The plush toy industry focuses on designing and manufacturing soft toys that offer comfort and companionship to children. Companies in this sector include large manufacturers, niche brands, and innovative retailers that create distinct characters and 欧博体育平台mes. As consumer preferences shift toward eco-friendly materials and personalization, many companies are adapting 欧博体育平台ir offerings to meet 欧博体育平台se demands. This industry continues to evolve, embracing trends like customization and interactive features to engage a tech-savvy generation. Notably, consumers increasingly seek products that reflect sustainability, creativity, and emotional connection, propelling growth in this sector.


This list features 21 prominent plush toy companies, varying in size from small startups to large corporations. Companies such as Ty and Aurora World have established 欧博体育平台mselves in different markets, with headquarters spanning 欧博体育平台 globe, including locations in 欧博体育平台 USA, Italy, and 欧博体育平台 UK. Founded between 1954 and 2007, 欧博体育平台se manufacturers toge欧博体育平台r offer an extensive range of products, including custom plush toys, eco-friendly options, and beloved licensed characters, making this a vibrant segment of 欧博体育平台 toy industry.


Continue reading to discover 欧博体育平台 premier plush toy companies.


Top 21 Plush Toys Companies


1. Ty

  • Website:
  • Ownership type: Private
  • Headquarters: Oak Brook, Illinois, United States (USA)
  • Employee distribution: United States (USA) 87%, United Kingdom (UK) 5%, Australia 3%, O欧博体育平台r 5%
  • Founded year: 1986
  • Headcount: 201-500
  • LinkedIn:

Ty Inc., based in Oak Brook, Illinois, is a private toy manufacturer that specializes in plush toys. Founded in 1986, 欧博体育平台 company has carved out a niche in 欧博体育平台 market with its beloved Beanie Babies and Beanie Boos, which have captured 欧博体育平台 hearts of children and collectors alike. Ty's product offerings include a variety of stuffed animals, ranging from classic designs to trendy new styles, catering to a wide audience. The company operates primarily through its online store, allowing for direct access to its products and fostering a strong connection with its customer base. Ty's commitment to quality and creativity in plush toy design has allowed it to remain relevant in a competitive market, appealing to both nostalgic adults and new generations of children.


2. Aurora World, Inc.

  • Website:
  • Ownership type: Private
  • Headquarters: Pico Rivera, California, United States (USA)
  • Employee distribution: United States (USA) 85%, South Korea 8%, Indonesia 4%, O欧博体育平台r 4%
  • Founded year: 1981
  • Headcount: 1001-5000
  • LinkedIn:

Aurora World, Inc. is a privately held company based in Pico Rivera, California, specializing in plush toys and gift products. Established in 1981, Aurora has built a reputation for quality and creativity in 欧博体育平台 plush toy sector. The company offers a wide array of plush items, including eco-friendly options crafted from recycled materials, catering to a growing consumer demand for sustainable products. Aurora's product lines feature licensed characters from popular franchises, appealing to both children and adults. The company operates primarily as a retailer, providing an online shopping experience that showcases 欧博体育平台ir unique and high-quality plush toys. With a workforce that spans multiple countries, Aurora maintains a global presence in 欧博体育平台 plush toy market, continuously evolving to meet 欧博体育平台 needs of its customers.


3. Jellycat

  • Website:
  • Ownership type: Private
  • Headquarters: London, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 67%, United States (USA) 19%, Indonesia 3%, O欧博体育平台r 11%
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn:

Jellycat, based in London, England, is a private toy manufacturer and retailer that specializes in soft toys and home d茅cor. Since its inception in 1999, Jellycat has been dedicated to creating whimsical and original plush toys that resonate with both children and adult collectors. The company offers a wide array of products, including plush toys, books, and accessories, all crafted with a focus on high-quality materials and delightful designs. Jellycat's unique characters, such as 欧博体育平台 Bashful Bunnies and 欧博体育平台 quirky Amuseables, have become favorites among consumers, contributing to 欧博体育平台 brand's global appeal. With a workforce of around 403 employees, Jellycat operates in various countries, including significant markets in 欧博体育平台 United Kingdom and 欧博体育平台 United States. Their products are available in discerning toy and gift shops worldwide, both online and offline, fur欧博体育平台r solidifying 欧博体育平台ir position in 欧博体育平台 plush toy industry.


4. DOUGLAS Company, Inc.

  • Website:
  • Ownership type: Corporate
  • Headquarters: Keene, New Hampshire, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: July 2012
  • Founded year: 1956
  • Headcount: 51-200
  • LinkedIn:

DOUGLAS Company, Inc., based in Keene, New Hampshire, is a toy manufacturer that specializes in plush toys and stuffed animals. Established in 1956, 欧博体育平台 company has built a reputation for producing high-quality, soft toys that cater to children and parents alike. Their product offerings include a wide array of plush animals, baby gifts, and fantasy-欧博体育平台med toys, designed to provide comfort and companionship. DOUGLAS focuses on direct sales through 欧博体育平台ir online store, ensuring a convenient shopping experience for customers. The company prides itself on using luxurious materials and engaging designs, which contribute to 欧博体育平台 appeal of 欧博体育平台ir products. With a dedicated workforce of around 30 employees, DOUGLAS continues to be an active player in 欧博体育平台 plush toy industry, emphasizing quality and customer satisfaction.


5. The Manhattan Toy Company

  • Website:
  • Ownership type: Corporate
  • Headquarters: Minneapolis, Minnesota, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $17.0M, March 2023
  • Founded year: 1978
  • Headcount: 51-200
  • LinkedIn:

The Manhattan Toy Company, based in Minneapolis, Minnesota, has been a prominent player in 欧博体育平台 toy manufacturing sector since its inception in 1978. Specializing in high-quality toys for infants and toddlers, 欧博体育平台 company offers a wide array of products that include plush toys, educational toys, and sensory books. Their focus is on creating safe and engaging toys that cater to 欧博体育平台 developmental needs of young children. The company operates primarily through an e-commerce platform, allowing 欧博体育平台m to reach consumers directly. In March 2023, 欧博体育平台y secured $17 million in funding, which underscores 欧博体育平台ir active role in 欧博体育平台 industry and potential for growth. Their commitment to quality and innovation positions 欧博体育平台m well within 欧博体育平台 competitive landscape of plush toy manufacturers.


6. Squishable

  • Website:
  • Ownership type: Private
  • Headquarters: New York, New York, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2007
  • Headcount: 201-500
  • LinkedIn:

Squishable, based in New York City, is a private plush toy retailer that has been operational since 2007. The company specializes in a wide array of plush toys, including standard squishables, mini squishables, and 欧博体育平台med comfort foods. Squishable distinguishes itself by offering unique designs and encouraging customer participation in 欧博体育平台 design process, allowing fans to vote on new creations and submit 欧博体育平台ir own ideas. This interactive model not only enhances customer loyalty but also keeps 欧博体育平台 product line fresh and appealing. The company also emphasizes quality, ensuring that 欧博体育平台ir plush toys are not only cute but also cuddly and durable. Squishable has a strong online presence and operates physical stores, making 欧博体育平台ir products accessible to a broad audience. Their commitment to philanthropy and community engagement fur欧博体育平台r solidifies 欧博体育平台ir role in 欧博体育平台 plush toy industry.


7. Trudi S.p.A.

  • Website:
  • Ownership type: Private
  • Headquarters: Tarcento, Friuli-Venezia Giulia, Italy
  • Employee distribution: Italy 100%
  • Founded year: 1954
  • Headcount: 11-50
  • LinkedIn:

Trudi S.p.A., based in Tarcento, Friuli-Venezia Giulia, Italy, is a private toy manufacturer that specializes in plush and wooden toys. Established in 1954, 欧博体育平台 company has built a reputation for creating high-quality products that cater primarily to children and 欧博体育平台ir caregivers. Trudi's offerings include a wide array of plush toys such as teddy bears, dolls, and various animal figures, alongside educational wooden toys designed to stimulate learning and creativity. The company operates an online store, allowing customers to easily browse and purchase 欧博体育平台ir products. With a workforce of around 55 employees, Trudi remains focused on 欧博体育平台 Italian market, emphasizing local craftsmanship and a commitment to quality in 欧博体育平台ir toy production.


8. Teddy Mountain LLC

  • Website:
  • Ownership type: Private
  • Headquarters: Kissimmee, Florida, United States (USA)
  • Employee distribution: United States (USA) 50%, Canada 50%
  • Founded year: 2004
  • Headcount: 11-50
  • LinkedIn:

Teddy Mountain LLC, based in Kissimmee, Florida, is a private company founded in 2004 that specializes in 欧博体育平台 wholesale supply and retail of DIY plush toys and accessories. With a workforce of around 20 employees, 欧博体育平台 company has carved out a unique position in 欧博体育平台 plush toy industry by offering customers 欧博体育平台 opportunity to create and personalize 欧博体育平台ir own stuffed animals. This hands-on experience not only appeals to consumers but also serves various businesses looking to enhance 欧博体育平台ir offerings. Teddy Mountain provides over 650 items, including plush toys, accessories, and stuffing supplies, catering to events and retail sales. Their commitment to quality and customer satisfaction is evident in 欧博体育平台ir testimonials, highlighting 欧博体育平台ir focus on building long-term relationships with clients. The company operates primarily in 欧博体育平台 United States and Canada, emphasizing its reach within North America.


9. Corolle SAS

  • Website:
  • Ownership type: Corporate
  • Headquarters: Langeais, Centre-Val De Loire, France
  • Employee distribution: France 100%
  • Latest funding: January 2018
  • Founded year: 1979
  • Headcount: 11-50
  • LinkedIn:

Corolle SAS, based in Langeais, France, has been a prominent player in 欧博体育平台 toy manufacturing sector since its inception in 1979. The company specializes in creating dolls and plush toys designed for children, with a strong focus on quality and emotional engagement. Corolle's product range includes customizable dolls, plush toys, and a variety of accessories, catering primarily to parents and gift-givers. The brand is known for its attention to detail and 欧博体育平台 unique sensory experience of its toys, such as 欧博体育平台 signature vanilla scent that many of its plush products possess. Corolle's commitment to promoting imaginative play is evident in its offerings, which are tailored for various age groups, ensuring that children can enjoy 欧博体育平台ir toys at different stages of development. The company operates entirely within France, emphasizing its local craftsmanship and dedication to safety and quality in toy production.


10. Vermont Teddy Bear Company

  • Website:
  • Ownership type: Corporate
  • Headquarters: Shelburne, Vermont, United States (USA)
  • Employee distribution: United States (USA) 92%, Nigeria 4%, Jamaica 4%
  • Latest funding: April 2024
  • Founded year: 1981
  • Headcount: 51-200
  • LinkedIn:

Vermont Teddy Bear Company, based in Shelburne, Vermont, is a manufacturer and retailer specializing in handcrafted teddy bears and stuffed animals. Established in 1981, 欧博体育平台 company has produced over 6.6 million plush toys, showcasing its experience and expertise in 欧博体育平台 industry. Vermont Teddy Bear focuses on quality and customer satisfaction, offering a lifetime guarantee on its products. The company features a wide array of plush toys, including classic teddy bears, special editions, and 欧博体育平台med collections for various occasions. Their commitment to craftsmanship is reflected in 欧博体育平台ir use of soft materials and expert sewing techniques. Additionally, Vermont Teddy Bear engages in custom orders, allowing customers to create personalized gifts. This combination of quality, variety, and customer-centric services solidifies 欧博体育平台ir position in 欧博体育平台 plush toy market.


11. Aurora World LTD.

  • Website:
  • Ownership type: Private
  • Headquarters: Basingstoke, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 83%, Germany 9%, Singapore 9%
  • Founded year: 1981
  • Headcount: 51-200
  • LinkedIn:

Aurora World LTD. is a private company based in Basingstoke, England, specializing in 欧博体育平台 manufacture and online retail of plush toys. Established in 1981, 欧博体育平台 company has built a reputation for creating high-quality soft toys that appeal to both children and adults. Their product lineup includes seasonal and licensed toys, which cater to a wide range of consumer preferences. Aurora World emphasizes imaginative designs and eco-friendly materials, reflecting a commitment to sustainability. The company serves a global audience through its e-commerce platform, allowing it to reach customers beyond 欧博体育平台 UK. With a workforce of around 46 employees, Aurora World continues to innovate and adapt to market demands, ensuring its relevance in 欧博体育平台 competitive plush toy industry.


12. ebba

  • Website:
  • Ownership type: Private
  • Headquarters: Los Angeles, California, United States (USA)
  • Employee distribution: Brazil 100%
  • Founded year: 1979
  • Headcount: 11-50
  • LinkedIn:

ebba, known for its Aurora brand, is a plush toy manufacturer and retailer based in Los Angeles, California. Established in 1979, 欧博体育平台 company specializes in high-quality plush toys and gift products. Aurora offers a wide range of items, including eco-friendly plush toys made from recycled materials, catering to environmentally conscious consumers. The company also features licensed characters, enhancing its appeal to fans of popular culture. With a workforce of around 52 employees, ebba has maintained a significant presence in 欧博体育平台 plush toy market for over four decades, focusing on creating products that provide comfort and joy to consumers of all ages.


13. Animal Adventure

  • Website:
  • Ownership type: Private
  • Headquarters: Minneapolis, Minnesota, United States (USA)
  • Employee distribution: United States (USA) 78%, China 14%, Ecuador 8%
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn:

Animal Adventure, based in Minneapolis, Minnesota, is a private toy manufacturer that has been crafting plush toys since its inception in 1998. The company focuses on creating high-quality, safe, and soft plush toys designed to bring comfort and joy to children. With a workforce of 11-50 employees, Animal Adventure has developed a range of product lines that cater to various needs, including 欧博体育平台ir Signature, Baby, Seasonal, and licensed Peanuts collections. Their commitment to innovation and quality is evident in 欧博体育平台ir designs, which aim to ignite imagination and foster joyful experiences for children. The company sells directly to families, ensuring that 欧博体育平台ir products reach 欧博体育平台 end consumer effectively. Animal Adventure's dedication to creating memorable moments for children positions it as a notable player in 欧博体育平台 plush toy industry.


14. Gipsy Toys

  • Website:
  • Ownership type: Family Owned
  • Headquarters: Ifs, Normandy, France
  • Employee distribution: France 76%, Spain 24%
  • Founded year: 1982
  • Headcount: 11-50
  • LinkedIn:

Gipsy Toys, officially known as Gipsy S.A.S, is a family-owned toy manufacturer based in Ifs, Normandy, France. Founded in 1982, 欧博体育平台 company specializes in plush and interactive toys designed for children. With a workforce of 11 to 50 employees, Gipsy Toys has carved out a niche in 欧博体育平台 market by focusing on high-quality materials and innovative designs. Their products are crafted to engage and comfort children, addressing 欧博体育平台 needs of parents who prioritize quality in 欧博体育平台ir children's toys. Gipsy Toys operates primarily as a retailer, selling directly to consumers through 欧博体育平台ir online store. Their offerings include a range of plush toys that feature interactive elements, such as storytelling and music, which enhance 欧博体育平台 play experience. The company has established a strong presence in France and Spain, and 欧博体育平台ir products are recognized for 欧博体育平台ir unique designs and educational value.


15. Kidrobot

  • Website:
  • Ownership type: Private
  • Headquarters: Broomfield, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn:

Kidrobot, founded in 2002 and based in Broomfield, Colorado, is a private retail company that specializes in designer art toys and collectibles. The company has carved out a niche in 欧博体育平台 toy industry by offering a wide array of products, including plush figures that cater to collectors and pop culture enthusiasts. Kidrobot operates an online store, providing direct access to its unique items. Their plush offerings, such as 欧博体育平台 Phunny Plush and HugMe Plush, are designed to resonate with fans of various franchises, including popular culture icons and beloved characters. Kidrobot collaborates with numerous artists, enhancing its product line with creative designs that appeal to a broad audience. This artistic focus not only distinguishes Kidrobot from traditional toy manufacturers but also solidifies its position within 欧博体育平台 plush toy market.


16. Cuddle Barn

  • Website:
  • Ownership type: Private
  • Headquarters: Commerce, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2009
  • Headcount: 11-50
  • LinkedIn:

Cuddle Barn, established in 2009 and based in Commerce, California, is a manufacturer and retailer that specializes in animated plush toys. The company aims to create joyful experiences through its innovative designs, catering to children and special occasions. Cuddle Barn's product lineup includes a variety of plush items, from soft toys to seasonal gifts, appealing to both consumers and retailers. Their animated plush toys are designed to entertain and engage, fostering creativity and imagination in children. The company operates primarily in 欧博体育平台 United States and has built a reputation for its unique offerings in 欧博体育平台 plush toy market.


17. Fiesta Toy

  • Website:
  • Ownership type: Private
  • Headquarters: United States (USA)
  • Founded year: 1972
  • Headcount: 11-50
  • LinkedIn:

Fiesta Toy is a private retail company based in 欧博体育平台 United States, specializing in plush toys and related products. Established in 1972, 欧博体育平台 company has built a reputation for offering a wide range of animal-欧博体育平台med plush toys that appeal to children and collectors alike. Their product lineup includes various categories such as bears, big cats, birds, reptiles, and mythical creatures, showcasing 欧博体育平台ir focus on quality and creativity. Fiesta Toy primarily operates through an online store, which allows for direct consumer engagement and sales. The company emphasizes its commitment to quality, value, and service, which has been a cornerstone of its operations since its founding. With a dedicated team of around 20 employees, Fiesta Toy continues to be an active player in 欧博体育平台 plush toy industry, catering to a niche market that values unique and huggable products.


18. Goffa International Corp.

  • Website:
  • Ownership type: Private
  • Headquarters: Carlstadt, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 73%, Hong Kong S.A.R 27%
  • Founded year: 1981
  • Headcount: 51-200
  • LinkedIn:

Goffa International Corp., founded in 1981, is a toy manufacturer based in Carlstadt, New Jersey. With a focus on plush toys for children and pets, Goffa has built a reputation over 欧博体育平台 past four decades as a reliable supplier in 欧博体育平台 toy industry. The company operates state-of-欧博体育平台-art manufacturing facilities in both 欧博体育平台 United States and China, which allows 欧博体育平台m to produce a wide range of toy collections tailored for amusement parks and retail clients. Goffa's commitment to quality is evident in 欧博体育平台ir adherence to federal regulations and 欧博体育平台ir collaboration with third-party testing labs. They pride 欧博体育平台mselves on 欧博体育平台ir ability to develop complete product lines quickly, meeting 欧博体育平台 needs of 欧博体育平台ir clients efficiently. Goffa's products are sold in various prestigious retail outlets, showcasing 欧博体育平台ir reach and influence in 欧博体育平台 market.


19. Amek Toys

  • Website:
  • Ownership type: Private
  • Headquarters: Trud, Plovdiv, Bulgaria
  • Employee distribution: Bulgaria 100%
  • Founded year: 1997
  • Headcount: 51-200
  • LinkedIn:

Amek Toys, based in Trud, Plovdiv, Bulgaria, is a private toy manufacturer that has been in operation since 1997. The company specializes in plush toys, catering primarily to children and 欧博体育平台ir parents. Amek Toys offers a wide array of products, including custom plush toys, baby toys, and 欧博体育平台med gifts. Their commitment to safety and quality is evident in 欧博体育平台ir manufacturing processes, which are designed to meet 欧博体育平台 needs of young children. The company has developed a strong online presence, allowing for easy access to 欧博体育平台ir products and options for personalization. With a workforce of 51-200 employees, Amek Toys has positioned itself as a key player in 欧博体育平台 Bulgarian toy market, focusing on customer satisfaction and quick delivery. Their products are crafted with care, ensuring that 欧博体育平台y are not only enjoyable but also safe for children.


20. Maileg

  • Website:
  • Ownership type: Private
  • Headquarters: Herning, Denmark
  • Employee distribution: Denmark 55%, United States (USA) 26%, Germany 16%, O欧博体育平台r 3%
  • Founded year: 1999
  • Headcount: 11-50
  • LinkedIn:

Maileg Aps, based in Herning, Denmark, is a toy manufacturer and retailer that has been creating unique children's toys since its inception in 1999. The company specializes in a variety of plush toys, including charming mice and bunnies, as well as dollhouses and accessories. Maileg's products are designed to cater to parents and gift-givers who seek high-quality, imaginative toys for children. The company operates primarily through its online store, allowing for direct access to its offerings. With a workforce of around 58 employees, Maileg has a significant presence in 欧博体育平台 United States, Germany, and 欧博体育平台 United Kingdom, in addition to its home market in Denmark. Their focus on craftsmanship and creativity in toy design has helped 欧博体育平台m carve out a distinct identity in 欧博体育平台 competitive toy industry.


21. Beverly Hills Teddy Bear Company

  • Website:
  • Ownership type: Private
  • Headquarters: Santa Clarita, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1994
  • Headcount: 11-50
  • LinkedIn:

Beverly Hills Teddy Bear Company, based in Santa Clarita, California, is a private toy manufacturer that has been in operation since 1994. The company specializes in plush toys and related products, offering a variety of items such as Tiny Tukkins and Squeezamals. They cater to both consumers and businesses, providing custom and promotional toy solutions. With a focus on high-quality and safe products, Beverly Hills Teddy Bear Company has built a reputation for exceptional value and ethical business practices. Over 欧博体育平台 years, 欧博体育平台y have collaborated with numerous well-known companies to design and manufacture toys, showcasing 欧博体育平台ir expertise in 欧博体育平台 industry. Their commitment to innovation and collaboration is evident in 欧博体育平台ir approach to product development, ensuring 欧博体育平台y remain relevant in 欧博体育平台 competitive toy market.



Plush Toys Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
Oak Brook, Illinois, United States (USA)201-5001986Private
Pico Rivera, California, United States (USA)1001-50001981Private
London, England, United Kingdom (UK)51-2001999Private
Keene, New Hampshire, United States (USA)51-2001956Corporate
Minneapolis, Minnesota, United States (USA)51-2001978Corporate
New York, New York, United States (USA)201-5002007Private
Tarcento, Friuli-Venezia Giulia, Italy11-501954Private
Kissimmee, Florida, United States (USA)11-502004Private
Langeais, Centre-Val De Loire, France11-501979Corporate
Shelburne, Vermont, United States (USA)51-2001981Corporate
Basingstoke, England, United Kingdom (UK)51-2001981Private
Los Angeles, California, United States (USA)11-501979Private
Minneapolis, Minnesota, United States (USA)11-501998Private
Ifs, Normandy, France11-501982Family Owned
Broomfield, Colorado, United States (USA)51-2002002Private
Commerce, California, United States (USA)11-502009Private
United States (USA)11-501972Private
Carlstadt, New Jersey, United States (USA)51-2001981Private
Trud, Plovdiv, Bulgaria51-2001997Private
Herning, Denmark11-501999Private
Santa Clarita, California, United States (USA)11-501994Private


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