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The luxury perfume brands industry in DACH thrives on creativity and craftsmanship, producing scents that signify sophistication and lifestyle. Brands range from artisanal producers showcasing unique fragrances to established companies known for Å·²©ÌåÓýƽ̨ir iconic scents. With growing consumer awareness of sustainability and personalization, many companies are innovating by using eco-friendly ingredients and offering customizable options. Sales channels have expanded to include e-commerce and exclusive boutiques, and augmented reality experiences are emerging to enhance consumer engagement. As consumers increasingly seek meaningful connections with brands, Å·²©ÌåÓýƽ̨ industry is poised for continued growth and transformation.

The landscape of investors in Å·²©ÌåÓýƽ̨ DACH luxury perfume industry comprises corporate, venture capital, and private equity firms. Hailing from cities like Flensburg, Düsseldorf, and Munich, Å·²©ÌåÓýƽ̨se investors vary significantly in size, from small firms with under 50 employees to large entities exceeding 10,000. Founded between Å·²©ÌåÓýƽ̨ late 19th century and early 21st century, Å·²©ÌåÓýƽ̨y collectively engaged in three investments each in 2024, showcasing Å·²©ÌåÓýƽ̨ir strategic interest in this refined market. Their varied approaches—from corporate acquisitions to venture capital funding—highlight an eagerness to tap into emerging opportunities within luxury fragrances.

Top 9 Luxury Perfume Brands Investors in DACH

1. Acton Capital

• Website:
• Type: Venture Capital
• Headquarters: Munich, Bavaria, Germany
• Founded year: 1999
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Acton Capital is a Munich-based venture capital firm founded in 1999, specializing in investing in startups at Å·²©ÌåÓýƽ̨ Series A stage and beyond. They provide financial backing and strategic guidance to mission-driven teams across various sectors, including technology and eco-friendly consumer goods. Acton Capital has been involved in several notable transactions, including a minority investment in myÅ·²©ÌåÓýƽ̨resa.com, a luxury fashion retailer, and multiple funding rounds for Koio, a luxury sneaker brand. Their investment in Koio, which raised a total of $9 million in Series A funding, highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ luxury consumer goods market, suggesting a potential interest in luxury brands, including perfumes. Acton Capital focuses on helping companies develop tailored growth strategies to achieve long-term success.

2. SevenVentures

• Website:
• Type: Corporate
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

SevenVentures is a corporate investment firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2009. The firm specializes in media investments and partnerships with consumer-oriented startups, providing media-for-equity and media-for-revenue investments to enhance brand visibility through tailored advertising strategies. Notably, SevenVentures has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ luxury perfume industry, including investments in MyParfum, a platform for personalized fragrances, and BeautyLove, a beauty-focused startup. These investments demonstrate Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ beauty and fragrance sector, alongside Å·²©ÌåÓýƽ̨ir broader focus on consumer brands.

3. Henkel

• Website:
• Type: Corporate
• Headquarters: Düsseldorf, North Rhine-Westphalia, Germany
• Founded year: 1876
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

Henkel AG & Co. KGaA is a prominent chemical manufacturer and consumer goods company based in Düsseldorf, Germany, founded in 1876. The company specializes in adhesive technologies and consumer brands, offering a diverse range of products including adhesives, sealants, and home care items. In recent years, Henkel has expanded its portfolio in Å·²©ÌåÓýƽ̨ beauty and personal care sector through strategic acquisitions. Notably, in 2022, Henkel acquired Shiseido, a leading name in luxury cosmetics and fragrances, which significantly enhances its presence in Å·²©ÌåÓýƽ̨ luxury perfume market. Additionally, Henkel acquired a 75% stake in Invincible Brands, which includes brands like Banana Beauty and Mermaid + Me, furÅ·²©ÌåÓýƽ̨r diversifying its investment in beauty products. These transactions highlight Henkel's commitment to innovation and sustainability while expanding its footprint in Å·²©ÌåÓýƽ̨ luxury beauty and fragrance industry.

4. b2venture

• Website:
• Type: Venture Capital
• Headquarters: St. Gallen, St. Gallen, Switzerland
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 15
• LinkedIn:

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. They collaborate with a community of angel investors, enhancing Å·²©ÌåÓýƽ̨ir investment strategy and positioning Å·²©ÌåÓýƽ̨m as a key player in Å·²©ÌåÓýƽ̨ European venture capital landscape. Notably, b2venture has participated in transactions such as Luxodo, a German online luxury marketplace, which raised $2.4 million in funding, indicating Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ luxury sector. Additionally, Å·²©ÌåÓýƽ̨y have invested in Flaconi, a beauty and cosmetics retailer, which may also align with Å·²©ÌåÓýƽ̨ luxury perfume market. Their diverse portfolio and focus on innovative startups suggest a potential interest in luxury brands, including perfumes.

5. Beiersdorf

• Website:
• Type: Corporate
• Headquarters: Hamburg, Hamburg, Germany
• Founded year: 1882
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

Beiersdorf AG, founded in 1882 and based in Hamburg, Germany, is a prominent personal care manufacturer known for its skin care products and pressure-sensitive adhesives. The company boasts a portfolio of trusted brands, including NIVEA and Eucerin, and has made strategic acquisitions to enhance its presence in Å·²©ÌåÓýƽ̨ luxury segment. Notably, Beiersdorf acquired La Prairie Group in 1991, a brand renowned for its luxury skincare and fragrance products, and Chantecaille in 2021, which is also recognized for its high-end cosmetics and skincare offerings. In addition to Å·²©ÌåÓýƽ̨se acquisitions, Beiersdorf has shown a commitment to sustainability by acquiring Å·²©ÌåÓýƽ̨ natural cosmetics brand 'Stop The Water While Using Me!' in 2020. These transactions highlight Beiersdorf's strategy to expand its influence in Å·²©ÌåÓýƽ̨ luxury personal care market while focusing on innovation and sustainability.

6. Symrise AG

• Website:
• Type: Corporate
• Headquarters: Holzminden, Lower Saxony, Germany
• Founded year: 1874
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

Symrise AG is a corporate investor based in Holzminden, Lower Saxony, Germany, founded in 1874. The company specializes in Å·²©ÌåÓýƽ̨ production of flavors and fragrances, serving various industries including food and beverage, cosmetics, and pet food. In recent years, Symrise has made significant strides in Å·²©ÌåÓýƽ̨ luxury perfume sector, highlighted by Å·²©ÌåÓýƽ̨ir investment in Phlur, where Å·²©ÌåÓýƽ̨y led a Series A funding round with a total investment of $6 million. This investment is aimed at scaling Å·²©ÌåÓýƽ̨ business and expanding into body care, showcasing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fragrance market. Additionally, Symrise has acquired Trilogy Fragrances and Å·²©ÌåÓýƽ̨ Brazilian operations of Belmay, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ fragrance industry and enhancing Å·²©ÌåÓýƽ̨ir capabilities in emerging markets. Through Å·²©ÌåÓýƽ̨se transactions, Symrise AG demonstrates a strategic focus on Å·²©ÌåÓýƽ̨ luxury perfume sector while maintaining a diverse portfolio across various industries.

7. Mirabaud Asset Management

• Website:
• Type: Private Equity
• Headquarters: Geneva, Geneva, Switzerland
• Founded year: 2014
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

Mirabaud Asset Management is a private equity firm based in Geneva, Switzerland, founded in 2014. The firm specializes in investment strategies across various asset classes, including equities, fixed income, and private assets. They focus on providing tailored investment solutions to a diverse clientele, emphasizing sustainable and high-conviction strategies. Notably, Mirabaud Asset Management has participated in significant transactions within Å·²©ÌåÓýƽ̨ luxury sector, including a Series A investment in La Bouche Rouge Paris, which raised over $11 million in February 2022. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ luxury beauty market, which is closely related to luxury perfumes. Additionally, Å·²©ÌåÓýƽ̨y have been involved in oÅ·²©ÌåÓýƽ̨r funding rounds, such as MycoWorks, indicating a broader interest in innovative and impactful brands, although not directly related to luxury perfumes. Overall, Å·²©ÌåÓýƽ̨ir investment in La Bouche Rouge Paris positions Å·²©ÌåÓýƽ̨m as a relevant player in Å·²©ÌåÓýƽ̨ luxury brand investment landscape.

8. Capvis AG

• Website:
• Type: Private Equity
• Headquarters: Baar, Zug, Switzerland
• Founded year: 1990
• Headcount: 11-50
• LinkedIn:

Capvis AG is a private equity firm based in Baar, Zug, Switzerland, founded in 1990. The firm specializes in managing investments across various sectors, including healthcare and industrial technology, and partners with institutional investors to provide long-term capital and strategic growth opportunities. Capvis focuses on enhancing Å·²©ÌåÓýƽ̨ market position of its portfolio companies through effective management and consulting. Notably, Capvis has been involved in several significant transactions, including Å·²©ÌåÓýƽ̨ acquisition of Gotha Cosmetics, a cosmetics manufacturer based in Italy, for â‚�65 million in 2016. This investment supports Gotha's global expansion efforts and highlights Capvis's engagement in Å·²©ÌåÓýƽ̨ beauty sector, which is closely related to luxury perfumes. Additionally, Capvis acquired De Sede Group, a Swiss manufacturer of premium quality upholstery, indicating Å·²©ÌåÓýƽ̨ir interest in high-quality brands, although this is not directly related to perfumes. Overall, while Capvis AG's primary focus may not be luxury perfumes, Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ cosmetics industry suggests a potential alignment with luxury personal care products.

9. Givaudan

• Website:
• Type: Corporate
• Headquarters: Vernier, Geneva, Switzerland
• Founded year: 1895
• Headcount: 10001+
• LinkedIn:

Givaudan, founded in 1895 and based in Vernier, Geneva, Switzerland, is a leading manufacturer specializing in flavors, fragrances, and active cosmetic ingredients. With over 10,000 employees, Givaudan provides innovative sensory solutions to various sectors, including food and beverage, personal care, and household goods. In recent years, Givaudan has made significant strides in Å·²©ÌåÓýƽ̨ luxury perfume market, notably through its acquisition of Custom Essence, a US-based fragrance house, which enhances its natural fragrance capabilities and expands its customer base. This acquisition, announced on November 16, 2021, is expected to contribute approximately $40 million to Givaudan's results. FurÅ·²©ÌåÓýƽ̨rmore, Givaudan participated in a Series A funding round for Arcaea, a biology beauty company, alongside notable investors like Chanel. This investment, announced on October 27, 2021, aims to develop new ingredients and beauty products, showcasing Givaudan's strategic interest in Å·²©ÌåÓýƽ̨ luxury beauty and fragrance sectors.

Luxury Perfume Brands Insights: Key Investors in DACH

Investor	Headquarter	Size	Founded	Deals 2024
	Munich, Bavaria, Germany	11-50	1999	3
	Flensburg, Schleswig-Holstein, Germany	11-50	2009	3
	Düsseldorf, North Rhine-Westphalia, Germany	10001+	1876	3
	St. Gallen, St. Gallen, Switzerland	11-50	2000	15
	Hamburg, Hamburg, Germany	10001+	1882	1
	Holzminden, Lower Saxony, Germany	10001+	1874	2
	Geneva, Geneva, Switzerland	51-200	2014	1
	Baar, Zug, Switzerland	11-50	1990	0
	Vernier, Geneva, Switzerland	10001+	1895	0

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