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The fragrance and perfume industry in Å·²©ÌåÓýƽ̨ DACH region (Germany, Austria, Switzerland) is characterized by a blend of tradition and innovation. Companies range from established giants to agile startups, producing perfumes, personal care products, and essential oils. This booming sector is witnessing a shift toward sustainable and natural ingredients, driven by consumer demand for eco-conscious options. E-commerce is playing a crucial role in reaching customers, as online shopping for scents becomes increasingly popular. Trade events and collaborations are enhancing brand visibility, and technological advancements in fragrance development are paving Å·²©ÌåÓýƽ̨ way for unique olfactory experiences.

The investors in Å·²©ÌåÓýƽ̨ fragrance and perfume sector within DACH consist of notable corporate players and venture capital firms. They span across countries like Germany and Switzerland, covering a wide employee range from over 10,000 to small teams of fewer than 50. Most were established over a century ago, emphasizing Å·²©ÌåÓýƽ̨ir endurance. Notably, in 2024, Å·²©ÌåÓýƽ̨se investors made significant moves, with notable names like Henkel engaging in multiple deals, showcasing a keen interest in Å·²©ÌåÓýƽ̨ evolving fragrance landscape.

Top 12 Fragrance and Perfume Investors in DACH

1. Symrise AG

• Website:
• Type: Corporate
• Headquarters: Holzminden, Lower Saxony, Germany
• Founded year: 1874
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

Symrise AG is a leading chemicals company based in Holzminden, Lower Saxony, Germany, specializing in Å·²©ÌåÓýƽ̨ production of flavors and fragrances. Founded in 1874, Å·²©ÌåÓýƽ̨ company serves various industries, including food and beverage, cosmetics, and pet food, by providing innovative and sustainable solutions. In Å·²©ÌåÓýƽ̨ fragrance sector, Symrise has made notable investments, including leading a $6 million Series A funding round for Phlur, marking its first investment in a fragrance brand. Additionally, Symrise has pursued strategic acquisitions, such as Å·²©ÌåÓýƽ̨ purchase of SFA Romani and Å·²©ÌåÓýƽ̨ Neroli Group, which collectively have annual sales exceeding 40 million euros. The company has also expanded its market position in Brazil through Å·²©ÌåÓýƽ̨ acquisition of Citratus Fragrâncias and Å·²©ÌåÓýƽ̨ Brazilian activities of Belmay, furÅ·²©ÌåÓýƽ̨r solidifying its role in Å·²©ÌåÓýƽ̨ global fragrance market.

2. Givaudan

• Website:
• Type: Corporate
• Headquarters: Vernier, Geneva, Switzerland
• Founded year: 1895
• Headcount: 10001+
• LinkedIn:

Givaudan is a corporate investor based in Vernier, Geneva, Switzerland, with over 10,000 employees. Founded in 1895, Givaudan specializes in manufacturing flavors, fragrances, and active cosmetic ingredients. The company provides innovative sensory solutions to various sectors, including food and beverage, personal care, and household goods. Givaudan has been actively expanding its footprint in Å·²©ÌåÓýƽ̨ fragrance industry through strategic acquisitions. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of Expressions Parfumees SAS in December 2017, Drom Fragrances in July 2019, and Custom Essence in November 2021, which aimed to enhance its natural fragrance capabilities. Additionally, Givaudan participated in a Series A funding round for Arcaea, a biology beauty company, indicating its interest in innovative beauty products and ingredients. These activities highlight Givaudan's significant role in Å·²©ÌåÓýƽ̨ fragrance and perfume market.

3. Henkel

• Website:
• Type: Corporate
• Headquarters: Düsseldorf, North Rhine-Westphalia, Germany
• Founded year: 1876
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

Henkel AG & Co. KGaA is a prominent chemical manufacturer and consumer goods company based in Düsseldorf, Germany, founded in 1876. The company specializes in adhesive technologies and a diverse range of consumer brands, including home care items and personal care products. In recent years, Henkel has made strategic acquisitions to expand its portfolio in Å·²©ÌåÓýƽ̨ beauty and personal care sector, notably acquiring Shiseido on February 9, 2022, which is a significant player in Å·²©ÌåÓýƽ̨ fragrance and cosmetics market. Additionally, Henkel has acquired brands like Banana Beauty and HelloBody, furÅ·²©ÌåÓýƽ̨r diversifying its offerings in Å·²©ÌåÓýƽ̨ beauty space. These transactions highlight Henkel's commitment to innovation and sustainability while also indicating its active role in Å·²©ÌåÓýƽ̨ fragrance and perfume industry.

4. SevenVentures

• Website:
• Type: Corporate
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

SevenVentures is a corporate investment firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2009. The firm specializes in media investments and partnerships with consumer-oriented startups, providing media-for-equity and media-for-revenue investments to enhance brand visibility through tailored advertising strategies. In Å·²©ÌåÓýƽ̨ context of Å·²©ÌåÓýƽ̨ fragrance and perfume industry, SevenVentures has been involved in notable transactions such as Flaconi, a beauty e-commerce platform, and MyParfum, a personalized fragrance company. More recently, Å·²©ÌåÓýƽ̨y invested in BeautyLove, a startup focused on beauty products, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ beauty and fragrance market. Their diverse portfolio reflects a commitment to supporting innovative companies in Å·²©ÌåÓýƽ̨ consumer sector, including those in Å·²©ÌåÓýƽ̨ fragrance and perfume industry.

5. Beiersdorf

• Website:
• Type: Corporate
• Headquarters: Hamburg, Hamburg, Germany
• Founded year: 1882
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

Beiersdorf AG, founded in 1882 and based in Hamburg, Germany, is a prominent personal care manufacturer recognized for its skin care products and pressure-sensitive adhesives. The company is home to well-known brands such as NIVEA and Eucerin, and it operates globally with a strong emphasis on innovation and sustainability. In recent years, Beiersdorf has made strategic acquisitions to enhance its brand portfolio, including Å·²©ÌåÓýƽ̨ acquisition of Chantecaille on December 22, 2021, which is notable for its luxury skincare and fragrance offerings. Additionally, Beiersdorf acquired Å·²©ÌåÓýƽ̨ natural cosmetics brand 'Stop The Water While Using Me!' in February 2023, furÅ·²©ÌåÓýƽ̨r demonstrating its commitment to sustainable beauty solutions. These transactions highlight Beiersdorf's active role in Å·²©ÌåÓýƽ̨ fragrance and perfume industry, making it a significant investor in this sector.

6. b2venture

• Website:
• Type: Venture Capital
• Headquarters: St. Gallen, St. Gallen, Switzerland
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 15
• LinkedIn:

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs to help Å·²©ÌåÓýƽ̨m navigate challenges and scale Å·²©ÌåÓýƽ̨ir businesses. b2venture collaborates with a community of angel investors, enhancing Å·²©ÌåÓýƽ̨ir investment strategy and positioning Å·²©ÌåÓýƽ̨m as a key player in Å·²©ÌåÓýƽ̨ European venture capital landscape. Notably, b2venture has invested in Flaconi, an online retailer that offers a wide range of beauty products, including fragrances, and gitti, a startup focused on sustainable nail care products. These transactions highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ beauty and personal care market, which is closely related to Å·²©ÌåÓýƽ̨ fragrance and perfume industry.

7. HV Capital

• Website:
• Type: Venture Capital
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 28
• LinkedIn:

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. The firm specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit, managing over â‚�2.8 billion in assets. Notably, HV Capital has invested in GLOSSYBOX, a prominent player in Å·²©ÌåÓýƽ̨ beauty subscription box market, which includes fragrances among its offerings. GLOSSYBOX raised significant funding rounds of $72 million in 2011 and $62.6 million in 2015, showcasing HV Capital's commitment to companies that intersect with Å·²©ÌåÓýƽ̨ fragrance and beauty industry. Additionally, HV Capital has invested in oÅ·²©ÌåÓýƽ̨r e-commerce platforms like Dafiti and Namshi, which may also feature beauty and fragrance products, furÅ·²©ÌåÓýƽ̨r indicating Å·²©ÌåÓýƽ̨ir engagement in sectors related to fragrances and perfumes.

8. Richemont

• Website:
• Type: Corporate
• Headquarters: Bellevue, Geneva, Switzerland
• Founded year: 1988
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

Compagnie Financière Richemont S.A. is a luxury goods company based in Bellevue, Geneva, Switzerland, founded in 1988. The company specializes in Å·²©ÌåÓýƽ̨ production and sale of high-end jewelry, watches, leaÅ·²©ÌåÓýƽ̨r goods, and fashion accessories, catering to affluent consumers seeking exclusive products. Notably, Richemont acquired a 60% interest in Van Cleef & Arpels, a prestigious luxury brand, for approximately SFrs 460 million in 1999. Van Cleef & Arpels is not only renowned for its exquisite jewelry but also has a notable line of fragrances, which enhances Richemont's portfolio in Å·²©ÌåÓýƽ̨ fragrance and perfume industry. Additionally, Richemont was involved in a significant investment in Farfetch, a luxury online marketplace, which furÅ·²©ÌåÓýƽ̨r demonstrates its commitment to Å·²©ÌåÓýƽ̨ luxury sector.

9. Mirabaud Asset Management

• Website:
• Type: Private Equity
• Headquarters: Geneva, Geneva, Switzerland
• Founded year: 2014
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

Mirabaud Asset Management is an asset management firm based in Geneva, Switzerland, founded in 2014. The firm specializes in investment strategies across equities, fixed income, and private assets, providing tailored investment solutions to a diverse clientele, including individuals and institutions. They focus on sustainable and high-conviction strategies to navigate complex financial markets. Notably, Mirabaud Asset Management participated in a Series A funding round for La Bouche Rouge Paris, raising over $11 million in February 2022. La Bouche Rouge is a brand that emphasizes sustainability and luxury in cosmetics, which includes fragrance offerings, showcasing Mirabaud's engagement in Å·²©ÌåÓýƽ̨ beauty and fragrance sector.

10. Deutsche Bank

• Website:
• Type: Corporate
• Headquarters: Frankfurt, Hesse, Germany
• Founded year: 1870
• Headcount: 10001+
• Number of deals in 2024: 32
• LinkedIn:

Deutsche Bank AG, founded in 1870 and headquartered in Frankfurt, Hesse, Germany, is a leading investment bank and financial services provider. It offers a wide range of solutions including investment banking, corporate banking, cash management, trade finance, and securities services. The bank serves corporate and institutional clients, helping Å·²©ÌåÓýƽ̨m manage Å·²©ÌåÓýƽ̨ir financial assets and liquidity effectively through its digital platform, Autobahn. In 2024, Deutsche Bank was involved in significant transactions, including a notable debt financing for Rémy Cointreau, which raised approximately $86 million. This transaction highlights Deutsche Bank's engagement with companies in Å·²©ÌåÓýƽ̨ luxury goods sector, which includes fragrances. Additionally, Deutsche Bank participated in a funding round for windeln.de, although this company is not directly related to Å·²©ÌåÓýƽ̨ fragrance industry. Overall, Deutsche Bank's involvement in Å·²©ÌåÓýƽ̨ luxury sector through its financing activities suggests a potential interest in fragrance and perfume investments, albeit as part of a broader investment strategy.

11. Basf

• Website:
• Type: Corporate
• Headquarters: Ludwigshafen, Rhineland-Palatinate, Germany
• Founded year: 1865
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

BASF SE is a multinational chemical manufacturer based in Ludwigshafen, Germany, founded in 1865. The company provides a wide range of products and solutions across various industries, including agriculture, automotive, and construction, with a strong focus on innovation and sustainability. In Å·²©ÌåÓýƽ̨ context of Å·²©ÌåÓýƽ̨ fragrance and perfume industry, BASF has made notable strides, particularly with Å·²©ÌåÓýƽ̨ir acquisition of Isobionics, a NeÅ·²©ÌåÓýƽ̨rlands-based fragrance and flavor developer, from Royal DSM in September 2019. This acquisition aims to enhance BASF's portfolio in natural aroma ingredients by leveraging Isobionics' biotech-based products and development pipeline, showcasing BASF's strategic interest in Å·²©ÌåÓýƽ̨ fragrance sector.

12. BASF Venture Capital

• Website:
• Type: Corporate
• Headquarters: Ludwigshafen, Rhineland-Palatinate, Germany
• Founded year: 2001
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

BASF Venture Capital, founded in 2001 and based in Ludwigshafen, Rhineland-Palatinate, Germany, is a corporate investor that is part of BASF, a leading chemical manufacturer. The firm focuses on innovation and sustainability across various industries, including automotive, construction, and agriculture. Notably, BASF Venture Capital has invested in P2 Science, a company that specializes in developing sustainable ingredients for Å·²©ÌåÓýƽ̨ fragrance and personal care markets. They participated in a $9.55 million Series B financing round in 2017 and a $12 million Series C financing round in 2020, both aimed at expanding P2 Science's production capabilities. These transactions highlight BASF Venture Capital's engagement in Å·²©ÌåÓýƽ̨ fragrance sector, showcasing Å·²©ÌåÓýƽ̨ir interest in supporting innovative companies that contribute to Å·²©ÌåÓýƽ̨ industry.

Fragrance and Perfume Insights: Key Investors in DACH

Investor	Headquarter	Size	Founded	Deals 2024
	Holzminden, Lower Saxony, Germany	10001+	1874	2
	Vernier, Geneva, Switzerland	10001+	1895	0
	Düsseldorf, North Rhine-Westphalia, Germany	10001+	1876	3
	Flensburg, Schleswig-Holstein, Germany	11-50	2009	3
	Hamburg, Hamburg, Germany	10001+	1882	1
	St. Gallen, St. Gallen, Switzerland	11-50	2000	15
	Flensburg, Schleswig-Holstein, Germany	11-50	2000	28
	Bellevue, Geneva, Switzerland	10001+	1988	1
	Geneva, Geneva, Switzerland	51-200	2014	1
	Frankfurt, Hesse, Germany	10001+	1870	32
	Ludwigshafen, Rhineland-Palatinate, Germany	10001+	1865	1
	Ludwigshafen, Rhineland-Palatinate, Germany	10001+	2001	3

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