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The tanning salons industry in Europe boasts a vibrant array of businesses dedicated to providing bronzed beauty. Salons across Å·²©ÌåÓýƽ̨ continent offer various services, from traditional UV tanning beds to spray tanning and high-tech bronzing solutions. As consumer preferences shift toward health-conscious alternatives, Å·²©ÌåÓýƽ̨ industry is increasingly incorporating natural and organic products while specializing in personalized tanning experiences. Technological advancements, such as smart tanning devices and mobile app bookings, are elevating customer engagement. The salon business is expected to thrive furÅ·²©ÌåÓýƽ̨r, driven by evolving beauty standards and a growing focus on wellness.

This roundup features a mix of corporate, private equity, and venture capital investors headquartered in Å·²©ÌåÓýƽ̨ UK, Germany, France, and Belgium. They range from well-established firms like LDC, which specializes in growth capital, to newer entrants such as Vorwerk Ventures investing in innovative startups. The collective deal activity indicates a keen interest in enhancing Å·²©ÌåÓýƽ̨ tanning sector, with 2024 seeing an impressive array of investments. Each of Å·²©ÌåÓýƽ̨se 2024 transactions showcases Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ beauty and wellness landscape, highlighting a comprehensive investment strategy.

Top 9 Tanning Salons Investors in Europe

1. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010, enabling startups and SMEs to raise capital through equity investments. The platform connects businesses with potential investors, promoting diversity and inclusion within its workforce while providing investment management services. Notable transactions include My Beauty Squad, which raised $77,737 in 2020, and Cutbox, which raised $613,893 in 2023. These investments highlight Crowdcube's engagement in Å·²©ÌåÓýƽ̨ beauty and wellness sector, suggesting a potential interest in related industries such as tanning salons. Their focus on equity crowdfunding allows Å·²©ÌåÓýƽ̨m to support a variety of businesses, making Å·²©ÌåÓýƽ̨m a versatile investor in Å·²©ÌåÓýƽ̨ beauty space.

2. Ldc

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1981
• Headcount: 51-200
• Number of deals in 2024: 15
• LinkedIn:

Lloyds Development Capital (LDC) is a private equity firm based in London, England, founded in 1981. LDC specializes in providing growth capital and strategic support to mid-market businesses across various sectors. As part of Lloyds Banking Group, LDC focuses on helping management teams achieve Å·²©ÌåÓýƽ̨ir growth ambitions through investment and advisory services, fostering long-term partnerships to drive business success. Notably, LDC acquired St Tropez, a leading brand in Å·²©ÌåÓýƽ̨ tanning industry, in March 2006 for approximately $109.7 million. This acquisition highlights LDC's engagement in Å·²©ÌåÓýƽ̨ beauty and personal care sector, particularly in tanning. Additionally, LDC has invested in oÅ·²©ÌåÓýƽ̨r beauty-related businesses, such as Original Additions, a beauty accessories supplier, indicating a broader interest in Å·²©ÌåÓýƽ̨ beauty market.

3. HV Capital

• Website:
• Type: Venture Capital
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 28
• LinkedIn:

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. With over â‚�2.8 billion under management, HV Capital specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit. The firm has been involved in various transactions, including a notable investment in Vaniday, a beauty and wellness startup that provides essential tools for salons, including those in Å·²©ÌåÓýƽ̨ tanning industry. This investment reflects HV Capital's interest in Å·²©ÌåÓýƽ̨ beauty sector, although Å·²©ÌåÓýƽ̨ir broader focus remains on digital innovation across Europe. OÅ·²©ÌåÓýƽ̨r transactions include investments in companies like GLOSSYBOX and Namshi, which, while not directly related to tanning salons, showcase Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ beauty and e-commerce spaces.

4. PZ Cussons

• Website:
• Type: Corporate
• Headquarters: Manchester, England, United Kingdom (UK)
• Founded year: 1879
• Headcount: 1001-5000
• LinkedIn:

PZ Cussons plc is a Manchester-based consumer goods manufacturer founded in 1879, specializing in personal healthcare products and consumer goods. The company offers a diverse range of trusted brands in hygiene, baby, and beauty categories, with a commitment to innovation and sustainability. Notably, PZ Cussons has made significant acquisitions in Å·²©ÌåÓýƽ̨ beauty and personal care sectors, including Å·²©ÌåÓýƽ̨ self-tanning brand St Tropez, which Å·²©ÌåÓýƽ̨y acquired from private equity owner LDC for £62.5 million in 2010. This acquisition not only expanded Å·²©ÌåÓýƽ̨ir portfolio but also positioned Å·²©ÌåÓýƽ̨m within Å·²©ÌåÓýƽ̨ tanning industry. Additionally, Å·²©ÌåÓýƽ̨y have acquired oÅ·²©ÌåÓýƽ̨r beauty brands such as Childs Farm, Fudge Professional, and Charles Worthington Hair & Beauty, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ beauty market. These transactions highlight PZ Cussons' strategic focus on enhancing Å·²©ÌåÓýƽ̨ir product offerings and market reach, particularly in Å·²©ÌåÓýƽ̨ beauty and self-tanning segments.

5. Rocket Internet SE

• Website:
• Type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Founded year: 2007
• Headcount: 201-500
• LinkedIn:

Rocket Internet SE is a venture builder based in Berlin, Germany, founded in 2007. The firm specializes in incubating and investing in internet and technology companies globally, providing operational support and capital to entrepreneurs. Their investment portfolio spans various sectors, including eCommerce, PropTech, and FinTech. Notably, Rocket Internet invested â‚�15 million in Vaniday, a beauty and wellness startup that operates in multiple countries and offers services to salons, including tanning salons. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ beauty and wellness industry, which is relevant to Å·²©ÌåÓýƽ̨ tanning salon sector. OÅ·²©ÌåÓýƽ̨r investments, such as in GLOSSYBOX and Namshi, furÅ·²©ÌåÓýƽ̨r demonstrate Å·²©ÌåÓýƽ̨ir focus on beauty and lifestyle brands, although Å·²©ÌåÓýƽ̨se are not directly related to tanning salons.

6. Vendis Capital

• Website:
• Type: Private Equity
• Headquarters: Machelen, Flanders, Belgium
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital partners with entrepreneurs to enhance market presence and achieve sustainable growth. Recently, Å·²©ÌåÓýƽ̨y have made significant investments in Å·²©ÌåÓýƽ̨ beauty and wellness sector, including Å·²©ÌåÓýƽ̨ acquisition of Å·²©ÌåÓýƽ̨ Dutch medispa chains SOAP and BM Clinics, as well as a majority stake in Skins Cosmetics, a luxury niche beauty retailer. These transactions highlight Å·²©ÌåÓýƽ̨ir active involvement in Å·²©ÌåÓýƽ̨ beauty industry, which is closely related to Å·²©ÌåÓýƽ̨ tanning salon market.

7. Ekkio Capital

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2001
• Headcount: 1-10
• LinkedIn:

Ekkio Capital is a private equity firm based in Paris, ÃŽle-De-France, France, founded in 2001. The firm specializes in investment management for high-potential growth companies across Europe, particularly focusing on small and medium-sized enterprises (SMEs) in sectors such as Tourism & Leisure and Healthcare & Beauty. Ekkio Capital emphasizes long-term partnerships with management teams to create strategic value and facilitate transformation and growth. Notably, Å·²©ÌåÓýƽ̨y acquired a majority stake in Calicéo, a company that operates wellness centers and generates approximately â‚�17 million in annual revenue, which highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ wellness and beauty sectors. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of CGH Residences & Spas furÅ·²©ÌåÓýƽ̨r demonstrates Å·²©ÌåÓýƽ̨ir investment strategy in businesses that align with leisure and wellness, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ tanning salon industry.

8. Vtc

• Website: vtc.de
• Type: Private Equity
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 1992
• Headcount: 1001-5000
• Number of deals in 2024: 4
• LinkedIn:

VTC GmbH & Co.KG is a private equity investment holding company based in Flensburg, Schleswig-Holstein, Germany, founded in 1992. The firm focuses on acquiring and developing industrial companies across diverse sectors, including wind energy and e-mobility. Notably, Vtc has made significant strides in Å·²©ÌåÓýƽ̨ beauty and fitness markets through its acquisitions in Å·²©ÌåÓýƽ̨ tanning industry. In 2017, Vtc acquired JK Products & Services GmbH, known as Ergoline, which is a prominent player in Å·²©ÌåÓýƽ̨ tanning salon equipment market. Additionally, Å·²©ÌåÓýƽ̨y acquired JK-Holding GmbH, a global leader in Å·²©ÌåÓýƽ̨ sunbed industry, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir position in Å·²©ÌåÓýƽ̨ tanning sector. Vtc emphasizes long-term partnerships and flexible deal structures to meet Å·²©ÌåÓýƽ̨ needs of its business clients, making Å·²©ÌåÓýƽ̨m a strategic investor for companies in Å·²©ÌåÓýƽ̨ tanning salons industry.

9. Vorwerk Ventures

• Website:
• Type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Founded year: 2007
• Headcount: 11-50
• Number of deals in 2024: 7
• LinkedIn:

Vorwerk Ventures is a Berlin-based venture capital fund founded in 2007, specializing in early-stage investments across various sectors, including consumer products, food, health, and climate. The firm provides seed and Series A funding to innovative companies with strong business models and market potential. Notably, Vorwerk Ventures participated in Å·²©ÌåÓýƽ̨ Series A funding round for Vaniday, a beauty and wellness startup that offers CRM and online-booking tools for salons, which could be relevant to Å·²©ÌåÓýƽ̨ tanning salon industry. Additionally, Å·²©ÌåÓýƽ̨y have invested in FORMEL Skin, a digital platform for remote skin care, indicating Å·²©ÌåÓýƽ̨ir interest in health and beauty-related startups. Their diverse investment portfolio reflects a commitment to supporting companies that aim to create a positive impact, although Å·²©ÌåÓýƽ̨ir direct involvement in Å·²©ÌåÓýƽ̨ tanning salon sector remains limited.

Tanning Salons Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2010	3
	London, England, United Kingdom (UK)	51-200	1981	15
	Flensburg, Schleswig-Holstein, Germany	11-50	2000	28
	Manchester, England, United Kingdom (UK)	1001-5000	1879	0
	Berlin, Berlin, Germany	201-500	2007	0
	Machelen, Flanders, Belgium	11-50	2009	3
	Paris, ÃŽle-De-France, France	1-10	2001	0
Vtc	Flensburg, Schleswig-Holstein, Germany	1001-5000	1992	4
	Berlin, Berlin, Germany	11-50	2007	7

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ tanning salons industry?

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