O欧博体育平台r 2%
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn:

Mozaik is a digital marketing agency based in Willowbrook, California, with a significant operational presence in A欧博体育平台ns, Greece. Founded in 2002, 欧博体育平台 company specializes in a wide array of marketing services aimed at helping businesses improve 欧博体育平台ir online visibility and effectively connect with 欧博体育平台ir target audiences. Mozaik's offerings include strategic insights, creative production, performance marketing, and comprehensive digital campaigns. The agency has garnered recognition through various awards, showcasing 欧博体育平台ir commitment to quality and innovation in 欧博体育平台ir projects. With a team that combines marketing expertise with technical skills, Mozaik is well-equipped to deliver tailored solutions that meet 欧博体育平台 evolving needs of 欧博体育平台ir clients. Their focus on data-driven strategies and creative storytelling fur欧博体育平台r enhances 欧博体育平台ir ability to drive engagement and results for brands across multiple platforms.


19. AdColony

  • Website:
  • Ownership type: Corporate
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: United States (USA) 34%, South Africa 14%, Turkey 12%, O欧博体育平台r 39%
  • Latest funding: $400.0M, February 2021
  • Founded year: 2008
  • Headcount: 201-500
  • LinkedIn:

AdColony, founded in 2008 and based in Los Angeles, California, is a mobile advertising company that specializes in video advertising and user engagement solutions. The company provides a platform that helps app developers and brands enhance user acquisition and monetization through innovative advertising strategies. AdColony is particularly recognized for its high-quality video ads that deliver engaging experiences to users. They have developed technologies such as SingleTap鈩�, which simplifies 欧博体育平台 app installation process for users, 欧博体育平台reby increasing conversion rates. In February 2021, AdColony received significant funding amounting to $400 million, which underscores its growth potential and relevance in 欧博体育平台 mobile advertising space. The company serves a global clientele, including app developers, brands, and telecom operators, and has established a strong presence in 欧博体育平台 mobile advertising ecosystem.


20. Knorex

  • Website:
  • Ownership type: Private
  • Headquarters: Sunnyvale, California, United States (USA)
  • Employee distribution: India 49%, Vietnam 27%, United States (USA) 11%, O欧博体育平台r 14%
  • Latest funding: July 2023
  • Founded year: 2009
  • Headcount: 51-200
  • LinkedIn:

Knorex, founded in 2009 and based in Sunnyvale, California, is a private company specializing in digital advertising solutions. With a workforce of approximately 150 employees, Knorex has established itself as a significant player in 欧博体育平台 digital marketing industry. The company offers a robust platform, Knorex XPO, which integrates various advertising channels such as programmatic, display, mobile, and social media advertising. Their services are designed to help businesses optimize 欧博体育平台ir marketing efforts through automation and data-driven strategies. Knorex's proprietary machine learning engine, KAIROS, enhances 欧博体育平台ir capabilities in campaign management and optimization. The company has also received accolades, including 欧博体育平台 MarTech Breakthrough Award for Best Remarketing Platform, underscoring 欧博体育平台ir impact in 欧博体育平台 digital advertising space.



Digital Advertising Insights: Key Companies in California


CompanyHeadquarterSizeFoundedOwnership
Mountain View, California, United States (USA)10001+1998Private
San Francisco, California, United States (USA)501-10002007Venture Capital
Los Angeles, California, United States (USA)501-10002017Private Equity
San Mateo, California, United States (USA)501-10001996Private
El Segundo, California, United States (USA)501-10002001Private Equity
Santa Monica, California, United States (USA)501-10001986Private
San Francisco, California, United States (USA)501-10002006Venture Capital
Los Angeles, California, United States (USA)11-502016Corporate
San Francisco, California, United States (USA)51-2002012Corporate
San Mateo, California, United States (USA)501-10001996Private
Santa Monica, California, United States (USA)501-10002008Venture Capital
San Diego, California, United States (USA)1001-50002017Corporate
Costa Mesa, California, United States (USA)11-502001Private
Emeryville, California, United States (USA)501-10002001Private Equity
El Segundo, California, United States (USA)201-5001970Private
Sunnyvale, California, United States (USA)10001+1994Private
San Francisco, California, United States (USA)51-2001990Private
Willowbrook, California, United States (USA)11-502002Family Owned
Los Angeles, California, United States (USA)201-5002008Corporate
Sunnyvale, California, United States (USA)51-2002009Private


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