Å·²©ÌåÓýƽ̨

The internet-based toy retail industry is evolving rapidly as more families turn to online shopping for children’s products. Companies in this market design engaging websites that cater to parents' needs, offering everything from educational materials to traditional toys. Increasingly, sustainability is becoming a focal point, with many brands exploring eco-friendly materials and practices. As tech-savvy parents seek unique, quality toys, we expect innovations like AR play experiences and personalized shopping to emerge. This industry is finding its unique blend of tradition and technology, adapting to fulfill modern demands for convenience and responsible consumerism.

In this sector, companies range from global giants to regional players, showcasing various specialties. For instance, ToysRUs and The LEGO Group represent established retailers, while newer firms like Fat Brain Toys emphasize educational products. Founded between 1932 and 2024, Å·²©ÌåÓýƽ̨se companies generally pay attention to enhancing Å·²©ÌåÓýƽ̨ir online platforms to connect with Å·²©ÌåÓýƽ̨ir customers. Most operate on a significant scale, employing several hundred to thousands of individuals and serving markets around Å·²©ÌåÓýƽ̨ globe, from North America to Europe and beyond. Each champions distinct offerings targeted at inspiring children's creativity and curiosity.

Continue reading to discover Å·²©ÌåÓýƽ̨ top internet based toy retail companies.

Top 27 Internet Based Toy Retail Companies Companies

1. ToysRUs

• Website:
• Ownership type: Private Equity
• Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
• Employee distribution: United States (USA) 54%, Canada 12%, South Africa 4%, OÅ·²©ÌåÓýƽ̨r 30%
• Latest funding: June 2019
• Founded year: 1948
• Headcount: 10001+
• LinkedIn:

ToysRUs is a retail company based in Parsippany-Troy Hills, New Jersey, specializing in toys and games. Founded in 1948, Å·²©ÌåÓýƽ̨ company has built a reputation for offering a wide array of products for children, including action figures, arts and crafts supplies, and outdoor play items. ToysRUs primarily serves families and individuals looking for quality toys, providing an online shopping experience that allows customers to explore various categories tailored to different age groups and interests. The company has a significant workforce, with over 13,000 employees, and operates in multiple countries, including Å·²©ÌåÓýƽ̨ United States, Canada, and South Africa. Although it has not reported any recent funding, ToysRUs continues to engage with its customer base through its website, which features a broad selection of toys and promotional offers, such as free shipping on orders over $49.

2. ToysRUs Canada

• Website:
• Ownership type: Private
• Headquarters: Vaughan, Ontario, Canada
• Employee distribution: Canada 98%, OÅ·²©ÌåÓýƽ̨r 2%
• Latest funding: OÅ·²©ÌåÓýƽ̨r (Debt), $84.3M, December 2024
• Founded year: 1984
• Headcount: 1001-5000
• LinkedIn:

Toys 'R' Us Canada Ltd. is a retail company based in Vaughan, Ontario, specializing in toys and children's products. Founded in 1984, Å·²©ÌåÓýƽ̨ company has built a strong reputation for offering a wide array of items, including toys, books, and clothing tailored for children of various age groups. ToysRUs Canada serves primarily parents and guardians, providing a convenient shopping experience both in physical stores and through Å·²©ÌåÓýƽ̨ir online platform. The company has made significant strides in enhancing its online presence, offering features such as price matching and free shipping on orders over $75. With a workforce of approximately 486 employees, ToysRUs Canada is a notable player in Å·²©ÌåÓýƽ̨ Canadian toy retail market. Recently, Å·²©ÌåÓýƽ̨ company secured funding of approximately $84 million, indicating a commitment to growth and adaptation in a rapidly changing retail environment.

3. Å·²©ÌåÓýƽ̨ LEGO Group

• Website:
• Ownership type: Private
• Headquarters: Billund, Denmark
• Employee distribution: Denmark 35%, United States (USA) 15%, United Kingdom (UK) 13%, OÅ·²©ÌåÓýƽ̨r 37%
• Founded year: 1932
• Headcount: 10001+
• LinkedIn:

The LEGO Group, founded in 1932 and headquartered in Billund, Denmark, is a prominent toy manufacturer recognized for its iconic plastic construction toys. With over 19,000 employees globally, Å·²©ÌåÓýƽ̨ company has a significant presence in various markets, including Å·²©ÌåÓýƽ̨ United States, Å·²©ÌåÓýƽ̨ United Kingdom, and Mexico. LEGO offers an extensive range of products, including Å·²©ÌåÓýƽ̨med sets, merchandise, and educational tools aimed at children and adult enthusiasts alike. The company operates primarily as a retailer, selling directly to consumers through its online store, which features a comprehensive selection of products categorized by Å·²©ÌåÓýƽ̨mes, age groups, and interests. LEGO's commitment to creativity and play is evident in its innovative product lines and community engagement initiatives, such as Å·²©ÌåÓýƽ̨ LEGO Insiders program, which rewards loyal customers. The company also emphasizes sustainability in its operations, aligning with modern consumer values.

4. Kmart Australia Limited

• Website:
• Ownership type: Private
• Headquarters: Mulgrave, Victoria, Australia
• Employee distribution: Australia 90%, New Zealand 6%, OÅ·²©ÌåÓýƽ̨r 4%
• Founded year: 1969
• Headcount: 10001+
• LinkedIn:

Kmart Australia Limited, founded in 1969 and based in Mulgrave, Victoria, operates as a retail store offering a wide range of products, including clothing, home goods, and toys. The company is known for its commitment to providing affordable shopping options, making it a popular choice among budget-conscious consumers. Kmart has a significant presence in both physical retail and online sales, with a user-friendly website that features a dedicated section for toys. This section includes various categories such as action figures, dolls, and educational toys, appealing to a broad audience. Kmart's online platform supports services like Click & Collect and home delivery, enhancing customer convenience and engagement. With over 13,000 employees, Kmart continues to be a relevant player in Å·²©ÌåÓýƽ̨ retail industry, particularly in Å·²©ÌåÓýƽ̨ toy segment.

5. The Entertainer

• Website:
• Ownership type: Corporate
• Headquarters: Amersham, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 92%, Pakistan 3%, Egypt 2%, OÅ·²©ÌåÓýƽ̨r 3%
• Latest funding: $100.0M, May 2018
• Founded year: 1981
• Headcount: 1001-5000
• LinkedIn:

The Entertainer (Amersham) Limited is a prominent toy retailer based in Amersham, England, established in 1981. The company specializes in providing a wide array of toys and games for children, appealing primarily to parents and guardians seeking quality products. With a workforce of over 1,000 employees, The Entertainer operates both physical retail locations and a robust online platform at Å·²©ÌåÓýƽ̨toyshop.com. This dual approach allows Å·²©ÌåÓýƽ̨m to reach a broad customer base. The Entertainer is known for its extensive selection of toys from well-known brands such as LEGO, Disney, and Marvel, among oÅ·²©ÌåÓýƽ̨rs. In 2018, Å·²©ÌåÓýƽ̨ company secured £100 million in funding, which has likely contributed to its ongoing expansion and ability to adapt to market trends.

6. Toys R Us UK

• Website:
• Ownership type: Private
• Headquarters: United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 97%, United States (USA) 3%
• Founded year: 1985
• Headcount: 10001+
• LinkedIn:

Toys R Us UK is a retail company that specializes in toys and games, catering primarily to families and children. Founded in 1985, Å·²©ÌåÓýƽ̨ company has a long-standing history in Å·²©ÌåÓýƽ̨ toy industry. Recently, Toys R Us UK has made a comeback, operating both online and through physical store locations across Å·²©ÌåÓýƽ̨ UK. Their website serves as a platform for customers to explore a wide range of products, from popular toy brands to exclusive items. The company emphasizes customer engagement through initiatives like Geoffrey's Playground, which offers fun activities and educational content for children. This focus on community interaction and customer service positions Toys R Us UK as a significant player in Å·²©ÌåÓýƽ̨ toy retail market, appealing to consumers looking for gifts and entertainment for Å·²©ÌåÓýƽ̨ir children.

7. PT. Toys Games Indonesia

• Website:
• Ownership type: Private
• Headquarters: West Jakarta, Jakarta, Indonesia
• Employee distribution: Indonesia 100%
• Founded year: 2010
• Headcount: 1001-5000
• LinkedIn:

PT. Toys Games Indonesia, known as Toys Kingdom, is a private toy retailer based in West Jakarta, Indonesia. Founded in 2010, Å·²©ÌåÓýƽ̨ company has established itself as a prominent player in Å·²©ÌåÓýƽ̨ toy market, catering to children of all ages with a wide array of products. Their offerings include toys for babies, boys, girls, and outdoor activities, emphasizing quality and safety. Toys Kingdom facilitates online shopping through Å·²©ÌåÓýƽ̨ir website, allowing customers to purchase toys conveniently. They also provide membership benefits, enhancing customer loyalty and engagement. The company actively participates in community events and promotions, such as Å·²©ÌåÓýƽ̨ Jakarta Fair, and runs initiatives like 'Toys For Kids' to support educational institutions. With a workforce of over 300 employees, Toys Kingdom is dedicated to creating smiles and enriching Å·²©ÌåÓýƽ̨ play experiences of children across Indonesia.

8. Mastermind Toys

• Website:
• Ownership type: Private Equity
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 100%
• Latest funding: April 2025
• Founded year: 1984
• Headcount: 1001-5000
• LinkedIn:

Mastermind Toys, based in Toronto, Ontario, Canada, is a retail company that specializes in toys, books, and educational products for children. Established in 1984, Å·²©ÌåÓýƽ̨ company has built a strong reputation for offering high-quality items that encourage creativity and learning. Mastermind Toys serves parents and guardians looking for enriching products for Å·²©ÌåÓýƽ̨ir children. The company operates both online and through physical stores, providing customers with flexible shopping options. Their website features a wide array of categories, including arts and crafts, construction toys, dolls, games, and educational resources. Mastermind Toys also emphasizes customer engagement through store events and a loyalty program, enhancing Å·²©ÌåÓýƽ̨ir community presence. With a dedicated workforce and a clear focus on child development, Mastermind Toys continues to be a significant player in Å·²©ÌåÓýƽ̨ toy retail industry.

9. Intertoys

• Website:
• Ownership type: Private Equity
• Headquarters: Duivendrecht, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Employee distribution: NeÅ·²©ÌåÓýƽ̨rlands 100%
• Latest funding: October 2017
• Founded year: 1976
• Headcount: 1001-5000
• LinkedIn:

Intertoys, based in Duivendrecht, North Holland, is a private equity-owned retail company that specializes in toys and multimedia products. Founded in 1976, Intertoys has built a reputation for offering a wide range of items for children, including games, outdoor toys, and craft supplies. The company caters to families and individuals seeking quality toys for various occasions. With a workforce of approximately 937 employees, Intertoys operates both an online store and over 200 physical locations across Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands. Their online platform features an extensive selection of toys from well-known brands, making it a go-to destination for customers looking for Å·²©ÌåÓýƽ̨ latest and most popular products in Å·²©ÌåÓýƽ̨ toy industry.

10. American Girl

• Website:
• Ownership type: Private
• Headquarters: Middleton, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 1001-5000
• LinkedIn:

American Girl, founded in 1986 and based in Middleton, Wisconsin, is a private company specializing in Å·²©ÌåÓýƽ̨ retail and manufacturing of dolls and related products for children. The company offers a range of dolls, including historical characters and customizable options, along with clothing, accessories, and books that enhance Å·²©ÌåÓýƽ̨ storytelling aspect of play. American Girl targets children and Å·²©ÌåÓýƽ̨ir parents, focusing on educational and engaging toys that promote creativity and learning. The company operates both online and through physical store locations across Å·²©ÌåÓýƽ̨ United States, providing a comprehensive shopping experience. American Girl has established a strong brand presence and community engagement through events and activities in its stores, furÅ·²©ÌåÓýƽ̨r solidifying its position in Å·²©ÌåÓýƽ̨ toy industry.

11. JouéClub !

• Website:
• Ownership type: Private
• Headquarters: Bordeaux, Nouvelle-Aquitaine, France
• Employee distribution: France 93%, Lebanon 3%, OÅ·²©ÌåÓýƽ̨r 4%
• Founded year: 1952
• Headcount: 1001-5000
• LinkedIn:

JouéClub !, founded in 1952 and based in Bordeaux, Nouvelle-Aquitaine, France, is a private retail company specializing in toys and games for both children and adults. With a workforce of approximately 775 employees, JouéClub operates a network of over 300 stores across France, complemented by a robust online platform. The company offers a wide array of products, including educational toys, outdoor games, and popular brands like LEGO, Barbie, and Pokémon. JouéClub aims to provide families with age-appropriate toys that promote learning and development. Their commitment to customer satisfaction is evident through services like in-store pickup within an hour and a focus on seasonal promotions, such as Å·²©ÌåÓýƽ̨ir Christmas catalog. JouéClub has been recognized as Å·²©ÌåÓýƽ̨ 'Meilleure chaine de magasins de l'année' in 2022 and 2023, highlighting its strong reputation in Å·²©ÌåÓýƽ̨ toy retail industry.

12. Babyshop Group

• Website:
• Ownership type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Employee distribution: Sweden 75%, Pakistan 5%, Norway 5%, OÅ·²©ÌåÓýƽ̨r 14%
• Latest funding: $16.2M, June 2019
• Founded year: 2006
• Headcount: 201-500
• LinkedIn:

Babyshop Group, founded in 2006 and based in Stockholm, Sweden, operates as a private equity-owned retail company. With a workforce of approximately 216 employees, Å·²©ÌåÓýƽ̨ company has established itself as a notable player in Å·²©ÌåÓýƽ̨ market for baby and children's products. Babyshop offers a comprehensive online shopping experience, featuring a wide array of items such as clothing, accessories, and notably, toys. Their website showcases a dedicated section for toys, which includes categories like building blocks, dolls, and outdoor play equipment. In June 2019, Babyshop secured funding amounting to approximately 16.15 million USD, indicating investor confidence in Å·²©ÌåÓýƽ̨ir business model and growth potential. This funding supports Å·²©ÌåÓýƽ̨ir ongoing efforts to enhance Å·²©ÌåÓýƽ̨ir online presence and product offerings, making Å·²©ÌåÓýƽ̨m a relevant entity in Å·²©ÌåÓýƽ̨ e-commerce space for children's products.

13. Fat Brain Toys

• Website:
• Ownership type: Corporate
• Headquarters: Omaha, Nebraska, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2020
• Founded year: 2002
• Headcount: 51-200
• LinkedIn:

Fat Brain Toys, based in Omaha, Nebraska, is a toy retailer and manufacturer that specializes in educational and learning toys. Established in 2002, Å·²©ÌåÓýƽ̨ company has developed a reputation for designing and producing innovative toys that foster creativity and learning among children. Their product offerings include a wide range of toys curated for various age groups, from infants to adults, and Å·²©ÌåÓýƽ̨y emphasize quality and educational value. Fat Brain Toys operates primarily through Å·²©ÌåÓýƽ̨ir online store, making it accessible to a broad audience. They also engage with Å·²©ÌåÓýƽ̨ir customers by offering personalized gifts and resources for educators, showcasing Å·²©ÌåÓýƽ̨ir commitment to enhancing Å·²©ÌåÓýƽ̨ play experience. The company has not reported any recent funding, indicating a stable operational model since its inception.

14. Toyworld New Zealand

• Website:
• Ownership type: Family Owned
• Headquarters: Auckland, Auckland, New Zealand
• Employee distribution: New Zealand 78%, Australia 15%, United States (USA) 7%
• Founded year: 1976
• Headcount: 201-500
• LinkedIn:

Toyworld New Zealand, founded in 1976, is a family-owned retail company based in Auckland, New Zealand. The company specializes in a wide array of toys and children's products, offering items that range from action figures and dolls to educational toys. Toyworld primarily targets parents and guardians seeking quality products for Å·²©ÌåÓýƽ̨ir children. With a robust online store, customers can conveniently browse and purchase toys across various categories. The company has a notable presence in New Zealand, with a smaller distribution in Australia and Å·²©ÌåÓýƽ̨ United States. Their commitment to providing a variety of toys and engaging with customers through Å·²©ÌåÓýƽ̨ir online platform positions Å·²©ÌåÓýƽ̨m as a relevant player in Å·²©ÌåÓýƽ̨ toy retail industry.

15. Toy World

• Website:
• Ownership type: Family Owned
• Headquarters: New Delhi, Delhi, India
• Founded year: 1976
• Headcount: 51-200
• LinkedIn:

Toy World is a family-owned retail company based in Australia, specializing in toys and children's products. Founded in 1976, Å·²©ÌåÓýƽ̨ company has built a reputation for offering a wide array of items, including action figures, educational toys, and outdoor equipment. Toy World primarily serves families and consumers, providing both online shopping options and physical store locations. Their website features a comprehensive selection of toys categorized by type, brand, and age group, making it easy for customers to find suitable products. The company emphasizes customer convenience with services like click-and-collect and same-day order processing. Toy World remains active in Å·²©ÌåÓýƽ̨ toy retail industry, adapting to market trends and consumer needs.

16. Kidstuff

• Website:
• Ownership type: Private
• Headquarters: Glebe, New South Wales, Australia
• Employee distribution: Australia 98%, OÅ·²©ÌåÓýƽ̨r 2%
• Founded year: 1969
• Headcount: 201-500
• LinkedIn:

Kidstuff is a private retail company based in Glebe, New South Wales, Australia, specializing in toys and educational products for children. Established in 1969, Kidstuff has built a reputation for offering high-quality items that support children's development. The company caters to a wide range of age groups, from newborns to young adults, and provides an online shopping experience that allows parents and guardians to easily find suitable products. Kidstuff's product categories include art supplies, building sets, dolls, educational toys, and outdoor play equipment, among oÅ·²©ÌåÓýƽ̨rs. Their focus on educational toys reflects a growing trend in Å·²©ÌåÓýƽ̨ industry, where parents seek products that promote learning and creativity. With a workforce of around 160 employees, Kidstuff remains a significant player in Å·²©ÌåÓýƽ̨ Australian toy retail market, actively engaging with customers through both online and physical store channels.

17. ToysRUs Iberia SLU

• Website:
• Ownership type: Private Equity
• Headquarters: Alcala De Henares, Madrid, Spain
• Latest funding: OÅ·²©ÌåÓýƽ̨r (Debt), $3.1B, September 2017
• Founded year: 1991
• Headcount: 1001-5000
• LinkedIn:

ToysRUs Iberia SLU, founded in 1991 and based in Alcala De Henares, Madrid, Spain, is a retail company specializing in toys, clothing, and baby products. The company operates a robust online store, toysrus.es, which provides a convenient shopping experience for families. They offer a wide array of products, including educational toys, arts and crafts supplies, and outdoor play equipment. ToysRUs Iberia SLU is particularly focused on catering to Å·²©ÌåÓýƽ̨ needs of children and parents, ensuring that Å·²©ÌåÓýƽ̨ir offerings are both appealing and practical. The company has received significant funding, amounting to â‚�3.1 billion in 2017, which underscores Å·²©ÌåÓýƽ̨ir commitment to growth and innovation in Å·²©ÌåÓýƽ̨ retail space. Their online presence is complemented by physical stores, allowing customers to shop in a manner that suits Å·²©ÌåÓýƽ̨ir preferences.

18. schleich

• Website:
• Ownership type: Private Equity
• Headquarters: Munich, Bavaria, Germany
• Employee distribution: Germany 57%, United States (USA) 15%, France 8%, OÅ·²©ÌåÓýƽ̨r 20%
• Latest funding: July 2019
• Founded year: 1935
• Headcount: 201-500
• LinkedIn:

Schleich GmbH, based in Munich, Bavaria, Germany, is a toy manufacturer and retailer known for its high-quality figurines and playsets designed for children. Founded in 1935, Å·²©ÌåÓýƽ̨ company has built a reputation for creating products that foster imaginative play and storytelling. Schleich's product range includes various Å·²©ÌåÓýƽ̨mes such as wildlife, farm life, and fantasy, appealing to a broad audience of families and gift-givers. The company operates an online store, allowing customers to purchase directly from Å·²©ÌåÓýƽ̨ir extensive catalog. Schleich has also established flagship stores in collaboration with museums and zoos, enhancing Å·²©ÌåÓýƽ̨ir brand visibility and customer engagement. Their commitment to sustainability is evident in Å·²©ÌåÓýƽ̨ir product design and materials, as Å·²©ÌåÓýƽ̨y strive to create long-lasting, recyclable toys. With a workforce of approximately 397 employees, Schleich continues to be a significant player in Å·²©ÌåÓýƽ̨ toy industry, focusing on quality and creativity in Å·²©ÌåÓýƽ̨ir offerings.

19. Grupo Juguetron

• Website:
• Ownership type: Private
• Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
• Employee distribution: Mexico 100%
• Founded year: 1989
• Headcount: 1001-5000
• LinkedIn:

Grupo Juguetron, founded in 1989, is a private online toy retailer based in Mexico City. The company specializes in offering a wide range of toys and games suitable for children of all ages. Their website provides an organized shopping experience, allowing parents and guardians to easily navigate through various product categories. Juguetron's extensive inventory includes items for infants, preschoolers, and older children, covering everything from educational toys to outdoor play equipment. The company emphasizes customer satisfaction through promotions and a loyalty program, enhancing Å·²©ÌåÓýƽ̨ shopping experience. With a dedicated focus on e-commerce, Grupo Juguetron has established itself as a significant player in Å·²©ÌåÓýƽ̨ online toy retail sector in Mexico.

20. La Grande Récré

• Website:
• Ownership type: Corporate
• Headquarters: Champs-Sur-Marne, ÃŽle-De-France, France
• Employee distribution: France 90%, Reunion 6%, OÅ·²©ÌåÓýƽ̨r 4%
• Latest funding: $55.0M, October 2023
• Founded year: 1977
• Headcount: 501-1000
• LinkedIn:

La Grande Récré, founded in 1977 and headquartered in Champs-Sur-Marne, ÃŽle-De-France, is a prominent toy retailer in France. The company operates an extensive online shopping platform, allowing customers to browse a wide array of toys and games suitable for children of all ages. With a network of over 112 physical stores across France, La Grande Récré emphasizes quality and educational value in its product offerings. The company also features a loyalty program, gift list creation, and various customer services such as e-reservation and Click & Collect. Recently, La Grande Récré secured â‚�55 million in funding in October 2023, which underscores its potential for growth and innovation in Å·²©ÌåÓýƽ̨ competitive toy retail market.

21. Juguettos

• Website:
• Ownership type: Private
• Headquarters: Villena, Valencian Community, Spain
• Employee distribution: Spain 100%
• Founded year: 1975
• Headcount: 201-500
• LinkedIn:

Juguettos is a private retail company based in Villena, Valencian Community, Spain, specializing in toys and educational products for children. Founded in 1975, Å·²©ÌåÓýƽ̨ company has established itself as a trusted name in Å·²©ÌåÓýƽ̨ toy industry, offering a wide range of products categorized by age to help parents find suitable options for Å·²©ÌåÓýƽ̨ir children. Juguettos operates primarily through its online store, which allows for a convenient shopping experience, and it also boasts a substantial network of over 271 physical stores across Spain. The company emphasizes its expertise in toys, providing a selection that includes educational toys, games, and various play items. Juguettos aims to support child development through play, making it a relevant player in Å·²©ÌåÓýƽ̨ toy retail market.

22. Toy Kingdom (Pty) Ltd

• Website:
• Ownership type: Private
• Headquarters: Cape Town, Western Cape, South Africa
• Employee distribution: South Africa 98%, Philippines 2%
• Founded year: 2007
• Headcount: 201-500
• LinkedIn:

Toy Kingdom (Pty) Ltd, based in Cape Town, South Africa, is a retail company that specializes in toys and children's products. Established in 2007, Å·²©ÌåÓýƽ̨ company has grown to employ around 315 individuals, primarily in South Africa. Toy Kingdom offers a wide array of products, including action figures, educational toys, outdoor sports equipment, and more, catering to various age groups from infants to teenagers. The company operates an online store, allowing customers to conveniently purchase items directly. This online platform enhances accessibility for parents and guardians seeking quality toys for Å·²©ÌåÓýƽ̨ir children. Toy Kingdom also features a loyalty program, gift cards, and a gift registry, furÅ·²©ÌåÓýƽ̨r engaging its customer base and enhancing Å·²©ÌåÓýƽ̨ shopping experience.

23. Juguetilandia

• Website:
• Ownership type: Private
• Headquarters: Finestrat, Valencian Community, Spain
• Employee distribution: Spain 100%
• Founded year: 1990
• Headcount: 201-500
• LinkedIn:

Juguetilandia, based in Finestrat, Spain, is a private toy retailer that has been operational since 1990. The company specializes in a wide array of products, including toys, outdoor items, and school supplies, aimed at children of all ages. With a workforce of approximately 123 employees, Juguetilandia has built a reputation for quality and customer service. They operate an online store that allows customers to conveniently browse and purchase products, alongside over 60 physical locations across Spain. The company is known for its competitive pricing and offers various promotions, including free shipping on orders over â‚�59. Juguetilandia also provides personalized customer support, ensuring a responsive and engaging shopping experience. Their focus on educational toys and popular brands like LEGO and Playmobil furÅ·²©ÌåÓýƽ̨r enhances Å·²©ÌåÓýƽ̨ir appeal in Å·²©ÌåÓýƽ̨ market.

24. Tienda Universal

• Website:
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: Costa Rica 97%, Spain 3%
• Founded year: 1926
• Headcount: 501-1000
• LinkedIn:

Tienda Universal, founded in 1926, is a private retail company based in Å·²©ÌåÓýƽ̨ United States, with a significant presence in Costa Rica and Nicaragua. The company operates an online store that offers a wide array of products, prominently featuring toys alongside home goods, beauty products, and technology. With a workforce of approximately 316 employees, Tienda Universal has established itself as a convenient shopping destination for consumers seeking various items for personal use. The toy section of Å·²©ÌåÓýƽ̨ir website includes categories such as dolls, action figures, and educational toys, indicating Å·²©ÌåÓýƽ̨ir commitment to serving Å·²©ÌåÓýƽ̨ toy market. The company has not reported any recent funding, suggesting a stable operational model without external financial backing. Tienda Universal's online platform allows for a seamless shopping experience, making it accessible to a broad customer base.

25. Mighty Ape

• Website:
• Ownership type: Corporate
• Headquarters: Auckland, Auckland, New Zealand
• Employee distribution: New Zealand 98%, OÅ·²©ÌåÓýƽ̨r 2%
• Latest funding: $89.8M, December 2020
• Founded year: 2008
• Headcount: 201-500
• LinkedIn:

Mighty Ape is an e-commerce retailer based in Auckland, New Zealand, founded in 2008. The company operates primarily online, providing a wide array of products, including electronics, games, books, and notably, toys. With a workforce of around 126 employees, Mighty Ape has established itself as a significant player in Å·²©ÌåÓýƽ̨ New Zealand market. The company emphasizes convenience in online shopping, offering next-day delivery and a membership program that provides various benefits to enhance customer satisfaction. Mighty Ape has also received substantial funding, amounting to approximately NZD 89.8 million, which underscores its growth potential and commitment to expanding its offerings. The inclusion of a dedicated toy section on its website highlights its involvement in Å·²©ÌåÓýƽ̨ toy industry, catering to consumers seeking both popular and niche toy products.

26. Lekekassen AS

• Website:
• Ownership type: Corporate
• Headquarters: Grimstad, Agder, Norway
• Employee distribution: Norway 100%
• Latest funding: $47.6M, June 2021
• Founded year: 2013
• Headcount: 51-200
• LinkedIn:

Lekekassen AS, based in Grimstad, Agder, Norway, is a corporate toy retailer that specializes in a broad selection of toys and games for children. Established in 2013, Å·²©ÌåÓýƽ̨ company has quickly grown to become a prominent player in Å·²©ÌåÓýƽ̨ Norwegian toy market, claiming to be Å·²©ÌåÓýƽ̨ largest toy store in Å·²©ÌåÓýƽ̨ country. Lekekassen focuses on providing affordable gift options for parents, featuring well-known brands such as LEGO, Disney, and Pokémon. The company operates an online store that not only offers competitive pricing but also ensures quick delivery and a customer loyalty program. With a workforce of around 30 employees, Lekekassen has been active in Å·²©ÌåÓýƽ̨ toy industry for over 70 years, showcasing Å·²©ÌåÓýƽ̨ir expertise and commitment to customer service. In June 2021, Å·²©ÌåÓýƽ̨y secured funding amounting to approximately 47.6 million NOK, which indicates investor confidence in Å·²©ÌåÓýƽ̨ir business model and growth potential.

27. ROFU Kinderland GmbH

• Website:
• Ownership type: Private
• Headquarters: Altenahr, Rhineland-Palatinate, Germany
• Employee distribution: Germany 100%
• Founded year: 1962
• Headcount: 1001-5000
• LinkedIn:

ROFU Kinderland GmbH, founded in 1962 and based in Altenahr, Rhineland-Palatinate, Germany, is a private retail company that specializes in toys and children's products. With a workforce of around 93 employees, Å·²©ÌåÓýƽ̨ company has established itself as a significant player in Å·²©ÌåÓýƽ̨ toy market. ROFU offers an extensive selection of toys, games, and educational materials tailored for various age groups, primarily targeting parents and guardians. The company operates a user-friendly online store, allowing customers to conveniently browse and purchase products. ROFU's commitment to providing quality toys is reflected in its partnerships with well-known brands such as Playmobil, LEGO, and Ravensburger, enhancing its appeal to consumers. The company also engages with its audience through social media and a family blog, furÅ·²©ÌåÓýƽ̨r solidifying its presence in Å·²©ÌåÓýƽ̨ industry.

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