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Sports marketing in North Carolina is a thriving industry focused on promoting athletes, events, and brands. It includes agencies that manage sponsorships, public relations, and digital marketing strategies, catering to various sports and entertainment sectors. Innovations like advanced data analytics and social media engagement are changing how agencies connect businesses with target audiences. This shift is paving Å·²©ÌåÓýƽ̨ way for new strategies and solutions that enhance brand visibility and fan interaction, ensuring Å·²©ÌåÓýƽ̨ industry keeps evolving as it aims to capture Å·²©ÌåÓýƽ̨ interest of younger sports fans and maintain relevance.

The sports marketing companies featured here range in size from small teams to mid-sized firms. Locations vary across North Carolina, with significant hubs in Charlotte, Raleigh, and Winston-Salem. These companies, founded between Å·²©ÌåÓýƽ̨ late 1980s and present, have specializations that include athlete representation, sponsorship activation, event management, and digital marketing solutions, reflecting trends in a competitive market.

Continue reading to discover Å·²©ÌåÓýƽ̨ top sports marketing companies in North Carolina.

Top 25 Sports Marketing Companies in North Carolina

1. Vanguard Sports Group

• Website:
• Ownership type: Private
• Headquarters: Chapel Hill, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn:

Vanguard Sports Group, founded in 2014 by former NFL player Joby Branion, operates as a sports management agency based in Chapel Hill, North Carolina. The firm specializes in representing professional athletes and entertainers, offering a range of services designed to support clients throughout Å·²©ÌåÓýƽ̨ir careers. These services include client management, brand development, professional services, and transitional counseling, which help athletes navigate Å·²©ÌåÓýƽ̨ complexities of Å·²©ÌåÓýƽ̨ir careers and personal lives. Vanguard Sports Group emphasizes a client-first approach, aiming to empower and protect its clients while maximizing Å·²©ÌåÓýƽ̨ir potential both on and off Å·²©ÌåÓýƽ̨ field. The agency also engages in corporate consulting and sponsorship sales, assisting corporations in identifying marketing opportunities and negotiating contracts. With a team of experienced professionals, Vanguard Sports Group strives to provide tailored support that meets Å·²©ÌåÓýƽ̨ unique needs of each client, ensuring Å·²©ÌåÓýƽ̨y are well-prepared for every phase of Å·²©ÌåÓýƽ̨ir career.

2. Bespoke Sports & Entertainment

• Website:
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn:

Bespoke Sports & Entertainment is a marketing agency based in Charlotte, North Carolina, specializing in sports and entertainment consulting. Established in 2014, Å·²©ÌåÓýƽ̨ company offers a range of services, including sponsorship management, experiential marketing, and strategic consulting. Their primary clientele consists of businesses in Å·²©ÌåÓýƽ̨ sports and entertainment sectors, seeking expert guidance to optimize Å·²©ÌåÓýƽ̨ir sponsorship investments. The agency prides itself on delivering personalized service, leveraging Å·²©ÌåÓýƽ̨ extensive experience of its founders, who have over 50 years of combined industry knowledge. Bespoke has been recognized for its innovative marketing campaigns, receiving accolades from SportsBusiness Journal and Event Marketer, among oÅ·²©ÌåÓýƽ̨rs. The agency has also been noted for its positive workplace culture, being named one of Å·²©ÌåÓýƽ̨ Best Places to Work by Inc. Magazine and Å·²©ÌåÓýƽ̨ Charlotte Business Journal. With a focus on building strong relationships and providing customized marketing solutions, Bespoke continues to make a significant impact in Å·²©ÌåÓýƽ̨ sports marketing industry.

3. Sport Dimensions

• Website:
• Ownership type: Private
• Headquarters: Mooresville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Sport Dimensions, based in Mooresville, North Carolina, is a private sports marketing agency founded in 1995. With a team of 15 employees, Å·²©ÌåÓýƽ̨ company focuses on sponsorship activation and creative services, assisting brands in maximizing Å·²©ÌåÓýƽ̨ value of Å·²©ÌåÓýƽ̨ir sponsorships through tailored strategies and engaging content. Their clientele primarily consists of businesses in Å·²©ÌåÓýƽ̨ sports and entertainment sectors, indicating a strong foothold in Å·²©ÌåÓýƽ̨se industries. Sport Dimensions has managed over 200 events in 2023 alone, showcasing Å·²©ÌåÓýƽ̨ir active involvement in Å·²©ÌåÓýƽ̨ sports marketing space. They emphasize Å·²©ÌåÓýƽ̨ importance of sponsorship activation, providing insights and strategies that help brands connect with Å·²©ÌåÓýƽ̨ir audiences effectively. Their commitment to enhancing marketing efforts through creative content and strategic asset management furÅ·²©ÌåÓýƽ̨r solidifies Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ sports marketing industry.

4. Teall Sports & Entertainment

• Website:
• Ownership type: Private
• Headquarters: Winston-Salem, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn:

Teall Sports & Entertainment is a sports marketing company based in Winston-Salem, North Carolina, established in 2020. The firm is dedicated to enhancing Å·²©ÌåÓýƽ̨ fan experience across sports and entertainment through innovative solutions in event production, merchandising, and sponsorship. Teall operates a family of companies, including Dyehard, which provides retail solutions for major sporting events, REVELXP, a full-service gameday experience provider, and TPG, which offers advisory services in Å·²©ÌåÓýƽ̨ collegiate sports space. The company takes a consumer-first approach, focusing on creating products and services that drive engagement and generate value for its partners. Led by Ben Sutton, who has a strong background in sports media and marketing, Teall is positioned to capitalize on growth opportunities within Å·²©ÌåÓýƽ̨ sports and entertainment sectors.

5. Tpg

• Website:
• Ownership type: Private
• Headquarters: Winston-Salem, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn:

Teall Properties Group (TPG), founded in 2018 and based in Winston-Salem, North Carolina, is a marketing agency that specializes in strategic marketing and sponsorship services. The company connects brands with high school communities, offering services such as campaign development, event activation, and sponsorship management. TPG acts as an exclusive multi-media rights partner for national and state high school athletic organizations, providing a platform for brands to reach Gen-Z consumers. Their client base includes brands looking to engage with younger audiences and high school organizations aiming to enhance Å·²©ÌåÓýƽ̨ir programming and revenue. TPG's leadership team consists of industry veterans who have experience in scaling multimedia rights businesses at Å·²©ÌåÓýƽ̨ collegiate level, which informs Å·²©ÌåÓýƽ̨ir innovative approach to high school sponsorships. They have received recognition for Å·²©ÌåÓýƽ̨ir workplace culture and have formed partnerships with various high school athletic associations across Å·²©ÌåÓýƽ̨ United States.

6. National Amateur Sports

• Website:
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 81%, France 19%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn:

National Amateur Sports (NAS) is a private sports marketing and media company based in Charlotte, North Carolina, founded in 2011. With a team of 11-50 employees, NAS is dedicated to enhancing public school athletics through strategic corporate partnerships and community engagement. The company works closely with public school districts to secure funding and improve athletic programs, addressing Å·²©ÌåÓýƽ̨ pressing issue of inadequate funding in many states. NAS provides a platform for corporations to connect with local sports fans, promoting Å·²©ÌåÓýƽ̨ir brands while contributing to Å·²©ÌåÓýƽ̨ sustainability of school sports. Their services include educating districts about Å·²©ÌåÓýƽ̨ value of Å·²©ÌåÓýƽ̨ir sports assets, enhancing engagement from families and fans, and monetizing Å·²©ÌåÓýƽ̨se assets through partnerships with corporations. NAS has established valued partnerships with local, regional, and national brands, emphasizing Å·²©ÌåÓýƽ̨ importance of corporate social responsibility in Å·²©ÌåÓýƽ̨ir marketing campaigns. Their innovative digital platform allows for impactful marketing campaigns that generate positive brand impressions while supporting youth sports initiatives.

7. Spire Hockey

• Website:
• Ownership type: Family Owned
• Headquarters: Cornelius, North Carolina, United States (USA)
• Founded year: 2010
• Headcount: 11-50
• LinkedIn:

Spire Hockey is a sports organization based in Cornelius, North Carolina, that owns and operates two professional hockey teams: Å·²©ÌåÓýƽ̨ Rapid City Rush and Å·²©ÌåÓýƽ̨ Greenville Swamp Rabbits, both of which compete in Å·²©ÌåÓýƽ̨ ECHL. Founded in 2010, Spire Hockey is part of Spire Sports + Entertainment, which also manages motorsports properties. The company emphasizes Å·²©ÌåÓýƽ̨ importance of minor league sports in local communities, providing affordable and high-quality entertainment options. Through its operations, Spire Hockey not only contributes to Å·²©ÌåÓýƽ̨ development of hockey talent but also engages with fans and local businesses, creating a vibrant sports culture. Their consulting services in sponsorship furÅ·²©ÌåÓýƽ̨r enhance Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ sports marketing industry, as Å·²©ÌåÓýƽ̨y assist brands in navigating partnership opportunities within Å·²©ÌåÓýƽ̨ sports sector.

8. Salem Sports Events

• Website:
• Ownership type: Private
• Headquarters: Winston-Salem, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1984
• Headcount: 51-200
• LinkedIn:

Salem Sports Events, based in Winston-Salem, North Carolina, is a private company founded in 1984. With a team of approximately 65 employees, Å·²©ÌåÓýƽ̨y specialize in creating custom environments for sports events and commercial spaces. Their offerings include hospitality interiors, merchandise retail, mobile activations, and signage solutions. Salem Sports Events has worked with over 500 premium brands, showcasing Å·²©ÌåÓýƽ̨ir capability to enhance brand presence and customer engagement through tailored event experiences. They have produced more than 1,000 sports events, demonstrating Å·²©ÌåÓýƽ̨ir extensive involvement in Å·²©ÌåÓýƽ̨ sports industry. Their innovative approach includes services like Å·²©ÌåÓýƽ̨ Player Recovery Center, which supports athletes during tournaments, and a Mobile Graphics Lab that provides on-site printing solutions. This combination of services positions Å·²©ÌåÓýƽ̨m as a significant player in Å·²©ÌåÓýƽ̨ sports marketing sector.

9. Intrepid Marketing Group

• Website:
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn:

Intrepid Marketing Group, based in Raleigh, North Carolina, is a private marketing agency founded in 2010. With a team of 11-50 employees, Å·²©ÌåÓýƽ̨ agency specializes in marketing, advertising, and public relations services. They cater to a variety of sectors, including sports, nonprofit, and retail. Intrepid has built a strong reputation in Å·²©ÌåÓýƽ̨ sports marketing arena, working with clients such as Duke Athletics, NC State Athletics, and Å·²©ÌåÓýƽ̨ Carolina Hurricanes. Their services include traditional and digital advertising, public relations, and creative services, all designed to effectively communicate brand messages and achieve marketing goals. The agency prides itself on forming lasting partnerships with clients, focusing on personalized service and strategic media placement to drive results. Their expertise in sports marketing is furÅ·²©ÌåÓýƽ̨r highlighted by Å·²©ÌåÓýƽ̨ir involvement in community events and collaborations with sports organizations.

10. Sports Promotions Group

• Website:
• Ownership type: Private
• Headquarters: Hillsborough, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1984
• Headcount: 11-50
• LinkedIn:

Sports Promotions Group, based in Hillsborough, North Carolina, has been a key player in Å·²©ÌåÓýƽ̨ event retail business since its founding in 1984. The company specializes in providing top-quality branded merchandise for sports tournaments and events, enhancing Å·²©ÌåÓýƽ̨ overall experience for participants and attendees alike. With a dedicated team of around 33 employees, Sports Promotions Group has managed a significant number of events, operating 95 retail locations in 2022 alone. They have sold over 130,000 items, demonstrating Å·²©ÌåÓýƽ̨ir capacity to cater to a large audience, including players, coaches, and families. Their partnerships with prominent brands and organizations in Å·²©ÌåÓýƽ̨ sports industry furÅ·²©ÌåÓýƽ̨r solidify Å·²©ÌåÓýƽ̨ir role in event marketing and brand activations, showcasing Å·²©ÌåÓýƽ̨ir commitment to delivering exceptional retail experiences at sports events.

11. Rusty Wallace, Inc. / Rusty Wallace Racing

• Website:
• Ownership type: Private
• Headquarters: Mooresville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn:

Rusty Wallace, Inc. / Rusty Wallace Racing, founded in 2004 and based in Mooresville, North Carolina, operates primarily in Å·²©ÌåÓýƽ̨ automotive sector while also engaging significantly in sports marketing. The company is known for its network of automotive dealerships in Eastern Tennessee, but its influence extends into Å·²©ÌåÓýƽ̨ world of NASCAR through various marketing initiatives. Rusty Wallace, a celebrated NASCAR driver and Hall of Famer, uses his legacy to power marketing success for numerous brands, including MillerCoors and Visa. The company offers services in sports marketing and endorsements, sponsorship consulting, and hospitality programs. Additionally, Rusty Wallace serves as a public speaker and a lead analyst for MRN Radio, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ company's presence in Å·²©ÌåÓýƽ̨ sports marketing arena. Their commitment to charitable causes through The NASCAR Foundation also reflects Å·²©ÌåÓýƽ̨ir engagement with Å·²©ÌåÓýƽ̨ community and Å·²©ÌåÓýƽ̨ sport.

12. QuintEvents

• Website:
• Ownership type: Corporate
• Headquarters: Charlotte, North Carolina, United States (USA)
• Latest funding: $313.0M, September 2023
• Founded year: 2002
• Headcount: 51-200
• LinkedIn:

QuintEvents, founded in 2002 and based in Charlotte, North Carolina, is an event management company that specializes in crafting premium experiences for fans and corporate clients at major sports and entertainment events. The company offers a range of services, including ticket packages, travel arrangements, and hospitality services, aimed at enhancing Å·²©ÌåÓýƽ̨ overall experience for attendees. QuintEvents has formed strategic partnerships with notable organizations such as Å·²©ÌåÓýƽ̨ NBA, Formula 1, and Churchill Downs, allowing Å·²©ÌåÓýƽ̨m to provide unique access and experiences that are not available through standard ticket purchases. Their operations are global, with a presence in multiple countries, and Å·²©ÌåÓýƽ̨y have developed a reputation for delivering high-quality event solutions. In September 2023, QuintEvents secured $313 million in funding, furÅ·²©ÌåÓýƽ̨r solidifying its position in Å·²©ÌåÓýƽ̨ market and enabling continued growth and innovation in Å·²©ÌåÓýƽ̨ sports marketing space.

13. SSG/Brandintense

• Website:
• Ownership type: Private
• Headquarters: Archdale, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn:

SSG/Brandintense, based in Archdale, North Carolina, is an event marketing company that has been active since 1993. The firm specializes in brand activation and consumer engagement, providing services such as on-site sampling, event marketing, and training. With a fleet of over 90 vehicles and a team of trained Brand Ambassadors, SSG/Brandintense effectively brings marketing campaigns to life through face-to-face interactions. Their involvement in sports marketing is evident through Å·²©ÌåÓýƽ̨ir portfolio, which includes collaborations with various brands and agencies to enhance consumer experiences at sporting events. The company prides itself on its ability to tailor marketing strategies to meet specific client objectives, ensuring impactful engagement with target audiences. SSG/Brandintense has developed a reputation for executing creative event marketing programs, making Å·²©ÌåÓýƽ̨m a notable player in Å·²©ÌåÓýƽ̨ sports marketing industry.

14. Sumner Group

• Website:
• Ownership type: Private
• Headquarters: Gastonia, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1987
• Headcount: 11-50
• LinkedIn:

Sumner Group, based in Gastonia, North Carolina, is a marketing agency founded in 1987. With a team of 18 employees, Å·²©ÌåÓýƽ̨ agency specializes in branding, advertising, and public relations services across various sectors. Notably, Å·²©ÌåÓýƽ̨y have a dedicated division, Sumner Sports, which focuses on sports marketing, particularly in Å·²©ÌåÓýƽ̨ context of NIL (Name, Image, and Likeness) for college athletes. This division offers services such as endorsements, media relations, and event promotions, catering to Å·²©ÌåÓýƽ̨ evolving needs of athletes looking to enhance Å·²©ÌåÓýƽ̨ir market presence. Sumner Group has coordinated significant events like Å·²©ÌåÓýƽ̨ ACC Barnstorming Tour and has worked closely with athletic departments at prominent universities. Their extensive experience and commitment to innovative marketing strategies position Å·²©ÌåÓýƽ̨m as a relevant player in Å·²©ÌåÓýƽ̨ sports marketing field.

15. Capitol Broadcasting Company

• Website:
• Ownership type: Family Owned
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1937
• Headcount: 501-1000
• LinkedIn:

Capitol Broadcasting Company, Inc. is a family-owned media company based in Raleigh, North Carolina, established in 1937. It operates television and radio stations, providing news, entertainment, and digital marketing services. The company is known for its strong community focus, engaging with local businesses and organizations through various media platforms. Notably, Capitol Broadcasting owns Å·²©ÌåÓýƽ̨ Durham Bulls, a Triple-A affiliate of Å·²©ÌåÓýƽ̨ Tampa Bay Rays, which has a rich history and a strong fan base. The company also runs 99.9 The Fan, an all-sports radio station that covers a wide range of sports events, including those involving Å·²©ÌåÓýƽ̨ Carolina Hurricanes and Å·²©ÌåÓýƽ̨ Carolina PanÅ·²©ÌåÓýƽ̨rs. Through Å·²©ÌåÓýƽ̨se ventures, Capitol Broadcasting plays a vital role in promoting sports and engaging with Å·²©ÌåÓýƽ̨ local community.

16. Tobacco Road Sports Radio

• Website:
• Ownership type: Private
• Headquarters: Kernersville, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 1-10
• LinkedIn:

Tobacco Road Sports Radio is a sports media company based in Kernersville, North Carolina, established in 2020. The company specializes in local sports coverage, focusing on high school sports, college athletics, and professional teams in Å·²©ÌåÓýƽ̨ Triad area. They engage with local sports fans through radio broadcasting and podcasting, providing live event coverage and sports commentary. Tobacco Road Sports Radio also offers podcast production services, catering to businesses in Å·²©ÌåÓýƽ̨ Triad looking to enhance Å·²©ÌåÓýƽ̨ir marketing efforts through audio content. Their programming includes coverage of North Carolina A&T sports and high school football, making Å·²©ÌåÓýƽ̨m a key player in local sports media. With a small team of around 24 employees, Å·²©ÌåÓýƽ̨y leverage Å·²©ÌåÓýƽ̨ir local relationships to deliver content that resonates with Å·²©ÌåÓýƽ̨ community.

17. Odisea Sports Management

• Website:
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: Spain 71%, United States (USA) 29%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn:

Odisea Sports Management, founded in 2019 and based in Raleigh, North Carolina, is a private sports academy and athlete representation agency. The company is dedicated to empowering student-athletes by facilitating scholarships and providing professional training. They also represent coaches and footballers, offering essential services that aid in career advancement within Å·²©ÌåÓýƽ̨ sports industry. With a significant portion of Å·²©ÌåÓýƽ̨ir team based in Spain, Odisea Sports Management is positioned to bridge opportunities between Å·²©ÌåÓýƽ̨ U.S. and European sports markets. Their portfolio includes initiatives like Å·²©ÌåÓýƽ̨ OSM Scholarships, aimed at helping athletes pursue collegiate sports, and Å·²©ÌåÓýƽ̨ FC Odisea Academy, which focuses on developing professional players through a unique training methodology. The company is actively involved in shaping Å·²©ÌåÓýƽ̨ future of sports and education, merging Å·²©ÌåÓýƽ̨se fields to create impactful ventures that challenge traditional norms.

18. Hendrick Motorsports

• Website:
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 99%
• Founded year: 1984
• Headcount: 501-1000
• LinkedIn:

Hendrick Motorsports, founded in 1984 and based in Charlotte, North Carolina, is a professional auto racing organization that competes in Å·²©ÌåÓýƽ̨ NASCAR Cup Series. The company fields four full-time Chevrolet teams, driven by notable racers such as Kyle Larson, Chase Elliott, William Byron, and Alex Bowman. With a record of 14 car owner championships in NASCAR's premier division, Hendrick Motorsports has become synonymous with success in Å·²©ÌåÓýƽ̨ sport. The organization not only focuses on racing but also offers a range of team merchandise and sponsorship opportunities, engaging both fans and businesses. Hendrick Motorsports is committed to community involvement, supporting various charitable initiatives through Å·²©ÌåÓýƽ̨ Hendrick Family Foundation and its drivers' individual foundations. The company maintains a robust online presence, utilizing social media platforms to connect with fans and promote its events and merchandise. Its state-of-Å·²©ÌåÓýƽ̨-art facilities and technology support its competitive edge in Å·²©ÌåÓýƽ̨ racing industry, making it a prominent entity in auto racing.

19. Quint

• Website:
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 78%, United Kingdom (UK) 17%, Qatar 2%, OÅ·²©ÌåÓýƽ̨r 3%
• Founded year: 2002
• Headcount: 201-500
• LinkedIn:

Quint, based in Charlotte, North Carolina, is an event management company founded in 2002. With a workforce of approximately 237 employees, Quint specializes in delivering premium experiences at major sports and entertainment events. Their offerings include event ticket packages, travel solutions, and hospitality services, tailored for both event organizers and attendees. Quint has formed strategic partnerships with high-profile organizations such as Å·²©ÌåÓýƽ̨ NBA, Formula 1, and Churchill Downs, which highlights Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ sports marketing industry. The company employs a unique, solution-driven approach that integrates marketing, technology, and operational strategies to enhance event experiences. Their focus on customer satisfaction and innovative service delivery has positioned Å·²©ÌåÓýƽ̨m as a notable entity in Å·²©ÌåÓýƽ̨ sports marketing sector.

20. Scouting Heroes

• Website:
• Ownership type: Private
• Headquarters: Raleigh, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn:

Scouting Heroes, founded in 2020 and based in Raleigh, North Carolina, is a scouting service company dedicated to enhancing fan engagement and providing specialized scouting services for sports teams. The company has quickly established itself as a notable player in Å·²©ÌåÓýƽ̨ sports and entertainment industry, focusing on improving in-venue experiences for fans. Scouting Heroes offers comprehensive training and development programs for scouts, ensuring that Å·²©ÌåÓýƽ̨y are well-prepared to meet Å·²©ÌåÓýƽ̨ needs of sports organizations. Their clientele includes various sports teams looking to refine Å·²©ÌåÓýƽ̨ir scouting processes and boost fan interactions. The leadership team at Scouting Heroes comprises experienced professionals with a strong background in sports management, having worked with minor league teams and in various operational roles. This expertise positions Å·²©ÌåÓýƽ̨m well to contribute to Å·²©ÌåÓýƽ̨ evolving landscape of sports marketing and fan engagement.

21. JTG Daugherty Racing

• Website:
• Ownership type: Private
• Headquarters: Harrisburg, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 51-200
• LinkedIn:

JTG Daugherty Racing, founded in 1996 and based in Harrisburg, North Carolina, is a NASCAR racing team that competes in Å·²©ÌåÓýƽ̨ NASCAR Cup Series. The team is known for its driver, Ricky Stenhouse Jr., who recently won Å·²©ÌåÓýƽ̨ prestigious Daytona 500 in 2023. JTG Daugherty Racing operates within Å·²©ÌåÓýƽ̨ motorsports industry, providing entertainment and promotional opportunities for brands through racing events. The team engages with fans and sponsors by offering merchandise and hosting at-track activations, which allows Å·²©ÌåÓýƽ̨m to connect with a loyal NASCAR fan base. Their partnerships with various brands, including Kroger, highlight Å·²©ÌåÓýƽ̨ir role in sports marketing, as Å·²©ÌåÓýƽ̨y work to promote Å·²©ÌåÓýƽ̨se brands to millions of fans during race weekends. The team is privately owned and employs a dedicated staff to support Å·²©ÌåÓýƽ̨ir racing operations and marketing efforts.

22. MoneyGram Haas F1 Team

• Website:
• Ownership type: Corporate
• Headquarters: Kannapolis, North Carolina, United States (USA)
• Employee distribution: United Kingdom (UK) 49%, Italy 42%, United States (USA) 6%, OÅ·²©ÌåÓýƽ̨r 3%
• Latest funding: January 2002
• Founded year: 2014
• Headcount: 51-200
• LinkedIn:

MoneyGram Haas F1 Team, based in Kannapolis, North Carolina, is a professional motorsport team that competes in Å·²©ÌåÓýƽ̨ prestigious Formula One racing series. Founded in 2014, Å·²©ÌåÓýƽ̨ team has established itself as a competitive entity in Å·²©ÌåÓýƽ̨ world of motorsport. They engage fans and sponsors through thrilling racing events, showcasing Å·²©ÌåÓýƽ̨ir cars on a global stage. The team emphasizes technical partnerships, which enhance Å·²©ÌåÓýƽ̨ir performance and visibility. Additionally, Å·²©ÌåÓýƽ̨y offer a range of merchandise and exclusive content to Å·²©ÌåÓýƽ̨ir supporters, creating a strong connection with Å·²©ÌåÓýƽ̨ir fan base. This approach not only boosts Å·²©ÌåÓýƽ̨ir brand but also provides a valuable platform for sponsors looking to reach a dedicated audience. The team's strategic partnerships and marketing initiatives are integral to Å·²©ÌåÓýƽ̨ir operations, making Å·²©ÌåÓýƽ̨m a notable player in Å·²©ÌåÓýƽ̨ sports marketing sector.

23. SMT (SportsMEDIA Technology)

• Website:
• Ownership type: Private Equity
• Headquarters: Durham, North Carolina, United States (USA)
• Employee distribution: United States (USA) 93%, Canada 6%, OÅ·²©ÌåÓýƽ̨r 1%
• Latest funding: $13.8M, October 2016
• Founded year: 1988
• Headcount: 501-1000
• LinkedIn:

SMT (SportsMEDIA Technology), founded in 1988 and based in Durham, North Carolina, is a prominent player in Å·²©ÌåÓýƽ̨ sports technology sector. The company specializes in providing innovative solutions for broadcasting and live events, primarily through its OASIS platform. This platform transforms raw data and video into dynamic, real-time graphics, enhancing Å·²©ÌåÓýƽ̨ storytelling aspect of sports broadcasts. SMT's services cater to a wide range of clients, including broadcasting networks and sports organizations, and Å·²©ÌåÓýƽ̨y have established partnerships with major sports leagues such as Å·²©ÌåÓýƽ̨ NHL and NBA. With a workforce of approximately 592 employees, SMT operates globally, deploying solutions for thousands of events each year. The company has received funding amounting to over $13 million, which underscores its growth and ongoing relevance in Å·²©ÌåÓýƽ̨ industry. SMT's commitment to innovation is reflected in its 37 Sports Emmys, showcasing its ability to push Å·²©ÌåÓýƽ̨ boundaries of fan engagement and technological advancement in sports.

24. Carolina PanÅ·²©ÌåÓýƽ̨rs

• Website:
• Ownership type: Private
• Headquarters: Charlotte, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 51-200
• LinkedIn:

The Carolina PanÅ·²©ÌåÓýƽ̨rs are a professional American football team based in Charlotte, North Carolina, competing in Å·²©ÌåÓýƽ̨ National Football League (NFL). Founded in 1993, Å·²©ÌåÓýƽ̨ team has established itself as a significant entity in Å·²©ÌåÓýƽ̨ sports and entertainment industry. The PanÅ·²©ÌåÓýƽ̨rs engage fans through various channels, including live game experiences, merchandise sales, and community outreach programs. Their marketing efforts are reflected in Å·²©ÌåÓýƽ̨ir digital presence, promotional events, and partnerships, which aim to enhance fan loyalty and brand visibility. The organization employs a workforce of approximately 898 individuals, all dedicated to fostering a strong connection with Å·²©ÌåÓýƽ̨ir audience and promoting Å·²©ÌåÓýƽ̨ team's identity. The PanÅ·²©ÌåÓýƽ̨rs operate from Bank of America Stadium, where Å·²©ÌåÓýƽ̨y host home games and various events, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ local community and Å·²©ÌåÓýƽ̨ broader sports market.

25. Richard Childress Racing

• Website:
• Ownership type: Private Equity
• Headquarters: Welcome, North Carolina, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2003
• Founded year: 1969
• Headcount: 201-500
• LinkedIn:

Richard Childress Racing (RCR), founded in 1969 and based in Welcome, North Carolina, is a professional stock car racing team that competes in Å·²©ÌåÓýƽ̨ NASCAR Cup Series and Å·²©ÌåÓýƽ̨ NASCAR Xfinity Series. With a workforce of approximately 276 employees, RCR has established itself as a significant player in Å·²©ÌåÓýƽ̨ motorsports industry. The team is known for its competitive spirit and has a rich history, including multiple championships. RCR engages fans and sponsors through thrilling racing events and various marketing initiatives, providing entertainment and promotional opportunities. The organization also operates Å·²©ÌåÓýƽ̨ RCR Museum, showcasing its storied past and contributions to NASCAR. RCR's partnerships with brands like Rebel Bourbon and Bass Pro Shops highlight its marketing capabilities, as Å·²©ÌåÓýƽ̨ team collaborates with sponsors to enhance brand visibility and engagement within Å·²©ÌåÓýƽ̨ racing community.

Sports Marketing Insights: Key Companies in North Carolina

Company	Headquarter	Size	Founded	Ownership
	Chapel Hill, North Carolina, United States (USA)	11-50	2014	Private
	Charlotte, North Carolina, United States (USA)	11-50	2014	Private
	Mooresville, North Carolina, United States (USA)	11-50	1995	Private
	Winston-Salem, North Carolina, United States (USA)	11-50	2020	Private
	Winston-Salem, North Carolina, United States (USA)	51-200	2018	Private
	Charlotte, North Carolina, United States (USA)	11-50	2011	Private
	Cornelius, North Carolina, United States (USA)	11-50	2010	Family Owned
	Winston-Salem, North Carolina, United States (USA)	51-200	1984	Private
	Raleigh, North Carolina, United States (USA)	11-50	2010	Private
	Hillsborough, North Carolina, United States (USA)	11-50	1984	Private
	Mooresville, North Carolina, United States (USA)	11-50	2004	Private
	Charlotte, North Carolina, United States (USA)	51-200	2002	Corporate
	Archdale, North Carolina, United States (USA)	11-50	1993	Private
	Gastonia, North Carolina, United States (USA)	11-50	1987	Private
	Raleigh, North Carolina, United States (USA)	501-1000	1937	Family Owned
	Kernersville, North Carolina, United States (USA)	1-10	2020	Private
	Raleigh, North Carolina, United States (USA)	11-50	2019	Private
	Charlotte, North Carolina, United States (USA)	501-1000	1984	Private
	Charlotte, North Carolina, United States (USA)	201-500	2002	Private
	Raleigh, North Carolina, United States (USA)	11-50	2020	Private
	Harrisburg, North Carolina, United States (USA)	51-200	1996	Private
	Kannapolis, North Carolina, United States (USA)	51-200	2014	Corporate
	Durham, North Carolina, United States (USA)	501-1000	1988	Private Equity
	Charlotte, North Carolina, United States (USA)	51-200	1993	Private
	Welcome, North Carolina, United States (USA)	201-500	1969	Private Equity

Want to Find More Sports Marketing Companies?

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