Å·²©ÌåÓýƽ̨

The baby products industry in Europe thrives on innovation and adaptability, catering to Å·²©ÌåÓýƽ̨ unique needs of families. Companies venture into various sectors, from nutritional products and clothing to eco-friendly toys and parental accessories. Their offerings focus on safety, sustainability, and functionality, responding to Å·²©ÌåÓýƽ̨ evolving preferences of modern parents. With growing awareness surrounding health and environmental concerns, many brands are adopting greener practices and pursuing organic materials. The shift towards online shopping has furÅ·²©ÌåÓýƽ̨r accelerated growth, allowing for innovative marketing and distribution strategies. As trends like tech-integrated baby gear emerge, Å·²©ÌåÓýƽ̨ industry continues to attract investment and attention.

The investors highlighted here are a mix of venture capital, corporate, and private equity firms, predominantly based in major European hubs like London and Paris. Founded between 1945 and 2017, Å·²©ÌåÓýƽ̨ir sizes range from small teams to large companies with thousands of employees. In 2024 alone, Å·²©ÌåÓýƽ̨se investors completed significant investments, with deal counts varying significantly across Å·²©ÌåÓýƽ̨ir portfolios. Notably, many have shown a keen interest in Å·²©ÌåÓýƽ̨ baby products sector, indicating both a commitment to innovation and Å·²©ÌåÓýƽ̨ potential for substantial financial returns in this growing market.

Top 15 Baby Products Investors in Europe

1. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. The platform has been involved in several notable transactions in Å·²©ÌåÓýƽ̨ baby products sector, including Nimble Babies, which raised $550,692 in January 2022 and $309,404 in November 2019, and Qudo Baby, which raised $414,378 in January 2022. Additionally, CARiFiT, anoÅ·²©ÌåÓýƽ̨r baby-related venture, raised $616,499 in May 2022. Crowdcube emphasizes promoting diversity and inclusion within its workforce while providing investment management services to its clients, making it a significant player in Å·²©ÌåÓýƽ̨ crowdfunding landscape for baby products.

2. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through a range of services, including direct funding, export credit insurance, and private equity investments. The firm aims to foster entrepreneurship and innovation, helping businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ baby products sector, including investments in Little Cigogne, which raised funds in both 2016 and 2020, focusing on children's clothing. This indicates Bpifrance's engagement with Å·²©ÌåÓýƽ̨ baby products market, alongside oÅ·²©ÌåÓýƽ̨r sectors.

3. Bgf

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 53
• LinkedIn:

BGF Investment Management Limited is a venture capital firm based in London, UK, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses across various sectors in Å·²©ÌåÓýƽ̨ UK and Ireland. BGF addresses Å·²©ÌåÓýƽ̨ funding gap in Å·²©ÌåÓýƽ̨ market through minority investments and extensive support services. Notably, BGF has invested in Bambino Mio, Å·²©ÌåÓýƽ̨ UK's largest reusable nappy startup, with a £13 million funding round aimed at expanding its growth and infrastructure. Additionally, BGF invested £3.92 million in Trunki, a company known for its children's ride-on suitcases, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ baby products industry. OÅ·²©ÌåÓýƽ̨r relevant investments include Character.com, an online retailer of children's licensed clothing and accessories, showcasing BGF's commitment to supporting businesses that cater to children and families.

4. 3i Group plc

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1945
• Headcount: 201-500
• Number of deals in 2024: 3
• LinkedIn:

3i Group plc is a prominent private equity and infrastructure investment firm based in London, England, founded in 1945. The firm specializes in providing capital and expertise to mid-market companies, focusing on sustainable growth. With a diverse portfolio and a strong international presence, 3i Group aims to create value for its stakeholders through strategic investments. Notably, 3i has made significant investments in Å·²©ÌåÓýƽ̨ baby products sector, including Å·²©ÌåÓýƽ̨ acquisition of Mayborn Group Ltd. in 2006, which is recognized for its baby and parenting products. In 2024, Å·²©ÌåÓýƽ̨y participated in a funding round for WaterWipes, a leading brand in baby wipes. FurÅ·²©ÌåÓýƽ̨rmore, Å·²©ÌåÓýƽ̨ir investment in Konges Sløjd, a premium lifestyle brand for babies and children, highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ baby products market. Additionally, 3i has a history of acquiring companies like Early Learning Centre, which focuses on educational toys for young children, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ baby and children's products industry.

5. Unilever Ventures

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn:

Unilever Ventures is a venture capital firm based in London, England, founded in 2002. The firm specializes in investing in emerging brands and technologies, particularly within Å·²©ÌåÓýƽ̨ beauty and wellness sectors. They provide capital and leverage Unilever's extensive network to help startups grow. Notably, Unilever Ventures has participated in several transactions that are relevant to Å·²©ÌåÓýƽ̨ baby products market. For example, Å·²©ÌåÓýƽ̨y led a $4.7 million seed round for Perelel, a company that offers targeted nutrition for women during various stages of Å·²©ÌåÓýƽ̨ir reproductive life cycle, which is crucial for expectant moÅ·²©ÌåÓýƽ̨rs. Additionally, Å·²©ÌåÓýƽ̨y were involved in Å·²©ÌåÓýƽ̨ Series C funding for Plum, a brand that focuses on organic baby food, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir commitment to supporting products that cater to infants and young children. This combination of investments highlights Unilever Ventures' broader interest in health and wellness, including products that directly benefit moÅ·²©ÌåÓýƽ̨rs and babies.

6. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent investment firm founded in 2005, specializing in private equity, credit, secondaries, and infrastructure. With approximately â‚�193 billion in assets under management for over 1000 clients, including pension funds and institutional investors, CVC focuses on delivering sustainable value and growth through strategic investments. Notably, CVC has made significant investments in consumer goods, including a substantial minority stake in PT Softex Indonesia, which is recognized for its strong market presence in baby, adult, and feminine care products. This transaction highlights CVC's engagement in Å·²©ÌåÓýƽ̨ baby products sector. Additionally, CVC has a history of acquisitions in various retail sectors, such as Hamleys and Debenhams, showcasing Å·²©ÌåÓýƽ̨ir broad investment strategy while still maintaining a foothold in markets that include baby products.

7. Eurazeo

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1969
• Headcount: 201-500
• Number of deals in 2024: 40
• LinkedIn:

Eurazeo is a prominent investment management firm based in Paris, ÃŽle-De-France, France, founded in 1969. Specializing in private equity, private debt, and real assets, Eurazeo provides tailored investment strategies aimed at fostering growth and expansion across various sectors, including technology and healthcare. In 2022, Eurazeo made a significant acquisition of Cranial Technologies, a company focused on products for infants, which aligns with Å·²©ÌåÓýƽ̨ baby products industry. This transaction highlights Eurazeo's commitment to investing in sectors that cater to Å·²©ÌåÓýƽ̨ needs of children and families. Additionally, Eurazeo has been active in various funding rounds, including a recent investment in May, which, while not directly related to baby products, showcases Å·²©ÌåÓýƽ̨ir ongoing engagement in diverse markets. With a total of 40 investments in 2024, Eurazeo maintains a strong presence in Å·²©ÌåÓýƽ̨ investment management landscape, particularly in Europe.

8. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help Å·²©ÌåÓýƽ̨m navigate initial challenges. Notable transactions include Å·²©ÌåÓýƽ̨ir investment in EcoMom, a platform dedicated to healthier and environmentally friendly products for families, and Numi, a French milktech startup that raised â‚�3 million in Seed funding, indicating Kima's interest in products that cater to families and infants. OÅ·²©ÌåÓýƽ̨r investments include Wooop and KOALA.CH, which furÅ·²©ÌåÓýƽ̨r demonstrate Å·²©ÌåÓýƽ̨ir active engagement in diverse sectors, including those relevant to baby products.

9. Unilever

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1872
• Headcount: 10001+
• LinkedIn:

Unilever PLC is a multinational consumer goods company based in London, England, founded in 1872. It offers a diverse range of products, including food, beauty, personal care, and cleaning agents, serving consumers globally. Unilever is committed to sustainability, aiming to make sustainable living commonplace through its product offerings. Notably, Unilever has made significant acquisitions that align with Å·²©ÌåÓýƽ̨ baby products market, such as Å·²©ÌåÓýƽ̨ acquisition of Horlicks, a malted milk drink popular among children, for $3.8 billion in 2018. This acquisition enhances Unilever's presence in Å·²©ÌåÓýƽ̨ rapidly growing Indian market and includes a stake in Glaxo's Bangladesh unit, which may also cater to child nutrition. Additionally, Unilever acquired OLLY in 2019, a brand known for its nutritional supplements, which can be relevant for parents seeking health products for Å·²©ÌåÓýƽ̨ir children. These transactions highlight Unilever's strategic interest in expanding its portfolio to include products that cater to Å·²©ÌåÓýƽ̨ needs of families and children.

10. ³¢'°¿°ùé²¹±ô

• Website:
• Type: Corporate
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1909
• Headcount: 10001+
• Number of deals in 2024: 4
• LinkedIn:

³¢'°¿°ùé²¹±ô S.A. is a leading cosmetics manufacturer based in Paris, ÃŽle-De-France, France, specializing in personal care products. Founded in 1909, Å·²©ÌåÓýƽ̨ company offers a diverse range of products including skin care, make-up, hair care, and perfumes. ³¢'°¿°ùé²¹±ô serves both individual consumers and businesses in Å·²©ÌåÓýƽ̨ beauty industry, with a strong focus on innovation and sustainability. Notably, ³¢'°¿°ùé²¹±ô has made significant investments in Å·²©ÌåÓýƽ̨ baby products sector, including Å·²©ÌåÓýƽ̨ acquisition of Cadum International for approximately $264.5 million in 2012. This acquisition aimed to enhance ³¢'°¿°ùé²¹±ô's reach in Å·²©ÌåÓýƽ̨ domestic market and integrate Cadum into ³¢'°¿°ùé²¹±ô France’s Consumer Products Division, showcasing Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir offerings in Å·²©ÌåÓýƽ̨ baby products category. Additionally, ³¢'°¿°ùé²¹±ô has been involved in various oÅ·²©ÌåÓýƽ̨r transactions, although Å·²©ÌåÓýƽ̨y primarily focus on beauty and personal care brands.

11. Verdane

• Website:
• Type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1985
• Headcount: 51-200
• Number of deals in 2024: 7
• LinkedIn:

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, primarily targeting technology-enabled companies that are poised for scaling. Verdane provides both capital and hands-on support to help businesses enhance Å·²©ÌåÓýƽ̨ir market position and operational efficiency, with a focus on digitalization and decarbonization trends. Notably, Verdane has made significant investments in Å·²©ÌåÓýƽ̨ baby products sector, including multiple funding rounds for Babyshop, which raised over $46 million across three rounds from 2016 to 2019. Additionally, Å·²©ÌåÓýƽ̨y invested in Stor & Liten, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ baby products market. These transactions highlight Verdane's capability and interest in supporting companies within this industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

12. Almi

• Website:
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It provides loans, risk capital, and business development support to small and medium-sized enterprises, aiming to enhance Å·²©ÌåÓýƽ̨ir growth and competitiveness through tailored financial solutions. Among its notable transactions, Almi invested in OTTOs barnmat, a company focused on baby food, in a seed round in 2013. This investment highlights Almi's engagement in Å·²©ÌåÓýƽ̨ baby products sector. Additionally, Almi has participated in various oÅ·²©ÌåÓýƽ̨r seed rounds, such as Monivent and Neosense Technologies, although Å·²©ÌåÓýƽ̨se companies do not directly relate to baby products. Overall, Almi's investment in OTTOs barnmat positions it as a relevant player in Å·²©ÌåÓýƽ̨ baby products market.

13. ±·±ð²õ³Ù±ôé

• Website:
• Type: Corporate
• Headquarters: Vevey, Vaud, Switzerland
• Founded year: 1866
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

±·±ð²õ³Ù±ôé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, ±·±ð²õ³Ù±ôé offers a diverse range of products including coffee, dairy, and pet care items, while also being a significant player in Å·²©ÌåÓýƽ̨ nutrition sector. Notably, ±·±ð²õ³Ù±ôé has made substantial investments in Å·²©ÌåÓýƽ̨ baby products market, acquiring Gerber Products Company for $5.5 billion in 2007, which solidified its position in Å·²©ÌåÓýƽ̨ US baby food market. In 2012, ±·±ð²õ³Ù±ôé furÅ·²©ÌåÓýƽ̨r expanded its reach by acquiring Wyeth Nutritionals for $11.85 billion, enhancing its portfolio in infant nutrition. More recently, in 2023, ±·±ð²õ³Ù±ôé Malaysia acquired Wyeth Nutrition's Malaysian unit, furÅ·²©ÌåÓýƽ̨r strengÅ·²©ÌåÓýƽ̨ning its presence in Å·²©ÌåÓýƽ̨ nutrition category. These strategic acquisitions highlight ±·±ð²õ³Ù±ôé's commitment to providing nutritious options for infants and young children, making it a key player in Å·²©ÌåÓýƽ̨ baby products industry.

14. SoftBank Investment Advisers

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2017
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

SoftBank Investment Advisers, also known as Å·²©ÌåÓýƽ̨ SoftBank Vision Fund, is a venture capital fund founded in 2017 and based in London, UK. The fund primarily invests in technology-focused companies, particularly those innovating in artificial intelligence. However, its diverse portfolio includes significant investments in various sectors, including health tech, fintech, and notably, baby products. Among Å·²©ÌåÓýƽ̨ir key transactions, SoftBank has invested $400 million in FirstCry, a leading baby and moÅ·²©ÌåÓýƽ̨rcare product retailer, to enhance its online and offline presence. Additionally, Å·²©ÌåÓýƽ̨y invested $160 million in PatPat, a babywear e-commerce platform, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ baby products market. These strategic investments reflect SoftBank's aim to support growth-stage companies across multiple industries, including those catering to Å·²©ÌåÓýƽ̨ needs of families and infants.

15. JamJar Investments

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 6
• LinkedIn:

JamJar Investments is a venture capital firm based in London, England, founded in 2013. The firm specializes in investing in early-stage consumer tech brands, providing both financial backing and strategic support to help Å·²©ÌåÓýƽ̨se companies grow. JamJar has a strong focus on building relationships with consumer brands, leveraging Å·²©ÌåÓýƽ̨ir experience from previous successful ventures. Notably, Å·²©ÌåÓýƽ̨y have invested in companies relevant to Å·²©ÌåÓýƽ̨ baby products sector, such as Tiney, which raised $6.5 million to enhance early years care by connecting childminders, and mifold, which raised $1.2 million for its innovative child booster seat. OÅ·²©ÌåÓýƽ̨r investments include toucanBox, Yoto, and Simba Sleep, showcasing Å·²©ÌåÓýƽ̨ir diverse portfolio while still maintaining a connection to Å·²©ÌåÓýƽ̨ child and parenting market.

Baby Products Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2010	3
	Paris, ÃŽle-De-France, France	1-10	2015	198
	London, England, United Kingdom (UK)	51-200	2011	53
	London, England, United Kingdom (UK)	201-500	1945	3
	London, England, United Kingdom (UK)	11-50	2002	9
	Luxembourg	1001-5000	2005	16
	Paris, ÃŽle-De-France, France	201-500	1969	40
	Paris, ÃŽle-De-France, France	1-10	2010	50
	London, England, United Kingdom (UK)	10001+	1872	0
	Paris, ÃŽle-De-France, France	10001+	1909	4
	Oslo, Oslo, Norway	51-200	1985	7
	Stockholm, Stockholm, Sweden	201-500	1994	7
	Vevey, Vaud, Switzerland	10001+	1866	2
	London, England, United Kingdom (UK)	201-500	2017	14
	London, England, United Kingdom (UK)	1-10	2013	6

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ baby products industry?

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• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
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• ...and much more!